• Industrial Engineering and Management Systems
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• 제9권1호
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• pp.1-9
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• 2010

Increasing product variety based on product family and product platform provides a company with a competitive advantage over its competitors. As products become more complex, short-life cycled and customized, the design efforts require more knowledge-intensive, collaborative and coordinating efforts for information sharing. By sharing knowledge, information, component and process across different families of products, the product realization process will be more efficient, cost-effective and quick-responsive. Formal Concept Analysis (FCA) is used for analyzing data and forming semantic structures that are formal abstractions of concepts of human thoughts. A Web Ontology Language (OWL) is designed for applications that need to process the content of information instead of simply presenting information to humans. OWL also captures the evolution of different components of the product family. The purpose of this paper is to develop product variety modeling to increase the usefulness of common platform. In constructing and analyzing product ontology, FCA is adopted for conceptual knowledge processing. For the selected product family, product variety Ontology is constructed and implemented using prot$\'{e}$g$\'{e}$-2000.

• 한국경영과학회지
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• 제31권2호
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• pp.57-67
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• 2006

One of challenging issues of market oriented manufacturing organization is product proliferation. However, increasing product variety not only incurs additional direct and indirect production cost, but also aggravates production system performance such as inventory level, customer lead time and fill rate. Recently, as one of the most beneficial strategic choices to menage the risks associateed with product variety and uncertain sales, special attention is focused on the product/process redesign to delayed product differentiation. In this paper, we develop an analytical model to demonstrate the existence of an optimal level of product differentiation, which can be used to provide theoretical basis in establishing market oriented SCM strategy.

• 한국경영과학회지
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• 제29권1호
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• pp.101-112
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• 2004

Customer satisfaction level is usually measured in terms of price, qualify, customization, after-sale-service, product variety etc. Each firm sets up a distinctive production/marketing strategy to gain competitive advantage by Prioritizing the customer satisfaction measures. The market differentiation strategy directly results in supply chain performance such as lead time, inventory, customer fill rate and market share. Product proliferation desirable in customization sense often conflicts the economies of scale effect in production side. This paper focuses the relationship between product variety and market share. Specifically, we investigate how introduction of new product affects the current market share, i.e., formation of customer preference and provide some insight into the optimal range of product variety.

• Asia Marketing Journal
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• 제7권1호
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• pp.67-89
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• 2005

최근 몇 년 동안, 빠르게 진보하는 기술, 국제적 경쟁, 성숙된 소비자들의 출현 등으로 많은 산업분야에서 제품 다양성은 급격하게 증가되어왔다. 기업들은 자사가 생산 또는 판매하는 제품의 다양성을 확보함으로써 고객만족이 증대하고 이러한 결과로 자사의 시장점유율과 수익률을 증가시키고자 노력한다. 본 연구는 선행된 제품다양성에 관한 문헌연구를 전반적으로 검토하여, 공급사슬상의 기업 및 사업부 내 제품다양성 효과를 밝히고 미래연구 방향을 제시하는데 연구 목표가 있다. 즉, 본 연구는 먼저, 문헌연구에 대한 재검토를 통해서 제품 다양성 수준을 제품설계, 생산, 구매, 물류, 마케팅과 같은 각각의 공급사슬 기능별 단위들로 구분하여 정리하고, 이러한 공급사슬 각 부문에서 수행된 기능들에 대한 제품 다양성의 긍정적, 부정적 영향들을 밝히고자 한다. 또한, 다양성을 위한 제품 설계 할 때, 모듈방식, 부품공유와 같은 제품생산 비용절감에 도움이 되는 요인들, 주문 처리과정, 구매부품 다양성 정도와 같은 구매비용절감에 관련된 요인들, 시장 점유, 고객만족, 경쟁적 우위, 수요예측과 같은 마케팅 관점에서의 제품다양성에 관한 요인들을 분류 제시하고자 한다. 끝으로, 미래연구 방향에 대해서 논의한다.

• 산업공학
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• 제17권1호
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• pp.56-70
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• 2004

Expanding product variety and high customer service provision place an enormous burden on demand forecasting and the matching of supply with demand in a supply chain. Postponement of product differentiation has been found to be powerful means to improve supply chain performance in the presence of increasing product variety. Delaying the point of product differentiation implies that the process would not commit the work-in-process into a particular finished product until a later point. This paper reviews the recent analytical models that quantify the value of delayed product differentiation. We conclude the literature review by summarizing and synthesizing the economic evaluation of the postponement and outline directions for future research.

• 정보처리학회논문지D
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• 제12D권4호
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• pp.589-600
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• 2005

다양하고 빠르게 변화하는 사용자의 요구사항을 만족시키기 위하여 재사용을 고려한 애플리케이션의 개발이 요구되어지고 있다. 이를 통해 대두된 것이 프로덕트 라인이다. 프로덕트 라인은 다양하게 빠르게 변화하는 시장의 요구사항과 특정 도메인 영역에 속하는 애플리케이션 간의 재사용 가능한 아키텍처 및 컴포넌트의 구성으로부터 연관된 시스템 구축 시 생산성과 품질의 향상을 제공함으로써 현재 많은 관심의 초점이 되고 있다. 또한, 이들 프로덕트 라인에서는 프로덕트들 사이의 공통성과 변화성에 초점을 두고 이들 분류 방법으로 휘처 모델링 이라는 개념을 주로 사용하여 분석하고 있다. 또한 재사용 가능한 아키텍처는 많은 변화 계획들과 메커니즘을 포함하고 있다. 그러나 지금까지 이러한 변화들이 일어나는 상황을 이해하는 것과 특별한 상황에서도 가능하게 하는 옵션들을 기록하는 것은 명확히 이루어지지 못하였다. 아키텍처가 오랜 기간 동안 많은 프로덕트 버전에서 사용되어 진다거나, 다른 프로덕트들의 설계를 위해 사용되어지는 아키텍처에서의 프로덕트 라인 문맥에서라면, 매우 중요하게 다루어진다. 즉, 명백한 변화성의 표현과, 아키텍처에서 변경이 되는 적절한 위치를 식별하는 것이 중요하다. 하지만, 아키텍처를 설계하기 위한 아키텍처에서의 변화성 관리에 대한 명확한 방법이 미흡하다. 따라서 본 논문에서는 재사용 가능한 아키텍처를 설계하기 위해 변화성의 명확한 표현과 아키텍처에서의 적절한 위치를 식별하기 위해, 다양한 변화성 타입을 정의하고, 휘처 모델을 기반으로 한 아키텍처의 변화성과 아키텍처의 컴포넌트 관련성에서의 변화성 표현 방법을 기술하고, 제시한 이론을 기반으로 웹 학습 시스템의 설계과정을 거쳐 구현하고자 한다.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회/대한산업공학회 2003년도 춘계공동학술대회
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• pp.548-555
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• 2003

Customer satisfaction level is usually measured in terms of price, quality, customization, after-sale-service, product variety etc. Each finn sets up a distinctive production/marketing strategy to gain competitive advantage by prioritizing the customer satisfaction measures. The market differentiation strategy directly results in supply chain performance such as lead time, inventory, customer fill rate and market share. Product proliferation desirable in customization sense often conflicts the economies of scale effect in production side. This paper focuses the relationship between product variety and market share. Specifically, we investigate how introduction of new product affects the current market share, i.e.,) formation of customer preference and provide some insight into the optimal range of product variety.

• 한국의류학회지
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• 제40권2호
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• pp.287-304
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• 2016

This study examines the influence of product classification standards and structure on user perception as well as their attitude towards online shopping sites. The causal relationships of variables are also examined. The analysis was based on an online survey with 247 responses. Four types of internet shopping sites were developed and used as a stimulus. The results of the mean comparison analysis indicated that perceived variety, information overload, perceived shopping value and attitude towards the site varies significantly with product classification standards and structure. There was also of a marginally significant interaction between the classification standard and structure on perceived variety and information overload. The causal relationship analysis revealed that perceived variety positively influenced hedonic and utilitarian shopping value. However, information overload had a negative effect on hedonic and utilitarian shopping value. Both the hedonic and utilitarian shopping value positively influenced attitudes towards the sites. This study demonstrates that classification method influences customer perception and attitude. It offers interesting insights on a product classification method as a strategic tool for online shopping.

• 유통과학연구
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• 제21권11호
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• pp.103-111
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• 2023

Purpose: This research aims to study the selection attributes influencing the purchasing decisions of the MZ generation in online luxury stores and explores the moderating effects of consumer value. The research aims to validate the impact of reasonable pricing, brand reliability, product variety, comprehensive product information, and user-friendly interfaces on customers' decision to purchase products from online luxury stores. Research design, data and methodology: A survey was conducted with 101 participants, and data analysis included exploratory and confirmatory factor analysis, as well as covariance structure model analysis. Results: The findings reveal that brand trust, product variety, and information sufficiency significantly influence brand affect, which in turn influences purchase intention. Additionally, the study identifies that consumers prioritizing hedonic value are more influenced by brand trust and information, while those prioritizing utilitarian value are more responsive to factors like reasonable price, product variety, and ease of use. Conclusions: The study provides insights into the preferences and behaviors of the MZ generation, highlighting their digital proficiency, mobile-centric lifestyle, desire for product variety, price-consciousness, social media influence, and the availability of personalized shopping experiences as factors contributing to their preference for online luxury stores. These findings contribute to understanding consumer behavior and decision-making processes in the context of online luxury shopping.

• 한국의류산업학회지
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• 제3권5호
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• pp.395-402
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• 2001

The purpose of this study was to develop the service and product perceptions' dimensions for fashion retail sites and to identify the service and product perceptions' dimensions influencing consumers' satisfaction and purchasing behavioral intentions for fashion retail sites. A set of self-administered questionnaires were e-mailed to an internet Research Panel consisting of members who had purchased fashion products or visited fashion retail sites. 799 questionnaires were analysed using frequency, percentage, exploratory factor analysis. Cronbach's ${\alpha}$, stepwise regression analysis utilizing SPSS 10.0. The service perception dimensions of fashion retail sites had reliability, convenience, incentive, responsiveness and tangibility. Online fashion product perception dimensions were product variety and product value. Consumer satisfaction was influenced by reliability, product variety, product value, convenience, incentive and responsiveness. Consumer satisfaction had a direct impact on purchasing behavioral intentions of fashion retail sites.