• 대한가정학회지
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• 제49권6호
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• pp.13-22
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• 2011

This study investigated the influence of product attribute on initial trust and purchase intention of sensor-based smart clothing. Questionnaires were administered to 256 university students in Daegu, Korea. The results were as follows: First, there were 5 factor solutions in product attribute of smart clothing; comfortableness, health usefulness, management easiness, safety, and aesthetic appearance. Second, there were significant effects on initial trust in heath usefulness, management easiness and safety. Third, there were significant effects on purchase intention in health usefulness, management easiness and aesthetic appearance. Fourth, there was a significant effect on purchase intention in initial trust.

• 통상정보연구
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• 제16권3호
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• pp.357-380
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• 2014

신뢰와 고객충성도의 관계에 대한 선행연구들에 따르면, 현지 진출한 다국적기업들은 현지 소비자들의 신뢰를 얻음으로써 고객충성도를 강화할 수 있다. 본 연구는 한국에 진출한 다국적기업의 제품특성, 제품관련 서비스 커뮤니케이션, 지각된 가격공정성 등이 다국적기업 제품신뢰에 어떤 영향을 미치는지를 분석함으로써 다국적기업 제품신뢰의 선행요인을 탐색하고자 하였다. 또한 글로벌 기업시민주의가 전 세계적으로 점점 요구되고 있는 현실에서 현지에 진출한 다국적기업이 기업시민으로서 사회적 책임을 다한다는 인식을 확보한다면 제품에 대한 신뢰형성에도 기여할 것으로 본다. 이러한 맥락에서 글로벌 기업시민주의가 신뢰와 그 선행요인간 관계를 조절할 것인지에 대한 분석을 함께 하였다. 조절 회귀분석을 통하여 가설을 검증한 결과, 다국적기업 제품신뢰에 통계적으로 유의한 영향을 미치는 선행요인은 제품과 서비스 커뮤니케이션으로 나타났다. 제품관련 서비스 커뮤니케이션이 신뢰에 더 큰 영향력 요인이었다. 현지 소비자들은 다국적기업이 제공한 제품과 서비스에 대하여 신뢰를 하고 있다고 판단되므로 다국적기업들은 제품과 서비스로 이루어진 기업의 제품전략과 신뢰를 연계하고 소비자의 신뢰를 증진함으로써 고객충성도를 강화할 수 있도록 전략을 수립하여야 한다. 한편, 가격공정성 지각 가설은 기각되었으나 가격공정성 지각과 신뢰와의 관계에 글로벌 기업시민주의의 조절효과가 통계적으로 유의하게 나타났다. 이는 지각된 가격공정성은 다국적기업의 기업시민주의활동을 통해 선량한 기업으로 소비자에게 인지됨으로써 그 기업 제품에 대한 신뢰를 확보할 수 있음을 제시하는 것이다.

• Human Ecology Research
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• 제53권4호
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• pp.341-350
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• 2015

This study explored the determinant variables influence of Chinese consumers' purchase intention towards products featured in Korean TV dramas vis-$\grave{a}$-vis product placement (PPL). We invited 248 Chinese adult consumers who had watched Korean TV dramas in last twelve months to participate in this survey. Data analyses were conducted by Cronbach's ${\alpha}$ reliability test, confirmatory factor analysis, t -test, analysis of variance and hierarchical multiple regression with SPSS ver. 21.0 and AMOS ver. 21.0. We chose PPL effects, product quality perceptions, and product trust as main independent variables. The empirical analysis results demonstrate that female (versus male) and frequency of (or longer time) watching dramas resulted in higher perceived consumer PPL effects, product quality, trust and purchase intention. The positive effects of the product quality and product trust on purchase intentions were confirmed. There are additional mediation effects of product quality perceptions and trust on the relationship between consumer demographic characteristics (gender), TV drama watching conditions (frequency and time) and purchase intention. This research can help Korean corporations produce effective advertising by indicating how PPL affects Chinese consumer consumption behavior. The results are useful for the Chinese government and consumer organizations to improve the domestic consumption environment by developing effective TV drama PPL policies.

• 한국유기농업학회지
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• 제22권4호
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• pp.629-643
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• 2014

This study analyzed how the brand image elements influenced upon forming the brand trust and the brand loyalty of the 'Sky Green' the joint agricultural product brand Cheonan, Chungnam. The brand image was classified into functional image, symbolical image and origin - associated image. And what element of the brand image element influences upon forming the brand image loyalty by the consumers who are using 'Sky Green'. In the analysis results, the functional image, symbolical image and the image associated with the origin have influenced on forming the brand trust and the brand loyalty. All variables composing the brand image have positive influences on both brand trust and brand loyalty. It means that brand image influences on brand loyalty directly but the greater influence can be exerted through the effects of the parameter of brand trust.

• 지식경영연구
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• 제15권3호
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• pp.141-168
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• 2014

Purchasing through Internet shopping mall has more uncertainty compared with offline shopping mall. Previous studies have presented that trust plays a role of reducing uncertainty and increasing purchasing intention. In this study, we suggest that third-party assurance and word-of-mouth contribute to the formation of trust. In addition, we also propose that ease of product evaluation plays moderating roles in the relationships between third-party assurance, word-of-mouth and trust. For this study, we collected sample data from two groups consisting of online shoppers purchasing the search goods and experience goods categorized by type of ease of product evaluation. Empirical results show that word-of-mouth and third-party assurance have different effects on trust in two groups. The third-party assurance has a stronger impact on trust in online shopping group of the search goods than in the experience goods, while word-of-mouth in the online community has a stronger impact on trust in online shopping group of the experience goods than in the search goods. We expect that this result will provide researchers and managers who are interested in trust formation factors in online shopping mall with useful theoretical and practical implications.

• 복식문화연구
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• 제31권3호
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• pp.310-329
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• 2023

To compete with the growth of fashion shopping platforms in the online fashion market, general shopping platforms have begun to expand their product categories to include fashion items. This research examines the characteristics that influence consumers' trust in each of these platforms and their intention to reuse them. Applying the concept of platforms, this study also distinguishes between general shopping platforms and fashion shopping platforms and compares their characteristics. This study surveyed 788 consumers in their 20s and 30s with experience in using general shopping platforms or fashion shopping platforms (389 and 399 respondents, respectively). SPSS was used to conduct frequency analysis, factor analysis, and cross-tabulations, and AMOS was used to conduct confirmatory factor analyses and structural equation analyses. The results were as follows: platform reputation, shopping convenience, and interactivity all influenced consumer trust. For fashion shopping platforms, the product quality factor significantly improved consumer trust. However, for general shopping platforms, the product quality factor only influenced reuse intentions to reuse and did not contribute to improving trust. Platform reputation and information offering have influenced reuse intentions for both shopping platforms. Regardless of the type of shopping platform, platform reputation has influenced reuse intentions and consumer trust, and platform esthetics didn't have affect consumer trust and consumers' reuse intentions. Consumer trust influenced the intention to reuse on both platforms.

• Asia pacific journal of information systems
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• 제15권3호
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• pp.133-161
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• 2005

This research is to investigate the effects of product involvement on the selection of online shopping malls. From the statistical analysis of 282 response data, it was found that consumers buying products with higher involvement tend to shop in a shopping mall with greater trust, which provide more information regarding their products and a wider variety of products. The other purpose of this research is to investigate factors of shopping malls which influence the buyer's purchase intention. The results of data analysis indicate that consumers are more likely to buy in a shopping mall with greater trust, with detailed product information, and with higher entertaining contents. The results of the study indicate that the shopping malls which give more detailed product information to their customers and establish greater trust will finally lead to a higher sales revenue because more expensive products will be sold.

• 한국유기농업학회지
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• 제29권3호
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• pp.301-315
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• 2021

This study investigated the effect of the level of ethics in food manufacturing of agricultural products processing companies on food safety and product trust. In general, a company's food manufacturing ethics is complex, includes social responsibility, and has a potential impact on stakeholders. The main implications summarized based on the analysis results are the expansion of the HACCP application of the agricultural product processing system, the production of safe agri-food that fulfills social responsibilities with an ethical awareness, including entrepreneurial awareness, from raw materials to processing, packaging, and distribution from a long-term perspective. It was found that it was necessary to secure product trust and to provide education, consulting and management on ethical awareness.

• 한국식생활문화학회지
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• 제27권3호
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• pp.251-260
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• 2012

This study was designed to provide practical environmental marketing data by measuring the effect of environmental marketing on customer loyalty and trust at coffee stores. The results were obtained by empirical analysis and are summarized as follows. The first hypothesis, the effect of environmental marketing on consumer trust at coffee stores, showed that environmental marketing at coffee stores had a statistically significant positive effect on consumer trust. Price, product, and facilities as sub-factors of environmental marketing at coffee stores had effects on consumer trust. Especially, facilities was the highest. The second hypothesis, the effect of environmental marketing on customer loyalty at coffee stores, showed that environmental marketing at coffee stores had a statistically significant positive effect on customer loyalty. Price, product, and facilities as sub-factors of environmental marketing at coffee stores had effects on customer loyalty. Especially, facilities was the highest. The third hypothesis, the effect of consumer trust on customer loyalty at coffee stores, showed that consumer trust at coffee stores had a statistically significant positive effect on customer loyalty. Improvement of consumer trust by environmental marketing was an important factor in improving customer loyalty. As for these findings, price, product, and facilities as sub-factors of environmental marketing at coffee stores had effects on consumer trust and loyalty. Consequently, these findings provide helpful information for coffee stores to plan environmental marketing strategies and establish direction, and they can be used for management activities.

• 한국생활과학회지
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• 제17권5호
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• pp.1015-1026
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• 2008

This study explores the attributes of the color cosmetic products and prices, and their effects on the brand trust. In doing so, our sample population has been segmented according to their lifestyle on color cosmetic to understand the group differences. Based on the previous researches, we have chosen four important characteristics of the customer's lifestyle. The number of iteration on factor analysis revealed that our sample population can be formed into three different groups. The significant group differences resulted on the following study variables; the product functionality, the product fragrance/color, the product vessel design, the price value, the price information, the price rationality. Also, from the product aspect, the product functionality, the product fragrance/color, the product vessel design, explained the significant portion of the Y variance. While, on the aspect of price, the value, the rationality, and information in order, significantly contributed on the brand trust.