• Asia pacific journal of information systems
• /
• v.29 no.2
• /
• pp.248-267
• /
• 2019

As merging online and offline channels into one single platform, individuals could easily and frequently switch between online and offline channels. In order for understanding such unique behaviors, this study attempts to explore why and how consumers choose their channels to search and purchase a product. We have drawn on multiple theories that have been used to explain individuals' judgment and decision making (i.e., construal level theory and regula-tory focus theory) in order to develop and tested two-way ANOVA based models of how both regulatory focus (e.g., promotion vs. prevention) and product types (e.g., experience goods vs. searching goods) including the psychological distance cue separately and jointly affect individuals' channel selection behavior (e.g., intention to use single channel vs. intention to use cross-channels). Our results have indicated that consumers with promotion-focus are more likely to use a single channel in experience goods rather than in searching goods when there exists the psychological cue. Based on our findings, the implication for both research and practice are discussed.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.42 no.4
• /
• pp.584-598
• /
• 2018

This study classified respondents by consumption value and analyzed differences in the purchase behavior of men's suits among consumption value groups. Frequency analysis, factor analysis, cluster analysis, and analysis of variance were conducted in order to analyze research problems. Factor analysis results showed that male consumption values included safety-oriented value, individuality-oriented value, others-oriented value, pleasure-oriented value, aesthetic-oriented value, low price-oriented value, community-oriented value, utility-oriented value, innovation-oriented value, and self-expression oriented value. The study divided respondents into personal satisfaction pursuit group, beauty & functionality pursuit group, individuality pursuit group, and others-oriented & low cost preference group according to consumption value. There were significant differences in selection criteria for men's suit (product image, physical properties of product, and brand name), selection reasons of brand (fashion & ostentation, individuality, and refinement), store attributes (store environment/salesperson service, reputation/additional service, and product assortment/shopping convenience).

• East Asian Journal of Business Economics (EAJBE)
• /
• v.8 no.4
• /
• pp.1-18
• /
• 2020

Purpose - The current study attempts to reveal the causal relationship and identify the interrelationships among individual value, product selection attribute, and re-purchase intention of consumers when purchasing kimchi. Research design, data, and methodology - The surveys were distributed and retrieved to kimchi consumers in Seoul and Gyeonggi Province who were over 20 years old and who had purchased kimchi before. The current study utilized the self-reporting survey as the research method. Result - First, as a result of hypothesis 1 test, both internal value and external value had a significant effect. Second, as a result of hypothesis 2 test, while internal value had a significant effect, external value did not have a significant effect. Third, as a result of hypothesis 3 test, while internal value had a significant effect, external value did not have a significant effect. Fourth, as a result of hypothesis 4 test, all quality, brand, and price had a significant effect. Fifth, as a result of hypothesis 5 test, while internal value had a significant effect, external value did not have a significant effect. Conclusion - The current study aims to establish marketing and service strategies to maximize profits and secure competitive advantage in the kimchi industry through changes in the management strategy of the Korean kimchi industry.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.10 no.4
• /
• pp.147-155
• /
• 2015

Home Shopping companies haven't have any possible means of product quality control process in spite of the fact that they are selling average 16,000 different kinds of product every month. Under this condition, increases of return and product liability can have a strong negative influence on customers' trust in a home shopping brand and intentional repurchase through the same home shopping channel. To solve the problems, we applied adjusted selection and assessment system of manufacturers in home shopping industry, and the consequence of system effect was verified that there is a decrease of 10.3% in the number of returns and a decrease of 11.7% in the number of product liability.

• International Commerce and Information Review
• /
• v.18 no.3
• /
• pp.101-130
• /
• 2016

Recently, by increasing the importance of China as consumer market, the need for a systematic and scientific study of Chinese consumers has been raised. This study researches how country image and product attributes as well as brand personality influence Chinese consumers'selection of Korean product through a comparative study of gender differences. This study used the data which were collected through Chinese adult consumers'survey on Korean cell phone products who reside at Beijing, Shanghai and Guangzhou. The main findings presented through empirical analysis results are as follows. First, Country image and brand personality have more influence on female consumers than male consumers on selection of Korean cell phones. Second, Male and female consumers have more influences by product attributes than other two factors. This study has presented the main implications of the preferred marketing strategies for Chinese enterprises of Korea on the basis of these research results.

• International Area Studies Review
• /
• v.14 no.1
• /
• pp.161-181
• /
• 2010

This thesis researches how country image and product attributes as well as brand personality influence U.S.A, Chinese and Indian Consumers' Korean automobile brand selection and the strategic implications of this study are as follows. First, Country image and Brand personality have more influence on U.S.A Consumers than Chinese and Indian consumers on selection of Korean automobiles. Second, All three of consumers have more influence by product attributes than other two factors, Chinese consumers has more influences by product attributes than U.S.A and Indian consumers have. Throughout this study it can be acutely recognized that brand personality and product attributes as well as country image influence on selection of automobiles made in Korea although there exist differences among three other consumers. This study suggests Hyundai automobiles in U.S.A, China and India need effort to develop representative brands with a unique personality.

• Journal of the Korean Operations Research and Management Science Society
• /
• v.21 no.1
• /
• pp.51-69
• /
• 1996

We consider a consumer self-selection model in which a regulated firm faces two market segments with differing valuation of quality of telecommunication services and examine some economic implications from the behaviors of the firm. In the context of a regulated monopolist, even though the results depend on the degree of privatization, the firm could lower the quality of the low-end model and reduce the price of the high-end in order to alleviate cannibalization. This justifies the provision of universal service policy in the telecommunications market. Based on this self-selection model, we also analyze an extended model of product introduction and show that the monopolist will introduce new product with the same introduction time of social planner. However, when we consider competition among firms, the market equilibrium may not guarantee the efficient time of product introduction.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.20 no.8
• /
• pp.122-132
• /
• 2019

This study investigated the effects of preference reversal according to product characteristics and situation. To investigate the relationship between consumer preference reversal and selection change, three research problems were set up and multiple logistic regression analysis was performed considering categorical dependent variables. The results showed that the decrease in preference for the medical service products and general manufacturing products had a significant effect on selection change and selection delay. In addition, we found that selection change according to the importance of attributes in the medical service product was more sensitive than the general product, while selection change according to the preference reversal was higher in general products. This study examined the causal relationship between choices by illuminating the preference concept as the central value of consumers from a different viewpoint than the existing preference and preference inversion research. In addition, the results of this study suggest that it can include not only selective change according to preference reversal, but also alternatives such as selective delay.

• The Journal of the Korea Contents Association
• /
• v.8 no.12
• /
• pp.109-117
• /
• 2008

This research analyzed which average comparisons and differences between groups' view motive and selection for information sources, product properties with theater animation spectator. Based on view frequency, each of groups' organization were classified to heavy, occasional, and thinly viewers. As average comparison analysis result, firstly, view motive appeared in order to "want to see animation", "to spend time and leisure activity", "to enjoy fun activity", and "because of others canvassing or recommendation", etc. Secondly, view selection for information source appeared in order to "rumor circumstance or reputation", "theater or TV previews", "internet evaluation and grade", etc. At last, view selection for practical property appeared in order to "story", "character", "special effects", "background music", "background art", "director/directing", "manufacturer/nation", and "dubbing of artist". As difference between group result, view motive and selection for product properties appeared significant differences between each of group. To the contrary, view selection for information sources did not appeared significant differences between each of group.

• The Transactions of the Korea Information Processing Society
• /
• v.4 no.10
• /
• pp.2533-2543
• /
• 1997

It is necessary to understand and apply the concept of Quality of Service(QoS) for the objective selection among the computer network equipment. Because ITU-T E.800 recommendation covers the service quality of provider's viewpoint and the satisfaction of user, it can be used to evaluate and select the product of computer network systems. This paper is concerned with the development of an evaluation model using QoS and software tool for selection of the most suitable LAN switch. We apply the Analytic Hierarchy Process(AHP) method of Saaty which has been in a multiple criteria framework for an effective group decision process to the selection of LAN switch. The sample data are collected and processed from a questionnaire of professionals in the network field. And we implement a prototype tool for the selection of LAN switch according to the suggested selection model and analyse the result. The result of our research is expected to be a useful tool for decision making to evaluate and select the LAN switch and also can be applied to the decision making of evaluation and selection related to the product of computer network with QoS.