• 융합경영연구
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• 제4권1호
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• pp.23-33
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• 2016

Sales promotion is defined as the short-term incentive to encourage the purchase or sale of products and services. Retailers conduct a variety of sales promotion to encourage the purchase or sale of products and services. It is often used to induce the purchase of customers in short term and to improve the relationship with customers in the long term. Many previous studies about the effect of price discount SP on increase in sales and image improvement have conducted. But the study of non-price promotion, especially SP with 'Gifts', meanwhile, has been seldom researched. This study is to investigate the effect of the Gift SP conducted by retailers on the customer evaluation of the product and its Gifts. This study is to investigate the effect of 'Gifts', among the non-price promotion, on the customer evaluation. First of all, previous studies about the effect (-) of Sp with 'Gifts' on the customer evaluation of the product and its Gifts, and the factors that offset the negative effect of SP with 'Gifts' on quality perception are to examined. In this study, additionally, the summary of the study based on the previous studies and the research subject in the future are to be presented. Firstly, to examine the previous researches on the effect of SP which retailers conduct on the increased sales and or enhanced image, price discount SP has attracted a lot of attention as a research subject but researches on non-price sales promotion, particularly on SP with gift have seldom conducted as a research subject. Secondly, in the previous studies relevant to Price Discount SP, the long-term negative (-) effect of the target product or brand of SP has been studied. However, a few researches on the long-term negative (-) effect of SP with gift have been conducted. Thirdly, it might be brand affinity and purchase limit that buffered the negative (-) effect on the perceived quality of SP with gift which retailers had conducted. In spite of various studies conducted by many researchers, each study have discussed the consequences under certain circumstances and integrated results of research have not been in progress. It may be the research issues left to us to clearly identify the psychological mechanism of consumers until the effect of SP happens in order to theorize SP and to present a practical and useful suggestion.

• 품질경영학회지
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• 제40권4호
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• pp.441-452
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• 2012

Purpose: In this paper, we have considered a problem of newsvendor model in an environment of random yields in quality and customer balking behavior, in which only the mean and the variance of the demand are known. In practice, the distributional information of the demand is very limited and only the mean and variance are guessed by experience. In addition, due to the customers balking behavior occurring when the available inventory level decreases, the product's demand becomes a function of inventory level so that the classical newsvendor's optimal order quantity is no longer optimal. Methods: We have developed an optimal order quantity model that enables us to incorporate the random yield of a product and the customer balking information such as a threshold inventory level of balking and the corresponding probability of a sale during the balking. Results: We illustrated the concepts developed here through simple numerical examples and showed the robustness of our model in a various setting of parameters. Conclusion: This paper provides a useful analysis showing that our distribution-specific and distribution-free approach to the optimal order quantity in the newsboy model can act as an effective tools to match supply with demand for these product lines.

• 한국의류산업학회지
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• 제16권4호
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• pp.520-531
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• 2014

Jeju, the biggest island in Korea, was registered as a World Natural Heritage in 2007. Recently, it was also voted as one of the New Seven Wonders of Nature. The need for academic awareness and tourist values on Jeju Island are understood. Gal-ot, one of the ten symbols for Jeju, is known for working clothes in general, despite its potential for cultural products because of its regional uniqueness and useful functional advantages. The authors conducted a comprehensive literature review and researched market trends of Gal-ot stores in Jeju to present development directions for cultural goods and to contribute to local economic improvement. Most stores were located in a semi-residential area and Jeju-si in Jeju Special Self-Governing Province. Most products were not available for sale due to difficulties in the production process and online utilization. High prices and similar color, fabric and style hurt competitiveness. Various experiencing programs of Gal-ot and persimmon dyeing were necessary to expand the main target from residents to tourists. Also, marketing strategies using the internet and design plans reflecting current trends were needed. This study would contribute to prepare developmental projects of cultural product and result in economical advantages on Jeju Island.

• 대한안전경영과학회지
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• 제11권2호
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• pp.187-195
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• 2009

Various kinds of service measurement including the development of the measurement of service quality have been developed. Especially the mobile telecommunication service being represented by the mobile communication company would be the mostly developed area. Its service development can be understood along with the development of the telecommunication companies as well as cellular companies. It is a differentiated phenomenon in the current research, such as the organic influence between the service quality and product. Of course there are such products placed on sale and enjoyed the common service, but at present there is another case that the product is on the market exclusively with the mobile company in here. This article is to estimate service efficiency for Mobile Communication and Cellular company. In this paper, We tried to measure the service quality and overall satisfaction by using Data Envelopment Analysis(DEA), degree of combination and top2box which is a little bit different methodology from traditional ones. This paper uses CCR model in DEA to measure service efficiency in the Mobile Communication.

• 한국유기농업학회지
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• 제19권4호
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• pp.475-500
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• 2011

One of the first important strategic decisions when a starting an organic marketing initiative (OMI) is to plan the right strategy for distributing products. This decision depends to a large extent on whether the OMI has chosen a quality-premium product strategy or a price-quantity strategy. All distribution decisions interact strongly with other aspects of the marketing mix. Where and how a product is distributed objectives, its chosen strategy and the availability of human and capital resources. To select a market channel, frequent contact and discussions with possible partner are important. Generally, a distribution is made between the direct and indirect physical distribution of organic products to consumers. The longer the supply chain, the lower the chances that an OMI can steer the market through its own marketing measures and convince consumers through its own promotion activities. Generally speaking, the shorter the chain between OMI products and the final consumer, the less dependent the OMI will be on the success of other market actors. Direct selling activities to the retail or food industries also requires an OMI to undertake additional processing and marketing activities. For example, retailers often expect products to have been packed and labelled ready for sale. To conclude, distribution channels should be chosen in accordance with the product and price policy as well as the management capacity of the OMI.

• Journal of Information Technology Applications and Management
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• 제20권3호
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• pp.79-92
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• 2013

Word-of-mouths (WOMs) are now an important information source for purchase decision. Due to the advance in internet technology, people now can share online their consumption experience, both positive and negative, to others. The WOMs may diffuse to not only their friends but also enormous online users. When consumers dissatisfy the product or service, they may share the dissatisfactory experience to others as WOM, which may bring out discussions for the product or service. The discussions on the negative WOM may help to communicate the negative information to enormous others, which may damage the sale of the product or service. The diffusion and life cycle of negative WOM is an important issue for managers. However, few studies focus on it. Thus, the current study focuses on the discussion pattern and life cycle of negative WOMs by observing the 782 discussion articles in a large online community.

• 식품보건융합연구
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• 제8권4호
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• pp.1-10
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• 2022

The term "Organic Food" is no longer strange to consumers around the world. Many people are concerned about their safety and health, so they have chosen this safe food. However, the decision to buy this product still faces some difficulties and challenges, such as the high price of organic products, short-time use, supply of products and so on. This study conducted an analysis to investigate the determinants of Danang City consumers' intention to purchase organic foods in Vietnam. The results show that, there are 6 influencing factors, including: subjective norm, food safety & health consciousness, consumer knowledge & environment consciousness, price of the product, availability product and trust in brands and certifications. The study uses a combination of 2 qualitative and quantitative methods. Qualitative methods are used through analysis, evaluation and synthesis of previous studies to build research models and scales for variables. Quantitative method with 250 samples applied SPSS 25.0 to test the scale by Cronbach's Alpha coefficients, to analyze the discovery factor EFA and regression analysis. The findings of the study provide useful information for consumers to buy organic foods and for marketers to increase sale of organic foods in Vietnam in general and Danang city in particular.

• 품질경영학회지
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• 제51권1호
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• pp.1-18
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• 2023

Purpose: In Part 1, the purpose of this study is to examine how a used product provider optimizes a company's profits by comparing an extended warranty to a used product only when selling a product and what it provides later. In addition, in Part 2, an empirical study can confirm the structure in which extended guarantees can work effectively by grasping consumers' purchase intention according to the time of sale of extended guarantees, which is the basic premise of the analysis model of Part 1. Methods: This study aims to conduct not only analytical studies but also empirical studies applying various statistical analysis methods using questionnaires targeting customers and potential consumers who have subscribed to extended warranty services. Results: The study showed that the profits of companies providing extended warranty services were proportional to the coefficient of the extended guarantee service value, so it is necessary to create an environment in which the effect of extended guarantee services can be well realized. In the empirical model, the higher the emotional and economic benefits are perceived, the higher the purchase intention according to the future purchase of extended guarantees. Conclusion: Through this study, various problems that may be caused by the structural diversity of the supply chain providing extended warranties in the future can be viewed and contribute to the theoretical foundation for strategic understanding.

• 부동산연구
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• 제27권3호
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• pp.103-118
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• 2017

우리나라는 아파트시장의 선분양제도로 인하여 오래 전부터 분양권 전매시장이 형성되어 왔다. 본 연구에서는 전매시장의 참여자들의 행태를 분석하기 위해 분양이후 전매까지의 소요시간을 분석하였다. 구체적으로 본 연구에서는 2000년부터 2016년까지 전국에 분양된 192개 아파트단지의 48,316개의 아파트의 전매자료를 Cox비례위험모형을 사용하여 부동산정책특성, 분양계약특성, 입지특성, 단지특성, 주호특성, 시기 및 지역특성 등이 전매기간에 미치는 영향을 분석하였다. 분석결과, 부동산정책특성과 관련하여 투기과열지구로 지정된 경우 주어진 기간에서 전매확률이 낮아지는 것으로 나타났다. 분양계약특성과 관련해서는 중도금이자후불제와 중도금무이자형태의 분양계약인 경우 전매확률을 유의적으로 증가시키는 것으로 나타났다. 아파트의 입지특성과 관련해서는 접도수가 많거나 인근에 초등학교와 공원이 있어서 입지조건이 우수한 아파트의 경우 전매확률이 유의적으로 높은 것으로 분석되었다. 단지특성과 관련해서는 아파트 단지가 택지개발지구에 위치하는 경우 전매확률은 낮아지는 반면에 대지면적 대비 부대시설면적의 비율이 높을수록 전매확률은 높아지는 것으로 나타났다. 마지막으로 주호특성과 관련해서 전용면적이 적을수록, 주호가 고층에 위치할수록 전매확률이 높아지는 것으로 분석되었다.

• 한국콘텐츠학회논문지
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• 제6권10호
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• pp.163-173
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• 2006

섬유 패션 산업은 소비자의 구매 욕구를 예측하여 제품을 개발하는 경우가 빈번하며, 예측이 잘못될 때는 즉 소비자들이 특정제품을 외면하는 경우 할인판매를 통해 제품을 처리해야 하는 문제점을 안고 있다. 반면에 신속대응 시스템은 소비자의 욕구를 지속적으로 관찰하여 신속하게 제품개발 및 생산일정을 수립함으로써 불필요한 재고가 쌓이는 경우를 사전에 방지할 수 있게 한다 소비자의 욕구는 POS 시스템에서 창출되는 자료를 통해 수집 분석되고 이런 소비자의 선호도는 네트워크를 통해 실시간으로 관련 제조업자에게 제공되어 제조업자들이 소비자의 선호도에 부합하는 제품을 개발, 생산, 제공할 수 있도록 해준다. 본 연구에서는 신속대응 시스템의 주요한 목표인 신기술의 접목을 통하여 의류제품의 기획, 구매, 생산, 유통과정 상의 재고 수준의 절감 및 과정 소요기간의 단축, 의류제조업자와 소매업자간의 보다 나은 협조체계의 개발, 소비자의 욕구에 적절히 대응하는 시스템을 학생들에게 교육할 수 있는 프로그램을 개발하였는데 신속대응 시스템을 위한 섬유 패션 스트림간 상품 기획 프로그램을 개발하였다.