• 제목/요약/키워드: product planning

검색결과 874건 처리시간 0.023초

패션브랜드의 온라인 상품기획 -자사몰 운영의 여성복 브랜드를 중심으로- (Online Product Planning in a Fashion Brand -Focused on the Brand of Women's Clothing Run by the Company's Mall-)

  • 이수진;이금희
    • 패션비즈니스
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    • 제24권3호
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    • pp.69-84
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    • 2020
  • The purpose of this study is to analyze examples of online fashion product planning of domestic fashion brands, to grasp the characteristics and step-by-step problems in product planning, and to suggest product planning methods. This study consists of a literature study and a case study. The results of th study are as follows. First, in the information analysis and product planning, product planning according to analysis and targeting of online consumers should be conducted separately from offline, and the proportion of online-only products should be expanded. Second, in the design planning and product development stages, it should be possible to secure the quantity through the pre-planning of fabrics, a to acquire the novelty of the material through the preemption of good fabrics and the pre-planning of colors to secure competitive design. Third, in the convention, a systematic review process involving company members and customer review teams should be conducted to ensure product quality and sales-ability Fourth, in the production stage, the production period must be to reduce cost. Fifth, differentiated services according to the characteristics of their products for each brand in the promotion and sales stages. Based on this analysis, a desirable approach online product planning should first run promotion phase, increasing pre-planning for the product, and organizing specialize work and manpower issues.

안전성 평가를 위한 제품요소 (Product elements for the safety assessment)

  • 박지영;조암
    • 대한안전경영과학회:학술대회논문집
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    • 대한안전경영과학회 2008년도 춘계학술대회
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    • pp.239-245
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    • 2008
  • In this study has investigated and considered product planning methods at the existing product design process and being used the safety evaluation methods at the product planning stage, and has deduced the 16 safety evaluation elements to have to be considered for executing the safety evaluation at the product planning stage. When the safety evaluation is executed from the product planning stage, more safe products will be designed.

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AHP 및 Fuzzy를 이용한 제품기획단계에서의 안전성 평가 (A Safety Evaluation Method for a Product Design Planning Stage: Application of AHP and Fuzzy)

  • 박지영;조암
    • 대한인간공학회지
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    • 제27권2호
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    • pp.15-24
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    • 2008
  • As users increasingly recognize the importance of safety and the Product Liability comes into effect, a company should take responsibility of protecting the users who use its product. In order to produce a safe product and satisfy the needs of users, it is critical for develope opriately and understand the characteristics of the product accurately. Furthermore, a safe product can be realized by considering a safety level of the product in a whole product development process. However, in general, product development projects hardly evaluate the safety of a product in the product planning step. In addition, most of safety evaluation methods which are applied in the product planning step have a tendency to be qualitative because a detailed product design step. Therefore, this research aims at enhancing the performance of the safety evaluation process by applying quantitative methods such as 'AHP' and 'Fuzzy'. AHP can help analysts derive the weight of safety factors. Fuzzy is applied to evaluate the degree of safety of product elements in this paper. The proposed method will be able to improve the safety level of a product by using the quantitative methods in the product planning step.

유전자 알고리듬을 이용한 소프트웨어 제품라인의 출시 계획 수립 (Release Planning in Software Product Lines Using a Genetic Algorithm)

  • 유재욱
    • 산업경영시스템학회지
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    • 제35권4호
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    • pp.142-148
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    • 2012
  • Release planning for incremental software development is to select and assign features in sequence of releases along a specified planning horizon. It includes the technical precedence inherent in the features, the conflicting priorities as determined by the representative stakeholders, and the balance between required and available resources. The complexity of this consideration is getting more complicated when planning releases in software product lines. The problem is formulated as a precedence-constrained multiple 0-1 knapsack problem. In this research a genetic algorithm is developed for solving the release planning problems in software product lines as well as tests for the proposed solution methodology are conducted using data generated randomly.

디지털 융합 환경에서 IT 중소기업의 제품기획능력과 제조능력: 제품외부 및 내부 디자인능력의 매개효과를 중심으로 (IT SMEs' Product Planning Capability and Manufacturing Capability in the Context of Digital Convergence: The Mediating Impacts of the Product Exterior and Interior Design Capabilities)

  • 허용석
    • 디지털융복합연구
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    • 제13권12호
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    • pp.55-62
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    • 2015
  • 디지털 융합 환경에서 제품기획능력, 제품디자인능력 및 제조능력은 IT 중소기업의 지속적인 경쟁우위를 창출하는 데에 매우 중요하다. 그러나, 이러한 주요 능력들간의 관계를 규명하는 실증 연구들이 거의 부재하여, 본 연구는 IT 중소기업의 제품기획능력, 제품디자인능력 및 제조능력 사이의 관계를 모형화하고 이에 대한 실증 분석을 실시하였다. 특히, 본 연구는 IT 중소기업의 제품디자인능력을 제품외부 디자인능력과 제품내부 디자인능력으로 구분하고 이러한 두 가지 형태의 디자인능력이 IT 중소기업의 제품기획능력과 제조능력 사이에 미치는 매개효과에 초점을 맞추었다. 본 연구는 310개의 한국 IT 중소기업을 대상으로 실시한 최소자승회귀분석 결과를 통해 IT 중소기업의 제품외부 디자인능력과 내부 디자인 능력은 제품기획능력과 제조능력 사이에 존재하는 양(+)의 관계를 함께 완전 매개한다는 것을 실증적으로 보여준다.

기능성 제품시장을 위한 협업 에이전트 기반 공급사슬계획 (Collaborative Agent Based Supply Chain Planning for Functional Product Markets)

  • 정호상;정봉주;이치근
    • 산업공학
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    • 제19권1호
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    • pp.53-61
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    • 2006
  • We propose a new supply chain planning methodology for both a manufacturer and a distributor in order to find a global supply chain plan for functional product markets. Functional products as opposed to innovative products include the staples that people buy regularly from their nearby places to satisfy basic needs. In the functional product market, the distributor has an initiative of supply chain control and planning with a freedom to request any profit maximizing order quantities until the manufacturer refuses, whereas the manufacturer may not provide more than requested. In this paper, two independent agents on behalf of the manufacturer and the distributor are introduced, and supply chain planning can be conducted by collaboration between them. In addition, mathematical models and a numerical example are presented to show the possibility of the proposed methodology.

신제품 출시 시점의 규칙기반 재고계획에 관한 고찰 (On Rule-Based Inventory Planning Over New Product Launching Period)

  • 김형태
    • 산업경영시스템학회지
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    • 제39권3호
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    • pp.170-179
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    • 2016
  • In this paper we have tackled the outstanding inventory planning problems over new product launching period in a more holistic manner by addressing first the definition of efficient business rules to effectively control and reduce the inventory risks followed by the rigorous explanations on the implementation guide on suggested inventory planning rules. It is not unusual for many companies in the consumer electronics market to make a great effort to reduce the time to launch a new product because the ability to bring out higher performing products in such a short time period greatly increases the probability for them to remain competitive in the high tech market. Among so many newly developed products, those products with new features and technologies appeal to many potential customers while products which fail to win customers by design and prices rapidly disappear in the market. To adapt to this business environment, those companies have been trying to find the answer to minimize the inventory of old products so they can move to next generation products quickly with less obsolete material. In the experimental implementation of our rule-based inventory planning, Company 'S' reduced the inventory cost for the outgoing products as low as 49% of its peak level of its preceding product version in just 5 month after the adoption of rule-based inventory planning process and system. This paper concluded the subject with a suggestion that the best performance of rule-based inventory planning is guaranteed not from one-time campaign of process improvement along with system development but the decision maker's continuing support and attention even without seeing any upcoming business crisis.

A Study of the Development Direction Factors for Mass Customization of Clothing based on Digital Fashion System

  • Lim, Hosun;Cho, Hakyung
    • 한국의류산업학회지
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    • 제17권1호
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    • pp.102-115
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    • 2015
  • Due to the diversification of lifestyles and the rapid growth of Internet environments since the 1990s, mass customization has been recently accepted as an important trend in the area of clothing and all other areas. In response to mass customized clothing products, global clothing product brands are introducing systems for mass customization such as the application of digital fashion systems that introduced IT technologies such as CAD and 3D scanners. However, studies of planning factors for clothing products applied with digital fashion systems in the area of mass production of clothing products are insufficient. Therefore, this study was intended to analyze the lifestyles of 20-30s that are expected to have the highest demand for clothing applied with digital fashion systems and present basic planning factors according to lifestyles. Through the analysis, three groups that have one of fashion pursuing type, sensory information pursuing type, and practical function pursuing type lifestyles were derived. Based on this result, consumer demand for digital fashion systems and basic factors for product planning were analyzed to present basic planning factors for digital fashion system based customized clothing by lifestyle group. This study is meaningful in that it provided basic data for product planning through digital fashion systems by analyzing the awareness, preference, necessity, and planning factors of digital fashion systems through the analysis of lifestyle types.

데이터마이닝을 이용한 수주생산시스템의 공정계획방안 (Process Planning Method under Make-to-Order Production System using Data Mining)

  • 오경모;박창권
    • 산업공학
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    • 제18권2호
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    • pp.148-157
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    • 2005
  • The manufacturing industry with Make-to-Order production system is difficult to decide the standard information for the product and the demand is variable to estimate. In this paper, we concerned with the process planning method using data mining in the manufacturing industry with Make-to-Order environment. The subject of our study is the industry transformer plant which is received an diverse order of customer and then produced the product. Currently, process planning method is classified the standard information by hand based on the acquired knowledge through the experience. The standard information stored the various information, such as work sequence, time and so on. This process planning method needs an experts which possesses the field experience for several years. For the product specification which is varied in each order, current process planning method is not efficient due to need many times To solve this problem, we extract the information using data mining process for each processing time, and then construct the knowledge base. We propose a method which is the process planning of the industry transformer product in Make-to-Order environment using the knowledge base.

소프트웨어 제품라인의 출시 계획 수립을 위한 탐욕 유전자 알고리듬 (A Greedy Genetic Algorithm for Release Planning in Software Product Lines)

  • 유재욱
    • 산업경영시스템학회지
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    • 제36권3호
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    • pp.17-24
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    • 2013
  • Release planning in a software product line (SPL) is to select and assign the features of the multiple software products in the SPL in sequence of releases along a specified planning horizon satisfying the numerous constraints regarding technical precedence, conflicting priorities for features, and available resources. A greedy genetic algorithm is designed to solve the problems of release planning in SPL which is formulated as a precedence-constrained multiple 0-1 knapsack problem. To be guaranteed to obtain feasible solutions after the crossover and mutation operation, a greedy-like heuristic is developed as a repair operator and reflected into the genetic algorithm. The performance of the proposed solution methodology in this research is tested using a fractional factorial experimental design as well as compared with the performance of a genetic algorithm developed for the software release planning. The comparison shows that the solution approach proposed in this research yields better result than the genetic algorithm.