• 문화기술의 융합
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• 제4권2호
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• pp.191-196
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• 2018

최근 소비자의 취향이 다양해지고 소비패턴이 변화하며 상품 포장디자인이 점차 발전한다는 것을 체감할 수 있다. 상품 포장디자인은 내용물을 정확하게 알 수 있게 만들어져야 하고 소비자의 눈길을 끌어 상품을 구매하고 싶도록 만드는 매력을 가지고 있어야 한다. 또한 상품디자인은 소비자들에게 시각적 효과를 유도한 그래픽 요소와 더불어 브랜드 네이밍, 패키지 레이아웃, 내용물 표현방법, 맛을 상상할 수 있는 색감 등에 따라 구매의욕을 일으켜야 한다. 상품의 포장디자인에서 내용물에 대한 이미지를 한 눈에 알 수 있게 표현한 그래픽 요소는 상품의 부가가치를 높이고 소비자의 구매동기 유발이나 유통의 합리화를 이루는 가장 핵심적인 요소라 할 수 있다. 본 연구는 축산상품에서 시각정보 메타데이터를 이용한 시각정보 심벌 이미지에 대한 연구이며 다양한 축산 포장에 대한 사례를 살펴보고 메타데이터 요소로 축산 이미지를 한 눈에 알 수 있게 표현한 그래픽 요소를 제시하여 축산상품에 활용하고자 한다. 축산 상품의 프리미엄화를 추구하고, 브랜드 가치를 높이며 차별화된 디자인 전략으로 경제적 효과와 더불어 축산 시장 활성화를 위한 가능성을 제시하고자 한다.

• Journal of Mechanical Science and Technology
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• 제14권2호
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• pp.251-258
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• 2000

Thermal deformation in an electronic package due to thermal strain mismatch is investigated. The warpage and the in-plane deformation of the package after encapsulation is analyzed using the laminated plate theory. An exact solution for the thermal deformation of an electronic package with circular shape is derived. Theoretical results are presented on the effects of the layer geometries and material properties on the thermal deformation. Several applications of the exact solution to electronic packaging product development are illustrated. The applications include lead on chip package, encapsulated chip on board and chip on substrate.

• 대한용접접합학회:학술대회논문집
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• 대한용접접합학회 2006년도 춘계 학술대회 개요집
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• pp.21-23
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• 2006

The microstructural investigation and thermo-mechanical reliability evaluation of the Sn-3.0Ag-0.5Cu solder bumped flip chip package were carried out during the thermal shock test of the package. In the initial reaction, the reaction product between the solder and Cu mini bump of chip side was Cu6Sn5 layer, while the two phases which were (Cu,Ni)6Sn5 and (Ni,Cu)3Sn4 were formed between the solder and Ni-P layer of the package side. The cracks were occurred at the corner solder joints after the thermal shocks of 400 cycles. The primary failure mechanism of the solder joints in this type of package was confirmed to be thermally activated solder fatigue failure.

• Food Science and Biotechnology
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• 제18권1호
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• pp.73-78
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• 2009

Processed meatball products were packaged in a passive package without oxygen scavenger as 1 control and 3 active packages of which have PP-based oxygen scavenger master batch materials (OSMB) of 40, 80, and 100%(w/w) in the middle layer and stored at 23 and $30^{\circ}C$ up to 9 months. Quality changes of packaged products were evaluated by measuring the oxygen concentration of the headspace in containers, thiobarbituric acid (TBA), color, and flavor. The oxygen concentration of the package having 100% OSMB was lower than those of 40 and 80%. The color changes and TBA values of the meat ball in the package containing 100% OSMB were the least among the treatments. Using principal component analysis (PCA), the control showed more flavor change than the packages containing oxygen scavenger. As a result, all active packages could extend the shelf life of the meatball products compared with that of the passive package.

• 천문학논총
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• 제30권2호
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• pp.675-677
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• 2015

A data simulator and reduction package for the Devasthal Optical Telescope Integral Field Spectrograph (DOTIFS) has been developed. Since data reduction for the Integral Field Spectrograph (IFS) requires complicated procedures due to the complex nature of the integral spectrograph, common reduction procedures are usually not directly applicable for such an instrument. Therefore, the development of an optimized package for the DOTIFS is required. The data simulator observes artificial object and simulates CCD images for the instrument considering various effects; e.g. atmosphere, sky background, transmission, spectrograph optics aberration, and detector noise. The data reduction package has been developed based on the outcomes from the DOTIFS data simulator. The reduction package includes the entire processes for the reduction; pre-processing, flat-fielding, and sky subtraction. It generates 3D data cubes as a final product, which users can use for science directly.

• 한국인쇄학회지
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• 제30권2호
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• pp.47-58
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• 2012

The purpose of this study is to provide how various elements of package design affect on consumer response. Those consumers who is living at Sung-nam district and who is using or have used herbal shampoo were selected as respondents for this research. For testing hypotheses. frequency analysis, reliability analysis, and multi regression analysis were utilized with SPSS 12. All elements of package design influenced on brand attitude and purchasing intention. Typography is the most effective element influencing on brand attitude, while illustration is on purchasing intention. This result could be a useful reference for package designer and brand manager to trigger positive brand attitude and purchasing intention.

• 만화애니메이션 연구
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• 통권45호
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• pp.283-298
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• 2016

기술과 품질의 차이가 하루가 다르게 좁혀지고 있는 현대의 자유시장경제하에서 제품의 차별화를 위한 마케팅 전략은 더욱더 격화되는 디자인 경쟁에 의해 좌우되고 있다. 그 중에서도 제품의 외형을 통해 소비자에게 시각적으로 닿게 되는 패키지디자인은 가격이나 기능에 앞서 브랜드이미지에 영향을 미치는 직접적 커뮤니케이션이다. 패키지디자인은 제품을 포장, 운반, 보관하고 적재하는 기본 기능만이 아니라 효과적인 비주얼 이미지로 소구력을 높여 브랜드이미지를 각인시키고 구매결정을 이끈다. 최근의 패키지디자인은 캐릭터를 적극 활용하고 있는데 단지 캐릭터의 이미지만을 사용하는 것이 아니라 캐릭터의 형태가 패키지의 물적 구조와 융합된 입체적인 디자인으로 2차적 재미와 효과를 주고 있다. 이렇게 캐릭터를 잘 활용한 패키지디자인은 그 자체로 강력한 마케팅 수단이자 가치 있는 디자인 자산이며, 캐릭터를 활용하는 방식에 따라 그 부가가치는 더욱 증대될 수 있다. 위트 있는 아이디어로 판매 뿐 아니라 브랜드이미지 향상에 기여하는 캐릭터패키지는 대기업 뿐 아니라 다양한 제품군에서 효과적으로 사용할 수 있는 마케팅수단이다. 특히 지역단위를 넘어선 판매와 홍보에 절실한 지자체별 관광상품에 잘 활용한다면 단지 구매동기만을 유발시킬 뿐 아니라 패키지 자체가 관광자원이 되는 일석이조의 효과를 누릴 수 있다. 본 연구는 그 실례로 전북 전주의 한 지역브랜드를 마케팅하는 수단으로써 캐릭터패키지를 제안하여, 자체캐릭터를 개발하고 이를 패키지의 입체적 형태로 디자인하는 캐릭터패키지를 기획, 제작하였다. 그리고 이런 일련의 과정을 통해, 기존 브랜드의 이미지를 재정립하거나 강화하기 위한 브랜드마케팅 전략으로서의 패키지디자인을 제시하고자 한다.

• 약학회지
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• 제56권5호
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• pp.333-345
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• 2012

A product labelling is one of key tools in ensuring that a patient uses drugs safely and effectively in self-care without professional support. This study aimed to explore the readability and comprehensibility of the information contained on two package inserts of medicines. Two package inserts were tested with first year college students. Fifty-one potential consumers underlined words they could not understand and answered 10 scenario questions. Any differences among groups with different characteristics were statistically tested. Secondly, the readability of two package inserts was assessed with comparison to the level of the 6th grade Korean textbooks. As results, more than 80% of participants properly replied to straightforward questions concerning indication, dosage, duplication, use in pregnancy and contraindication, and 73% about formulation. Less than half answered correctly in multiple choice questions about pediatric use (41%) and side effects (35%). Little discrepancy was observed in the comprehensibility between participants' characteristics. Drug inserts contained about 20% more professional-level words than 6th grade textbooks. In conclusion, Korean consumers may face challenges to understand drug information due to professional terminology and outdated expressions in the current package inserts. To secure safe and effective use of over-the-counter agents, greater efforts should be made to develop more consumer friendly labels. In the other hand, educational supports are required to prepare consumers in a proper level of knowledge for the safe use of drugs.

• 한국멀티미디어학회논문지
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• 제19권8호
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• pp.1553-1563
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• 2016

Thesedays, not only a quality of a product but also a design of it plays an important role. Throughout this analysis, I would like to discuss how a design of package works in the cosmetics with the fact that low cost cosmetics sales better than high cost cosmetics. In this research, there are five samples each for Korean and Chinese low-costed cosmetics to yield a result about an element of package design. Based on that result, there was an survey about two different package design followed by the research problems. Throughout research, an attention and familiarity of package which was considered of characteristics of China was more effective on Chinese consumers. In order to activate the content market of cosmetics, it is utilized to manufacture taking into account the maximum of the design elements in the package design is a conclusion that affect the time of purchase. In this paper, one in which I hope to help in the development of being utilized as a basis article content market industry for pre-market research foray into the Chinese market is South Korean cosmetics.

• 한국멀티미디어학회논문지
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• 제25권7호
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• pp.945-952
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• 2022

In a market situation full of brands and products, packaging requires a differentiated design that reflects the needs and trends of the times, as well as the characteristics of the product. Therefore, in this study, through literature reviews, market research methods, questionnaire surveys, eye-tracking experiments, etc., we derived related research and current status of ramen package design, and visual expression elements that induce consumers' subjective perception and interest. As a result, the ramen package design was generally simplified and tended to visualize the spicy taste. Second, consumers buy bag ramen once a week on average at a large discount mart, consider the color of the ramen package design as important, and recognize that the aesthetics of the package design can improve quality. Finally, the spicy phrases and ramen illustrations were the first visual elements of the ramen package design, and for the longest time, attention was focused on the brand name.