• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.2
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• pp.278-297
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• 2018

This study examines the concept and type of art marketing used by luxury fashion brands as well as to elucidate the productive outcome of art marketing based on art marketing case studies. The research methods adopted in this study were a literature review and case studies. The scope of the research focused on companies operating luxury fashion brands such as Louis Vuitton S.A., Kering Group, Prada S.p.A., $Herm{\grave{e}}s$ International S.A., Salvatore Ferragamo Group, Giorgio Armani S.p.A. and Compagnie $Financi{\grave{e}}re$ Richemont S.A.. The results showed that luxury brands using art marketing to enhance the competitiveness of the company by combining art and marketing mainly incorporate the following types of art marketing: art foundation and museum, art sponsorship, art collaboration, advertising campaign, exhibition promotion, and flagship stores. In terms of the outcome of art marking by luxury fashion brands, it was found that art marketing facilitates company activities help companies acquire a positive image from revitalizing culture and art, produces increased profits for the companies due to increased product sales as well as expands the marketability of respective companies through company PR and brand promotion, customer satisfaction by providing cultural space, artistic places and new experiences.

• Journal of Science of Art and Design
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• v.1
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• pp.227-266
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• 1999

The idea of identification have become a subject of discussion ever since the time man started to contemplate on the meaning and value of his being. However, the concept of identity defined by theorists such as sociologists or cultural historians influence the consumption pattern of the major consumer group, in conjunction with the advent of the mass consuming age. The conflict and mutual realization among variable generations and residential areas of different. consumer levels profoundly affect the formation of the identity of the new generation and the role and experience of women. This series of transit is progressing more rapidly due to the characteristic situation of the expiration of a millenium. Advertising strives to control our interests and ideas on the products we choose to use and affects our identity by manipulating images of successful people. People tend to be influenced more significantly by the mass-culture than by people around them, such as family or friends, in rendering their self?identity; in which process, adopting the identity produced by mass-media and advertising. Such identity is conducted partly of the product identity and the stereotyped image suggested by mass-media. This study bears significance in the attempt to provide actual data and expand the realm of ideas and planning in future advertising through demonstrative analysis of self-identity creative in Korean TV advertising.

• Proceedings of the KIEE Conference
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• 2004.11c
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• pp.319-321
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• 2004

The average glandular dose (AGD) is determined by the breast entrance skin exposure, x-ray tube target material, beam quality (half-value layer), breast thickness, and breast composition. Almost breast cancer always arises in glandular breast tissue. As a result, the average radiation absorbed dose to glandular tissue is the preferred measure of the radiation risk associated with mammography. If the normalized average glandular dose is known, the average glandular dose can be computed from the product of the normalized average glandular dose and breast entrance skin exposure. In this study, AGD was calculated by the breast thickness and various x-ray energy (HVL) in 50% glandular 50% adipose breast by Mo.-Rh. assembly. AGD is 84 mrad in compressed 5 cm breast. These results show that as increasing the breast thickness, dose also increases. But as increasing the x-ray tube voltage, dose decreases because of high penetrating ratio through the object. But high tube voltage is reducing the subject contrast. From this result, we have to consider the trade-off between subject contrast of image and dose to the patient and choose proper x-ray energy range.

• Proceedings of the Korean Fiber Society Conference
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• 2003.10a
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• pp.45-46
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• 2003

A process control system has been developed for measurement and characterization of the nanofiber web qualities. The nano-fiber information system (NAFIS) developed consists of a measurement device and an analysis algorithm, which are a microscope-laser sensor fusion system and a process information system, respectively. It has been found that NAFIS is so successful in detecting irregularities of pore and diameter that the resulting product has been quitely under control even at the high production rate. Pore distribution, fiber diameter and mass uniformity have been readily measured and analyzed by integrating the non-contact measurement technology and the random function-based time domain signal/image processing algorithm. Qualifies of the nano-fiber webs have been revealed in a way that the statistical parameters for the characteristics above are calculated and stored in a certain interval along with the time-specific information. Quality matrix, scale of homogeneity is easily obtained through the easy-to-use GUI information. Finally, ANFIS has been evaluated both for the real-time measurement and analysis, and for the process monitoring.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.32 no.1D
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• pp.89-94
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• 2012

The RFM (Rational Function Model), as an alternative to physical sensor models has been widely used for photogrammetric processing of high resolution optical satellite imagery. However, the application of RF modeling to the SAR (Synthetic Aperture Radar) is very limited. In this paper, stereo radargrammetric processing of TerraSAR-X stereo pairs with RFM is implemented and analyzed. The investigation has shown that the accuracy of TerraSAR-X DSM is similar to that of the commercial S/W product. Finally, it is demonstrated that RFM is effective and feasible in the application to the radargrammetric SAR image processing.

• Journal of the Korean Society of Manufacturing Process Engineers
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• v.14 no.6
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• pp.41-48
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• 2015

Stainless steel mesh has been used as a filter in various fields, including domestic, medical, etc. However, the surface before machining may have an adverse effect the product quality and performance because it is not smooth. Especially, adsorbed impurities in the surface result in difficulty in cleaning. Therefore, in this paper, we propose an improved surface quality through electrochemical polishing (ECP). Two electrodes, composed of STS304 (anode) and copper (cathode) underwent machining with two conditions according to polishing time and current density. As the polishing time and current density increase, the surface of curvature decreases, and roughness and material removal rate (MRR) improves. The machined surface roughness and image were obtained through the atomic force microscope (AFM) and stereoscopic microscope. The study also analyzed hydrophilic effect through contact angles. This obtains corrosion resistance, smoothness, hydrophilic property, etc.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.6
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• pp.787-798
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• 2000

This study intended to investigate the benefits sought in 2(i s female formal wear and the clothing behaviors of 20's working women segmented by the benefits of female apparel and to provide marketing strategy on the segmented market. The subject of this study were 605 working women in their 20's living in seoul, and survey based on references and formal studies was used. The results of data analysis are as follows: 1. The factor structures of the benefit sought in clothing products were classified into symbolismㆍaesthetics, and practicality. 2. Consumer groups were segmented into four groups by the benefit factors sought in clothing products. 3. Product involvement, fashion involvement, information search and brand loyalty were proven significantly different among the segmented consumer groups. Demographic variables and purchasing traits such as subjective social class, average monthly expenditure on clothing, and usage of fashion credit card or credit cards were proven to significantly different among the segmented consumer groups.

• Archives of design research
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• v.16 no.3
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• pp.253-262
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• 2003

This article suggest a research method to extract user needs for designing social interface of a service robot. We first discuss social design issues for the service robot. Then we present a novel survey method for the service robot based on the social design issues and robot characteristics. Finally we discuss survey results, answered by Korean customers, of functional needs, social characteristics, product design for a home service robot. It is analyzed that Korean customers expect the image of home service robot as “a late teenager female who helps household work effectively”

• Journal of Information Technology Services
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• v.13 no.4
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• pp.1-17
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• 2014

Domestic and international energy and eco-friendly companies take advantage of social media for image enhancement and product promotion. However, there were no in-depth empirical analysis to verify specific effectiveness of social media use in these sectors. The purpose of this study is to reveal the key factors that are considered to use social media effectively for energy and eco-friendly companies. For this purpose, we regarded the effectiveness of social media as Post Awareness and Word of Mouth. Characteristics of social media as a medium were measured separately, media richness and media genre, as independent variables of social media effectiveness. We investigated 413 posts in Facebook brand page of energy and eco-friendly companies and conducted a content analysis. As a result, post awareness of users was greater when post has richer media such as video. For media genre, word of mouth appeared to be greater when the posts provide information.

• 한국신재생에너지학회:학술대회논문집
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• 2005.06a
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• pp.284-287
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• 2005

A fluidized bed reactor made of quartz with 0.055 m I.D. and 1.0 m in height was employed for the thermocatalytic decomposition of methane to produce $CO_2 - free$ hydrogen. The fluidized bed was proposed for the continuous withdraw of product carbons from the reactor. The methane decomposition rate with the carbon black N330 catalyst was quickly reached a quasi-steady state rate and remained for several hour. The methane decomposition reaction was carried out at the temperature range of $850-925^{\circ}C$, methane gas velocity of $1.0U_{mf}\;3.0U_{mf}$ and the operating pressure of 1.0 atm. Effect of operating parameters such as reaction temperature, gas velocity on the reaction rates was investigated. The produced carbon by the methane decomposition was deposited on the surfaces of carbon catalysts and the morphology was observed by SEM image.