• 유통과학연구
• /
• 제17권8호
• /
• pp.87-97
• /
• 2019

Purpose - This study focuses on the effectiveness of the athlete endorsement on the purchase intention of customers and investigates the attributes of the athlete identification. The Athlete Identification is defined by the expertise, trustworthiness, attractiveness, toughness and transgression. Athlete identification and athlete endorsement help marketers with a thorough look at the trend of using famous sports player to promote products. Research design and methodology - 450 questionnaires were delivered to respondents in Ho Chi Minh city and 433 were returned completed. Descriptive statistics, reliability, exploratory factor analysis, confirmatory factor analysis and structural equation modeling were conducted to test the relationship between independent and dependent variables. Results - The expertise, trustworthiness, attractiveness and toughness exert positive impacts on athlete identification. Transgression affects negatively athlete identification and athlete endorsement. This research confirmed results of previous studies. Conclusions - The athlete first needs to create their own Identification from a set of attributes in order to be out-standing in the sport and leisure industry before becoming an endorser for a particular product. From the company's perspectives, decision makers should choose an acclaimed sports player to boost the purchase intention of consumers.

• 한국신뢰성학회:학술대회논문집
• /
• 한국신뢰성학회 2001년도 정기학술대회
• /
• pp.376-383
• /
• 2001

This study reviewed the national standards for risk management to judge whether they are suitable for a product safety management program. Among the standards issued from Australia, New Zealand, Canada, Japan, and UK, the risk management guideline (AS/NZS 4360: 2000) issued jointly from both Australia and New Zealand have better features of product safety management program such as a broad definition of risk concept including opportunities of loss and gain, stepwise composition of processes applicable iteratively, and integrable composition of processes for the existing other management practice. Comparing the three product safety management programs suggested by several authors yielded common features of product safety management program model: (1) organization for product safety, (2) risk identification, (3) risk evaluation, (4) risk treatment, (5) monitoring/communication, and (6) documentation. All of these activities can be performed within risk management framework.

• 한국신뢰성학회지:신뢰성응용연구
• /
• 제1권2호
• /
• pp.109-120
• /
• 2001

This study reviewed the national standards for risk management to judge whether they are suitable for a product safety management program. Among the standards issued from Australia, New Zealand, Canada, Japan, and UK, the risk management guideline (AS/NZS 4360: 2000) issued jointly from both Australia and New Zealand have better features for product safety management program than any other risk management standards in view point of broad definition of risk concept including opportunities of loss and gain, stepwise composition of management processes applicable iteratively, and integrable form of structure addible to existing management practice. Comparing the three product safety management programs suggested by several authors yielded common features of product safety management program model: (1) organization for product safety, (2) risk identification, (3) risk evaluation, (4) risk treatment, (5) monitoring/communication, and (6) documentation. All of these activities can be performed within risk management framework proposed by AS/NZS 4360.

• 산업공학
• /
• 제19권3호
• /
• pp.181-189
• /
• 2006

This study introduces an overall framework for RFID applications in product lifecycle management(PLM). PLM is a new strategic approach to manage product related information efficiently over the whole product lifecycle. Recently, with emerging technologies such as radio frequency identification(RFID), global positioning system(GPS), and wireless communication, PLM provides a new environment that enables us to gather and analyze product lifecycle information, and make decisions on several issues without spatial and temporal constrains. However, a PLM system just provides us with new opportunities to gain the PLM system, first and foremost, it is necessary to look into its overall framework in the viewpoint of hardware, software, and business model. For this purpose, in this study, first, we introduce the technical framework of the new PLM environment with the concept of extended RFID system, called product embedded information device(PEID). Then, for each lifecycle phase such as beginning of life(BOL), middle of life(MOL), and end of life(EOL), we explore several research problems that become highlighted under the new PLM environment.

• 한국통신학회논문지
• /
• 제30권1B호
• /
• pp.17-26
• /
• 2005

RFID(Radio Frequency IDentification) 기술은 RF 신호를 사용하여 물품에 부착된 전자태그를 비접촉식으로 식별하는 자동인식기술이다. RFID 시스템 구축에 있어 식별영역 내에 다수의 태그가 존재할 경우, 다중태그 식별(multi-tag identification)을 위한 충돌방지(anti-collision) 알고리즘이 필수적으로 요구된다. 태그 충돌방지와 관련된 기존 연구들은 각각 고유한 형태의 코드체계를 기반으로 하고 있으며 태그 식별성능에 대한 비교연구도 부족한 상태이다. 본 논문에서는 저비용(low-cost) RFID 시스템 구축을 목표로 표준화가 진행되고 있는 96-비트 EPC(Electronic Product Code) 코드를 기반으로 기존 대표적인 충돌방지 알고리즘인 트리 기반 메모리래스(tree based memoryless) 충돌방지 알고리즘들과 슬롯 알로하 기반으로 (slot aloha based) 충돌방지 알고리즘들의 성능평가를 수행한다. 성능평가 결과 초당 평균 태그 식별개수에서 충돌 추적 트리(collision tracking tree) 알고리즘이 다른 알고리즘들보다 최소 2배에서 최대 50배 이상의 우수한 성능을 보여준다.

• 로봇학회논문지
• /
• 제4권1호
• /
• pp.1-9
• /
• 2009

Radio Frequency Identification (RFID) is an automatic identification method. Information such as identification, logistics history, and specification of products are written and stored into the memory of RFID tags (that is, transponders), and retrieved through RF communication between RFID reader device and RFID tags. RFID systems have been applied to many fields of transportation, industry, logistics, environment, etc in order to improve business efficiency and reduce maintenance cost as well. Recently, some research results are announced in which RFID devices are combined with other sensors for mobile robot localization. In this paper, design of multi-protocol baseband for RFID reader device is proposed, and the baseband modem is implemented into SoC (System On a Chip). The baseband modem SoC for multi-protocol RFID reader is composed of several IP (Intellectual Property) blocks such as multi-protocol blocks, CPU, UART(Universal Asynchronous Receiver and Transmitter), memory, etc. As a result, the SoC implemented with FPGA(Field Programmable Gate Array) is applied to real product. It is shown that the size of RFID Reader module designed with the FPGA becomes smaller, and the SoC chip price for the same function becomes cheap. In addition, operation performance could be the same or better than that of the product with no SoC applied.

• Journal of Dairy Science and Biotechnology
• /
• 제30권2호
• /
• pp.131-137
• /
• 2012

Rapid and reliable identification of microorganisms is a key for tracing the relationship between the target bacteria and related infectious diseases. Various identification methods such as classical phenotypic analysis, numerical taxonomic analysis, and DNA sequencing have been widely used to classify microorganisms in milk and dairy products. Matrix-assisted laser desorption ionization time-of-flight (MALDI-TOF) mass spectrometry (MS) identifies targeted bacteria in milk and milk products. Several studies have demonstrated that MALDI-TOF MS identification is an efficient and inexpensive method for the rapid and routine identification of isolated bacteria. MALDI-TOF MS could provide accurate identification of bacteria in milk and milk products at the serotype or strain level and enable antibiotic resistance profiling within minutes.

• 산업공학
• /
• 제1권1호
• /
• pp.85-99
• /
• 1988

High Touch product is characterized by shorter life cycle together with specification/integration of existing function in order to capitalize the rapidly emerging high technology. R & D strategy for a development of High Touch product generally emphasizes two aspects ; Industrial Design (ID) and Ergonomic Design (ED). However, working knowledge on ED of a systematic identification of potential High Touch products is not readily available. The purpose of this study was three-folded : (1) To emphasize the fact that greater efforts should be geared to ED in High Touch design ; (2) To develop an ergonomic approach based on analysis of implicit human needs that identifies potential area of High Touch ; (3) To bubble with new and probable High Touch products in home electronics that actually demonstrate the validity of this study.

• 대한안전경영과학회:학술대회논문집
• /
• 대한안전경영과학회 2004년도 춘계학술대회
• /
• pp.303-307
• /
• 2004

Is not used by consistency transport at transport of freight nothing but is using Pallet only by pedestal when work palletized unit load or materials handling when keep simplicity receptacle which fill raw material or product in factory in our country. Therefore, pallet that is most important function of Pallet is not empled circulation to end consumer from manufacturing plant which is circulation process whole path being done and factory. It is real condition stopping only in extremely determinate part process use of warehouse back. Additionally, it is possible to figure out the flow of all the materials loaded on the RFID pallet; product, material, raw material immediately, so that epoch-making management is possible and it contributes to the reduction of logistics cost because there are little loss or outflow of pallet. The materials flow is getting speedy and inventory is decreasing in the logistics process, and also bad inventory and loss problems are prevented. As a result, not only logistics cost of company but also national logistics cost is decreased. Thus it contributes to the strength of national competitiveness.

• 산업공학
• /
• 제19권4호
• /
• pp.333-341
• /
• 2006

RFID (Radio Frequency Identification) is a technology that can input identification information to microchip and make goods, animals, persons recognized, chased, and managed using radio frequency, and is founded on the core technology of ubiquitous environment of the future. In this paper, we propose a RFID integrated system designed to manage the lifecycle of an individual product efficiently. The proposed system can enable traceability and visibility of items through their entire life by integrating distribution and banking information on the basis of EPCglobal Network. It may provide the infra of Digital Manufacturing and RTE (Real Time Enterprise) and effective information sharing structure with existing legacy system (ERP, CRM, SCM) by real time.