• 제목/요약/키워드: product effectiveness

검색결과 788건 처리시간 0.025초

제품배치(PPL)가 브랜드 이미지에 미치는 영향에 관한 연구 (A Study of Effects of Product Placement(PPL) on Brand Image)

  • 이현미;조재립
    • 한국품질경영학회:학술대회논문집
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    • 한국품질경영학회 2006년도 춘계학술대회
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    • pp.114-119
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    • 2006
  • Brand placement, or product placement(PPL) is one of alternative promotion means of the traditional advertising communication type, and its effectiveness is getting begger because of the increase of movies, video media, and TV networks. The product placement is a new type of advertising communication means that pays the price in the movies definitely. This study is a research on the effect of the product placement on the consumption behavior and brand image.

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Development of Silica Based Microgels and Evaluation of Their Performance in Microparticle Retention System

  • Kim, Tae-Young;Lee, Hak-Lae
    • 펄프종이기술
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    • 제32권1호
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    • pp.33-40
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    • 2000
  • The effectiveness of silica-based microgels prepared through the reaction of sulfuric acid and sodium silicate as a component of Compozil system has been evaluated . Silica based microgels with better performance in retention and drainage than a commercial colloidal silica sol have been successfully prepared. Silica gels with the highest charge density were obtained when product pH was controlled to 9. And highly charged silica-based microgels showed greater retention and freeness performance than a commerical product. In particular the difference in retention, turbidity , and freeness between these microgels and a commercial product was eminent at low addition rate. The effects of reaction conditions including reaction temperature, process water quality and feeing rate on product efficiency in improving retention and drainage were also investigated and discussed.

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Design of reliability critical system using axiomatic design with FMECA

  • Goo, Bongeun;Lee, Joohee;Seo, Suwon;Chang, Daejun;Chung, Hyun
    • International Journal of Naval Architecture and Ocean Engineering
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    • 제11권1호
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    • pp.11-21
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    • 2019
  • In product design, the initial design stage is being increasingly emphasized because it significantly influences the successive product development and production stages. However, for larger and more complex products, it is very difficult to accurately predict product reliability in the initial design stage. Various design methodologies have been proposed to resolve this issue, but maintaining reliability while exploring design alternatives is yet to be achieved. Therefore, this paper proposes a methodology for conceptual design considering reliability issues that may arise in the successive detailed design stages. The methodology integrates the independency of axiomatic design and the hierarchical structure of failure mode, effects, and criticality analysis (FMECA), which is a technique widely used to analyze product reliability. We applied the proposed methodology to a liquefied natural gas fuel gas supply system to verify its effectiveness in the reliability improvement of the design process.

Outcome and Antecedent of Organizational Effectiveness: Moderation Effect of Strategy

  • KIM, Boine
    • 동아시아경상학회지
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    • 제10권2호
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    • pp.1-17
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    • 2022
  • Purpose - This exploratory study analyzes the performance of the business from the HRM point of view. Analyzed the influence of HRM and organization effectiveness on business performance. Also moderating effect of the strategy is analyzed. Research design, data, and methodology - Two outcome variables are measured, non-financial performance and financial performance. Two organizational effectiveness variables are measured, job satisfaction and organizational commitment. And two HRM areas are measured, HRM practice and organizational culture. Finally, two strategies are measured as moderators, market strategy and product/service strategy. This study analyzed employees of 554 from the 7th HCCP. This study used SEM and MCFA. Result - The results of turnover intention, growth rate, and profit rate verified the influence of HRM and organizational effectiveness. Overall results showed a contrary effect of education & training system implement and participation on job satisfaction and organizational commitment. Among organizational culture, innovation and relation positively affect job satisfaction and organizational commitment. However, antecedents influencing turnover intention, growth rate, and profit rate bear no resemblance. And the MCFA result shows that strategy's group differentiation analysis is meaningful in turnover intention not in financial performance. Conclusion - Based on this study result, management suggestions for turnover intention, growth rate, profit rate, and organizational effectiveness are made. Especially, due to the company's strategy.

양산단계 군수품에 대한 정부품질보증활동 실효성 향상 방안 (Suggestions on Enhancing the Effectiveness of Government Quality Assurance Activities for Military Supplies in Production Stage)

  • 신병철;황우열;안남수;김덕환;이계림;장봉기;변재현
    • 품질경영학회지
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    • 제44권1호
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    • pp.153-166
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    • 2016
  • Purpose: Government quality assurance (QA) activities in Korea, which is carried out by the Defense Agency for Technology and Quality, is not effective due to 1) the obscureness of the QA implementation method, 2) the gap between QA activities of provisions and those conducted in the fields, and 3) the variation in subjective judgement among the QA personnel. The purpose of this paper is to propose some suggestions to enhance the effectiveness of government QA activities for military supplies in the production stage. Methods: QA activities for military supplies are investigated and problematic aspects are deduced for the production stage. To secure the effectiveness of the QA activities, Defense Contract Management Agency of the United Sates is benchmarked and five improvement methods are presented. Results: Five improvement aspects are 1) reflecting special terms and conditions of government mandatory inspection in contract, 2) classifying QA personnel, 3) making use of data collection and analysis template compulsory, 4) providing checklist for process review, and 5) establishing guidelines for sampling plans for product examination. Conclusion: Suggestions of this paper can lead to consistency and balance in government QA activities, reducing military suppliers' complaints and enhancing the effectiveness of QA effort, and ultimately contributing to the quality improvement of military supplies.

Developing a Data Model of Product Manufacturing Flow for an IC Packaging WIP System

  • Lin, Long-Chin;Chen, Wen-Chin;Sun, Chin-Huang;Tsai, Chih-Hung
    • International Journal of Quality Innovation
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    • 제6권3호
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    • pp.70-94
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    • 2005
  • The IC packaging industry heavily relies on shop floor information, necessitating the development of a model to flexibly define shop floor information and timely handle manufacturing data. This study presents a novel data model of product manufacturing flow to define shop floor information to effectively respond to accelerated developments in IC package industry. The proposed data model consists of four modules: operation template setup, general process setup, enhanced bill of manufacture (EBOMfr) setup, and work-order process setup. The data model can flexibly define the required shop floor information and decision rules for shop floor product manufacturing flow, allowing one to easily adopt changes of the product and on the shop floor. However, to handle floor dynamics of the IC packaging industry, this work also proposes a WIP (i.e. work-in-process) system for monitoring and controlling the product manufacturing flow on the shop floor. The WIP system integrates the data model with a WIP execution module. Furthermore, an illustrative example, the MIRL WIP System, developed by Mechanical Industrial Research Laboratories of Industrial Technology Research Institute, demonstrates the effectiveness of the proposed model.

개념 설계 평가를 위한 제품 품질지수 (Product Quality Index for Concept Design Evaluation)

  • 정진하;박영원
    • 한국생산제조학회지
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    • 제19권4호
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    • pp.521-528
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    • 2010
  • A product system will be improved continually until requirements are satisfied. It is true that considering alternative designs to improve product system is hard work; it is also true that selecting an adequate design idea that represents the needs of stakeholders concerned and meets effectiveness factors properly is not an easy work, either. In the process of driv-ing an idea and designing, which is called Design Phase, there are lots of existing tools for testing the driven idea in DFSS. But, those kinds of tools do not offer the function that helps to select the technically better design idea among alternative design ideas that have the same evaluation level. Moreover it is inappropriate to select adequate alternative design ideas by just verifying only the evaluation table in pugh matrix, since satisfied deviation val-ues are low when there is a too competitive mass product system in a market. Also, for the IT product with short life cycle, faster and more effective testing tool is needed. Therefore, the 'roduct quality index' is suggested in order to select an appropriate candidate design concept for system development that meets requirements by using 'deality concept' pro-vided by TRIZ. According to the result of this research, it is possible to select technically better idea fast and effectively; it is confirmed by applying the approach to the case of LCD BLU (Back Light Unit).

스캠퍼 기법을 활용한 제품 디자인 수업의 발상 효과 (Idea Effect of Product Design Class Using Scamper)

  • 황혜정;허윤정
    • 한국융합학회논문지
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    • 제11권4호
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    • pp.133-141
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    • 2020
  • 본 연구는 스캠퍼 기법을 활용하여 아이디어를 전개하는 제품디자인 수업을 진행하고 그 창의적 효과성을 검증해 보고자 한다. 이에 따라 특성화고등학교 2학년 52명의 학생들을 대상으로 제품디자인 수업을 수행하고 그 결과물을 분석하고 설문조사로 스캠퍼 기법을 통한 아이디어 발상의 효과성을 검증하고자 하였다. 그 결과 첫째, 학생들은 대부분은 '결합하기', '수정하기' 기법을 가장 많이 사용하여 기존 제품에 다른 제품을 결합하거나 기존 제품의 문제점을 발견하여 수정하였다. 둘째, 스캠퍼 기법을 활용 시 창의적 구성요소 중 '융통성'과 '재구성하는 능력'이 사용된 것을 보면 스캠퍼 기법의 사용은 고정된 시각에서 벗어나 유연한 생각으로 아이디어를 발상하거나 대상의 기능과 용도를 변화시켜 새로운 관점으로 대상을 보는 능력을 제공함을 알 수 있었다. 셋째, 수업 후 설문조사의 결과를 보면 학생들의 스캠퍼기법을 활용한 수업에 대한 만족도가 높았으며 전반적으로 학생들의 창의적인 아이디어 발상에 도움을 되었다.

Discrepancies Between Implementation and Perceived Effectiveness of Leading Safety Indicators in the US Dairy Product Manufacturing Industry

  • Derlyke, Peter Van;Marin, Luz S.;Zreiqat, Majed
    • Safety and Health at Work
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    • 제13권3호
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    • pp.343-349
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    • 2022
  • Background: In the United States, the dairy product manufacturing industry has consistently had higher rates of work-related nonfatal injuries and illnesses compared to the national average for industries in all sectors. The selection and implementation of appropriate safety performance indicators are important aspect of reducing risk within safety management systems. This study examined the leading safety indicators implemented in the dairy product-manufacturing sector (NAICS 3115) and their perceived effectiveness in reducing work-related injuries. Methods: Perceptions were collected from individuals with safety responsibilities in the dairy product manufacturing facilities. OSHA Incident Rate (OIR) and Days away, restricted and transferred (DART) rates from 2013 to 2018 were analyzed. Results: The perceived most effective leading were safety observations, stop work authority, near miss reporting, safety audits, preventative maintenance, safety inspections, safety training attendance, and job hazard analysis/safety analysis, respectively. The 6-year trend analysis showed that those implementing all eight top indicators had a slightly lower rates than those that did not implement all eight. Production focused mentality, poor training, and lack of management commitment were perceived as the leading causes of injuries in this industry. Conclusion: Collecting leading indicators with the unique interest to meet the regulatory requirements and to document the management system without the actual goal of using them as input to improve the system most probably will not lead to an effective reduction of negative safety outcomes. For leading indicators to be effective, they should be properly selected, executed, periodically evaluated and actions are taken when necessary.

금융 프로덕트팩토리를 위한 복합상품 설계시스템의 개발 (A Hybrid Product Design System for Financial Product Factory)

  • 이성하;주정은;최성철;구상회
    • 지능정보연구
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    • 제10권2호
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    • pp.39-51
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    • 2004
  • 프로덕트팩토리는 온라인 고객을 위한 실시간 금융상품 설계시스템을 의미한다. 복합상품이란 두개의 서로 다른 상품의 속성을 적절히 결합하여 설계한 새로운 상품을 의미한다. 복합상품프로덕트팩토리는 위 두 개념을 결합한 것으로서 두개의 서로 다른 상품을 비즈니스 규칙과 사용자의 요구에 근거하여 적절히 결합하여 새로운 복합상품을 설계하는 프로덕트팩토리를 의미한다. 금융 및 보험 산업에서 자동화된 프로덕트팩토리의 필요성에 대하여 많은 논의는 있었지만 현재까지 이렇다 할 연구 성과는 보이지 못하고 있는 실정이다. 본 연구에서 우리는 복합상품을 설계할 수 있는 프로덕트팩토리를 개발하였다. 복합상품을 설계하기 위해서는 상품의 구조화된 표현 방법이 필요하며, 이렇게 표현된 서로 다른 상품의 속성을 결합하여 복합상품의 속성을 정의 할 수 있는 속성결합방법이 필요하고, 또한 이들 속성의 결합방법을 제어하는 비즈니스 규칙을 표현하기 위한 방법이 필요하다. 본 연구에서 우리는 상품을 기술하는데 필요한 네 종류의 속성을 규명하였고, 이들 속성을 결합하기 위한 결합연산자를 개발하였으며, 또한 비즈니스 규칙을 표현하는 방법을 제시하였다. 또한, 본 연구의 효과를 검증하기 위하여 복합상품설계시스템을 구현하여 대출상품에 적용해 보았다.

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