• Title/Summary/Keyword: product distribution

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Buying Korean Products through Overseas Direct Purchase as a Distribution Means in China

  • LEE, Jong-Ho;KIM, Hwa-Kyung
    • Journal of Distribution Science
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    • v.19 no.2
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    • pp.77-86
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    • 2021
  • Purpose: This study focuses on the buying Korean products by Chinese consumers through overseas direct purchase as a distribution means (tool) because they are interested in Korean products because of their excellence. Major variables are national brand, curiosity, price, product quality. Research design, data, and methodology: To make effective analysis, several tools and programs for analysis are used with SPSS Statistics ver. 23.0 and AMOS 23.0. Results: National brand, price, product quality have affirmative impacts on satisfaction and repurchase through overseas direct purchase. But curiosity does not have. Among them the most important variable is product quality. This is the same as Chinese consumers think product quality is the most valuable one when buying Korean products through overseas direct purchase. Next one is price. The last one is a national brand. Conclusions: Among the variables of overseas direct purchase, product quality has the biggest impact on satisfaction and repurchase positively. This means that many Chinese consumers are interested in product quality manufactured in Korea. Also Korean product quality is better than that of China until now. Korean companies should, strongly and continuously, have to improve the quality of Korean products because China focuses on product quality in the distribution process in the national base.

Implications of IT Awareness and Digital Marketing to Product Distribution on the Performance of Makassar SMEs

  • Johannes Baptista HALIK;Dian Anggraece Sigit PARAWANSA;Indrianty SUDIRMAN;JUSNI
    • Journal of Distribution Science
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    • v.21 no.7
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    • pp.105-116
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    • 2023
  • Purpose: SMEs are one of the largest contributors to GDP for Indonesia. This study aims to investigate the effect of IT awareness and digital marketing on the performance of SMEs in the city of Makassar through product distribution. Research design, data, and methodology: IT Awareness and Digital Marketing are independent variables in this study, while Product Distribution is an intervening variable in viewing the performance of SMEs in Makassar City. The data is processed using Smart-PLS. The samples used were 381 business units operating in the city of Makassar. Results: From this study it was found that IT Awareness and Digital Marketing had a significant and positive effect on the distribution of products from SMEs in the city of Makassar. However, IT Awareness and Digital Marketing do not directly affect the performance of SMEs in the city of Makassar. So it can be concluded that both IT Awareness and Digital Marketing only affect the performance of SMEs in Makassar City through Product Distribution, not directly. Conclusions: From this study it can be concluded that SMEs in the city of Makassar should start increasing their IT awareness and use digital marketing to increase their product distribution to improve the performance of their SMEs.

Study on Influence of Standardization of Agricultural Product Packages on Cost in Hypermarekts

  • Shin, Hyeong-Jin;Lee, Sang-Youn
    • Journal of Distribution Science
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    • v.8 no.4
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    • pp.35-41
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    • 2010
  • Although dictionary definition of standardization is 'to prevent disordered complexity and to make and use rules for reasonable simplification or unification, from a position of shop-floor operations of distribution, it is directly connected to efficiency, that is 'productivity equals cost savings'. This study analyzed influence of standardization of agricultural product packages in hypermarkets on costs in stakeholders of distribution channel such as suppliers, distribution centers and hypermarkets. The research findings demonstrated that it would influence manufacturing costs of suppliers and improve shop productivity of hypermarkets.

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The Impact of Product Review Usefulness on the Digital Market Consumers Distribution

  • Seung-Yong LEE;Seung-wha (Andy) CHUNG;Sun-Ju PARK
    • Journal of Distribution Science
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    • v.22 no.3
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    • pp.113-124
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    • 2024
  • Purpose: This study is a quantitative study and analyzes the effect of evaluating the extreme and usefulness of product reviews on sales performance by using text mining techniques based on product review big data. We investigate whether the perceived helpfulness of product reviews serves as a mediating factor in the impact of product review extremity on sales performance. Research design, data and methodology: The analysis emphasizes customer interaction factors associated with both product review helpfulness and sales performance. Out of the 8.26 million Amazon product reviews in the book category collected by He & McAuley (2016), text mining using natural language processing methodology was performed on 300,000 product reviews, and the hypothesis was verified through hierarchical regression analysis. Results: The extremity of product reviews exhibited a negative impact on the evaluation of helpfulness. And the helpfulness played a mediating role between the extremity of product reviews and sales performance. Conclusion: Increased inclusion of extreme content in the product review's text correlates with a diminished evaluation of helpfulness. The evaluation of helpfulness exerts a negative mediating effect on sales performance. This study offers empirical insights for digital market distributors and sellers, contributing to the research field related to product reviews based on review ratings.

The Impact of Product Quality, Price, and Distribution on Satisfaction and Loyalty

  • YUSUF, Muhammad;NURHILALIA, NURHILALIA;PUTRA, Aditya Halim Perdana Kusuma
    • Journal of Distribution Science
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    • v.17 no.10
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    • pp.17-26
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    • 2019
  • Purpose - This research investigates the old marketing mix approach to satisfaction and loyalty from the perspective of research subjects of Samsung brand smartphone cases through empirical testing involving product quality, price, distribution channel variables as antecedent variables. Research design, data, and methodology - This study emphasizes the empirical/quantitative concept by using a survey as a data collection tool. The number of samples used was 179 eligible respondents who used Samsung smartphone devices for more than five years. Statistical testing tools use PLS with several testing stages such as the classical assumption test to the hypothesis testing stage. Results - The nine hypotheses proposed, as many as two hypotheses were proposed, namely intervening relationships involving Price and Distribution channel variables on customer satisfaction and customer loyalty. Conclusions - Product quality is the essential component affecting customer satisfaction and loyalty while distribution channel is a complementary component that is no less important to measure the extent to which customer satisfaction expectations and customer loyalty are realized for the product quality of the products that have been produced and marketed. The price component is not the only reason to make consumers satisfied and loyal.

Local Brand Love Based On Product, Price, Promotion, Online Distribution

  • YASA, Ni Nyoman Kerti;SANTIKA, I Wayan;GIANTARI, I Gusti Ayu Ketut;TELAGAWATHI, Ni Luh Wayan Sayang;MUNA, Nilna;RAHANATHA, Gede Bayu;WIDAGDA, I Gusti Ngurah Jaya Agung;RAHMAYANTI, Putu Laksmita Dewi
    • Journal of Distribution Science
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    • v.20 no.5
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    • pp.35-47
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    • 2022
  • Purpose: To explain the effect of product quality, price perception, online distribution, and social media promotion on attitudes, customer satisfaction, and local brand love. Research design, data and methodology: The population of this study are Indonesians who have purchased local Indonesian brand products. The size of the sample used was 240 people with purposive sampling method. The analytical technique used is Path Analysis using SEM-PLS. Results: product quality, price perception, online distribution have a positive effect on attitudes, but social media promotion has a positive and insignificant effect on consumer attitudes; product quality, price perception, online distribution, and social media promotion have a positive and significant effect on customer satisfaction, and attitudes have a positive and significant effect on local brand love; and customer satisfaction has a positive effect on brand love for local brands. Conclusion: Therefore, it is important for local brand product businesses to pay attention to product quality, price perception, online distribution, and social media promotion in order to be able to build positive attitudes, customer satisfaction and ultimately have an impact on local brand love. In online distribution, with online distribution, it is easy for marketers to deliver multimedia content through online methods.

A Note on Estimating Parameters in The Two-Parameter Weibull Distribution

  • Rahman, Mezbahur;Pearson, Larry M.
    • Journal of the Korean Data and Information Science Society
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    • v.14 no.4
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    • pp.1091-1102
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    • 2003
  • The Weibull variate is commonly used as a lifetime distribution in reliability applications. Estimation of parameters is revisited in the two-parameter Weibull distribution. The method of product spacings, the method of quantile estimates and the method of least squares are applied to this distribution. A comparative study between a simple minded estimate, the maximum likelihood estimate, the product spacings estimate, the quantile estimate, the least squares estimate, and the adjusted least squares estimate is presented.

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Factors Influencing the Attractiveness of Cosmetics Distribution Channels

  • YOON, Sang-Hyeon;SONG, Sang-Yeon;KANG, Myung-Soo
    • Journal of Distribution Science
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    • v.19 no.7
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    • pp.75-85
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    • 2021
  • Purpose: This study is focused on analyzing the key reasons why One-brand Shop has been shrinking and Multi-brand shop is rising from the perspective of the trend changes of customer behavior and distribution channel in the Korean cosmetic market. The purpose of this study is to examine the factors influencing the attractiveness of cosmetics distribution channels from a store perspective and a consumer perspective. Research methodology: This study conducted a survey to define the factors that influence the attractiveness of cosmetics distribution channels. A total of 300 samples were investigated. Results: The store factors that influence the attractiveness of the cosmetics distribution channel were product quality, shopping convenience, and store accessibility in the group of single-brand store preferences, and product diversity and store experience in the group of multi-brand store preferences. Conclusions: Core competing factors of One-brand shop include product value, shopping convenience and accessibility. In contrast, Multi-Brand shops offer core competing factors of diversified product portfolio and shop function experience. A new trend has been found that the customer segments of the price-oriented group and the pleasure-oriented group have become the mainstream segments in the Korean cosmetic market. In conclusion, Multi-brand Shops are suggesting better overall customer experiences in terms of distribution channel attractiveness and customer values.

The Impact of Product Distribution and Information Technology on Carbon Emissions and Economic Growth: Empirical Evidence in Korea

  • Lee, Jung Wan
    • The Journal of Asian Finance, Economics and Business
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    • v.1 no.3
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    • pp.17-28
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    • 2014
  • The paper deals with the impact of the product distribution and information technology sectors on energy resource use, carbon emissions and economic growth by examining the long-run equilibrium relationships and Granger causal relationships among these variables in South Korea. The quarterly time series data from the first quarter of 1970 to the third quarter of 2010 (163 observations) are collected and retrieved from the Bank of Korea database. The paper examines the long-run equilibrium relationships using cointegration techniques and Granger causality using vector error correction models. Test results indicate a long-run equilibrium relationship exists among these variables. In testing directional causality, both the product distribution and the information technology sectors show direct effects on economic growth but only marginal effects on carbon emissions.

On Distribution of Order Statistics from Kumaraswamy Distribution

  • Garg, Mridula
    • Kyungpook Mathematical Journal
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    • v.48 no.3
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    • pp.411-417
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    • 2008
  • In the present paper we derive the distribution of single order statistics, joint distribution of two order statistics and the distribution of product and quotient of two order statistics when the independent random variables are from continuous Kumaraswamy distribution. In particular the distribution of product and quotient of extreme order statistics and consecutive order statistics have also been obtained. The method used is based on Mellin transform and its inverse.