• The Research Journal of the Costume Culture
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• v.19 no.3
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• pp.650-660
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• 2011

Purpose of this study is to explore: 1) the difference in color sensibility evaluation, color attractiveness, and attitude toward the product, 2) the difference in the effect of color sensibility evaluation on color attractiveness, and 3) the difference in the effect of color sensibility evaluation on attitude toward the product between the identical clothing product presented in on-line and off-line settings. Experimental method was applied with 230 male and female university students using stimuli of an on-line site as well as an off-line window display presenting the same white t-shirts. Color sensibility factors of white t-shirt were hedonic, stimulating, active, and spatial senses. These color sensibility factors of the clothing product affected product color attractiveness as well as attitude toward the product. Although there were not differences in color sensibility evaluation, product attractiveness, and attitude toward the product between items presented in on-line and off-line settings, difference was found in the effect of color sensibility on the color attractiveness and attitude toward the product. The effect of color sensibility on color attractiveness and attitude toward the product was stronger in on-line than in off-line setting. Hedonic sense was the most important factor influencing attractiveness of product color and attitude toward the product. In addition, spatial sense affected attractiveness of product color in on-line setting; and stimulating sense impacted attitude toward the product in off-line setting. Based on the results implications were generated.

• Journal of the Korean Home Economics Association
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• v.46 no.8
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• pp.121-133
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• 2008

The purpose of this study was to decipher the BRQ (Brand Relationship Quality) Construct of fashion product consumers and to identify influencing variables. Consumption values of consumers, fashion product attributes and marketing communication instruments were investigated as affecting variables. A questionnaire was distributed to 350 women between the age of 20 and 50 living in Seoul and other metropolitan areas from Mar. 5 to Mar. 18, 2008. Collected data were analyzed by factor analysis, reliability, multiple regression, frequency and percentage using SPSS (Version 15,0) statistical Package. The results were as follows: Firstly, the BRQ Construct of fashion product consumers was proved to be composed of five factors; 'self-connective love', 'pursuing symbol', 'trust', 'intimacy', and 'knowledge'. Secondly, consumption values had a significant effect on the BRQ Construct and their explanatory power was 32%, 'Epistemic value' was the most significant variable affecting BRQ. 'Functional value' had a significant influence on some BRQ factors. Thirdly, explanatory power of fashion product attributes affecting BRQ was 45%. 'Aesthetic attribute' had significant effect on all BRQ factors, while 'functional attribute' showed significant effect on only 'pursuing symbol', 'trust', and 'intimacy'. Finally, marketing communication mixes showed 21% explanatory power and 'word of mouth' and 'display' among marketing communication mixes were found as the most influential variables affecting the BRQ Construct.

• The Journal of the Korea Contents Association
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• v.17 no.3
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• pp.74-87
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• 2017

This paper aims to elicit user-defined hand gestures for the small cylindrical displays with flexible displays which has not emerged as a product yet. For this, we first defined the size and functions of a small cylindrical display, and elicited the tasks for operating its functions. Henceforward we implemented the experiment environment which is similar to real cylindrical display usage environment by developing both of a virtual cylindrical display interface and a physical object for operating the virtual cylindrical display. And we showed the results of each task in the virtual cylindrical display to the participants so they could define the hand gestures which are suitable for each task in their opinion. We selected the representative gestures for each task by choosing the gestures of the largest group in each task, and we also calculated agreement scores for each task. Finally we observed mental model of the participants which was applied for eliciting the gestures, based on analyzing the gestures and interview results from the participants.

• 한국정보디스플레이학회:학술대회논문집
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• 2008.10a
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• pp.873-878
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• 2008

Doosan Mecatec has developed alignment system for Organic Light-Emitting Diode (OLED) display production using large size substrate. In the present article, The alignment system between the substrate and the mask, which is a core technology for producing the OLED product using the fourth-generation substrate with $730{\times}920mm^2$ or more, will be described by dividing into a substrate loader, a magnet unit, a CCD camera, etc. The substrate loader is optimized through the simulation where the central portion of the substrate droops by about 1.5mm by clamping each of a long side (920mm direction) and a short side (730mm direction) thereof by 6 point and 4 point. A magnet unit using a sheet type of rubber magnet is constituted and a CCD camera model with the specifications capable of minimizing the errors between a clear image and the same image is selected. The system to which an upward evaporation technique of small molecular organic materials will be applied has been developed so that repeatability and position accuracy becomes ${\pm}1{\mu}m$ or less using an UVW type of stage. Also, the vision accuracy of the CCD camera becomes ${\pm}1{\mu}m$ or less and the align process TACT becomes 30sec. or less so that the final alignment accuracy between the substrate and the mask becomes ${\pm}3{\mu}m$ or less. In order to meet an extra-large glass substrate, an evaporation system using an extra-large AMOLED substrate has been developing through a vertical type of an alignment system.

• 한국정보디스플레이학회:학술대회논문집
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• 2006.08a
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• pp.328-332
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• 2006

Inspection in the back end of the LCD is moving from human based to automated. This is driven by the desire to eliminate human operators and the need to have repeatable, reliable data for fab optimization. The number of systems required varies by the fab module location, product mix, and repair capability.

• 한국정보디스플레이학회:학술대회논문집
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• 2003.07a
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• pp.119-121
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• 2003

A working prototype of a 32-inch wide-screen CRT is presented with a tube length of only 32 cm. This small length requires a '$135^{\circ}$' deflection design, which puts strong requirements upon the DY, glass and mask box design.

• 한국정보디스플레이학회:학술대회논문집
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• 2003.07a
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• pp.122-125
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• 2003

We describe a new method to initialize the raster and convergence of a flat intelligent tracking (F!T) tube. By splitting up the initialization algorithm into three parts, it can comply with the variety of boundary conditions that are stated for a consumer product. Experiments on raster initialization have shown that the new algorithm speeds up the initialization by one order of magnitude.

• 한국정보디스플레이학회:학술대회논문집
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• 2009.10a
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• pp.303-303
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• 2009

As the technology advances, the product design process is also being complicated. These days, it is common for engineers to consider socio-psychological factors as well as technological elements in the design process. In this work, I will explain why and how engineers make allowances for human factors in developing and designing technological products.

• 한국정보디스플레이학회:학술대회논문집
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• 2007.08a
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• pp.373-375
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• 2007

Through Flow Technology offers unparalleled advantages for the manufacturing of flat panel displays using inkjet technology, including: outstanding reliability, self-maintenance, selfpriming and simple set up. The Xaar 1001 GS6 is the first product incorporating this technology. The concept and test results will be presented.

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.05a
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• pp.98-99
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• 2005