• 복식문화연구
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• 제18권3호
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• pp.408-422
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• 2010

The purposes of this study is to investigate the attitudes and value of fashion product description and consumer replies used in online shopping malls, and to examine the differences in the perceived reliability(objectivity, expertise, trustworthiness) preference and purchase intention toward the product as determined by the appeal type (evaluation-sentimental vs. factual-information) of the product description, the direction(negative vs. positive) and type(factual vs. evaluative) of consumer replies for the product in online shopping malls. Data was collected from female college students with fashion products purchase experience at online shopping malls by questionnaire survey (N=424) and analyzed by using frequency analysis, t-test and ANOVA. Results showed that consumers respondents tended to read product description and other consumer replies before purchasing, when shopping for fashion products through an on-line shopping mall. They thought that sellers' product description and the consumers' replies were helpful in making their decision; but, they were also skeptical about product description. Respondents showed higher perceived reliability, preference and purchase intention to the factual-information type product description than the evaluation-sentimental type. Positive consumer replies were more effective in yielding higher preferences and purchase intentions. Factual replies tend to yield higher reliability than evaluative replies.

• 정보처리학회논문지:소프트웨어 및 데이터공학
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• 제2권11호
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• pp.739-746
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• 2013

소프트웨어 프로덕트라인에서 가변성은 프로덕트라인의 멤버제품들을 차별화하는 특성으로, 가변성의 기술은 의미가 명확하고 선택이 용이하도록 가시화되어야 하며 관리하기 용이하여야 한다. 가변성 기술은 크게 개발 모델에 통합하는 방법과 개발 모델과는 독립적으로 기술하는 방법으로 나눌 수 있다. OVDL (Orthogonal Variability Description Language)은 독립적 가변성 기술 방법이면서 타 방법들의 가지는 의미의 모호성을 개선하기 위하여 제안된 가변성 표현 언어이다. 이 논문은 독립적 가변성 기술 방법의 기반을 제공한 OVM (Orthogonal Variability Model)으로 기술된 IWF (Inter-Working Function) 프로덕트라인의 가변성이 OVDL로 번역될 수 있는지 확인하는 방식으로 OVDL의 가변성 기술 역량을 검증한다.

• 스마트미디어저널
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• 제6권1호
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• pp.39-46
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• 2017

The internet has become an important part of the many aspects of people's daily lives such as work, study, entertainment and in form of electronic commerce, shopping. Electronic commerce is growing rapidly in Kenya. There are many successful business-to-business, business-to-customer and customer-to-customer online shopping companies in Kenya. As a consequence, competition between vendors is intense and, therefore, mitigating the negative effects of high product uncertainty is necessary requirement as it remains a biggest hindrance for success of the online shopping. The purpose of this research is to investigate how online product description, third party product assurance, customer service and website design mitigate the negative impact of high product uncertainty. A questionnaire with 28 items is designed to collect data from online customers. Using multiple regression analysis, the relationship between dependent variable (product uncertainty) and independent variables such as product description, third party assurance, website design and customer service is tested. The result shows that all the independent variables are negatively correlated with dependent variable, which means that product description, third party assurance, website design and customer service can be used by online vendors to lessen the problem of product uncertainty in online markets.

• International journal of advanced smart convergence
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• 제4권2호
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• pp.76-83
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• 2015

Various products are displayed and traded in superstores. Therefore, providing the information of these diverse products plays a crucial part in acknowledging their presence. Currently, superstores mostly utilize printed materials to provide product information and promotion of displayed products. A display equipment is utilized for providing product information and promotion of certain high-end and new products. As such, utilizing an expensive display equipment in order to provide product information fragmentarily for 1 product or successively can be referred to as being inefficient. This paper aims at proposing a method that enables the description of product information efficiently by utilizing a display specific for store support in order to overcome the restriction mentioned above. A test was executed in order to verify the potential of the method of providing product information though the proposed display.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2001년도 Bulletin of The 5th Asian Design Conference International Symposium on Design Science
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• pp.49.2-49
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• 2001

• 정보기술과데이타베이스저널
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• 제3권1호
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• pp.45-63
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• 1996

This paper presents an integrated object-oriented database approach for managing the evolution of products in agile manufacturing environments, Schema evolution modification facilities are provided to support full potential versioning of type definitions. All of the possible versions for a composite product are not explicitly represented to avoid version proliferation. However, valid configurations of any composite products can be provided to comply with customer demands, The attributes of composite products are classified in order to provide well-defined representation scheme for composite products and to be exploited in version control. The attributes are partitioned into composite-related and non composite-related categories. Composite-related attributes consist of subproducts and description ones. Subproducts attributes represent physical constituents of a composite product. Description attributes represent external features, assembling, and correspondence property. Interface attributes are introduced for managing configurability and version propagation. Version derivations due to the changes to the interface attributes are propagated toward the product composition hierarchy, The validity of configurations of composite products is checked by using configurability maps. Instance objects which represent the actual product instances are stored and manipulated in the database in order to support traceability during product life cycle.

• 산업공학
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• 제21권2호
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• pp.177-188
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• 2008

Recently, due to emerging technologies such as radio frequency identification(RFID), global positioning system(GPS), and wireless mobile communication technologies, it is possible to build up the infrastructure for tracking and tracing product logistics data at any place and at any time. However, for implementing the infrastructure, it is necessary to develop a suitable management method for product logistics data. To this end, this study deals with a resource description framework(RDF) based modeling and application method for product logistics data in the ubiquitous environment. It will give us the capability to control product logistics data, which leads to streamline logistics operations.

• Bulletin of the Korean Chemical Society
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• 제33권3호
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• pp.963-970
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• 2012

We review novel chemical kinetics proposed for quantitative description of fluctuations in reaction times and in the number of product molecules in a heterogeneous biological system, and discuss quantitative interpretation of randomness parameter data in enzymatic turnover times of ${\beta}$-galactosidase. We discuss generalization of renewal theory for description of chemical fluctuation in product level in a multistep biopolymer reaction occurring in a dynamically heterogeneous environment. New stochastic simulation results are presented for the chemical fluctuation of a dynamically heterogeneous reaction system, which clearly show the effects of the initial state distribution on the chemical fluctuation. Our stochastic simulation results are found to be in good agreement with predictions of the analytic results obtained from the generalized master equation.

• Asia Marketing Journal
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• 제22권2호
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• pp.59-85
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• 2020

Combining prior theories on innovation newness with information processing style (imagery vs. analytical), this study presents a theoretical framework; develops hypotheses; and makes predictions on how analytical versus imagery ads influence consumers differently depending on the newness level of products. The study shows that consumers are more likely to evaluate RNPs (radically-innovative new products) positively when they are advertised with imagery cues. Compared with analytical advertisements, imagery advertisements increased advertising effectiveness, product evaluation, and purchase intention of RNPs. These effects were demonstrated by using stimuli from two product categories consisting of washing machines and cars. In particular, in advertisement for RNPs, verbal description that induced imagery processing, such as "picture yourself using this product," was more effective in generating favorable responses, compared to verbal description that induced analytical processing, such as explanation of product attributes. This difference was present for RNPs, but not for INPs (incrementally-innovative new products). INPs are continuous innovations that are easier to understand, thus imagery ads do not provide additional advantage for consumers in understanding the innovation, compared to analytical ads. In RNPs, imagery ads can highlight new benefits that may have been neglected or undervalued by consumers, leading to greater message persuasiveness. Implications for marketing of RNPs are discussed.

• 한국경영과학회지
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• 제10권2호
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• pp.1-14
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• 1985

This problem of product selection and princing are considered in congested and uncongested markets. In a congested market, such as a computer service market, product quality (the level of congestion) is partly a function of the amount of usage, which in turn depands on user choice. In an uncongested market, product qualities are set solely by providers. A model of quality and capacity variation is developed using a state equation description to represent user optimizing behavior. The model is used to study the problem of scarce resources among competing user demands through quality-dependent pricing.