• 제목/요약/키워드: product customization

검색결과 114건 처리시간 0.033초

매스커스터마이제이션을 위한 소비자 참여 디자인 방법(인터랙티브 디자인 툴킷의 개발을 중심으로) (Customer participatory design for mass customization(Focused on development of interactive design toolkit))

  • 변재형
    • 디자인학연구
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    • 제16권4호
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    • pp.5-14
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    • 2003
  • 본 연구는 매스커스터마이제이션을 위한 소비자 참여 디자인 과정에 디자인에 관한 비전문가인 일반 소비자들이 그들의 디자인 요구를 표현할 수 있는 도구로서 인터랙티브 디자인 툴킷(Interactive Design Toolkit)의 개발과 이의 활용 방법을 제시하고자 한다. 일반 소비자들의 디자인 요구 사항을 표현하게 하기 위해서는 그들에게 익숙하고 직접적인 의사소통 방법이 필요하며, 디자인의 결과는 디지털 매체(digital media)의 형태로 변환될 필요가 있다. 본 연구에서는 사용자의 직접적인 조작을 통해 컴퓨터를 조작함으로써 디자인의 변경 및 구현이 가능한 디자인 도구로서 인터랙티브 디자인 툴킷(Interactive design toolkit)을 정의하고자 한다. 인터랙티브 디자인 툴킷은 PC 기반의 영상인식 시스템을 응용한 것으로서, 사용자는 물리적인 모형을 이용하여 스스로 디자인 안을 만들고 영상인식시스템을 이용하여 컴퓨터 가상 공간에서 가상의 모델을 구성할 수 있다. 인터랙티브 디자인 툴킷은 유통측 커스터마이제이션에서의 소비자 참여 디자인에 활용할 수 있으며, 특히, 시스템 키친(system kitchen)과 같이 모듈(module)식으로 제작되고 조합될 수 있는 제품의 레이아웃(layout) 조합에 효율적이다. 향후에는 3차원 형상의 직접적인 형태변형을 위한 디자인 툴킷의 개발이 요구되며, 제품 디자인과 자동차 디자인 분야에 활용될 것으로 예상된다.

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스마트기기 이용실태 분석을 통한 제품 - 서비스 시스템의 설계요인 분석 (Design Factors Identification for a Product-Service Systems Through Utilization Analysis of Smart Devices)

  • 오형술;박노국
    • 벤처창업연구
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    • 제7권2호
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    • pp.55-61
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    • 2012
  • 개인화된 제품이나 서비스에 대한 시장의 요구가 갈수록 커지면서, 기업들은 대량 고객화 시대에 제품(서비스)를 차별화 시키고 제품(서비스)의 가치를 증가시키기 위해 제품과 서비스를 통합해가도 있다. 이를 제품-서비스 시스템(Product-Service System: PSS)라고 한다. 기존연구에서는 PSS 모델링 방법을 중심으로 많은 연구가 진행되고 있으나, 본 연구에서는 서로의 특성이 전혀 다른 유형의 제품과 무형의 서비스를 통합하는 PSS의 설계요인을 분석하고자 한 것이다. 이를 위해, 본 연구에서는 스마트기기 사용자들을 대상으로 하여 실시된 설문조사 결과를 분석하고, 이를 설계요인 프레임워크에 의해 분석하는 실증적 탐색연구를 실시하였다. PSS에서 유형의 제품 기능은 무형의 서비스 기능을 이용하기 위한 보조적 역할을 하며, 서비스 기능이 주기능으로서 역할하는 것으로 나타났다.

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라이브커머스의 지각된 관계혜택이 소비자 신뢰 및 구매의도에 미치는 영향 (Effects of Perceived Relational Benefits in Live Commerce on Consumer Trust and Purchase Intention)

  • 박신영;신수연
    • 한국의류학회지
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    • 제45권3호
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    • pp.464-476
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    • 2021
  • This study empirically investigated the relationship benefits perceived by consumers from a live commerce channel and verified effects on trust in seller/product relationship and purchase intention to establish a strategy for a live commerce channel. An online survey was conducted among 204 women residing in Korea who had watched a video on fashion products shown by the NAVER Shopping channel. The perceived relational benefits from the live commerce channel were extracted into four groups: psychological, social, economic, and customerization benefits. Psychological benefits were found to have a positive effect on trust in seller but not trust in product. Social benefits and customization benefits had a positive effect on both trust in seller and product, but economic benefits had no effect. Trust in seller and in product had positive effects on purchase intention. Understanding consumer response in relation to perceived relationship benefits in live commerce can contribute strengthen consumer behavior research on live commerce channels. These results can guide fashion companies as they develop live commerce marketing strategies.

몰입감 있는 맞춤형 가상 모델하우스 (Immersive Virtual Custom-made Model House)

  • 황선욱;김영미;서용원;고광희;류제하;이관행;이용구
    • 한국CDE학회논문집
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    • 제13권1호
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    • pp.8-17
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    • 2008
  • Putting a high value on individual preferences is a modern trend that more and more companies are considering for their product design and development and the apartment design is not an exception. Most apartments today are built using similar design with no room for customization. People in general want their tastes to be reflected in the design of their apartment. However, delivering what customers like to the construction company may not be an easy task in practice. For this reason, an intuitive and effective medium between the company and customers for effective communication is needed to ameliorate such a difficulty and in response to this necessity, we developed a test platform for the virtual model house which provides a user with the customization of the apartment using haptic interactions. In our virtual environment, a user can explore an apartment and change the interior based on their taste and feel through intuitive haptic interactions.

서비스 유형에 따른 카카오뱅크 이용 영향 요인에 관한 연구 (A Study on the affecting factors of Kakao Bank usage in terms of service types)

  • 전병호
    • 디지털산업정보학회논문지
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    • 제15권4호
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    • pp.187-195
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    • 2019
  • The purpose of this study is to analyze the adoption of Kakao Bank in terms of benefits (functional, social, experiential, economic benefits) and differentiated services (customization and service diversity) considering service types. Benefits are personal value consumers attach to the product or service attributes and, therefore, more important than attributes of service itself when using Kakao Bank in the internet based environment. Data was collected using an online and offline survey of 131 Kakao Bank users and analyzed the data using structural equation model (SEM). The results of empirical analysis using SmartPLS show that functional benefit, experiential benefit, and customization are significantly related to the user's satisfaction, but economic benefits, social benefit, and service variety are not. Customer's satisfaction are also showed significantly to be related to the all types of Kakao Bank usage(balance check, transfer, and other services). This study has the significance in that it examines the user's satisfaction and usage of Kakao Bank in terms of benefits and differentiated services while other studies analyzed banking services focusing on the attributes of banking channel itself.

맞춤구성을 위한 템플릿과 Option 기반의 추론

  • 이현정;이재규
    • 한국지능정보시스템학회:학술대회논문집
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    • 한국지능정보시스템학회 2002년도 춘계학술대회 논문집
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    • pp.181-190
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    • 2002
  • 전자 카탈로그 상에서의 상품 검색은 카탈로그에 명시되어 있는 상품을 찾는 표준상품검색과 소비자가 원하는 상품을 맞춤 하는 맞춤상품검색으로 분류할 수 있다. 현재의 대부분의 상품 검색은 표준상품검색에 의존하고 있다. 특히 기업간 구성요소기반(Component-based) 상품의 경우 표준상품검색만으로는 구매자의 다양한 요구에 응하기가 어렵다. 따라서 웹 상의 전자 카탈로그에서의 동적인 맞춤검색에 대한 요구가 증가하고 있다. 본 연구에서는 구성기반 상품에 대해서 표준상품검색만으로는 구매자가 원하는 상품의 검색가능성(Feasibility)과 검색된 대안들이 조정(Adjust) 프로세스 과정을 거쳐 최적해 도달 가능성(Admissibility)이 보장되지 않음을 보이고, 이에 대한 효과적인 방법론으로 검색가능성과 최적해 도달 가능성을 지원하는Template-based Reasoning 방법론을 제안 한다. Template-based Reasoning은 구매자의 요구사항에 따른 대안탐색 부분과 선택된 대안에 대한 조정과정의 두 단계로 이루어진다. 구매자의 주요 선호도(MUST Preference)에 근거하여 대안들을 탐색하고, 탐색 된 대안들 간의 우선순위를 결정한다. 조정 단계에서는 옵션(Options)의 확장을 통해 구매자의 맞춤사양에 따른 상품을 제안하고, 제약 및 규칙기반 추론(Constraint and Rule Satisfaction Approach)을 이용하여 옵션(Options)들 간의 제약조건에 따른 호환성(Compatibility)을 조사하고, 적정가격의 상품을 제안한다. 본 방법론은 Template을 사용하여 기본적으로 구매자가 원하는 상품을 검색하기 위한 검색노력을 줄이고, 검색된 대안들로부터 구매자와 시스템이 웹상에서 서로 상호작용(interactivity) 하여 해를 찾고, 제약조건과 규칙들에 의해 적합한 해를 찾아가는 방법을 제시한다. 본 논문은 구성기반 예로서 컴퓨터 부품조립을 사용해서 Template-based reasoning 예를 보인다 본 방법론은 검색노력을 줄이고, 검색에 있어 Feasibility와 Admissibility를 보장한다.

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공급자 참여와 전략적 선택에 대한 실증적 연구 (A Study on Supplier Involvement and Buyer Strategic Decisions)

  • 황선일;서응교
    • 산경연구논집
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    • 제9권4호
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    • pp.53-62
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    • 2018
  • Purpose - In the development of new products, suppliers involvement and developing products jointly can be said to be strategic activities that utilize the lack of knowledge from external organizations. In this new product development, supplier involvement has been proven to have a positive impact on new product development performance for a long time by previous research. However, sufficient academic research has not been conducted on the influence of supplier involvement in various product strategies or sales strategies that buyers make in order to secure a competitive advantage in the market. This study argues that product strategy and sales strategy used by buyers in the development of new products will control the effect of supplier involvement on new product development performance in order to compensate the lack of these academic aspects. Research design, data, and methodology - Specifically, we selected the modularization strategy of the product as the product strategy, which is considered as an important strategy in the new product development through the preceding research, and the mass customer satisfaction strategy was chosen as the sales strategy. In order to achieve these research objectives, regression analysis was conducted using data from manufacturing productivity panel collected jointly by the Ministry of Industry, Trade and Industry and the Korea Productivity Center. Results - As a result, supplier involvement and new product development performances (development cost efficiency, customer satisfaction) were positively related. The product modularity strategy proved to have an interactive effect on the relationship between supplier involvement and new product development performances (development cost efficiency, customer satisfaction). However, it has not been confirmed that there is a statistically significant interaction effect between supplier involvement and new product development performances. Conclusions - Supplier involvement has positive relationships with NPD performance. In addition, product modularity strategies have interaction effects with supplier involvement and affect new product development performance (development cost efficiency and customer satisfaction). The results of this study are of academic significance in the case of lack of empirical studies on the effect of supplier participation on the effect of buyer 's strategy when a supplier participates and develops new products jointly.

체형별 신체밀착형 Basic Bodice Block 설계 및 3차원 가상착의평가 - 20대 전반 여성을 중심으로 - (A Study on the Development of Basic Bodice Block Pattern by Women's Body Type from 3D Virtual Clothing System - Focusing on Early 20's Women -)

  • 신장희;손희순
    • 한국의상디자인학회지
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    • 제15권2호
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    • pp.1-13
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    • 2013
  • The study is to provide basic data on improving costume's fitting by developing physical integrated Basic Bodice Block's development for body types of adult women, which is based on setting up body-type information per truncus as fundamental of adult women's top product manufacture in being ready for Mass Customization era. Also, after review on the objectivity and accuracy of fitting information by real wear and virtual wear experiment on body types, not only 3D virtual clothing system was used as way of information provider of Clothing product, but also provided as basic data in order to use effectively on portion of clothing passion in responding to trend of Mass customization in advance. The consequence of the study is as followings. After analyzing significance differences per items on real and virtual wear evaluation, bowed type of type 1 had significance differences on waist measurement and hip circumference in back and side, which would be knowing as not integrated with costume, affecting form of human body according to virtual wear system bended on back region. Also, in side evaluation, every types except straight body type of type 3 appeared significant differences. In virtual wear evaluation, costume's expression with side body types were not similar to real wear until now except straight body types. It would be improvement things from 3D virtual wear system in advance.

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1990년대 패션에 나타난 기능의 효율성 (The Utility of Function Expressed in 1990s Fashion)

  • 함연자
    • 한국의류산업학회지
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    • 제7권4호
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    • pp.371-377
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    • 2005
  • The purpose of this study is to consider 1990s fashion design involving the utility of function which is the essence of modernism. First, documentary studies about the aesthetic value of the utility of function throughout the 20th century sociocultural contexts has been done. Second, content analysis of articles in American "Vogue" from 1990 to 2002 has been accomplished to hold the actual proof for the utility of function in postmodernism fashion. As a result, the utility of function has been defined the utility of body activity, the utility of practical use, and the utility of mechanical product. According to contents analysis, new aspects has been introduced in use of high-tech fabrics, ornaments, and mass customization in 1990s. In conclusion, the utility of function in fashion has been improved in accordance with the change of sociocultural contexts and women's wants.

재활용을 고려한 조립 및 분리용이성을 위한 제품 설계 방법론 개발 (Development of Product Design Methodology for Assemblability and Disassemblability Considering Recycling)

  • 목학수;조종래
    • 한국정밀공학회지
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    • 제18권7호
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    • pp.72-84
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    • 2001
  • This paper proposes a design methodology for customer, assembly and disassembly considering recycling. The disign process starts with the identification of customer needs, which are in turn converted into functional requirements. The concepts of Design for Customer(DFC), Design for Assembly(DFA), Design for Variety(DFV) and Design for Disassembly(DFD) are considered in the product design phases in order to decreas production variety and mass customization. And, a new module generation approach is developed for rearranging and clustering parts and subassemblies for disassembly and recycling. Based on the result of the module generation, a new configuration methodology is suggested to minimize the disassembly time or number of disassembly operations for recycling.

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