• Title/Summary/Keyword: product competitiveness reinforcement factors

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A Study on Competitiveness-reinforcing Factors in Designing Digital Door Lock Products and in Penetrating the Market -With Focus on an Analysis of Consumers' Preference by Product- (디지털 도어락 시장 진입을 위한 제품디자인의 경쟁력 장화요소 연구 - 제품별 소비자 선호도 분석을 중심으로 -)

  • Yoo, Boo-Mee
    • Archives of design research
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    • v.18 no.1 s.59
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    • pp.135-144
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    • 2005
  • Consumers' awareness of product value, and their product preferences, are becoming increasingly influential in product development, particularly in corporations' efforts in manufacturing products with a competitive edge. Corporations conduct surveys on consumers' product satisfaction and preferences and conduct in-depth studies on consumer needs. They then manufacture products in accordance with the results of these surveys and studies. With the necessity and demand for digital door lock products recently growing, this research sought to explore product competitiveness reinforcement factors that could facilitate market penetration, and to formulate corresponding design strategies. In-depth consumer interviews were also conducted to identify consumer lifestyles and needs. Furthermore, consumer preference images, purchase and use-related patterns, and the status of door lock markets were studied. In the past, to design and manufacture consumer-oriented products, corporations primarily resorted to the improvement of the products' technological features. At present, the users' product preferences and the ways that they use these products are the factors that determine product design. Consumers today tend to adjust their lifestyles according to available products, and prefer products that have greater value in terms of lifestyle and culture. Strategic points for reinforcing competitiveness were presented in this study: first, offering different values that will enhance consumer satisfaction, second, positively developing bio-recognizable methods that will boost consumer preference, third, meeting the consumers' expectations that door lock products should not be mere 'entrance and exit control' systems, but network security systems and fourth, adopting convenient authentication methods backed by advanced technologies.

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The Effect of Management Capability of Small and Medium Distribution Logistics Centers on Competitiveness Reinforcement: AHP Analysis

  • Rim, Yong-Jae;Lee, Min-Jung
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.9
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    • pp.167-180
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    • 2021
  • Since the mid-1990s, small and medium distribution and retail businesses have been experiencing difficulties due to the active entry of domestic and foreign distribution companies into the distribution industry. Accordingly, in 2003, the government established a small and medium distribution logistics center to secure self-sustainability and strengthen the competitiveness of small and medium distribution and retail businesses. However, in the rapidly changing distribution environment, small and medium distribution logistics centers were becoming increasingly difficult. To strengthen the management capabilities of small and medium distribution logistics centers, 4 primary factors (management operational ability, employee professional competency enhancement, product delivery, customer CS management) and 16 secondary factors were established based on literature research and FGI. We intend to derive the final weight and priority of these factors using AHP, and establish strategies to strengthen the competitiveness of small and medium distribution logistics centers.