• 한국콘텐츠학회논문지
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• 제16권2호
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• pp.618-632
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• 2016

드라마 제작산업의 가격결정 방식은 다중가격 체계를 형성하고 있다. 생산요소 가격은 방송사업자별, 제작주체별, 드라마 장르별로 차별화가 이루어지고 있다. 다중가격 체계에서 가격결정에 영향을 미치는 요인들은 생산요소의 희소성과 대체재의 유무, 제작비 규모, 명성 효과, 경쟁의 정도, 생산요소를 선택하는 주체 등이다. 스타 연기자에게 가격은 자신의 역량을 평가받는 기준으로 작용하는 동시에 자존심이라는 명성과 직결되는 기준으로 인식되고 있다. 이로 인해, 연기자 가격은 기존의 최고 가격을 경쟁자가 뛰어넘으며 경쟁하는 시소효과를 나타내고 있는 반면, 작가 가격은 최고 대우를 받고 있는 특정 작가의 가격 이하에서 제한적으로 상승하는 사다리 효과를 나타내고 있다. 현재는 제작비 규모의 상승 속도가 생산요소 가격의 상승 속도를 따라가지 못하는 상황이기 때문에 런닝개런티 제도를 적용하여 합리적인 시장 가격 형성을 위한 기준이 마련되어야 할 시점이다.

• 한국유기농업학회지
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• 제4권1호
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• pp.13-28
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• 1995

This study analyzed marketing activities of producers' organization on organic farming products(O.F.Ps), and was inquired into direction of consumption increase by it. As a result, in order to raise marketing efficiency and to increase consumption of O.F.Ps, the present questions and issues which are to be solved is as follows: Consumer's confidence for O.F.Ps should be obtained broadly and formally. Particulary, the use of brand such as 'no pollution' or ' no pesticides' should be forbidden without institutional certification. Thus cosumers should be able to distinguish O.F.Ps from general farming products(G.F.Ps) by the brand. Also physical marketing is inefficient since many items are marketed in small amount, and marketing cost is spendedtoo much relatively. Physical marketing center to cut down this expenses should be constructed under government support largely. And the consumers' price of O.F.Ps tends to be fixed all the year round. Owing to this feature, the consumers' price of G.F.Ps have severely influece upon at once demand and supply of O.F.Ps. The associations of consumer and producer should allow O.F.Ps price to fluctuate in proportion to G.F.Ps price. Besides, both should vary marketing patterns. Finally, government should help both associations legally and institutionally to improve all economic activities.

• 자원ㆍ환경경제연구
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• 제14권2호
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• pp.291-336
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• 2005

우리나라와 같이 수출주도형 산업구조를 가진 국가에서는 해외시장과의 밀접한 연계로 인하여 해외시장이 국내 경제활동에 충격을 전달하는 경로가 될 가능성이 높다. 본고에서는 우리나라에서 유가의 변동이 국내시장과 수출시장을 통하여 어떻게 전달되는지를 설명하고자 하였다. 이를 위해 4개의 거시경제변수와 개별 제조업의 산업생산, 국내생산자가격, 수출가격을 포함하여 유가상승에 따른 개별 산업활동의 충격반응함수를 구조적 VAR모형을 이용하여 추정하였다. 이로부터 에너지다소비업종을 제외한 대부분의 제조업에서는 유가상승 후 생산감소와 가격하락이 나타났고, 비금속광물제품(26), 컴퓨터 사무용기기(30), 전자부품 영상 음향 통신장비(32)를 제외하고는 유가상승에 대하여 수출가격이 상승하는 것으로 추정되었다. 이는 국내시장에서 유가상승이 수요충격의 경로로 확산되고 있으나, 수출시장에서는 공급충격의 경로가 존재하고 있어, 대체로 우리나라 제조업은 유가상승에 대하여 이중적 부담을 안고 있는 것으로 설명할 수 있다.

• 농업과학연구
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• 제38권2호
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• pp.369-381
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• 2011

Ginseng in Korea has not only the big production value but also till a good reputation from overseas in the name of 'Korea Ginseng'. Having spread rapidly nationwide from 2000 year, its production keeps on increasing but its consumption becomes lazy and its price is also falling down because of comsumer's concern about mainly overusing pesticide for ginseng. In order to cope with this problem, the government introduced the GAP certification system to ginseng in 2006 to reflect consumer's needs for food safety. This system will be a good opportunity to promote ginseng consumption dramatically. In this aspect it is very important to know how well this system is established and how ginseng farmers build marketing strategies to draw new wind in the market. This study was carried out to look over the GAP certified ginseng system and show its marketing strategies using 4P's(product, place, promotion and price). The main results are as follows. GAP ginseng system currently has some weaknesses such as lack of systematic certification management and after-service, nonrealistic certification fee and poor linkage from production to consumption. In the marketing mix strategies, product strategy suggests that the most desirable appearance be transplanted ginseng filled with branch roots and 4 to 5 year-ginseng, and it is necessary to choose multi-brand strategy divided for present into for self-sufficiency and family brand strategy by use if its brand enlarges to processed products in the future. In the place strategy, 3 stages like 'producer group' - 'GAP certified facility' - 'sales shop' are based as the physical marketing channel according to traceability, and connected with giant retail market and environment friendly stand, and if its sales volume enlarges, it should be considered the GAP ginseng specialized marketplace which is a type of chain store. In the promotion strategy, the promotion of government level is necessary at first and producer alliances require the promotion targeting at the group of women under 40 with differentiation from price, quality, and safety. In the price strategy, the early stage-high price strategy which sets 20~25% higher for self-sufficiency and 30~35% for present is desirable.

• 한국유기농업학회지
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• 제13권3호
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• pp.229-242
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• 2005

This study was examined to analyze of the characteristics analysis of purchasing behavior for environment-friendly agri-products on consumers in Gwangju. The 310 subjects formatted questionnaires were analyzed to frequency, percentage, crosstabulation, chi-square test and logistic regression by SPSS WIN 10.0. The main results of this study were as followings (1) It was analyzed that consumers have had the reason to purchase, purchase places, purchase number of times, purchase background, optimum price and purchase item for environment-friendly agri-products. (2) It was tended that consumer showed degree of satisfaction, point to improve and purchase intention continuously for environment-friendly agri-products. (3) It was proved that age, income, medium contact level, cognitive level, valuation basis, producer and the direct deal, the consumer organization's co-op, large-sized discount hoarded goods for purchase places and price reduction for promotion of purchase for environment-friendly agri-products was of the characteristics analysis.

• 경영과학
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• 제30권2호
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• pp.117-132
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• 2013

The objective of this paper is to provide an improved technology appraisal model, which considers a variety of macroeconomic variables such as consumer price index and producer price index. The improved model was built using cross correlation analysis and logistic regression analysis. The AUROC analysis showed that goodness-of-fit of the proposed model turned out to be improved than that of the existing model. The model proposed in the paper would be helpful for making a reasonable investments and financing decision, lessening the default rates by systematic risk management, and enhancing the technology commercialization capabilities.

• 자원ㆍ환경경제연구
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• 제11권4호
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• pp.633-657
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• 2002

This study presents a demand modelling for landfill gas, which is used as alternative energy source for district cooling business. By analyzing the cost minimizing behavior of producer facing with three alternative energy sources such as electricity, cooling heat water, and gas, a demand function for landfill gas is derived from the optimal operating time of gas fired production facility, and estimated using unpublished data, which are associated with Seoul city's development plan for Sang-am area. The estimation results repeals that Seoul City could supply the land-fill gas of 13.76 million cubic meters each year at the price of about 16 won per cubic meters. However, if the investment costs associated with installation of gas collecting facilities are treated as sunk costs, annual amount of gas supplied is expected to increase to 14.22 million cubic meters at a lower unit price of 14.76 won.

• 한국건설관리학회논문집
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• 제16권4호
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• pp.21-29
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• 2015

우리나라의 건설공사비지수는 지난 2004년부터 매월 발행되고 있다. 이 지수는 공사비 실적자료의 갱신과 공사비 변동분석, 시장가격의 평가에 직간접적으로 활용되어 왔다. 그런데 이 지수는 한국은행의 산업연관표와 생산자물가지수를 이용하는 가공통계자료이기 때문에, 이들 기초통계 자료에 변화가 있을 경우, 지수 작성모델의 변경이 반드시 필요하다. 최근 한국은행은 생산자물가 지수와 산업연관표의 작성원칙과 기준연도를 변경하였다. 이에 본 연구에서는 최근 변경된 기초통계자료의 내용과 그 영향을 분석하고, 이를 토대로 건설공사비지수를 새롭게 개선하였다. 또한 기존의 생산자물가지수 등과 그 편제 품목 및 가중치 변화 등을 분석함으로써 개선된 지수의 타당성을 검증하였다.

• Child Health Nursing Research
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• 제8권3호
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• pp.313-321
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• 2002

We would like to suggest the guideline of use of materials of sexual education for adolescent in school by examining the status of use of materials and by evaluating the video materials frequently used. Survey was done by enquetes on status of use of materials of sexual education from school nurses in 190 primary, 44 middle and 50 high schools in Seoul, Kyonggi-do and Kangwon-do from August 1999 to February 2000. The frequently used 84 videotapes were evaluated on their contents. As for the status of use, 99.3% of subjected schools possessed the materials for sexual education. Decision of purchase was determined according to the review of contents (92.6%). Information about materials was received by the advertisement in newspapers or broadcasting (46.1%) or recommendation of peer teacher (32.4%). Videotape was most frequently used (64.1%) rather than books or CD. Teachers concerns on the materials were the educational content according to developmental stage of students (41.9%), content provoking interest (33.5%) and concrete guide for teacher (10.6%). As for the evaluation of the contents of videotapes, a subject of education was not described out of 46.6%. Videotape producer were mostly the Government-affiliated institutes or non-profit organizations (86.8%). The year of production was indicated from 41.7%. Running time range of 21-30 minutes was highest (55.9%). The price was marked in only one videotape. Subjects of contents were general sexual education (34.5%), sexual violence or sexual harassment (21.4%), pregnancy and contraception (14.2%) and AIDS and sexually transmitted diseases (8.3%) and dating and adolescent change (4. 8%), and etc (11.9 %). According to above results, we suggested that materials for sexual education should be completed with a description on the subjected group, summary of content, information on the tape producer, year of production, running time and sale price.

• 농업과학연구
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• 제47권3호
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• pp.533-544
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• 2020

In this paper, we conducted a dynamic ex-post assessment on the grape business cessation support System. Based on the analysis results, in the short term, there was an increase in grape price due to a decrease in production and accompanying increases in the prices of consumption substitution items. However, in the long run, grape prices fell again due to an increase in grape production because of the entry of new grape farmers and the growth of adult grape trees. In addition, the analysis showed that the balloon effect caused by the conversion of crops caused indirect damage such as an increase in the production volume of substitution crops and a decrease in prices. When analyzing the social welfare measurement, the results showed that the support system for business cessation increased the overall social welfare due to an increase in producer welfare because of a price increase in the short term, but in the long term, both producer and consumer welfare decreased. In the end, it is necessary to review the system because the government's intervention may cause market distortion and inefficient resource allocation. Above all, it is necessary to minimize the indirect effect of the industry's contraction and balloon effect due to excessive business cessation. For this, conditional support should be provided in parallel with post management rather than unconditional support. In addition, it is necessary to provide a strategic support system that considers substitution items in addition to those items to be supported.