• Korean Journal of Cognitive Science
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• v.26 no.3
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• pp.279-300
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• 2015

Present research was carried out on the level of exploration to verify that good luck increases probabilistic framing effect but bad luck decrease the effect. And we organized an experiment that designed experience of luck (good luck vs. bad luck vs. control) ${\times}$ probabilistic frame (high vs. low) and observed whether people response based on probabilistic frame or not. As a result, we observed the two-way interaction where experience of good luck increased probabilistic framing effect, while experience of bad luck decreased the effect (Figure 1). We expect to see more studies of contextual framing effect besides probabilistic frame (e.g., positive vs. negative; loss related to context vs. loss irrelevant to context).

• Journal of Korean Society of Transportation
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• v.32 no.4
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• pp.389-400
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• 2014

This study finds a way to increase the usability of a subway commuter pass. Usability of the commuter pass on a probabilistic statistical model is calculated when the pass is allowed to used in a different mode(bus). A sunk cost of commuter pass is used to reduce the vehicle travels from public transit. 324 people aged 25 to 35 were surveyed and utilized to build a Nested Logit Model on STRADA 3.5 platform. Main results are as follows. First, commuter passes were issued in various forms. Second, the model turns out to be statistically significant in four explanatory variables (discount rate, inter-usablity between modes, forms of payment and periods). Lastly, the more valid on different modes, the more increased of the rail commuter pass.