• KSII Transactions on Internet and Information Systems (TIIS)
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• 제18권4호
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• pp.1059-1074
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• 2024

The paper is an attempt to study the individual's intention to use mobile banking. In light of the results obtained from the study, the proposed model offers a better fit with the data and explains the intention of individuals to use mobile banking services. Government support, trust, and compatibility significantly contribute to the Perceived behavioral control of a bank customer to use mobile banking while Perceived ease of use, Perceived usefulness, Security and privacy, and risk have a significant positive impact on the attitude of the individuals to utilize mobile banking service. The study uses primary data and the final instrument was administered to 950 respondents, across the country of which 904 data were used for the analysis after editing to accommodate the missing values. The study has adopted structural equation modeling approach to analyze the relationships between the variables in the study. The proposed framework in this study can be utilized to identify the factors that promote the adoption of mobile banking practices and the study also has the potential to provide updated and comprehensive literature on mobile banking, which can accelerate future research in this field.

• 한국전자거래학회지
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• 제23권2호
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• pp.49-65
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• 2018

브랜드 확장 전략은 다양한 영역에서 보편적으로 사용되고 있으며, 삼성과 샤오미 등 사물인터넷 분야의 기업들은 브랜드 확장 전략을 통해 빠르게 시장 점유율을 확보하고 있다. 본 연구에서는 샤오미를 중심으로 모브랜드의 브랜드 증거와 브랜드 개성, 부정적 요인이 확장 브랜드에 미치는 영향을 확인하고, 확장 브랜드에 대한 태도가 행동의도에 미치는 영향에 대해 연구하고자 하였다. 분석 결과 브랜드 증거의 핵심 서비스와 자기 이미지 일치성, 브랜드 개성은 브랜드 신뢰에 영향을 주었으나, 브랜드 증거의 지각된 가격은 브랜드 신뢰에 영향이 없는 것으로 나타났다. 부정적 요인의 희소성은 확장 브랜드 신뢰에 영향을 주었으나, 프라이버시 염려는 관련이 없는 것으로 나타났다. 이는 샤오미의 확장 브랜드인 '스마트 홈' 시장의 기술적 혁신성이라는 특성이 소비자가 프라이버시에 대해 인지하지 못하게 하는 것으로 해석된다. 본 연구는 기존 연구와 달리 사물인터넷 서비스를 기반으로 확장 브랜드에서 모브랜드의 브랜드 증거, 브랜드 개성의 역할을 살펴보고, 부정적 요인이 확장 브랜드에 미치는 영향을 연구했다는 점에서 의의가 있다.

• 한국콘텐츠학회논문지
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• 제19권12호
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• pp.376-388
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• 2019

최근 온라인 마케팅에서 가장 중요한 분야로 온라인 맞춤형 광고가 떠오르고 있다. 온라인 맞춤형 광고는 개인정보 수집 및 동의, 소비자의 인지된 개인화 및 소비자의 온라인 사생활 침해 걱정 등과 같은 이슈들을 만들었다. 본 연구는 이러한 세 가지 이슈들이 온라인 맞춤형 광고에 미치는 영향들이 무엇인지를 알아보고자 한다. 연구결과, 정보 수집과 사용동의 구분은 온라인 맞춤형 광고 평가에 주요한 역할을 하고 있다는 것이 밝혀졌다. 개인정보 수집에서 향후 온라인 맞춤형 광고 노출 시 리워드를 받을 수 있을 거라고 고지된 사람들은 그렇지 않은 사람들보다 브랜드 태도가 더 긍정적이었다. 광고 메시지의 인지된 개인화 정도는 온라인 맞춤형 광고 태도 및 브랜드 태도에 영향을 미치는 것으로 나타났다. 마지막으로, 온라인 사생활 침해 걱정 역시 온라인 맞춤형 광고 태도 및 브랜드 태도에 영향을 미치는 것으로 나타났다. 이론적 및 실무적 시사점은 토의에서 더 자세히 살펴보았다.

• 한국전자거래학회지
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• 제20권1호
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• pp.45-59
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• 2015

최근 빅데이터에 대한 관심이 높아지면서 많은 기업들은 소비자의 개인정보를 수집하는데 많은 노력과 자원을 투자하고 있다. 극기야 소비자의 정보를 긴급히 필요로 하는 일부 기업들은 불법으로 정보를 거래하는 사건도 발생하고 있다. 기업들은 더 많은 소비자 정보를 수집하기 위하여 다양한 인센티브를 소비자에게 제공하고 있으나, 그 효과가 만족할 만한 수준에 이르지 못하고 있는 실정이다. 이에 본 연구는 실증적인 조사를 통하여 소비자의 개인정보 제공 의사에 영향을 미치는 요인이 어떤 것이 있는지를 탐색하여 보았다. 본 연구에서는 기존의 개인정보 노출에 대한 염려를 측정하기 위하여 개발되어진 Concern for Information Privacy (CFIP) 모델을 기반으로 소비자의 개인정보 제공 의사에 영향을 미치는 주요 요인을 정의하였다. 조사 결과, 제 3자의 허가되지 않은 2차적인 정보사용(Secodndary Use)에 대한 염려가 가장 크게 개인정보 제공 의사에 영향을 미치는 것으로 조사되었다. 그 뒤를 이어 경제적인 보상 (Monetary Rewards)과 부정확한 정보 (Error)에 대한 염려가 두 번째와 세 번째로 주요한 영향을 미치는 요인으로 조사되었다. 그리고 소비자의 인터넷 사용시간에 따라서 영향을 미치는 요인이 차이가 있음도 발견하였다. 또한 인터넷 사용 시간이 하루에 3시간 이상인 'Heavy User' 그룹에서는 3시간 미만인 'Light User' 그룹에 비하여 상대적으로 경제적 보상을 주요한 요인으로 꼽았다.

• 인터넷정보학회지
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• 제14권3호
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• pp.78-85
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• 2013

The revelations made possible by Edward Snowden, a contractor of the US intelligence service NSA, are a sobering reminder that the Internet is not an 'anonymous' means of communication. In fact, the Internet has never been conceived with anonymity in mind. If anything, the Internet and networking technologies provide far more detailed and traceable information about where, when, with whom we communicate. The content of the communication can also be made available to third parties who obtain encryption keys or have the means of exploiting vulnerabilities (either by design or by oversight) of encryption software. Irrebuttable evidence has emerged that the US and the UK intelligence services have had an indiscriminate access to the meta-data of communications and, in some cases, the content of the communications in the name of security and protection of the public. The conventional means of judicial scrutiny of such an access turned out to be ineffectual. The most alarming attitude of the public and some politicians is "If you have nothing to hide, you need not be concerned." Where individuals have nothing to hide, intelligence services have no business in the first place to have a peek. If the public espouses the groundless assumption that State organs are benevolent "( they will have a look only to find out whether there are probable grounds to form a reasonable suspicion"), then the achievements of several hundred years of struggle to have the constitutional guarantees against invasion into privacy and liberty will quickly evaporate. This is an opportune moment to review some of the basic points about the protection of privacy and freedom of individuals. First, if one should hold a view that security can override liberty, one is most likely to lose both liberty and security. Civilized societies have developed the rule of law as the least damaging and most practicable arrangement to strike a balance between security and liberty. Whether we wish to give up the rule of law in the name of security requires a thorough scrutiny and an informed decision of the body politic. It is not a decision which can secretly be made in a closed chamber. Second, protection of privacy has always depended on human being's compliance with the rules rather than technical guarantees or robustness of technical means. It is easy to tear apart an envelope and have a look inside. It was, and still is, the normative prohibition (and our compliance) which provided us with protection of privacy. The same applies to electronic communications. With sufficient resources, surreptitiously undermining technical means of protecting privacy (such as encryption) is certainly 'possible'. But that does not mean that it is permissible. Third, although the Internet is clearly not an 'anonymous' means of communication, many users have a 'false sense of anonymity' which make them more vulnerable to prying eyes. More effort should be made to educate the general public about the technical nature of the Internet and encourage them to adopt user behaviour which is mindful of the possibilities of unwanted surveillance. Fourth, the US and the UK intelligence services have demonstrated that an international cooperation is possible and worked well in running the mechanism of massive surveillance and infiltration into data which travels globally. If that is possible, it should equally be possible to put in place a global mechanism of judicial scrutiny over a global attempt at surveillance.

• Journal of Information Technology Applications and Management
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• 제22권4호
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• pp.225-251
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• 2015

This paper analyzed factors for employees to violate information security policy in financial companies based on the theory of reasoned action (TRA), general deterrence theory (GDT), and information security awareness and moderating effects of perceived sensitivity of customer information. Using the 376 samples that were collected through both online and offline surveys, statistical tests were performed. We found that the perceived severity of sanction and information security policy support to information policy violation attitude and subjective norm but the perceived certainty of sanction and general information security awareness support to only subjective norm. Also, the moderating effects of perceived sensitivity of customer information against information policy violation attitude and subjective norm were supported. Academic implications of this study are expected to be the basis for future research on information security policy violations of financial companies; Employees' perceived sanctions and information security policy awareness have an impact on the subjective norm significantly. Practical implications are that it can provide a guide to establish information security management strategies for information security compliance; when implementing information security awareness training for employees to deter violations by emphasizing the sensitivity of customer information, a company should make their employees recognize that the customer information is very sensitive data.

• 한국응급구조학회지
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• 제25권2호
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• pp.113-128
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• 2021

Purpose: This study sought to analyze perceptions and attitudes regarding patient personal information protection according to the general characteristics of paramedic students and their clinical practice experience. Methods: A total of 215 paramedic students from G university in I metropolitan city and D university in G do were surveyed. Frequency analysis, percentage analysis, and one-way distribution analysis were conducted using the software SPSS version 23.0. Results: First, recognition regarding the operation of laws and systems related to medical law and personal information protection was high among students who had no clinical practice experience, and there were no differences with regard to students' general characteristics. Second, the level of recognition regarding patient personal information protection and exposure did not differ depending on students' general characteristics and clinical practice experience. Conclusion: Based on the results of this study, students' recognition and attitude should be improved by carrying out continuous education on patient personal information protection. Furthermore, more specialized and systematic training related to patient personal information protection should be conducted to nurture appropriately trained paramedic students.

• 한국주거학회논문집
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• 제6권2호
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• pp.155-161
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• 1995

The purpose of this research is to discribe the stress in housing of a three generation family. Data were collected through a questionnaire survey form 467 housewives living in a three generation family households. Major finding were as follow: The female elderly was the most popular type. Married children tended to live together with the forced feeling of responsibility rather than with a volunteering attitude. Many good points steming from three generations living together. however, were recognized by the housewives. This will provide suport to reevaluationg the value of the elderly in this industrial society. The felt stress and expressed various undesirable behavioral adjustments and constraints in relation to the stress. Several planning concepts including privacy, storage space, and soundproof were suggested to enchance the quality of residential environment for the family.

• 한국실내디자인학회논문집
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• 제6호
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• pp.21-27
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• 1995

After the rapid growth of economics in South Korea 1960'1, the number of workers in the whole land in-creased day after day along with the growth of industry. As the growth of the third industry occurred quite rapid-ly, the rate of office workers went up high. Accordingly the business office has been changed the primary work-ing space and recognized the main space as much as the living space. As a result of conceptual change about working place, the business office has an important ef-fect on worker's liberal and psychological environment. In order to provide the office workers with the office work-ers with the suitable and convenient working environ-ment, Socio-psychological factors were first considered at the first stage of construction planning. In this paper, I would understand both how office workers take up their attitudes of Socio-psychological point according to the office type and what they claim for their office environment. This understanding offers us fundamental data in office plan. This paper starting from this purpose got the following conclusions. *Office workers are violated their hearing privacies rather than their visual privacies. They are dissatisfied with ensuring their own spaces and satisfied with their nature of domain. *In the feeling of satisfaction by office type, they are on the whole satisfied with their hearing privacies, their visual privacies, their own space, and the nature of do-main in the closed type and mixed type offices. In open type offices, their visual privacy is often violated. *In the property by individual, men feel more violated their hearing privacies than women. In the personal spa-se and domain, women are less stabilized psycholo-gically than men. *The analysis of the attitude by position, a man of po-sition is more violated his hearing privacy and does not understand each other. The common run of workers are violated their visual privacies and the nature of separa-tion.

• 한국정보시스템학회지:정보시스템연구
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• 제27권2호
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• pp.197-219
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• 2018

Purpose The purpose of this study is to examine what motivates users to adopt one of the emerging applications for collaborative consumption of sharing economy. Using the self-determination theory, motivation theory and TAM(Technology Acceptance Model) as the theoretical framework, this study illustrates important factors that influence adoption of collaborative consumption service. We develops the ICTs(Information and Communications Technologies) initiatives and motivation model to collaborative consumption. Design/methodology/approach This paper makes use of a quantitative methodology using survey questionnaire that allows for the measurement of the eight constructs(System Availability, Contents Quality, Design & Personalization, Security & Privacy, Emotional & Social Value, Economic Value, Attitude, Adoption & Consumption) contained in the hypothesized theoretical model on the basis of the prior literatures. Data collected from a sample of 227 respondents who have used the collaborative consumption services and provided the foundation for the examination of the proposed relationships in the model. Findings This study has the following implications for the users and providers of CC platforms and services. The ICTs initiatives (System Availability, Contents Quality, Design & Personalization, Security & Privacy) are the influential factors that motivate the emotional and social value to CC. On the other hand, The ICTs initiatives (System Availability, Contents Quality) are not very significant factors of economic value to CC. The empirical analysis result indicate that there are significant causal effect among emotional & social value, economic value, and adoption to CC. This study provides important theoretical implications for innovation adoption research through an empirical examination of the relationship between ICTs initiatives, motivation factors to collaborative consumption in the sharing economy.