• Human Ecology Research
• /
• 제51권4호
• /
• pp.413-424
• /
• 2013

The purpose of this study is to examine the influence of social face sensitivity on vanity and consumption behavior. Questionnaires were administered to 461 college students living in Deagu Metropolitan City and Kyungbook province. Frequency, factor analysis, reliability analysis, regression analysis, and t-test were used for data analysis. Social face sensitivity was categorized into consciousness of being embarrassed, social formality, other consciousness and prestigiousness. Vanity factors were found as physical price, achievement concern, achievement price, and physical concern. Consumption behavior were categorized into 5 factors such as ostentatious consumption, impulsive buying, external information search, brand trust, utilization of internet information and material-oriented. Consciousness of being embarrassed, social formality, and other consciousness, the sub-variables of social face sensitivity had significant effects on achievement concerns and physical concerns. Other consciousness of social face sensitivity had significant effects on all factors of consumption behaviors. There was significant differences in the prestige of social face sensitivity and physical concerns of vanity and ostentatious consumption, impulsive buying, and also in external information search and utilization of internet information of consumer behavior. This indicates that women showed high physical concerns for vanity and ostentatious consumption, impulsive buying, external information search and utilization of internet information of consumption behavior while men care more about prestigiousness of social face sensitivity.

• 수산해양교육연구
• /
• 제28권5호
• /
• pp.1280-1289
• /
• 2016

This study aims to conduct economic analysis of the Rainbow Trout (Onchorhynchus mykiss) aquaculture farms in Korea. The analysis was performed based on farming cost, market price of the species and fishermen's income. We estimated the farms' economic feasibility using return on sales, the NPV, the IRR and the break-even point. The result indicated that while the profitability depends on current aquaculture production performance and market situation, the business operation is up to price and aquaculture production of species. According to sensitivity analyses of price and yield, aquaculture business becomes poorer with lower price and production.

• 수산해양교육연구
• /
• 제20권1호
• /
• pp.78-89
• /
• 2008

This study is intended to analyse the economic sensitivity of imported fishery products due to decrease in or elimination of tariff rates through the progress of free trade. Forty-seven species of fishes were selected for this study on the basis of the HS Code. The substitution and price effects were calculated using the price elasticities of both domestic and imported demands for fishery products under the assumption of 5% decrease in a tariff rate. Seven main economic variables were extracted from the fishery industry which can mediate the substitution and price effects. A multiple regression analysis was conducted to obtain the influence weights of these main economic variables on both effects. The order of sensitivity of the fishes was calculated using these weights. The 47 fish species were classified into four groups according to their sensitivity based on the means and the standard deviations of their total scores on seven main economic considerations. Nine fish species such as squids, hair tails, shellfishes, and crabs belonged to the hyper-sensitive group, whereas 15 fishes such as eels, sea breams, and sea weeds belonged to the sensitive group. Twelve species including common sea basses, cods, and abalones were among the less-sensitive group, and 11 species including skate rays and mud fishes comprised the non-sensitive group.

• 동아시아식생활학회지
• /
• 제19권2호
• /
• pp.278-286
• /
• 2009

Restaurants have two strategic levers for revenue management: duration control and demand-based pricing. Reducing dining times, especially during peak periods, can add considerable revenue for restaurants. Managing meal duration, however, can be far more complex than manipulating the price. This paper examines dining duration expectations for restaurants types(Family, Korean, Quick service restaurant), customers characteristics(gender, age, occupation, meal period, visiting frequency, dining occasion, dining companions) using an a adaptation of a price sensitivity measurement tool, naming it 'Time Sensitivity measurement tool' or TSM. The TSM is then used to derive the optimal time points, and the range of acceptable times. The results demonstrate that there is a relatively wide spread of acceptable dining duration times in family restaurant. Furthermore, the optimal time points was shorter than the mean expected dining times, which suggests that many restaurants may be able to shorten dining duration without compromising customer satisfaction. The paper explores whether demographic and dining variables have an impact on time preferences, and finds whether gender, age, meal periods, visiting frequency, and dining companion effects are significant. Specifically, women in their thirties tended to prefer a significantly longer dining times for dinner.

• 유통과학연구
• /
• 제13권8호
• /
• pp.61-71
• /
• 2015

Purpose - Before the year 2000, the housing prices in Korea were increasing every decade. After 2000, for the first time, Korea experienced a decrease in housing prices, and the repetitive cycle of price fluctuation started. Such a "boom and bust cycle" is a worldwide phenomenon. The current study proposes a mathematical model to explain price fluctuation cycles based on the theory of consumer psychology. Specifically, the model incorporates the effects of buyer expectations of future prices on actual price changes. Based on the model, this study investigates various independent variables affecting the amplitude of price fluctuations in housing markets. Research design, data, and methodology - The study provides theoretical analyses based on a mathematical model. The proposed model uses the following assumptions of the pricing mechanism in housing markets. First, the price of a house at a certain time is affected not only by its current price but also by its expected future price. Second, house investors or buyers cannot predict the exact future price but make a subjective prediction based on observed price changes up to the present. Third, the price is determined by demand changes made in previous time periods. The current study tries to explain the boom-bust cycle in housing markets with a mathematical model and several numerical examples. The model illustrates the effects of consumer price elasticity, consumer sensitivity to price changes, and the sensitivity of prices to demand changes on price fluctuation. Results - The analytical results imply that even without external effects, the boom-bust cycle can occur endogenously due to buyer psychological factors. The model supports the expectation of future price direction as the most important variable causing price fluctuation in housing market. Consumer tendency for making choices based on both the current and expected future price causes repetitive boom-bust cycles in housing markets. Such consumers who respond more sensitively to price changes are shown to make the market more volatile. Consumer price elasticity is shown to be irrelevant to price fluctuations. Conclusions - The mechanism of price fluctuation in the proposed model can be summarized as follows. If a certain external shock causes an initial price increase, consumers perceive it as an ongoing increasing price trend. If the demand increases due to the higher expected price, the price goes up further. However, too high a price cannot be sustained for long, thus the increasing price trend ceases at some point. Once the market loses the momentum of a price increase, the price starts to drop. A price decrease signals a further decrease in a future price, thus the demand decreases further. When the price is perceived as low enough, the direction of the price change is reversed again. Policy makers should be cognizant that the current increase in housing prices due to increased liquidity can pose a serious threat of a sudden price decrease in housing markets.

• 한국의류학회지
• /
• 제32권8호
• /
• pp.1274-1285
• /
• 2008

The purpose of this study is to investigate influences of perceived price dimensions and store attributes on store choice behavior. Three major retail formats, department store, discount store, and internet shopping mall in retail industry were compared with respect to store attributes and intention to purchase fashion products. Data were obtained from 427 consumers aged 25-49 years old. The results were as follows. (1) Multidimensional aspects of the price construct were identified: price-quality schema, prestige sensitivity, price mavenism, value consciousness, price consciousness, and sales proneness. (2) Store attributes included product assortment, quality per price (Q/P), service, and symbolic image in general. However, store attribute factors of three retail formats consisted of slightly different items. Department stores presented the highest level of mean scores on product quality, customer service, and symbolic images, while internet mall exhibited highest on product variety, information comparison, and quality per price. (3) Respondents presented high level of intention to purchase fashion products at internet mall, department store, and discount store in that order. (4) Purchase intention at department store was predicted by Q/P, service, symbolic image, prestige sensitivity, product assortment, clothing consumption, and age in order. Purchase intention at discount store was influenced by assortment & Q/P, symbolic image, clothing consumption, and sales proneness, whereas internet mall was predicted by product assortment, Q/P, service, price mavenism, and price-quality schema.

• 재무관리연구
• /
• 제23권2호
• /
• pp.85-107
• /
• 2006

이 논문에서는 새로운 뉴스에 대해 선물시장이 현물시장보다 더 민감하게 반응하는지와 더 큰 가격변동폭을 보이는지를 검증한다. 뉴스에 대한 민감도는, 선물가격의 일간변동을 이론가격 변동에 관해 회귀시킨 식의 회귀계수에 의해 측정한다. 그리고 가격변동폭은 선물가격과 이론가격의 평균범위차이($\overline{RD}$), 평균고가차이($\overline{HD}$) 및 평균저가차이($\overline{LD}$)라는 세 가지 척도를 사용하여 측정한다. 이 논문에서 사용한 자료는 코스피200 지수선물시장의 개설 초기인 1996년 7월부터 최근의 2005년 12월말까지 최근월물과 차근원물의 선물가격과 이론가격이다. 민감도의 차이를 나타내는 $\hat{\beta}$는 1과 크게 유의한 차이를 보이지 않으므로 뉴스에 대한 두 시장의 민감도는 대체로 큰 차이가 있는 것으로 보이지 않는다. 그러나 최근기간(2002년 11월${\sim}$2005년 12월)에는 최근월물 및 차근월물 모두 1보다 큰 값을 보이고 있어 선물시장이 더 민감하게 반응하고 있다. 또 최근기간에 최근월물의 가격이 좋은 뉴스에 대해 현물시장보다 더 민감하게 반응하였다. 전체기간 및 하위기간의 ($\overline{RD}$)는 대체로 0과 유의한 차이를 갖지 않는다. 그러나 최근월물의 평균고가차이($\overline{HD}$)는 전체기간과 하위기간 모두에서 뚜렷하게 유의한 양의 값을 보이고 있다. 이것은 최근월물 선물가격의 좋은 뉴스에 대한 가격변동폭이 현물가격보다 더 크다는 것을 의미한다.

• 디지털융복합연구
• /
• 제14권7호
• /
• pp.57-72
• /
• 2016

최근 소비자들 개인이 가지고 있는 자원을 공유함으로써 자원의 효율성을 향상시키고, 개인의 욕구를 충족시키기 위한 방향으로 소비가 변모하게 되면서 공유경제 서비스가 확대되고 있다. 이에 본 연구는 공유경제 서비스가 가지고 있는 특징을 고려하여 실증적 분석모형을 개발하고, 공유경제의 이용의도에 영향을 미치는 요인들에 대한 분석 및 공유경제 서비스의 차별성을 반영하기 위하여 기술수용모형에 가격민감성과 신뢰성을 추가하고, 지각된 즐거움을 포함하여 확장된 기술수용모형을 활용한 연구를 수행하였다. 분석결과, 가격민감도, 자기효능감, 기술혁신성, 신뢰성, 지각된 유용성, 사용용이성, 지각된 즐거움 및 이용의도는 각각 서로 다른 방식으로 영향을 미치는 것으로 나타났다. 본 연구를 통해 공유경제 서비스의 이용의도를 명확하게 파악할 수 있었으며, 소비자에게 이용의도 확대를 위한 시사점을 제공할 수 있었다.

• 한국컴퓨터정보학회논문지
• /
• 제26권3호
• /
• pp.173-180
• /
• 2021

본 연구에서는 해외직구의 품질 요인(정보 품질, 시스템 품질, 서비스 품질)과 지각된 가치, 구매 의도와의 영향 및 가격 민감도의 조절 효과를 살펴보기 위하여 선행연구를 바탕으로 변수를 구성하였다. 해외직구 이용자를 대상으로 설문조사가 이루어졌으며 178개의 설문지를 실증분석에 사용하였다. 수집된 데이터는 SPSS 25.0과 AMOS 21.0에 의해 분석되었다. 그 결과는 다음과 같다: 첫째, 해외직구의 품질 요인은 지각된 가치에 모두 긍정적인 영향을 미치는 것으로 나타났다. 둘째로, 해외직구의 품질 요인은 구매 의도에 모두 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 해외직구 품질 요인과 지각된 가치, 구매 의도와의 관계에서 가격 민감도의 조절 효과를 검정한 결과, 그룹 간의 차이는 없는 것으로 나타났다. 분석 결과를 바탕으로 본 연구의 시사점과 한계점을 제시하였다.

• Korean Chemical Engineering Research
• /
• 제47권1호
• /
• pp.127-132
• /
• 2009

석유를 대체할 수 있는 현실적 대안으로 주목받고 있는 직접석탄액화(direct coal liquefaction, DCL) 공정의 경제성을 평가하고자하였다. 이때 역청탄을 이용하여 주요 제품(디젤, 나프타) 생산량 50,000 bbl/day의 규모에 대하여 각 공정에 적합한 검토기준을 세워 비용 및 매출액등을 산정하였다. 또한 각 공정별 민감도 분석을 실시하여 공정에 대한 중요 변수들의 가격 변동에 따른 경제성을 평가하였다. 본 생산량을 기준으로 Illinois #6 유연탄을 원료탄으로 사용하였을 때, 총 투자액은 $3,994,858,000로 나타났다. 내부수익률(internal rate of return, IRR)의 경우, 기본조건에서 각각 6.60%로 나타났으며, 원료석탄 가격과 생산 제품 판매가에 가장 크게 영향을 받는 것으로 나타났다. 원금상환 기간은 12.8년으로 긴 시간을 요구하며, 이는 현재의 고석탄가 때문으로 해석된다. 또한 민감도 분석 결과 제품가격, 원료석탄 가격, 건설비의 변동률 순서로 수익률에 변화를 주는 것으로 나타났다.