• Journal of Distribution Science
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• v.22 no.3
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• pp.33-47
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• 2024

Purpose: Most emerging-market countries are concerned about the technology boom, which is accompanied by an increase in revenue from online sales and services. This finding has been demonstrated during the COVID-19 pandemic; however, is this tendency continuing in the new normal, and what factors are driving the increase in consumer decisions? The purpose of this research is to investigate how the decision to utilize online services will be affected in the new normal as well as propose a new research approach in this field. Research Design, Methodology and Approach: By following a deductive research method associated with positivist philosophy, a survey in South Vietnam with 426 respondents using a convenience sampling method was conducted. The reliability of the measurement scales was examined by using the SPSS program. The SmartPLS programme was utilised to assess the measurement and structural models as well as test hypotheses by using partial least squares structural equation modelling. Results: According to the research findings, decision-making has been impacted by social influences, perceived usefulness, perceived ease of use, perceived trust, perceived price, and perceived convenience. Conclusions: The research results also bring significant contributions not only in practice in providing management implications but also in theory. The research model has also demonstrated the feasibility of employing the stimuli-organism-response framework and combining the theory of perceived risk with the technology acceptance model via the explanation of decision-making.

• Journal of the Korean Applied Science and Technology
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• v.40 no.4
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• pp.724-732
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• 2023

In this study, we tried to analyze the characteristics of color cosmetics information search and the major information of interest in the color cosmetics market after COVID-19 shown in the text mining analysis results by collecting data on online interest information of consumers in the color cosmetics market after COVID-19. In the empirical analysis, text mining was performed on all documents such as news, blogs, cafes, and web pages, including the word "color cosmetics". As a result of the analysis, online information searches for color cosmetics after COVID-19 were mainly focused on purchase information, information on skin and mask-related makeup methods, and major topics such as interest brands and event information. As a result, post-COVID-19 color cosmetics buyers will become more sensitive to purchase information such as product value, safety, price benefits, and store information through active online information search, so a response strategy is required.

• The Journal of the Convergence on Culture Technology
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• v.10 no.1
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• pp.253-259
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• 2024

From the consumer's perspective, eco-friendly consumption is still a topic that can cause various psychological discomforts, and psychological discomfort can lower the intention to consume eco-friendly products through negative consumer psychological mechanisms. This study analyzed the influence of psychological discomfort regarding eco-friendly consumption on people's willingness to pay additional prices for eco-friendly products. In addition, we examined the moderating effect of consumers' involvement in the product family in this relationship. As a result of a statistical analysis based on consumer response data obtained from an online survey conducted with 407 American consumers, the level of people's psychological discomfort with eco-friendly consumption is directly related to their willingness to pay additional prices for eco-friendly products. Although it did not have a significant effect, it was confirmed that the influence of psychological discomfort on willingness to pay premium price was significantly different depending on the consumer's level of involvement.

• The Korean Journal of Food And Nutrition
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• v.37 no.3
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• pp.162-170
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• 2024

The domestic swine industry is currently facing a threat due to the recent increase in pork imports. This study aims to determine what factors influence consumers' intention to consume imported pork and suggest measures to support the domestic pork industry. To achieve this, we analyzed data from the Korea Rural Economic Institute's Food Consumption Behavior Survey using a binary logistic regression model. The results revealed that a higher intention to consume imported pork is linked to a higher intention to consume imported rice, purchasing meat online, frequent purchases of HMR, and procuring U.S. beef, especially among urban residents. On the other hand, a lower intention to consume imported pork is associated with a higher awareness of animal welfare certification, frequently dining out, and older age. Based on these findings, we propose the following response measures for the domestic swine industry: implementing educational programs, marketing, and advertising specifically targeting urban residents to improve their perception of domestic agricultural products; enhancing price competitiveness through distribution optimization; and developing policies to promote the use of domestic pork as an ingredient in processed foods.

• Journal of Digital Convergence
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• v.11 no.5
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• pp.169-178
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• 2013

How do Korean and Chinese consumers to use counterfeit behavior? Began to research the question. Among consumers in Korea and China, Counterfeiting Usage and counterfeit attitude, counterfeit satisfaction and dissatisfaction factors were investigated. Differences in perception and for each what was confirmed. The results of this study are as follows. First, it showed significant difference for the Korean and Chinese consumers prefer to counterfeit brand, high preference, Louis Vuitton for consumers, while consumers in China also showed high preference for Chanel. Second, Korean and Chinese consumers prefer to counterfeit brand clothing and shoes there was a significant difference. In particular, The North Face brand of high preference, while Korean consumers, Chinese consumers a higher preference for the Converse brand. Third, the Korean consumer counterfeit compared to the Chinese consumer attitudes to higher moral awareness is interpreted. Fourth, South Korea and China all counterfeit consumer satisfaction factors showed the highest response rate of the price will be cheaper. Finally, South Korea and China all counterfeit consumer dissatisfaction factors showed the highest response rate of quality is not good enough. Future through an in-depth understanding of Korea and China of counterfeit consumer behavior, these findings will be useful to formulate a campaign strategy, to reduce the use of counterfeit.

• The Korean Journal of Financial Management
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• v.20 no.2
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• pp.181-200
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• 2003

Comovement of international stock market prices has been lately a major controversy in the global stock market. This paper explores whether the common trend has really existed among the US, Japan and Korea's stock markets using the econometric techniques such as VAR, VECM as applied. Pair of indices from the exchange market and the over-the-counter market in each country has been tested, and the exchange market only has been turned out that the common trend existed. The dynamic analyses using the Granger causality test, impulse response function, and the forecast error decomposition have followed to show that the US stock market has played some important role in the Korea and Japan's market in the exchange as well as in the OTC market. The results of the paper imply that the more careful investigation with respect to the co-integration may be necessary in the global market integration studies.

• International Commerce and Information Review
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• v.13 no.3
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• pp.77-95
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• 2011

This paper investigates the relationship between export and economic variables such as trade insurance, world economy activity, relative price, unemployment rate, exchange rate volatility, using monthly data. I employ Johansen cointegration methodology since the model must be stationary to avoid the spurious results. The results indicate that there is a long-run relationship between export and variables. Also, the empirical analysis of cointegrating vector using the CCR, DOLS, FMOLS reveals that the increases of trade insurance has positive relations and the increases of exchange rate volatility have negative relations with export. Especially, DOLS based on Monte Carlo simulations, of this estimator being superior in small samples compared to a number of alternative estimators, as well as being able not only to accommodate higher orders of integration but also to account for possible simultaneity within regressors of a potential system. This paper also applies impulse-response functions to get the additional information regarding the responses of the export to the shocks of the variables. The result indicates that export positively to trade insurance and then decay fast compare with exchange rate volatility. Consequently, trade insurance plays the role of trade policy for export promotion in Korea. Whereas, increase of exchange risk result in reduction of export. Therefore, the support of trade insurance should be expanded and the stabilization of the foreign exchange market must be done for the export promotion.

• Proceedings of the Korean Society for Agricultural Machinery Conference
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• 1993.10a
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• pp.109-118
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• 1993

Development process of agricultural technology has been studied with a case study of Korean agriculture. Technological is considered as a transformer of inputs into outputs and hence technological appropriateness, an important aspect of agricultural development strategies, is considered as a dynamic concepts. Considering the concept of agricultural system as a delivery system for providing essential materials and services to producers and consumers, it has been divided into two major groups of dimensions vis. external challenge dimensions and internal response dimensions. Market, investment and agro-ecosystem constitute the external challenge dimensions : whereas trade , technology as well as production and resources allocation constitute internal response dimensions. The system manager is responsible for maintaining equilibrium in the mentioned six sub-systems. Two kinds of alternatives paths of technological development viz. land saving technology and labour saving technolog have been studied. Technology is considered as a combination of four basic components viz. facilities, abilities, facts and frameworks. Adoption of innovation in agriculture depends on profitability, awareness, risk aversion, financial capacity, institutional infrastructure, availability of physical inputs and adaptability to the local conditions. For a cast study of Korea, changes in the agricultural system through external challenge dimensions are investigated. The impacts of industrialization on agro-ecosystem reported are shift of labour from the agricultural sector to non-agricultural sectors and continuously increasing demand of farm the agricultural sector to non-agricultural sectors accompanied by increase in land prices. The impacts on the commodity market discussed are shift in demand from rice, barley and other cereals to meat , dairy products and vegetables : and increasing in supply capacity of agricultural inputs. The process of agricultural development from 1962 to 19 1 9 (i.e. from start of the first to the end of the sixth five year plan) are also discussed in details with several policy measures taken. The trend of agricultural income and productivity are also analyzed. The main cause of increase in the agricultural income is considered as increase in labour productivity. The study revealed that during the span of 1965-88, holding size has not changed significantly, but both the land and labour productivity increased and so did the agricultural income. R&D activities in Korea have changed over time in three stages vix. import of improved technology, localization by adaptive research and technological mastery. For the new technology to be made affordable to farmers, policy measures like fertilizer and food grain exchange system, dual price system in rice and barely and loan for machinery were strengthened.

• Journal of Internet Computing and Services
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• v.18 no.1
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• pp.57-64
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• 2017

Recent automobile manufacturing technology has improved not only the function and performance of cars, but also the audio systems in cars so as to increase their marketability. Automobile manufacturers always have the option of simply installing an expensive acoustic system to help customers enjoy a high-level sound quality car audio system. However, this also tends to increase the MSRP (Manufacturer's Suggested Retail Price) of the car. Therefore, it is desirable, where possible, to enhance the sound quality of plainer, less expensive audio devices to help customers feel as if they have a high-quality and expensive audio device in their car. In order to make this happen, the manufacturer must develop an optimal interior environment and audio system at a relatively lower cost. To this end, features of the car audio system can be enhanced by analyzing audio frequency response and using performance metrics to figure out the characteristics of the human auditory system. This study analyzed the sound field of Korean Recreation Vehicles (RVs) using the Internet of Things (IoT) sensor for the measurement of car audio system. As a result, high energy of sensitive bandwidth, one of the human auditory characteristics often makes annoying sound. This study also found that increasing the frequency response flatness is required by taking human auditory field into account when designing the car audio system for the future.

• The Journal of Natural Sciences
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• v.8 no.2
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• pp.181-189
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• 1996

We investigated the relationship between the attitudes and brand preference on the expression techniques of advertisement of underwears and actual buying. A total of 233 females living in Seoul and Taejon were surveyed to compare these points of five major underwear brands (Vivien, Ravora, Wacoal, Calvin Klein, Let'xes).The survey showed that the responders reacted more positively to the revolutionary advertising techniques of the Calvin Klein, and Let'xes than to the more conservative techniques of the Vivien, Ravora, and Wocoal.The most positive response was obtained from the Calvin klein's revolutionary techniques while the most negative response from the Ravora. The most preferred brand was the vivien, followed by the Calvin Klein, Wacoal, Ravora, and Let'xes. The degree of preference varied according to the demographic variables like age, schooling, income, occupation, and residential area. As for the motive of preference, the Calvin Klein ranked best in respect to shape, quality, advertisement, and comfortability. The price factor was best for the Ravora. The Let'xes ranked worst in all aspects. However, there was discrepancy between the attitudes on advertisement and the actual buying, this implying that the attitudes on advertisement did not seem to directly affect actual purchasing behavior.