• 제목/요약/키워드: price factor

검색결과 1,336건 처리시간 0.037초

레스토랑에서 소비자가 지각하는 가격인지차원의 타당성 검증 (An Examination of the Multiple Dimensions of Price Perception Among Restaurant Customers)

  • 김영갑;홍종숙;김문호
    • 한국식생활문화학회지
    • /
    • 제25권2호
    • /
    • pp.134-140
    • /
    • 2010
  • This study focuses on testing the validity of dimensions of restaurants' menu prices. In addition, the effect of demographic variables on the perception of each price dimension was investigated. The subjects were people living in the capital region who have, at least on occasion, gone to family restaurants. The data were collected by self-administered questionnaires and analyzed by factor analysis, reliability analysis, confirmatory factor analysis, and the ANOVA t-test. The results were that consumers' perception of restaurant menu prices is not uni-dimensional, but has six dimensions: price-price schema, pricequality schema, value consciousness, low price proneness, price mavenism, sales proneness. Demographic variables partially affect the consumers' perception of each menu price dimension. The result of the t-test examining dimensions of price according to the demographic characteristic was that females have a higher sales proneness than males. The t-test result according to marriage indicated that married people were higher in price-price schema and quality proneness than unmarrieds. ANOVA according to age indicated that people between ages of 20 to 29 have a higher quality proneness than those of other ages.

한국주식시장에 파급되는 국제유가의 위험에 관한 연구 (A Study on Oil Price Risk Affecting the Korean Stock Market)

  • 서지용
    • 재무관리연구
    • /
    • 제24권4호
    • /
    • pp.75-106
    • /
    • 2007
  • 본 연구는 유가요인이 업종별 주식수익률 결정요인으로 작용하는 지 여부와 유가요인과의 공분산 리스크가 업종별로 차이가 나는 원인에 관해서 분석하였다. 첫째, 업종별로 주식의 기대수익률이 유가요인에 대한 리스크프리미엄의 함수로 결정되는 지 여부를 분석하기 위한 검증모형으로 시장 포트폴리오, 국제유가요인으로 구성된 Two-factor APT를 사용하였다. 또한, 베타리스크에 영향을 주는 유가변동률 분산의 주식 수익률로의 전이현상도 함께 살펴보았다. 유가변동성의 비대칭성을 감안하여 GJR을 해당분석의 검증모형으로 사용하였다. 분석결과 전기 전자업종에서 유가요인은 독립적인 가격결정요인임이 입증되었고, 동업종에서만 유가변동성의 주식수익률로의 전이효과가 통계적으로 유의한 것으로 나타났다. 둘째, 유가요인과의 공분산 리스크가 업종별로 차이가 나는 원인을 분석하기 위해 두가지 분석과정이 고려되었다. 첫 번째로 규모 및 유동성을 나타내는 대리변수를 통제변수로 고려하여 업종별로 유가요인에 대한 베타리스크 존재여부를 확인하였다. 두 번째로 유동성 및 규모의 차이와 유가요인에 대한 베타와의 관계를 체계적으로 규명하고자 시계열로 구성된 횡단면 자료간의 관련성을 효율적으로 분석할 수 있는 Panel-data model을 이용하였다. 분석결과 시가총액 비중이 큰 전기 전자업종에서만 유가요인이 독립적 가격결정요인임이 확인되었고, 여타 업종에서 유가요인에 대한 베타리스크는 규모에 영향을 받는 것으로 나타났다. 또한, 패널분석결과 전체 포트폴리오에서 차지하는 업종별 시가총액의 비중이 클수록 유가요인에 대한 베타는 증가하는 것으로 나타나 첫 번째 분석과정의 결과를 지지하였다. 결론적으로 국내주식시장에서 전기 전자업의 기대수익률은 시장포트폴리오와 국제유가요인에 대한 리스크프리미엄의 함수로 결정되고 있으며, 유가요인에 대한 베타리스크 수준이 업종별로 차이가 나는 원인은 규모의 차이에 기인하는 것으로 분석된다.

  • PDF

소비자의 수단적 가치에 따른 의복구매 불만족 및 불평행동의 비교 (A Study on the Consumer Dissatisfaction and Complaining Behavior by Consumer Value)

  • 유태순
    • 복식
    • /
    • 제33권
    • /
    • pp.175-188
    • /
    • 1997
  • the main purpose of this study was to inves-tigate the consumer dissatisfaction and com-plaining behavior in purchase and use by con-sumer value. The subjects participated this study were 204 female students. They were classified into 3 groups by important degree of instrumental value which is one of the 2 value categories that divided by the Rokeach. In order to assess consumer dissatishaction in purchase and use of clothing by those groups. The Clothing Purchase Dissatisfaction Inventory was used and The Consumer Complaining Behavior Inventory was adapted to asses consumer complaining behavior. The Clothing Purchase Dissatisfaction Inventory has 4 subscales(Price related factor Produt and Quality related factor Information and Service related factor Purchase decision-mak-ing related factor)and The Consumer Complaining behavior Inventory consisted in 3 subscales(Do nothing Private complaining Public complaining) Using SAS package in order to examine Clothing Purchase Dissatisfaction Inventory scores anaslysis of variance (MANOVA) was excuted And turkety test a kind of post-hoc multiple comparisons methods was adapted to compare Clothing Purchase Dissatisfaction In-ventory scores of each groups. in order to in-vestigate consumer complaining behavior by each groups and grade major pocket money a month the mean purchse price of clothing a month x2-test Frequency Percent were executed. Conclusion eached in this study are as fol-low: 1. Each group had differences in price re-lated factor Product nad Quality related fac-tor Information and Service related factor ex-cept Purchase decision -making related factor Groups which made much of value tend to dis-satisfy in price related facor Product and Quality related factor Information and Service related factor. 2. Group that made much of value had more high scores in private complaining complainto third party and the middle group had more high scores in private complaining . Group made little of value tended to do nothing. 3. Grade major pocket money a monty the mean purchase price of clothing a month didn't have difference signficantly in consumer behavior. but major had difference on private complaining.

  • PDF

Base Metal 가격상승과 중국의 경제성장 (Base Metal's Price Hike and Chinese Economic Growth)

  • 이현복
    • 자원환경지질
    • /
    • 제43권5호
    • /
    • pp.523-528
    • /
    • 2010
  • 미국발 금융위기 여파로 세계경제가 침체되변서 LME의 base metal 가격이 2008년 4/4, 분기 급락하였으나, 2009년 1-7월 거시경제 회복신호와 함께 base metal 가격이 다시 상승세를 보였다. Base meta1 상승 배경에는 미국 기업들의 개선된 실적 발표로 산업생산 및 제조업지수가 개선된 것 미달러화 약세로 인한 원자재 가격 상승, 그리고 무엇보다도 세계 금융 위기 속에도 경제성장을 위한 중국의 원자재 수요 증가가 주요 원인으로 꼽힌다. 이에 본 논문에서는 base metal 가격상승에 주요 base metal소비국의 수요가 영향을 주었는지를 중국 및 주요국 경제성장률을 가지고 회귀분석 하였다. 분석결과 중국의 경제 성장만이 LME시장의 base metal 가격상승에 영향을 주는 것으로 나타났다. 하지만 이런 결과에도 불구하고, 그동안 중국 상품의 주요 소비시장이었던 미국, 유럽 동 선진국들 경제의 본격적인 회복 없이 중국경제만으로 base metal 가격 상승랠리가 지속될지 여부를 보고자 한다.

아파트 분양가 산정을 위한 구매 고려 항목별 평가 방법 및 적용에 관한 연구 (A Study on Evaluation Method and Application of Purchase Consideration Items for Estimation of Apartment Price)

  • 김기혁;편수정;이동훈
    • 한국건축시공학회:학술대회논문집
    • /
    • 한국건축시공학회 2018년도 춘계 학술논문 발표대회
    • /
    • pp.163-164
    • /
    • 2018
  • Every construction company should consider the apartment price when building apartment houses because the sales price has a great impact on the rate of apartment sales. Here, the average apartment price and characteristics of an apartment complex are factors that determine the sales price. However, the existing apartment pricing method fails to properly reflect the weight of each factor. Therefore, the study investigates factors that impact the apartment price and importance of each factor. It examines the apartment pricing method taking into account of the weight.

  • PDF

사용중 중소형선 잔존가치 평가에 관한 연구 (A Study on Evaluation of The Remain Value of The Middle & Small Ship)

  • 정진욱;강병윤;김수영
    • 한국해양공학회:학술대회논문집
    • /
    • 한국해양공학회 2001년도 춘계학술대회 논문집
    • /
    • pp.43-48
    • /
    • 2001
  • Price of Used Vessel is Key-point of Ship trading but it is very troublesome part. Because it is different from the Seller and the Buyer's caculated price, It is appropriated by The Sellers and The Buyers' mutual agreement. In case of the Buyers. it is difficult in calculating price of used ship without entrusting the ship broker, beca- use evaluation method of secondhanded vessel has not formulated and the ship broker has experientially computed Remain Value of used vessel. For this work, structure of ship trading market, trading flow, the factor of price composition and Affecting factor of price is reviewed, and it examined relationship with price. On these base, a computer software integrated database system and object-oriented technique is developed. The developed system is expected helpful to evaluation of remain value of the used vessel.

  • PDF

소비자의 가격태도와 위험지각에 따른 의류할인점 선택행동에 관한 연구 (The Study of Consumer's Clothing Discount Store Selection Behavior by Their Price Attitude and Risk Perception)

  • 박은주;홍금희
    • 한국의류학회지
    • /
    • 제23권4호
    • /
    • pp.529-540
    • /
    • 1999
  • The purpose of this study is examine how price attitude and risk perception affect6 consumer's attitude to clothing discount stores. As for the methods of the research 313 female consumers who just finished shopping at discount stores were interviewed and questioned. The result is as the following. 1. The factors such as discount price inclination effective value inclination price-quality association and price-social grade association in the price attitude as well as social psychological risk and the risk of losing opportunity in the risk perception affected consumer's attitude to clothing discount store. 2. The domestic national brand discount store acquired the highest scores in all factors but discount inclination factor and low price inclination factor. No difference was seen between stores in terms of the risk perception. 3. The determining factors for repurchase intention were found to be store satisfaction and the attitude to clothing discount store. 4. The convenience of transportation the availability of exchange or repair the payment option the quality of the product and the attributes of the store e, g, good quality with relatively low price affected the store satisfaction. 5. Domestic national brand discount store showed higher score in 'good quality with relatively low price' than domestic casual brand discount store did. And difference between groups was found in repurchase intention, Conclusively most consumers using clothing discount stores are effective value-oriented.

  • PDF

The Effects of Personal Materialism and Price-perception on Store Patronage of Apparel Shopping

  • Nam, Mi-Woo
    • International Journal of Human Ecology
    • /
    • 제10권1호
    • /
    • pp.75-86
    • /
    • 2009
  • The direct impacts of individual materialism on price perceptions and price perceptions on patronage behavior have been limited in previous research. This study examined the impact of materialism on consumer perceptions of clothing price and the influence that price perceptions have on store patronage by consumers. Using factor analysis and stepwise regression analysis, results indicated that materialistic values revealed four factors (pursuit of happiness, acquisition centrality, success, and practical-consuming). Materialistic four values influence consumer attitudes toward the positive and negative roles of price. In turn, patronage is predicted by positive and negative price-perception. Implications and future research directions are also discussed.

지가변동의 기대가 요소투입과 생산에 미치는 영향 (Land Price Fluctuation, Expectation, and Production)

  • 한동근;남병탁
    • 지역연구
    • /
    • 제14권2호
    • /
    • pp.51-64
    • /
    • 1998
  • This paper investigates how the factor inputs of firms are affected by the expectation about land-price increase in the future. We develope a two-factor (land and labor) model, in which expectation about land-price increase plays a key role in determining the "optimal" input level of labor and land. Expecting capital gains from input of the land when land price increases, firms input land up to the point where the marginal productivity of land falls short of the marginal cost of purchasing the land, in order to maximize the "joint-profit". That is, firms have an incentive to use more land than they do when capital gains are not expected. We mean joint-profit by profit in the standard sense plus capital gains. Once the land is input "excessively", the productivity of labor increase and labor is also input more, since land and labor are assumed as complementary in production. This mechanism works in the opposite direction when land price decrease. This paper suggests that land price fluctuation is a major destabilizer of an economy.or destabilizer of an economy.

  • PDF

A Study on the Structural Causal Relationship of Marketing Stimulating Factors on Online Impulse Purchase through Consumer Value: Focusing on the Mediating Effect of Consumer Value

  • KWON, Lee-Seung;LEE, Jae-Min
    • 웰빙융합연구
    • /
    • 제5권3호
    • /
    • pp.7-17
    • /
    • 2022
  • Purpose: With the introduction of Web 2.0, the advent of smartphones, and the recent outbreak of COVID-19 worldwide, interest in online shopping has soared. In an online shopping environment, the desire for impulse buying increases compared to offline shopping. Research design, data and methodology: In this study, three marketing stimulating factors such as product factor, price factor, and facilitating factor were selected which affect impulse buying for clothing and accessory products in the Korean online shopping environment. The mechanism of causal relationship among them, and the role customer value between marketing stimulating factor and impulse buying was analyzed. Results: The analysis results are as follows. First, the product factor had a significant positive effect on consumer value and impulse buying. Second, the price factor also had a significant positive effect on consumer value and impulse buying. Conclusions: Although the facilitating factor had no significant influence on consumer value and impulse buying, the indirect effect through consumer value was positively significant. Consumer value had a positive mediating effect on impulse purchase in the order of price factor, product factor, and promotion factor.