• The Journal of Asian Finance, Economics and Business
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• 제8권9호
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• pp.333-340
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• 2021

In Vietnam, the desire to consume organic vegetables is increasing as people become increasingly concerned about foods that contain several chemicals and toxins that are hazardous to their health. However, numerous subjective and objective factors continue to influence customers' purchase intention and behavior, indicating that this market has not yet reached its full potential. The study analyzes the impacts of trust, price, and convenience on consumers' consumption behavior and frequency of using organic vegetables in Northern Vietnam. We surveyed 312 consumers in the region. After classifying the data, 178 participants have used or regularly used organic vegetables selected for further study. Next, the author applied SmartPLS software with version 3.3 to test the hypotheses and analyze the effects of the observations. The result shows that three main factors affect customers' organic vegetable consumption behavior, especially perceived convenience. This study contributes to the development of comprehensive policy mechanisms and regulations on product traceability. Furthermore, market management authorities must have a strategy in place to inspect the product quality of organic vegetable store chains regularly to build customer trust and support the growth of organic vegetable production and supply chains in Vietnam's northern region.

• 국제학술발표논문집
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• The 2th International Conference on Construction Engineering and Project Management
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• pp.711-720
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• 2007

Apartment housing in the Korean domestic construction industry has had various and high-quality finishing work since the enforcement of price deregulation in 1998. Before the enforcement of price deregulation, feasibility studies of housing projects have not had particular difficulties as uniform description of finishing work items were reflected and finishing work cost also was equalized. However, the recent distinction of finishing work based on the same floor plan brings about project cost variation, along with many effects on construction management due to project cost increment. Accordingly, this paper suggests the improved plan of cost management to control the feasibility study result consistently during the life cycle of a project through an analysis based on cost management phase due to cost blackout, appearing at the commencement of a project, cost gradation caused by high-quality finishing work item, and cost reduction due to the degradation of finishing work after analysis of current apartment construction process focused on finishing work using the IDEF process analysis technique.

• 국제학술발표논문집
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• The 1th International Conference on Construction Engineering and Project Management
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• pp.417-423
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• 2005

Contractor's opportunistic bidding behavior refers to contractor's deliberate low-bid, which cannot accord with the cost, and expectation for beyond-contractual reward (BCR), the compensation earned through cutting corners or claims after undertaking the construction project. This research applies System Dynamics to develop a model of contractor's pricing with consideration for dimensions of "cost", "market competition", and "BCR". Iterative computer simulations were performed to analyze the effects of contractor's pricing on the market price. The results were then examined by statistical analysis on data collected from 44 highway projects in Taiwan. It is found that the critical force driving the contractors to bid opportunistically is their excessive expectations in BCR under the current environment. Within the price competition mechanism, if the problem of BCR exists, even if the bidding system is further improved, contractors would still prefer opportunistic bidding behavior, and eventually make the whole construction industry operate ineffectively. Therefore, it is crucial to remedy the aforementioned BCR problem by more effective management policy.

• 무역학회지
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• 제47권1호
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• pp.115-130
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• 2022

In this study, I focus on analyzing how the effects of implementing ETS are different depending on whether Korean ETS linking with carbon markets in other countries. The global computable general equilibrium (CGE) model built in this study analyzes the chages in the production and trade of industrial sectors according to the international linkage of ETS compared to the reference scenario of emissions reduction targets and implementation of ETS. From the analysis of internatioanl linkage of carbon markets scenarios, Annex B countries-South Korea carbon market linkage with individual ETS in China worse the economic outcomes in South Korea the most. This means South Korea lose the international competitiveness compared to China in this scenario. On the other hand, Annex B-China carbon market linkage with Korean individual ETS implementation reduce the decreases in production and trading. The most effective way is to join a global emissions trading market with China. The results are consistent in most industries of South Korea. These results are caused by that the supply of emission allowance is increased and the price of emissions allowances is dropped by China's participation to the carbon market, which can be understood to reduce the carbon reduction cost for industrial sectors. In addition, it can be also concluded that the determinant of the negative impact of ETS on changes in production and trade is more sensitive to the price of emissions allowances than to the characteristics of production and trade structure.

• 한국수소및신에너지학회논문집
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• 제35권1호
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• pp.1-13
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• 2024

Hydrogen is emerging as an essential material for carbon neutrality. In particular, Korea needs 22.9 million tons of imported clean hydrogen by 2050 to achieve carbon neutrality. However, a large amount of carbon is emitted during the import process, and market regulations are being discussed. This research estimates the carbon emissions of importing green hydrogen from Vietnam, Australia, and the United Arab Emirates to Korea, and calculates imported green hydrogen prices under carbon emission market regulations.

• 아태비즈니스연구
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• 제15권1호
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• pp.225-237
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• 2024

Purpose - This study aims to explore the relationship between housing and land prices, with a specific emphasis on the impact of government policies on these factors such as land supply quantity and the ratio of residential land to total land supplied. The goal is to identify the most effective government intervention strategies for controlling both housing and land prices. Design/methodology/approach - Data from 70 primary and medium-sized cities in China spanning from 2003 to 2017 are utilized in this research. The analysis employs a panel vector autoregressive (PVAR) model, with a primary focus on examining the relationships among housing prices, land prices, and government intervention policies. Findings - Housing and land prices are influenced by various factors. Through impulse response analysis and variance decomposition, it is observed that both housing and land prices are predominantly influenced by their internal dynamics, with comparatively weaker effects attributed to policy interventions. Research implications or Originality - By investigating the impact of government policies on housing and land prices, This study establishes a foundation for effective price control measures. Our study advocates for a comprehensive examination of China's land supply mechanism to enhance understanding of the pathways through which government policies influence the markets.

• 한국식생활문화학회지
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• 제14권4호
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• pp.371-383
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• 1999

본 논문은 한일 양국의 가계에 있어서의 식품수요에 미치는 요인을 파악하기 위해서 종래의 수요모델에 코호트(cohort, 행동을 같이 한 집합체) 분석적인 생각을 도입하여 한일 양국의 식품수요 형태분석을 하였다. 여기에 제시한 새로운 수요분석 모델은 소비지출과 가격이 식료수요에 미치는 경제적 효과 이외에 세대주 연령효과나 출생연도와 같은 비경제적효과 등도 계량한 것이 특징이다. 분석한 결과를 요약하면 다음과 같다. 1. 한일 양국의 식품수요의 품목군별 탄력성을 보면 유지류, 음료, 조리식품의 수요탄력성은 한국보다 일본이 더 탄력적이었지만, 다른 모든 품목은 일본보다 한국이 탄력적이었다. 곡류, 육류, 외식의 외부화 식품의 소비지출과 가격탄력성은 한국의 큰 품목과 일본의 큰 품목이 서로 상충하고 있어서 일정한 경향 파악이 곤란하다. 그러나 신선식품에 대한 소비지출과 가격의 탄력성은 모두 일본보다 한국이 크다. 2. 식품에 대한 지출액은 세대 구성원의 연령을 반영하여 비교하여 볼 때 한국과 일본의 결과가 비슷하였다. 즉 세대주 연령이 젊은 계층의 가족에는 유아가 있기 때문에 유란류의 지출액이, 또한 중년층에서는 청소년이 많기 때문에 과자류의 지출액이 다른 연령계층에 비하여 많았다. 한국은 연령계층이 높을수록 2세대 가족이 많기 때문에 다수 품목에 지출액이 많고, 일본의 중년층은 과자류를 포함하여 특히 곡류, 육류 등의 에너지 식품이나 외식의 지출액이 많다. 그러나 연령이 높은 계층에서는 세대 구성원이 거의 성인이며 평균연령이 높기 때문에 곡류, 육류, 외식 등의 지출액이 적었지만 어패류, 야채류 등의 전통식품이나 조리식품의 지출이 많았다. 3. 식품소비의 패턴은 세대주 출생연도별로 비교하면 한일 양국 모두 구세대일수록 주식 중시의 경향을 나타내고 신세대일수록 축산물, 유지류, 외부화 식품의 비중이 높았다. 그러나 품목 구성의 세대간 차이는 한국에 있어서는 매우 크지만 일본의 경우는 비교적 작았다. 따라서 식생활의 서구화, 외부화는 세대교체에 동반하여 한국에는 급속히 진행하지만 일본은 점진적으로 진행한다고 볼 수 있다. 4. 가계 식품 수요의 장기 변화에 미치는 요인은 소비지출, 가격, 세대주 출생연도, 연령 등의 네 가지 요인으로 나누어서 각각의 효과를 요인간으로 비교하면 한일 양국이 함께 가격의 효과가 가장 작다. 그러나 그 이외 요인별 효과의 상대적 중요성은 양국간에 다른데 한국은 소비지출의 효과가 출생연도나 연령 효과보다 크지만 일본은 경제적 요인인 소비지출보다 세대주의 출생연도나 연령 등의 비경제적 요인의 효과가 크다.

• 디지털융복합연구
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• 제11권2호
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• pp.79-89
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• 2013

본 연구에서는 사회공헌활동이 브랜드충성도에 미치는 영향을 살펴보고자 하였다. 기업의 사회공헌활동은 최근 기업들의 이미지 및 브랜드 가치를 향상시키고자 하는 전략적 수단으로 많은 기업들이 사회공헌활동을 실행하고 있다. 본 연구에서는 이러한 사회공헌활동의 효과를 살펴보고자 전통적 마케팅 활동요소인 마케팅믹스 4P전략을 중심으로 마케팅믹스가 브랜드충성도에 미치는 영향에 있어 기업의 사회공헌활동의 조절효과를 살펴보고자 하였다. 분석결과 제품/가격/촉진 전략과 사회 공헌 활동은 브랜드 충성도에 유의미한 영향을 미치고 있으며, 사회공헌활동 수준에 따라 조절되고 있음을 확인하였다. 최근 많은 기업이 전략적 도구로 CSR을 사용하고 또한 사회적으로도 CSR의 효과에 대한 관심이 증가하고 있다. 따라서, 본 연구는 CSR이 고객 브랜드 충성도 향상에 영향을 미치는 것을 재확인함으로서, 기업의 사회공헌활동의 향상과 인식확산에 기여할 것으로 기대된다.

• 한국조리학회지
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• 제21권6호
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• pp.76-90
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• 2015

본 연구는 온라인 쇼핑몰의 HMR 선택속성이 만족과 재구매의도에 미치는 영향을 분석하기 위해 부산지역에 거주하는 일반인을 대상으로 조사를 실시하였고, 총 252부 유효한 설문지를 실증분석하였다. SPSS 18.0A을 사용하여 인구통계학적 특성을 설명하기 위해 빈도분석을 실시하였다. 또한, 측정 항목의 타당도 및 신뢰도 검증을 위해 요인분석 및 신뢰도 분석을 하였으며, 본 연구에서 제시한 가설을 검증하기 위해 회귀분석을 실시하였다. 본 연구 결과는 간편성, 포장 및 브랜드, 기호성, 가격은 유의한 영향을 미치는 것으로 나타났고, 음식의 질은 유의한 영향을 미치지 않는다고 나타났으며, 고객 만족이 재구매의도에 유의한 영향을 미치는 것으로 나타났다. 따라서 고급스러운 포장과 디자인을 개발하고, 저렴한 품질보다는 고부가가치의 브랜드 전략이 필요할 것으로 판단된다.

• 복식
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• 제66권3호
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• pp.121-134
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• 2016

The purpose of this study is to explore the effectiveness of marketing strategies of children's clothing line for global SPA brands among Korean consumers. The following factors were evaluated as the dependent variables: benefits sought, store attributes, and brand loyalty. We employed a survey method to test our research questions. The subjects of our survey were mothers with preschool kids between 2 and 7 years who had purchase experiences of children's clothing lines of global SPA brands. The major findings are as follows: First, among the three factors of benefits sought ('trend'/'brand value'/'practicality'), the 'trend' factor only positively impacted the 'product' factor, which is part of the store attributes. 'Practicality' and 'trend' factors had a positive effect on the 'service' factor of store attributes. However, all three factors of benefits sought had no impact on the 'store' factor, and 'practicality' and 'trend' factors had positive effects on the price factor of store attributes. Second, 'practicality' and 'trend' factors among the three factors of benefits sought, had positive effects on brand loyalty. Third, the 'product', 'price', 'store', and 'service' factors had a significant positive effect on brand loyalty in decreasing order. Suggestions from our results for national SPA brands are as follows: National SPA children's clothing lines should focus more on unique designs and unique marketing strategies better reflecting Korean consumers' interest and needs in competing with their global counterparts.