• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2007년도 춘계학술대회
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• pp.191-204
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• 2007

This research investigates the present situation of petroleum market and the potential strategy which help gas stat ion obtain compel it ive advantages. Specifically, this research chooses five factors (product quality, service, price, multi-function, easy entrance) which are believed to be extensively related to repurchasing intent ion. The findings are as follows ; First, four factors associated wi th gas stat ion choice (product quality, service, price, multi-function) are related to repurchase intent ion except easy entrance. Second, sex and age have moderating effects between factors and repurchase intention. To keep and preoccupy new customers, the administrators of petroleum industry and gas station should establish sales/administration strategies considering these above.

• Journal of Information Technology Applications and Management
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• 제19권4호
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• pp.61-74
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• 2012

This studies aims to examine the factors that affect continuous usage reliability of social commerce users that has been really active recently based on using EDT (Expectation Disconfirmation Theory) and extended ECM (Expected confirmation Model). With a statistical analysis, this paper suggests a conceptual model, based on the empirical evidence from this study. The result reveal that perceived usage easiness has a positive effect on meeting the expected confirmation and satisfaction. As perceived quality, social influence and price appeared to reflect a positive effect on fulfilling expected confirmation. This implies that users consider perceived usage easiness, perceived quality, social influence and price important in using social commerce persistently and that as their expected confirmation fulfillment and satisfaction increase that leads to further rise in their future intended continuous usage.

• 디지털융복합연구
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• 제7권3호
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• pp.83-92
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• 2009

This research investigates the present situation of petroleum market and the potential strategy which help gas station obtain competitive advantages. Specifically, this research chooses five factors (product quality, service, price, multi-function, easy entrance) which are believed to be extensively related to repurchasing intention. The findings are as follows; First, four factors associated with gas station choice (product quality, service, price, multi-function) are related to repurchase intention except easy entrance. Second, sex and age have moderating effects between factors and repurchase intention. To keep and preoccupy new customers, the administrators of petroleum industry and gas station should establish sales/administration strategies considering these above.

• Journal of Electrical Engineering and Technology
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• 제12권3호
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• pp.1038-1045
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• 2017

To address mounting concerns over global warming, the Paris Agreement was reached in December 2015, which aims to limit the increase in global average temperature. South Korea has set a highly ambitious target to reduce emissions and submitted an Intended Nationally Determined Contribution (INDC). Based on the INDC, we investigated the impact of limiting carbon emissions on the power system and the electricity market in Korea. Through detailed simulations on assumed plausible scenarios, this work highlights a) the effects of different carbon emission targets on the annual carbon emission volumes, generation costs, and carbon price; b) the generation mix changes induced by carbon emission limits; and c) the difference in system marginal price and payments for generator owners that carbon emission constraint creates in electricity markets under three different pricing rules.

• 전기학회논문지
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• 제57권8호
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• pp.1342-1348
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• 2008

One important objective of the electricity market is to decrease the price by ensuring stability in the market operation. Interconnected to this is another objective; namely, to realize sustainable consumption of electricity by equitably distributing the effects and benefits of participating in the market among all participants of the industry. One method that can help achieve these objectives is the ^{(R)}$demand-response program, - which allows for active adjustment of the loadage from the demand side in response to the price. The demand-response program requires a customer baseline load (CBL), a criterion of calculating the success of decreases in demand. This study was conducted in order to calculate undistorted CBL by analyzing the correlations between such external or seasonal factors as temperature, humidity, and discomfort indices and the amounts of electricity consumed. The method and findings of this study are accordingly explicated.

• 산업경영시스템학회지
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• 제18권33호
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• pp.173-183
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• 1995

The Objective of the study was to determine the usefulness of human resource accounting(HRA) information in assisting financial analysis in their investment decisions. The objective achieved by an investigation through which the reporting of HRA, combined with demographic factors that are independent or interactive, affects the decisions of financial analysts regarding the estimation of the market price of a hypothetical company's common stocks. Two kinds of research were conducted to increase the reliability of the study at the same time. Two or three sets of financial statement were prepared. Each consists of balance sheet and income statement. The actual financial statement was modified to exclude personal bias and opinion.

• 대한영양사협회학술지
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• 제25권4호
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• pp.257-268
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• 2019

This study provides basic data on how stress impacts the processed convenience foods purchase attitudes and the selection attributes of housewives. The stress consists of 3 factors, which were housework stress, family relation stress and economic stress. The processed convenience food purchase attitude consisted of 2 factors, which were peripheral influence purchase and conviction purchase. The processed convenience food selection attribute consisted of 4 factors, which were quality, convenience, packaging and price. Factor loading confirmation and reliability test were conducted, and the reliability was confirmed with Cronbach's alpha coefficients for all the factors exceeding 0.5. The high stress levels showed significantly high stress factors of housework, family relations and economic stress (P<0.001). The high stress group was shown to make purchases by recognizing peripheral influences (P<0.01). When the selection properties of processed convenience foods depending on different stress levels were examined, it was revealed that among the three groups, the low stress group least considered the price aspect (P<0.01). After deducting the factors, AMOS (Analysis of Moment Structure) was used to conduct the confirmatory factor analysis for verifying validity. The structural equation model was used to determine the path coefficient. From the processed convenience foods purchase attitude, the peripheral influence purchase had significantly positive (+) effects on convenience (P<0.05). Also, conviction purchase was shown to have significantly positive (+) effects on quality (P<0.05). Housework and family relation stress were shown to have negative (-) effects on processed convenience foods selection attribute, and economic stress was shown to have positive (+) effects, although no significant relationships were revealed.

• 마케팅과학연구
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• 제17권4호
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• pp.247-269
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• 2007

현대에 있어 동질적인 품질과 편익을 제공하는 제품을 가지고 다수의 기업들이 시장점유율 증대와 고객확보를 위하여 치열한 경쟁을 벌이고 있는 가운데 가격할인은 기업이 즐겨 사용하는 촉진수단이다. 가격할인은 단기적 매출향상, 소비자의 브랜드전환, 신제품의 시장침투 등의 목적을 달성하기 위하여 사용된다. 실제로 과거의 실증연구에 의하면 다양한 형태의 가격할인이 판매증대에 효과적이며 가격할인은 소비자의 지각가치를 증가시킨다고 하였다. 하지만 할인된 가격은 제품의 품질을 의심하게 하거나 낮게 평가하는 부정적인 효과가 있다는 사실이 밝혀졌으며, 모든 제품카테고리와 모든 구매상황에 대하여 가격할인이 소비자의 지각가치를 향상시킨다고 볼 수 없다. 이에 따라 본 연구에서는 브랜드애호도의 차이가 있는 제품을 대상으로 가격할인율에 따라 소비자의 지각가치에 어떠한 영향을 미치는지를 연구함으로서 브랜드애호도의 조절효과를 분석하였다. 브랜드애호도가 강한 제품에 대한 지각획득가치와 지각거래가치는 가격할인율이 낮을 때 보다 큰 경우에 증가할 것으로 예측하였으나 분석결과 유의적인 차이가 없는 것으로 나타났는데, 이것은 브랜드애호도가 강한 경우에는 가격할인에 의한 지각희생의 감소량이 크지 않았고 브랜드 자체에 대한 신뢰도와 속성에 대한 만족도가 높기 때문에 가격인하가 브랜드선택에 큰 영향을 미치지 않았다는 것을 의미한다고 할 수 있다. 반면 브랜드애호도가 약한 제품에 대한 지각획득가치와 지각거래가치는 가격할인율이 낮을 때 보다 큰 경우에 감소한 것으로 나타났다. 이는 브랜드애호도가 약한 경우에는 제품으로부터 획득하게 되는 편익에 대한 만족도와 신뢰도가 낮은데 이러한 특성을 고려해보면 가격할인이 클 때에 제품의 품질과 편익을 더욱 평가절하하거나 심리적으로 지각희생의 크기가 증가됨에 따라 지각가치가 감소되었음을 의미한다고 할 수 있다.

• KDI Journal of Economic Policy
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• 제13권2호
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• pp.141-161
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• 1991

재판매가격유지(再版賣價格維持)는 어떤 다른 제품보다도 도서유통(圖書流通)에서 가장 오랫동안 쓰여 왔으며, 원칙적으로 재판매가격유지를 금지하고 있는 우리의 "독점규제(獨占規制) 및 공정거래(公正去來)에 관(關)한 법률(法律)"에서도 출판물(出版物) 등 저작물(著作物)에 대해서만은 이를 예외적으로 허용하고 있다. 본고(本稿)는 도서유통에서의 재판매가격유지(再版賣價格維持)와 반품제(返品制)의 경제적(經濟的) 기능(機能)과 효과(效果)를 분석하고 있다. 재판매가격유지는 서점(書店)이 수집 전달하는 시장정보(市場情報)에 대한 재산권(財産權)을 확립하여 판매전망이 불확실한 도서가 취급 전시되도록 하는 것으로 반품제(返品制)가 이와 동일한 경제적 기능을 제공하는 대체적(大替的) 수단(手段)이 된다. 미국에서 재판매가격유지(再版賣價格維持)가 위법화(違法化)되자 반품제(返品制)가 도입되었고 판매마진이 감소하면서 반품율(返品率)이 증가한 것이나, 재판매가격유지를 허용해 온 영국 등 유럽제국에서 반품제 없이 도서유통(圖書流通)이 이루어지고 있는 것이 이를 뒷받침해 준다. 도서(圖書)의 재판매가격유지(再版賣價格維持) 허용으로 출판사들은 반품(返品)에 따른 비용(費用)을 감소시킬 수 있고 서점들이 대형화(大型化) 유인(誘引)을 갖게 될 것이다. 그러나 재판매가격유지계약(再版賣價格維持契約)을 체결한 출판사가 많지 않다는 것은 이미 반품제(返品制)가 광범위하게 쓰이고 있는 현실을 반영하는 것으로 재판매가격유지는 출판사가 원하는 도서에 대해서만 허용되어야 하며 할인판매여부(割引販賣與否)와 시기(時期)도 출판사가 제한없이 결정할 수 있도록 하여야 할 것이다.

• 유통과학연구
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• 제14권11호
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• pp.139-147
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• 2016

Purpose - This study examines the effects of purchasing factors of consumers based on customer satisfaction and repurchasing intention buying through Internet shopping malls. The subject of this study are Chinese residents who have lived over a year in Korea. Research design, data, and methodology - In this study, former research related with internet shopping malls' customer satisfaction and repurchase intention was revised. Based on past research, the internet shopping mall purchasing factors divided to 4 factors; factors of product, price, service, and promotion. 5 hypotheses were made. They are

Product factors of internet shopping malls have meaningful effect to customer satisfaction,

Price factors of internet shopping malls have meaningful effect to customer satisfaction,

Service factors of internet shopping malls have meaningful effect to customer satisfaction,

Promotion factors of internet shopping malls have meaningful effect to customer satisfaction,

Customer satisfaction factors of internet shopping malls have meaningful effect to customer repurchase intention. Measurements developed 4~5 items to each factor and questionnaires were made. The survey was conducted on 1,000 Chinese people. Out of 292 surveys, 9 were excluded which responded nothing or were unfilled. Finally 283 surveys were used in empirical analysis with SPSS 22.0 statistical program. Hypotheses were verified by structural equation modeling. Results - The following conclusions are shown in the empirical study. First, the service and promotion factors of internet shopping mall have effects on customer satisfaction. Second, customer (Chinese people who live in Korea) satisfaction have effects on repurchase intention. Third, the products value and price level of internet shopping mall have strong effects on repurchasing intention. Conclusions - There are suggestions that Chinese customers satisfied with Korean internet shopping malls might increase their royalty to the shopping malls as possibility of repurchase arises. This study has differentiating points with preceding researches that subjected residents in Korea. But there are limitations that this study also used purchasing factors used in preceding studies. Also this study has limitations, such as generalization in global market circumstances because this study subjected only Chinese people and not global customers. Therefore, further study executed complementary with those limitations would be an interesting study.