• 한국식생활문화학회지
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• 제22권6호
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• pp.794-800
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• 2007

The purpose of this study was to measure the tourists' preference for alternative restaurants with different combinations of 4 attribute levels: origin description, food type, price and service guarantee. A total of 210 questionnaires were completed from tourists who visited Kwangyang, Suncheon and Yeosu during Jan. 2 - Jan. 15, 2007. Conjoint experiment method was used to develop hypothetical restaurants. Ordinal probit model was used to measure the effects of attribute levels on the tourists' preference. Results of the study demonstrated that the ordinal probit model analysis result for the data indicated excellent model fit. The effects of attribute levels (origin description, traditional food, fusion food, price, service guarantee) on the tourists' preference were statistically significant. As expected, estimates of marginal willingness to pay for origin description(3.063), food type(2.349), and service guarantee(2.356) were statistically significant. Moreover, tourists were more willing to pay for origin description than other attribute levels. Tourists also considered the origin description as the very important attribute. In conclusion, based on conjoint analysis, a model was proposed of marginal willingness to pay of attribute levels. It should be noted that the original model was modified and should, preferably, be validated in future research.

• 유통과학연구
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• 제21권11호
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• pp.103-111
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• 2023

Purpose: This research aims to study the selection attributes influencing the purchasing decisions of the MZ generation in online luxury stores and explores the moderating effects of consumer value. The research aims to validate the impact of reasonable pricing, brand reliability, product variety, comprehensive product information, and user-friendly interfaces on customers' decision to purchase products from online luxury stores. Research design, data and methodology: A survey was conducted with 101 participants, and data analysis included exploratory and confirmatory factor analysis, as well as covariance structure model analysis. Results: The findings reveal that brand trust, product variety, and information sufficiency significantly influence brand affect, which in turn influences purchase intention. Additionally, the study identifies that consumers prioritizing hedonic value are more influenced by brand trust and information, while those prioritizing utilitarian value are more responsive to factors like reasonable price, product variety, and ease of use. Conclusions: The study provides insights into the preferences and behaviors of the MZ generation, highlighting their digital proficiency, mobile-centric lifestyle, desire for product variety, price-consciousness, social media influence, and the availability of personalized shopping experiences as factors contributing to their preference for online luxury stores. These findings contribute to understanding consumer behavior and decision-making processes in the context of online luxury shopping.

• 한국유기농업학회지
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• 제20권4호
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• pp.519-533
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• 2012

In this study, of currently being implemented organic cultivation in rice, the economic effects of snail agriculture, natural circulation agriculture, stevia agriculture and art nature agriculture were compared and analyzed. Analysis results showed that the economic effects of selling price per 10a, gross margin and agricultural income were increased, compared to those of previous agricultural techniques. In addition, the comparison results of economic effects by agricultural techniques showed that the agricultural income per 10a of organic cultivation were increased from the national average, compared to that of conventional cultivation. These economic effects analysis by agricultural techniques can help in the decisionmaking of farmers for the adoption of agricultural techniques in the future.

• Asia Marketing Journal
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• 제13권4호
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• pp.55-76
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• 2012

사람들이 돈을 지불하지 않고 무료로 얻을 수 있는 공짜제품을 과다하게 선호하는 현상을 '공짜효과'라 한다. 기존 연구들에 의하면 공짜제품에 주어지는 특별한 가치 때문에 이와 같은 효과가 발생한다. 본 연구는 공짜효과가 항상 나타나는 것이 아니라 심리적 변수에 의하여 조절될 수 있다는 것을 보이기 위하여 자아조절자원과 해석수준의 조절효과를 살펴보았다. 자아조절자원이 고갈되면 통제의 힘이 약해져서 가격에 대한 민감도가 감소할 뿐만 아니라 직관적이고 노력을 별로 기울이지 않는 정보처리과정을 통해 의사결정을 수행한다. 또한, 주어진 정보를 어떤 해석수준에서 처리하는가에 따라 선택이 달라진다. 고차원 해석수준에서 중심기능을 바탕으로 대안의 바람직성에 따라서 선택하는 반면, 저차원 해석수준에서 부가기능을 바탕으로 대안의 실행가능성에 초점을 두어 선택한다. 이와 같은 특성이 공짜효과의 크기에 미치는 영향을 살펴보는 것이 본 연구의 가장 중요한 목적이다. 자아조절자원과 해석수준에 의해서 공짜효과의 크기가 조절될 수 있다는 사실을 검증하기 위해 2개의 실험설계를 채용하였다. 두 실험 모두에서 기존연구에서 사용한 실험재(키세스와 페레로로쉐 초콜릿)를 이용했다. 실험 1은 자아조절자원 고갈 여부가 공짜효과에 미치는 영향을 검증했다. 자아조절자원 고갈과 비고갈 집단으로 나누어 공짜대안이 있는 선택과업과 그렇지 않은 과업에 할당했다. 자아조절자원이 고갈되지 않은 집단에서 공짜효과가 확실하지만, 자아조절자원이 고갈된 집단에서 공짜효과가 약해진다는 것을 밝혔다. 실험 2는 해석수준이 공짜효과에 미치는 영향을 검증했다. 실험 2는 '왜(why)'와 '어떻게(how)'를 이용해 해석수준을 조작했으며, 실험 1과 유사하게 공짜대안이 존재하는 의사결정과업과 존재하지 않는 과업에 할당한 뒤 공짜대안 선택에 미치는 영향을 확인하였다. 고차원 해석수준의 집단은 저차원 해석수준의 집단에 비하여 공짜제품 선택비율이 낮았다.

• 한국컴퓨터정보학회논문지
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• 제25권3호
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• pp.129-143
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• 2020

본 연구는 웨어러블 헬스케어 기기 사용자들의 수용의도를 보다 효과적으로 설명하기 위하여, 개인 혁신성에 따른 수용의도를 살펴보고 이를 확장된 통합기술수용모형(UTAUT2, Extended UTAUT) 이론에 적용하여 실증분석을 실시하고 그 결과에 따른 학술적·실무적 시사점을 제시하고자 한다. 본 연구에서 제안된 가설들을 검증하기 위해 PLS 3.0을 사용하여 구조모형을 검증하였다. 본 연구의 결과는 다음과 같이 요약될 수 있다. 첫째, 개인 혁신성이 웨어러블 헬스케어 기기의 성과기대와 노력 기대, 촉진조건, 쾌락적 동기, 가격 효용성에 매우 유의한 영향을 미치는 것으로 나타났다. 둘째, 해당 기기를 수용하고자 하는 태도에 성과기대, 노력기대, 쾌락적 동기, 가격 효용성이 웨어러블 헬스케어 기기를 수용하고자 하는 태도에 유의한 영향을 미치는 것으로 나타났다.

• 유통과학연구
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• 제15권4호
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• pp.41-57
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• 2017

Purpose - With the growth of the duty free shop field and an increase in the executive interest in it, it becomes necessary to examine if PBZ (1988) SERVQUAL could be applied to duty free shop service reflecting on this increased interest and the importance of marketing strategy alternative managing multinational customers. Therefore, the present research focused on the comparison of Korean and Chinese consumers. We examined how service quality would affect relationship quality and customer loyalty. Research design, data, and methodology - Surveys were distributed to 235 Korean and 220 Chinese consumers who have visited a Korean duty free shop. We analyzed frequency analysis, mean difference analysis, and reliability analysis, exploratory factor analysis, confirmatory factor analysis, structural equation model analysis, and multi-group analysis. Results - First, perceived tangibles, responsiveness, empathy, assurance, price benefits, product diversity, and IT convenience of duty free shop service all appeared to be positive effect on customer satisfaction; at the same time, only tangibles, responsiveness, empathy, assurance, and price benefits positively affected customer trust. Secondly, customer satisfaction and trust that are the components of the relationship quality appeared to be positive effect on customer loyalty. Thirdly, customers' satisfaction was found to play a full mediating role effect among all of the service quality factors with customer loyalty; however, customer trust was found to have the mediating effects only with tangibles, empathy, assurance, and price benefits. Fourthly, we found a difference between how service quality influences relationship quality and how service quality influences customer loyalty as a function of different nationality. As a result, it appeared that price benefits and IT convenience affected customer satisfaction more among Koreans than among Chinese. Finally, it appeared that customer satisfaction and trust affected customer loyalty more among Chinese than among Koreans. Conclusions - The results of this study contribute to the theoretical knowledge, but also provide strategic alternatives to enhance differentiation, international competence of enterprises led by duty free shop and service quality improvement and customer loyalty of enterprises are drawn as a foundation for constructing international customer relationship in future global era.

• 농업과학연구
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• 제46권4호
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• pp.813-825
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• 2019

This paper investigated the effects of a government production and shipment stabilization policy and the improvement plan for vegetables in Korea. In this study, a simulation focused on the changes in farm income for Chinese cabbages & radishes using scenarios. The result shows an increase in farm income according to the government policy. In the short-term, demand and supply are fixed, and the policy effect is positive due to the price support effect of the project. However, for mid- to long-term, the price decreases due to the expansion of supply by business beneficiaries, which is likely to be adversely affected by an unstable supply and demand. This increases the burden of government and local government subsidies. This phenomenon is expected to be amplified as the ratio of production and shipbuilding stabilization programs and items expand. When expanding items and adjusting and setting the percentage of participation in the project, it is desirable to set and operate the appropriate business ratio taking into consideration the demand. To improve the effectiveness of the policy, the following remedies were suggested. First, national supply and demand guidelines should be set up, and the autonomous supply and demand control of the producers should be guided by the different preservation according to the implementation of the supply and demand control obligation. As for detailed equipment, it is necessary to establish the reproduction price for each item, set the base price for each wholesale market, increase the incentive for the producers to participate, and fund a business budget to secure business stability.

• 재무관리논총
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• 제2권2호
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• pp.315-344
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• 1995

The relationship of information flow and market price formation are central to the basic tenets of financial economics. Whereas information is usually treated as being either public or private(monopolistic), most empirical studies focus on the price effects of public announcements. More recent research has centered more on the role of private information, such as insider trading, in efficient pricing and whether such trading increases investor welfare. Typically, 'insider trading' refers to an officer that trades in his/her company's shares. Insider trading, however, also refers to anyone who generates private, albeit costly, information concerning a stock's fundamental value. Normally, such insider activity is more difficult to ascertain. One way in which negative information is revealed is through short-selling activity, especially the monthly short-interest positions reported by the national stock exchanges. Diamond and Verrecchia(1987) provide a theoretical paradigm that predicts a negative price adjustment upon announcement of n company's monthly short interest, if the short interest displays an unusual increase and is correlated with negative information that is not yet public. Empirical studies of the short-run, negative price effect predicted by Diamond and Verrecchia find mixed results. One explanation is that the time period studied is too short for the market to absorb the informational content of these announcements. One reason is that these announcements are an ambiguous signal that requires more individuals and time to collect and act on the same information before full revelation occurs or before the implicit information becomes publicly known. This 'long delayed reaction' also serves as a motivation for related research on the wealth effect of mergers, share repurchases, and initial equity offerings in which long-run performance differs from the initial, short-run reaction to such announcements or offerings.

• 자원ㆍ환경경제연구
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• 제25권4호
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• pp.545-564
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• 2016

최근 우리나라는 미세먼지 및 초미세먼지 문제가 크게 대두되면서 대기오염문제에 대한 효과적인 해결책이 중요해진 시점에 있다. 본 연구는 대기오염의 원인을 계량경제모형을 통해 찾아보고, 경유가격 인상정책이 경유소비 감소와 대기오염의 저감에 기여하는지를 분석해보았다. 대기오염물질로는 TSP, PM10, $NO_X$, $SO_X$, CO, VOC가 포함되었다. 분석 결과 CO를 제외하고 모든 오염물질에서 경제성장은 역U자형의 영향을 미치는 것으로 나타났고, 소비자 물가지수, 화력발전설비, 경유소비, 황사발생일수, 천연가스버스, 운수업체 사업장수, 평균기온, 제조업체 사업장수 등이 대기오염에 영향을 미치는 변수로 나타났다. 또한 경유가격이 1% 상승하면 대기오염물질은 단기적으로는 0.07~0.12% 감소하고, 장기적으로는 0.31~0.53% 감소하는 것으로 나타났다. 따라서 환경개선부담금의 형태로 경유가격을 올리고, 그 수입원을 바이오디젤 보급 지원에 사용한다면 보다 효과적인 대기오염 개선을 기대할 수 있다.

• 환경영향평가
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• 제20권5호
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• pp.729-745
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• 2011

The purpose of this paper is to estimate the external diseconomies of an unwelcomed facility on the nearby houses. The facility and the area studied are Dangin-Ri power plant in Mapo-Gu, Seoul and the residential district surrounding it respectively. The nearby housing prices have been changed according to the time and circumstances of the public announcements about the reconstruction or removal plans of the plant. These price changes are regarded as the capitalized values of the external diseconomies due to the plant. This study is based on the hedonic price theory in order to estimate the diseconomies in monetary value. The tools for the estimation are four models of multiple regression with the transaction price as the dependant variable and various housing characteristics including the external effects of the plant as the independent variables. The sample analyzed is 833 house transactions for the past 5 years in the research area. The facts found are as follows; First, the most suitable functional form for the estimation is confirmed to be the linear model. Second, there are significant differences in influence on the housing values among the independent variables, that is, locational characteristics, physical features, and environmental changes with time. Third, the external diseconomy is estimated as \80,137,807 in case that the plant would be reconstructed in the underground of the present site, whereon a substitutional public park would be constructed and as \59,142,248 in case that the plant would move away.