• Title/Summary/Keyword: price attitude

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A Study on Characteristics of Present Import for Live Fish (활어 수입의 현단계적 성격에 관한 고찰;-활어 수입을 둘러싼 규정요인과 동향을 중심으로-)

  • 장영수
    • The Journal of Fisheries Business Administration
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    • v.26 no.1
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    • pp.55-77
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    • 1995
  • This study analyzed the structure of imported fisheries, focusing especially on the following factors of live fisheries import : First of all, it is confirmed that the import of live fisheries expands when domestic production decreases. To put it concretely, the structure of domestic live fish supply is based upon the production of aquaculture, the shift from export to domestic use, and imported live fisheries. These all coexist, expand, and grow together. Secondly, the structure of the consumer's market - the background of expanding and growing live fisheries-is currently diversifying with quality and quantity from a local area consumer system based upon regional markets, to a wider ranged system based upon the food industry and retailing market. The existence of the consumer markets is premised upon a stable supply structure, in terms of material and price. Thirdly, in terms of trade policy, control of imports instantly reduces import goods. But it is reasonable to say that there is not any logical effectiveness of denying the stable growth of low market capital under the background of strong consummer expansion. Fourthly, the attitude of the import related managener organization is directly related to the degree to which it is connected to live fish import. It is demanded that such a managing organization possess suitable facilities, specializaed knowledge, and management skill of live fisheries. So it is predicted that newly introducing the importing of live fisheries is not simple. It indirectly shows that the capital which relates to live fisheries are connected with the importing og live fish fisheries.

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First-time Homeownership of Married Households in Korea (기혼가구의 생애 첫 주택 소유 과정)

  • Shin, Soo-Young;Yoon, Chung-Sook
    • Journal of the Korean housing association
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    • v.22 no.1
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    • pp.11-23
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    • 2011
  • The purpose of this study is to explore cohort changes in first-time homeownership in Korea. The study collected qualitative data from individual interviews to explore the housing trajectories of different birth cohorts. As a result, Individual interviews facilitated an exploration of the decision making process of first-time homeowner with in a cohort context. The cohorts born in the 1950s seek a sense of security through homeownership, and have strong Korean sentiments of ownership. They tried various means to buy a house, and real estate market boom at that time played a role in the driving force. The cohorts born in the 1960s have less insecurity of tenure than the previous cohorts, but they still feel the need for homeownership. Since the currency crisis in 1997 caused the fluctuation of housing price, the 1960s cohort experienced a dramatic decline and rebound of assets while the previous cohorts had experienced a steady rise in housing prices. Finally, the attitude towards housing in the group of 1970s cohorts has changed from ownershiporiented to use-oriented.

Dietitians' Perception on the Development of Korean Seasoned Processed Meats in Business Foodservice Operations - Kyungnam Province - (한국식 조미식육 제품 개발에 대한 사업체급식 영양사의 인식조사 -경남지역을 중심으로-)

  • Lee, Young-Soon;Lee, Dong-Sun;Lyu, Eun-Soon
    • Korean journal of food and cookery science
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    • v.22 no.3 s.93
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    • pp.386-395
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    • 2006
  • The purpose of this study was to examine the perceptions and attitudes held by dietitians on seasoned processed meats. The questionnaires were distributed to x (Ed- give the sample size) dietitians at business foodservice operations in Kyungnam province. According to survey, 37.5% of the dietitians answered that it is 'very necessary' to develop seasoned processed meat products. Regarding desired product characteristics, the dietitians were asked about reduced additive use, good hygienic quality, nutritious and healthy quality, low salt content and adequate supply of nutritional information. Over half of the dietitians (59.2%) preferred Korean style seasoned processed meats. The cooking types of Korean seasoned processed meats chosen as new developments were steamed (21.3%), roasted (20.6%) and pilled (18.1%), while the expected frequencies of product usage were in the order of grilled (18.8%), roasted (15.6%), and fried (14.4%). The dietitians wanted no or only little increase in the price compared to current commercial products, units packed in 1 or 3kg sizes and a shelf life under refrigerated or frozen storage of 3-7 days. A minority of the dietitians (40.6%) responded positively to buy the seasoned processed meats if the products meet their needs.

A Study on Importance and Satisfaction of Michelin Restaurant Selection Attributes - Starred Restaurants and Bib Gourmand Restaurants - (미쉐린 레스토랑 선택속성 중요도와 만족도에 관한 연구 - 스타 레스토랑과 빕 구르망 레스토랑을 중심으로 -)

  • Do, HyunWook
    • Journal of the Korean Society of Food Culture
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    • v.35 no.1
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    • pp.55-64
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    • 2020
  • This study on the importance and satisfaction of selection attributes for customers using Michelin restaurants. The survey was conducted on 309 respondents who had visited and used restaurants by classifying the Michelin restaurants into starred restaurants and Bib Gourmand restaurants. The data was collected and the frequency analysis, t-test verification, and IPA analysis were performed using the SPSS 25.0 statistical program. The results of the study examined the difference between the importance and satisfaction of the choice of starred restaurants. Overall, the importance was higher than satisfaction. The importance of hygiene and cleanliness was recognized by many customers that the expectation for the overall Starred restaurants was very high. Bib Gourmand, showed that the importance was higher than satisfaction. In terms of importance and satisfaction, the taste of food is the most important and the satisfaction is high. Comparing the IPA analysis of the attributes of 1) hygiene and cleanliness, food quality, convenience, and facade of food, 2) service professionalism and variety of menus, 3) food price, atmosphere and amount, and 4) the attitude and kindness of the employees were shown. This study has great significance in providing practical basic data for the management of domestic Michelin restaurants.

The Impacts of Customer Characteristics and Service Quality on Attitudes and Behaviors of Bakery Cafe Customers (베이커리 카페 고객 특성과 서비스 품질이 고객 태도와 행동에 미치는 영향)

  • Jung Jae-Chan;Choi Mi-Kyung
    • Korean Journal of Community Nutrition
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    • v.11 no.3
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    • pp.383-391
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    • 2006
  • The purposes of this study were to examine the impacts of characteristics of bakery cafe customers and service quality on customer perceived value, customer satisfaction, intention to revisit, and intention to recommend, and to provide comprehensive understanding on attitudes and behaviors of bakery cafe customers. The questionnaire was developed through literature review and focus group interviews and was modified after pilot test. The questionnaires for the main survey were distributed to 320 males and females aged 20 and over in Seoul. A total of 275 questionnaires were used for analyses (85.9%) and the statistical analyses were completed using SPSS Win (12.0) for descriptive analyses, regression analyses, and correlation analysis. The main results were as follows. There were significant differences of intention to revisit between groups of different gender, age, and personal expenses. The service quality of product dimension affected all tested variables, and the service quality of services and price dimension had effects on customer perceived value and intention to recommend. Customer satisfaction was a unique variable that is affected by service quality of the interior environments dimension. Overall, researchers and managers of bakery cafes should understand customer attitudes and behaviors, and the results of this study would help to establish marketing strategies that meet target customers' needs.

A Study on the Realities of Purchasing and the Degree of Satisfaction of Maternity Dress on the Market (시판(市販) 임부복(姙婦服)의 구매실태(購買實態)및 만족도(滿足度))

  • Park, Young-Hee
    • Journal of Fashion Business
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    • v.7 no.4
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    • pp.67-77
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    • 2003
  • This study investigated the difference of the purchasing realities and the degree of satisfaction of maternity dress according to occupation and age. The purpose of this study was to collect data needed to the maternity dress maker for the better quality of their product and the more comfortable maternity dress wearing of pregnant women. The results of study were as follows. The attitude of purchasing and the degree of satisfaction of maternity dress according to age showed significant differences as follows. First, the dress styles were the significant difference in the kind of formal trousers and casual trousers, one-piece dress, jumper skirt+shirt, vest+trousers. Second, the purchase place was the significant difference in the shop of clothes made, market, maternity dress shop, wearing together. Third, at the purchase time of dress, the satisfactory degree of an appraised standard was the significant difference in the period of wearing, the easiness of exchange and repayment, the wearing numeral degree of other people, price, discount sale, degree of brand recognition, encouragement of other people.

A Study on Consumer Satisfaction with Food Service Purchase Behavior -Focused on University Students- (외식구매행동에 나타난 소비자만족도에 관한 연구 -대학생을 중심으로-)

  • Ryu, Mi-Hyun;Um, Moon-Ja
    • Journal of the Korean Society of Food Culture
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    • v.17 no.5
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    • pp.543-550
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    • 2002
  • The purpose of this study is to provide basic materials for food service consumption culture by proving the problem with food service purchase and its improvements. For this purpose, it was attempted to grasp university students' food service purchase behavior and level of satisfaction with it and to investigate the factors influencing their level of satisfaction with food service purchase. The questionnaire research was conducted for university students living in Seoul and Chungcheong provinces. 453 questionnaires obtained from them were used for final analysis. As a results, the following finding were obtained: 1. In case of university students, their level of consumer satisfaction with food service purchase was shown to be the score of 37.99(63.06/on the basis of 100 points). They showed the highest level of satisfaction with quality, followed by facility and atmosphere, service, price and the like. 2. The factor having the greatest influence on university students' level of satisfaction with food service purchase was shown to be gender(female), followed by food service place(Korean food restaurant, Chinese food restaurant, Western food restaurant, flour-based meals restaurant), consumer attitude, average monthly food service cost.

Study on the Effect of a Waiting Time Management and Menu Quality for Customer Satisfaction and Re-visit Intentions in Korean Buffet Restaurants (대기시간 관리와 메뉴품질이 한식뷔페의 고객만족과 재방문에 미치는 영향)

  • Guak, Jie won;Oh, Ji Eun;Cho, Mi Sook
    • Journal of the Korean Society of Food Culture
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    • v.33 no.3
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    • pp.250-260
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    • 2018
  • The Korean buffet restaurant, which was developed by combining the Korean food and a buffet, allows a large menu to be enjoyed at a reasonable price and has become popular with men and women, young and old, and become a new type of eating out. This study examined the effects of the waiting time management and menu quality on the customer satisfaction and re-visit intention in a Korean buffet restaurant to help quality improvement and development of Korean buffet restaurants. The customer satisfaction and re-visit intention only had a significant effect on the staff attitude toward waiting time. Hygiene, sensory factor, and variety of menu quality were significantly related to customer satisfaction and re-visit intention, respectively. In addition, satisfaction with food and service had a significant effect on the re-visit intention and customer satisfaction. Therefore, it is important to establish a virtuous cycle structure that will improve the re-visit intention by satisfying customers through waiting time management and menu quality for the development of Korean buffet restaurants.

A Study on the Equity Formation of Apparel Private Brand with TV Home-shopping (TV 홈쇼핑 의류 자체상표의 자산형성 연구)

  • Ryou, Eun-Jeong
    • The Research Journal of the Costume Culture
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    • v.17 no.2
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    • pp.330-342
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    • 2009
  • The purpose of this study was to investigate the equity formation of private apparel brand according the service quality of TV home-shopping. A questionnaire was designed for the survey and the subjects were 383 female adults in Seoul and the Kyongnam province, Korea. The statistical analyses were carried out in the forms of frequency, factor analysis and path analysis of SPSS WIN 14.0. The findings throughout the research are as follows; First, the underwear sets and single item apparel sets with private brand had been well sold at better price. Second, the service quality of TV home shopping was perceived as the four factors of safety, contents, informative faculty and reliability. The reliability and contents factors had higher effects on the equity formation of private apparel brand. Third, the brand image, perceived quality, brand recognition as the cognitive dimension had influenced on the hedonic and utilitarian attitudes. The hedonic attitude and perceived quality had a great deal influence on the purchasing intend as the last behavior dimension.

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Comprehensive Study of Customers' Perceived Service Quality of Korean Restaurants I : Cross-Cultural Perception on Service Quality of Korean Restaurants by Nationality (국내 한식당의 서비스 품질에 대한 고찰 I : 한식당의 서비스 품질에 대한 국가별 인식 차이 연구)

  • Jung, Hyo-Sun;Yoon, Hye-Hyun
    • Journal of the East Asian Society of Dietary Life
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    • v.20 no.6
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    • pp.987-996
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    • 2010
  • The purpose of this study was to measure customers' perception of the service quality of Korean restaurants and then compare differences in perceived service quality according to customer nationality. Self-administered questionnaires were completed by 2812 subjects, and data were analyzed by frequency, chi-square, t-test, one-way ANOVA, factor, reliability, cluster, and discriminant analysis. Results of the study were as follows. The factor analysis of perceived service quality produced four factors, employee service (5 variables), menu quality (4 variables), price & value (4 variables), and physical environment (4 variables). Cronbach's alpha values for reliability were over 0.8 for all factors. Further, a significant difference was observed in service quality, which was perceived according to customer nationality. A higher mean value of perceived service quality was held by foreigners when compared to Koreans. Especially, the mean value of perceived service quality was significantly low for all items for Japanese compared to foreigners. Cluster analysis divided subjects into two groups based on attitude toward service quality of Korean restaurants: an unfavorable group and favorable group. These two groups differed from each other in general characteristics as well. Limitations and future research directions are also discussed.