• 복식
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• 제48권
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• pp.37-52
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• 1999

The purpose of this study was to find out the clothing-consumption propensity(CCP) and to classify consumption types in CCP and to classify consumption types in CCP and to compare the classfied groups on their consumer characteristics among Korean female X-generation. The survey method was conducted for this study. The subjects are 477 Koran femal X-generation whose age ranges from 18 to 29 and who reside in Seoul and its adjoined areas. The span of the survey was February through March in 1998. the results were analyzed by using of SPSS/PC+package. 1. The clothing consumption motives among the female X-generation were the sensuous satisfaction for posession motive the were practical necessity of the purcahse successively in order. The clothing consumption attitude were the practical electicism the effective value the favorable attitude on low price goods toward sale items and the self-control over their consumption. 2. According to the CCP consumers were classified into five groups: electice and practical group ostentatious and extravagant group passive and economical group sensuous and practical group and sale-fond group. The respective group showed significant difference in the nine factors of the CCP. 3. Consumtion type group had significantly difference in lifestyle among consumer factor and materialistic propensity influence of economic recession follow consumption among social influence factors.

• 한국생활과학회지
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• 제16권5호
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• pp.957-967
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• 2007

The purposes of this study were to find the sub-factors of consumer consciousness toward well-being and to identify the variables influencing their well-being oriented consumer behaviors in the area of dietary life of married women. 579 married women were surveyed by internet portal site azoomma.com. The collected data were treated with the SPSS Windows 12.0 program and analyzed in terms of frequency, percentage, mean, standard deviation, oneway ANOVA, factor analysis, and multiple regression analysis. The findings were summarized as follow: 1. Consumer consciousness toward well-being has four sub-factors; pro-environmental attitude, personal and family health, means of business, and consciousness regarding others. 2. In the multiple regression analysis, concerns of information, price level, consciousness of personal and family health, health status, educational level explained the purchasing behavior about 25.7%. On the other hand, health status, pro-environmental attitude, consciousness of personal and family health, consciousness regarding others, and concerns of information explanined the using behaviors about 17.0%. Pro-environmental attitude, health status, consciousness of personal and family health, consciousness regarding others, and status of employment were effective variables, and explained the disposal behavior about 19.5%.

• Agribusiness and Information Management
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• 제6권1호
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• pp.12-19
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• 2014

The purpose of this study is to compare and analyze the product image produced by the cinemagraph image and the product image produced by the general image in the electronic trade. The cinemagraph refers to the image with a special characteristic that provides the motion clue by playing the part of the picture endlessly in the form of a video. For this study, we explored how the perceived monetary value, brand attitude, and perceived taste would influence on the purchase intention, and it was analyzed that all of the three factors significantly influenced on the purchase intention. However, it was investigated that the purchase intention of the group watching the image by the cinemagraph was significantly influenced by the perceived monetary value and the perceived taste, and the purchase intention of the other group watching the general image was significantly influenced by the brand attitude and the perceived taste; therefore, it was verified that there was a difference between the group watching the cinemagraph and the group watching the general image. In this result, it could be interpreted that when the people watching the cinemagraph purchase a product in the shopping mall, the price becomes the important requirement, and when the people watching the general image purchase a product in the shopping mall, the brand becomes the important requirement; therefore, these results could provide great implications to the food marketers.

• 한국의류산업학회지
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• 제25권1호
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• pp.24-40
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• 2023

Contemporary consumers' acceptance of second-hand products has been increasingly improving worldwide, especially in China. Based on the Extended Unified Theory of Acceptance and Use of Technology, we developed and empirically validated a research framework to predict consumers' motivation to use re-commerce platforms. We explored the diverse factors influencing mobile commerce usage through re-commerce platforms. Furthermore, this study investigated the role of gender differences as a factor moderating the association between several constructs and the intention to use re-commerce platforms. A total of 226 consumer responses were collected. The results indicated that hedonic motivation, performance expectancy, consumer habits, social influence, and price value affect consumers' attitudes toward re-commerce platforms. The effects of the attitude toward re-commerce platforms on the intention to use these platforms were also statistically significant. When effort expectancy, hedonic motivation, and consumer habits in re-commerce platform usage increase, male consumers' attitude toward its usage, in particular, also increases. Meanwhile, when performance expectancy, hedonic motivation, and consumer habits in re-commerce platform usage increase, the attitude toward its usage increases among female consumers. Moreover, our results indicate that the two gender groups present different characteristics regarding re-commerce platform usage. Therefore, this study offers a theoretical basis for future analyses of second-hand trade.

• 대한안전경영과학회:학술대회논문집
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• 대한안전경영과학회 2000년도 춘계학술대회
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• pp.393-410
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• 2000

For the development of chinaware having korea culture, using marketing survey and questionnaire to analysis of the preference and attitude of customer, and expends marketing share by market segmentation and price differentiation. This study is present to marketing strategy by making the plan of sales promotion for the development of industry chinaware of Yeoju and Icheon area.

• 유통과학연구
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• 제12권11호
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• pp.67-76
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• 2014

Purpose - PB (Private Brand) refers to the product for which the distribution company plans the production independently, consigns the production to the manufacturer, or attaches the self-developed trademark and sells it. To reinforce competitiveness in such a market environment, diverse products development, systematic management activities, and marketing efforts to analyze and understand the consumers' behavior regarding PB products are emphasized. Therefore, this study aims to investigate the relationships among PB product attributes, consumption emotion, brand attitude, and brand loyalty in general supermarkets. First, PB product attributes were defined using the five categories of perceived price, store image, familiarity, perceived service, and perceived quality, based on preceding studies. This study examined the influence of PB product attributes on consumption. Further, this study examined the relation among consumption emotion, brand attitude, and brand loyalty. This study provides more detailed and concentrated strategic implications. Research design, data, and methodology - In this study, the research model was designed to examine the relation among PB product attributes, consumption emotion, brand attitude, and brand loyalty. For the data collection method, the questionnaire survey comprised multiple items for each component and the direct interview method was employed. To collect data, the questionnaire survey was conducted for customers who personally visited the general supermarket after verifying the PB product purchase experience. The questionnaire survey was performed for one month, May 2014. A total of 300 questionnaires were distributed and 240 questionnaires were used for the analysis, excluding the unanswered and insincere questionnaires. The data were analyzed using SPSS ver. 20.0. Results - First, PB product attributes had a significantly positive effect on consumption emotion. The PB product attributes perceived by the customer at the point of service contact are important to form the positive consumption emotion. Second, consumption emotion had a significantly positive effect on brand attitude. Third, the consumption emotion had a significantly positive effect on brand loyalty. Such consumption emotion is an important factor in causing the positive evaluation on the brand attitude perceived by the customer. Fourth, brand attitude had a significantly positive effect on brand loyalty. The consumption emotion was positively represented to invoke the relational continuance behavior. The relational continuance behavior accompanies the repetition of purchase, word of mouth, and recommendation activities, and influences trust regarding the brand, for which the customer maintains the transaction continuously. Conclusions - The PB product attributes perceived by the customer at the point of service contact are important factors to form the positive consumption emotion. Based on this result, the discount store service provider would prepare the measures that can make the customer recognize the positive value, and make more detailed efforts. Consumption emotion is an important factor to cause the positive evaluation on the brand attitude perceived by the customer. Based on this result, the general supermarket must make efforts to provide fun or convenience in the purchase process for consumers.

• 복식
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• 제48권
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• pp.183-196
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• 1999

The purpose of the Present research is to investigate the effect of fashion lifestyle on babies' clothing shopping attitude of housewives. In this study shopping attitude includes criteria for shop selection prefered types of shop and prefered shop atmosphere. Subjects are 447 housewives residing in Seoul Bundang Illsan and Pungchon and having child under 4 years old Data was analyzed by factor analysis cluster analysis analysis of variance and chi-square. The results of the study are as follows: 1. Housewives can be classified into four groups according to their fashion lifestyle the group of planned buying conservative/practical group the group of self-actualization/individuality and the high involved and care for shopping group. 2. Fashion lifestyle is different according to their age. The high involved and care for shopping group have the lager proportion in twenties than thirties. The conservative/practical group have a larger proportion in thirties. 3. The factors of shop selection which serve as criteria for shop the quality of service encironment anround shop quality of goods convenience to care about babies fashionable goods location of the shop and price of goods. The group of self actualization/personality prefers shops carrying fashionable and unique style of babies clothing and showing prestige. The conservative/practical group prefers shops carrying good quality clothing and having variety in size and design. The high involved and careful shopping group prefers shops having wide space as well as carrying fashionable goods. 4. Among the types of babies clothing shops. department stroe is the most preferred Low-price brand shop is followed by traditional open market. The conservative/practical group and the group of planned shopping use department strores national bran shops street shops and import shops more often than other groups. 5. The result of the study indicates there are considerable differences in housewives attitudes of babies clothing shopping acording to their own fashion lifestyle. Therefore the retailer of babies clothing should decide their marketing policy on the basis of the understanding and analysis of costomer's fashion lifestyle. And they have to reflect their costomer's shopping attitudes on their marketing policy to improve the satisfaction of both consumer and retailer as well.

• 통상정보연구
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• 제13권3호
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• pp.97-118
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• 2011

한 칠레는 2011년 현재 한국 수출대상국 중 33위, 수입대상국 중 21위의 적자교역국이다. 그러나 칠레는 수출이 급증함에 따라 칠레 수입시장에서 한국산 제품의 점유율이 FTA 발표 전인 2003년 3.1%에서 2008년에는 5.6%로 상승하였으며, 순위도 2003년 8위에서 2008년 5위로 상승하였다. 이렇듯 한국과 칠레의 FTA 체결에 따른 경제교류의 활성화로 인하여 구리 등 원자재 수입관세의 하락으로 국내 구리사용 기업의 가격 경쟁력을 향상될 뿐만 아니라 가전, 통신 기타 제조업의 수출이 점차로 증가하고 있다. 본 연구는 한 칠레 FTA 체결 후에 한국과 칠레의 교역현황을 분석하고, 한 칠레 FTA 체결에 따른 한국소비자의 칠레 제품 평가를 하여, 국내소비자가 FTA 체결국 제품에 어떠한 영향을 미치고 있는지를 분석하는데 있다. 본 연구 분석결과 '제품태도', '가격인식', '사용안전성', '사용편리성', '디자인(외형)' 등의 요인들은 칠레제품의 인식도에 대한 평가에 유의한 영향을 미치고 있으며, 반면 '품질인식' 요인은 칠레제품의 인지도에 대한 평가에 유의한 영향을 미치지 않은 것으로 분석되었다. 한 EU FTA가 발효되었고, 한 미 FTA 체결이 가시화됨으로써 한 칠레 FTA의 효과가 점차 축소될 우려를 낳고 있다. 이는 양국의 교역량의 감소로 인한 경제교류감소가 국제경제 정책을 수립하는 데 장애요인으로 등장하지 않을까 우려한다.

• 패션비즈니스
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• 제18권1호
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• pp.80-100
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• 2014

As men have started to show more desire to express themselves through clothing and accessories also they learn by themselves and take diverse experiences about fashion. At the same time, men's fashion-consciousness is growing together. The role of male consumers' is becoming significant in the fashion market, and there has been more research on their clothes and fashion is increasing, however research on the male casual clothing for their 30~49 years old group is still insufficient. This study aims to examine the casual brands for men in their 30~40s and their characteristics among other men's brands recently appearing in Korea. The results of the study found: first, regarding the questionnaire to give men's casual brand names, 30s males' answers showed clearer recognition about the casual brand than those of 40s males. secondly, the factors affecting attitude of male consumers' towards casual brands are designed 'aesthetics', 'surroundings' and 'price', and the men in their 40s put more important than men in their 30s on 'aesthetics' and 'surroundings'. third, when men were actually buying casual brand, they then took five characteristic factors into account namely: 'the external environment', 'functionality' design 'aesthetics', 'symbolic' and 'price'. Men in their 30s did not show much difference in actual purchase characteristics in regards for the brand factors but men in their 40s showed interest when asked about 'buying product with noticeable brand logo or trademark' item among 'symbolic' factors than men in their 30s (p< .01 of significant difference).

• 한국의류학회지
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• 제28권1호
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• pp.54-65
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• 2004

The purpose of this study was to identify the impact of fashion life styles of TV-home shoppers on their fashion goods purchasings. This study analyzed TV home shoppers grouped into clusters based on their fashion life styles and identified their product-related evaluative criteria and purchasing intention according to clusters. This study also analyzed whether there are differences in clusters according to their socio-economic status. Utilizing the convenient sampling method, the sample of the study is composed of women aged over 20 living in the Seoul metropolitan area. Of 380 distributed, 196 useful questionnaires were returned. The data were analyzed using factor analysis, cluster analysis, $\chi$$^2$analysis, and One-way ANOVA. The results are as follows: Regarding fashion life styles, 5 factors, 1) fashion leadership, 2) shopping-involvement, 3) fashion image, 4) economics and 5) anti-fashion attitude were obtained. Based on the factor scores, 4 clusters, 1) aesthetic-orientation, 2) economics and fashion innovation-orientation, 3) conspicuous consumption-orientation and 4) anti-fashion attitude, were identified. Regarding the product-related evaluative criteria, there were significant differences in price, fashionability, design, size, brand reliability, refund policy, and appearances when worn according to clusters. There were also significant differences in purchasing intention when purchasing low price products and fashion items such as under wears, night and home wears, suits, leather and fur clothes, purse and bags, and shoes. Regarding the socio-econmic status, age, marital status, and occupation were significantly different according to clusters.