• Korean journal of communication and information
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• v.64
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• pp.59-84
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• 2013

It has been 10 years since KBS first broadcasted TV program for the purpose of expanding mutual criticism among Korean mass media. This study conducted a content analysis of KBS episodes for the last 10 years. Through the content analysis, this study explored what the program had showed us in the aspects of 'the subject of criticism', 'the ground of criticism', 'the attribution of criticism'. The content analysis could show meaningful results to the study of media criticism, because it not only provides a meta-analysis of the problems Korean mass media have had for the last 10 years but also examines the program has been consistent in the regard of criticism fairness. The result of this study showed that has pointed out the practices of unfairness, political bias and superficial and shallow reporting as the most critical problems the Korean mass media have. Also, the result showed that had not been consistent in the regards of 'the subject of criticism', 'the ground of criticism', 'the attribution of criticism'. While the program mostly focused on the problems of political bias and unfairness in the early stage, the focus of criticism moved to the problems of sensationalism and superficial reporting laster. This study discussed that the change of criticism might have a relation with the change of KBS governance.