• Title/Summary/Keyword: presentations

Search Result 595, Processing Time 0.026 seconds

Visual Tactile Attributes in Online Product Presentations for Improving Purchase Intention

  • Suh, YouHyun;Kim, Songmi;Kim, Wonjoon
    • International Journal of Contents
    • /
    • v.14 no.2
    • /
    • pp.7-15
    • /
    • 2018
  • Online shopping is increasing worldwide. Providing customers actual feeling of the product is essential in online shopping. Various technological aids can be used to support visual feeling. When delivering visual tangibility, it is important to study which attributes are significant in product presentations that best portray the actual tactileness. In this perspective, we suggest 'visual tactility' (VT) as a parameter for delivering tangibility in visual presentation. By measuring visual tactility in different product types, latent factors of visual tactility were identified and their influence on purchase intention was determined in this study. We defined material properties of touch such as surface texture, hardness, temperature, and weight as Visual Tactility (VT), the influential factor of tactility. We investigated the influence of VT on product purchase intention and analyzed tactileness within four online product presentations: single static picture, multi static pictures, zoom, and video. Our purpose was to investigate underlying effects of visual tactile attributes on touch and determine their influences according to online product presentation formats. Our results showed that visual tactility positively affected purchase intention and that each attribute differed in importance according to product type. Moreover, this study revealed a strong relation between online product presentation and VT attributes. These results provide a guide when selecting which presentation is optimal for delivering a product's tactility in online shopping situation.

Study on Consumer Preferences for Discount Presentations in Different Purchase Contexts

  • ZONG, Lu;DUAN, Shen
    • Journal of Distribution Science
    • /
    • v.19 no.12
    • /
    • pp.15-22
    • /
    • 2021
  • Purpose: There is still lack of guidance for merchants toward price discount presentations (absolute/relative), especially for consumers in different purchase contexts. Based on the general evaluability theory, this study investigates consumers' preferences for the presentation of discounts in various contexts through experiments. Research design, data and methodology: The relationship between discount presentation and consumers' preference is investigated in Study 1 using a two-factor between-subject design of 2 (purchase type: material vs. experiential) ×2 (discount type: absolute vs. relative). The Moderating effect of thinking mode has been examined in Study 2 via a multi-factor intergroup design of 2 (purchase type: material vs. experiential) ×2 (discount type: absolute vs. relative) ×2 (cognitive load: high vs. low). One-way ANOVA and planned contrast have been performed for analysis. Results: Experiment 1 reveals that consumers prefer absolute discounts rather than relative discounts when in material purchases. However, when in experiential purchases, they are willing to choose relative discounts. Experiment 2 verifies the boundary conditions of matching effect and illustrates the generation of matching effect is determined by thinking mode. Conclusions: Our study enriches the theories of purchase type and thinking mode. Simultaneously, the results provide practical guidance for merchants to formulate the discount presentation and distribution pricing strategies.

The review of international forum on magnetic force control IFMFC activity from 2010

  • Watanabe, Tsuneo
    • Progress in Superconductivity and Cryogenics
    • /
    • v.24 no.3
    • /
    • pp.1-6
    • /
    • 2022
  • The Magnetic Force Control MFC technology is very useful because of its physical treatment process. Especially the Magnetic Separation MS technology is expected to contribute to SDGs 2030, Circular Economy and Carbon neutral 2050 realization. This paper describes the review of the IFMFC activity from 2010.The IFMFC is organized by three local committees of researchers in Japan, China and Korea. The IFMFC aims to exchange the information of the development results using the MFC technology and to educate the young researchers. The forum has been held in every year around three countries. In 2020 and 2021, the forum was organized by Zoom online due to the COVID-19. The 134 presentations were made up to 2020.The breakdown of these presentations are categorized to the environment remediation52%, material resource37% and fundamental research/technology11%. The Super Conducting Magnet SCM development promotes the MFC technologies. There are some impressive backgrounds as to the brilliant SM technology applications for many different magnetism ; SCM development, High Gradient Magnetic Separation HGMS, magnetic seeding method and magneto-Archimedes effect. This paper reviews the IFMFC activity according to those presented presentations.

Traditional American values and American culture in English education (영어교육에서의 전통적 가치관과 미국문화)

  • Choe, Sook-Hee
    • English Language & Literature Teaching
    • /
    • v.13 no.1
    • /
    • pp.261-282
    • /
    • 2007
  • The purpose of this study is to investigate American traditional values and American culture in English education. The understanding of American culture in English education requires the analysis of world changes in the global age. The history of American English, the formation of American society, and the background of natural environment are described in relation to the traditional American values of the earliest settlers, such as multi-culture, individual freedom, frontier heritage in the West, equality of opportunity and wealth and material abundance. Hence the case studies of students' project presentations on the American culture in English education exemplify the reflection of American traditional values in the current American life and society. It is concluded that project-based method with regard to cultural studies in English education reveals very positive learning effects by driving students' interests and active participation through the student-centered, creative, and cooperative project presentations.

  • PDF

Design and Implementation of an Integrated Authoring System for Efficient Multimedia Document Generation (효율적인 멀티미디어 문서 생성을 위한 통합 저작 시스템의 설계 및 구현)

  • Choi, Sook-Young;Sin, Hyun-San;Yoo, Kwan-Jong
    • Journal of Korea Society of Industrial Information Systems
    • /
    • v.4 no.4
    • /
    • pp.71-78
    • /
    • 1999
  • In this paper, we implemented an authoring system in which it's easy and flexible for user to author multimedia documents. It can be characterized by the following properties. First, it provides a visual interface for easy multimedia authorings and presentations and defines a causal relation that can manage changes of media duration. Second, it provides an internal representation using tree and thus supports an effective document parsing. It also supports a presentation engine for effective presentations and user interactions in run-time.

  • PDF

THE JONES POLYNOMIAL OF KNOTS WITH SYMMETRIC UNION PRESENTATIONS

  • Tanaka, Toshifumi
    • Journal of the Korean Mathematical Society
    • /
    • v.52 no.2
    • /
    • pp.389-402
    • /
    • 2015
  • A symmetric union is a diagram of a knot, obtained from diagrams of a knot in the 3-space and its mirror image, which are symmetric with respect to an axis in the 2-plane, by connecting them with 2-tangles with twists along the axis and 2-tangles with no twists. This paper presents an invariant of knots with symmetric union presentations, which is called the minimal twisting number, and the minimal twisting number of $10_{42}$ is shown to be two. This paper also presents a sufficient condition for non-amphicheirality of a knot with a certain symmetric union presentation.

Clinical presentations of critical cardiac defects in the newborn: Decision making and initial management

  • Lee, Jae-Young
    • Clinical and Experimental Pediatrics
    • /
    • v.53 no.6
    • /
    • pp.669-679
    • /
    • 2010
  • The risk of mortality and morbidity of patients with congenital heart defects (CHDs) is highest during neonatal period and increases when diagnosis and proper management are delayed. Neonates with critical CHDs may present with severe cyanosis, respiratory distress, shock, or collapse, all of which are also frequent clinical presentations of various respiratory problems or sepsis in the newborn. Early diagnosis and stabilization and timely referral to a tertiary cardiac center are crucial to improve the outcomes in neonates with CHDs. In this review, the clinical presentation of critical and potentially life-threatening CHDs is discussed along with brief case reviews to help understand the hemodynamics of these defects and ensure proper decision-making in critically ill patients.