• 제목/요약/키워드: presentation of product

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현지 식문화에 기반한 유럽권 김치 문화 확산 방안 연구 - 국내 체류 중인 유럽인을 대상으로 - (A Study of Method for Spreading Kimchi Culture in European Countries Based on Local Food Culture - Survey of European Residents in Korea -)

  • 권용민;고영주;이창현;박채린
    • 한국식생활문화학회지
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    • 제34권2호
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    • pp.184-200
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    • 2019
  • This study aims to establish a strategy for selling kimchi to satisfy the needs and wants of European consumers through survey, FGI, and IDI. All survey participants were Europeans and were selected on the basis of their kimchi awareness. For the quantitative survey, 246 participants 15 years or older were selected; for FGI, 33 participants aged between 20 and 49 were selected; and for IDI, eight chefs were selected. The survey included four steps of 'Awareness-First try-Needs-Future consumption'. The participants got to know kimchi through the Internet; for example, by visiting Korea and Hallyu, and suggested positive comments, including 'fancy' and 'exotic.' While satisfaction with kimchi sharply decreased due to taste and appearance in the first try of kimchi, it is important to provide the best first-try experience. It also showed that important needs for kimchi are 'hot sensation', 'crunchiness' and 'presentation'. They gave a negative answer to combination with traditional cuisines of their own country, but provided positive comments for benchmarking the use of traditional pickled foods. This study suggests that it may be necessary to implement a two-track strategy by the traditional kimchi as a 'strategic product' and localized kimchi as a 'key product'.

The Potential Impact of Service Quality Uncertainty and Retail Pricing Strategies on Consumer Purchase Intention

  • Nguyen, Dieu Hoa;Jeong, Euihyeon;Chung, Jaekwon
    • 유통과학연구
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    • 제16권12호
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    • pp.13-21
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    • 2018
  • Purpose - Because it is not possible to assess the quality of service products before experiencing them, one feature of a service product is quality uncertainty; hence consumers may react sensitively to pricing. It is necessary to investigate how different pricing strategies affect consumer purchase intention depending on the level of service quality uncertainty. Research design, data, and methodology - The authors have investigated the potential impact of the level of service quality uncertainty, price discount rate and presentation method on consumer purchase intention. A play was selected as an experimental stimulus, and Vietnamese consumers were surveyed to verify the hypotheses. Results - When uncertainty regarding service quality is low, consumer purchase intention is higher when the price discount rate is high or when the price is low. When uncertainty regarding service quality is high, if the normal price, discount rate, and discounted price are presented simultaneously, consumer purchase intention is higher when the price discount rate is low, but when only the discounted price is presented, purchase intention is higher when the price discount rate is high. Conclusions - The results of this study can provide valuable practical implications for pricing for service products with quality uncertainty.

3차원 아바타 모델을 활용한 의류상품 제시가 소비자 접근행동에 미치는 영향 (The Effect of Presentation of Apparel Products on Consumers' Approach Behavior using 3D Avatar Model)

  • 양희순;최영림
    • 한국의류산업학회지
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    • 제15권1호
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    • pp.65-72
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    • 2013
  • This study utilizes a S-O-R model to investigate the effects of apparel product presentations using a 3D avatar model in Internet fashion malls for pleasure(emotional state) and approach behavior. We chose a 3D avatar model to present a fashion product in this study. The model walked for about one minute on stage; subsequently, respondents completed a questionnaire after they viewed it. The questionnaire consists of telepresence, pleasure and approach behavior. Respondents are limited to females 20s and 30s years old who have purchased fashion products in an Internet mall and are highly interested in fashion products. A total of 226 samples were used for the final analysis. Cronbach's alpha, correlation analysis, confirmatory factor analysis, and structural equation modeling were utilized in this study. The results are as follows. First, telepresence has a significant influence on pleasure; subsequently, pleasure influenced consumer approach behavior. Second, telepresence positively influenced the approach behavior (directly and indirectly). This verified the effectiveness of a 3D avatar model using S-O-R. A 3D avatar model can be a strategic alternative in the fiercely competitive Internet shopping sector.

인터넷 의류 소호몰 속성이 사이트에 대한 태도와 재방문 의도에 미치는 영향 : 온·오프라인 의류쇼핑 비중의 차이를 중심으로 (Effect of Internet Clothing Soho Mall Attributes on Attitude Toward Site and Revisit Intention: Focusing on the Difference By On- and Off-line Clothing Shopping Dependence)

  • 박효은;여은아
    • 한국의류산업학회지
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    • 제13권2호
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    • pp.234-241
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    • 2011
  • In this study, the effect of Internet clothing soho mall attributes on attitude toward site and revisit intention was investigated. A total of 292 female college students participated in the experiment to explore a clothing soho mall out of 20 highly-ranked soho malls for shopping and to complete a questionnaire. In exploratory factor analysis results, five factors were generated out of 18 question items indicating clothing soho mall attributes. Among those five factors, 'product assortment and presentation' was the most important factor affecting attitude toward site and revisit intention toward a clothing soho mall. In addition, 'site construct' was another factor affecting attitude toward a clothing soho mall site specifically in the group who shops clothing more often on the Internet shops than off-line shops. Based on study results, implications and insights were discussed.

SERVQUAL 측정과 SERVPERF 측정 이론 연구 -관광 서비스 품질을 중심으로- (A Study on Measurement of SERVQUAL and SERVPERF Measurement - A Sightsee- ing quality of Service to the centers -)

  • 김철중
    • 정보학연구
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    • 제9권3호
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    • pp.33-47
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    • 2006
  • We will can do quality of measurement of service that thing is quite abstract concept. Generally, we speak Service of quality that property of a product, usability of use, social quality requirement to a quality of service by wide meaning. A purpose of this study was comparison regarding a way to measure of service quality, and in the insufficient section there was anything, and progress of model study of service left no matter how much focus to it. There is comparative study a few progress of literature of a PZB, SERVQUAL, SERVPERF, model. Desarbo, Huff, Rolandelli, & Choi, (1994: 125-131) proposed that to solve the above model contradiction point, and Presentation called a plan based on to Conjoint analysis. There is Critical point to decide on priority order of proposed model of service measurement. This study has a lot of the pieces which are short by absence of empirical study, but will make a supplementation in next term study.

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PROCESS ANALYSIS OF AUTOMOTIVE PARTS USING GRAPHICAL MODELLING

  • IRIKURA Norio;KUZUYA Kazuyoshi;NISHINA Ken
    • 한국품질경영학회:학술대회논문집
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    • 한국품질경영학회 1998년도 The 12th Asia Quality Management Symposium* Total Quality Management for Restoring Competitiveness
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    • pp.295-300
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    • 1998
  • Recently graphical modelling is being studied as a useful process analysis tool for exploratory causal analysis. Graphical modelling is a presentation method that uses graphs to describe statistical models of the structures of multivariate data. This paper describes an application of this graphical modeling with two cases from the automotive parts industry. One case is the unbalance problem of the pulley, an automotive generator part. There is multivariate data of the product from each of the processes which are connected in the series. By means of exploratory causal analysis between the variables using graphical modeling, the key processes which causes the variation of the final characteristics and their mechanism of the causal relationship have become clear. Another case is, also, the unbalanced problem of automotive starter parts which consists of many parts and is manufactured by complex machinery and assembling process. By means of the similar technique, the key processes are obtained easily and the results are reasonable from technical knowledge.

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Use of in vitro assays for evaluating physiological functionality of foods: General consideration

  • Chun Hyang Sook
    • 한국식품영양과학회:학술대회논문집
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    • 한국식품영양과학회 2003년도 정기총회 및 54차 학술발표회:건강기능식품의 유효성평가
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    • pp.74-77
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    • 2003
  • A new health paradigm may be evolving that would place emphasis on the positive aspects of diet, identifying components that are physiologically active and that contribute to the prevention of disease onset. It has been increasingly difficult to evaluate the impact of new bioactive materials and food products on the well being of society. Thus, testing systems for both health function and toxicity have become very elaborate, complex, and interrelated, making their interpretation difficult and open to controversy. To select the proper starting materials, to screen the appropriate health functionality and to determine the efficacy of product, a reliable, reproducible, sensitive and predictive assay is required. Particularly, in uitro assay is the first stage in preclinical test on physiologically active materials and have many advantages in terms of time, cost and convenience. However, several factors as well as some limitations should be considered in this assay system. This presentation, therefore, will address the use of in uitro assays for evaluating physiological functionality of foods coupled with general consideration.

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FMS의 분석을 위한 대기 네트웍의 모형들에 관하여

  • 김성철
    • 경영과학
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    • 제4권
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    • pp.60-75
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    • 1987
  • This paper introduces the outlines of the state-of-the-art in studying FMSs using analytical queueing network models. These include Jackson networks, reversible networks and approximate models of non-product-form networks. the focus is on identifying the major features of models as they relate to the operational characteristics of FMSs. Prescriptive models concerning the optimal design and/or operational control of FMS networks are also discussed. We notice that the presentation of materials in this paper basically follows Yao and Buzacott, On Queueing Network Models of Flexible Manufacturing Systems(FMSs), invited and published on Queueing Systems, Theory and Application 1(1986). For other analytical models of FMSs, refer to Buzacott and Yao, Flexible Manufacturing Systems : A Review of Analytical Models, Management Science 32, No.7(1986).

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The Ironies of Japan Going into Trousers

  • Cliffe, Sheila
    • The International Journal of Costume Culture
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    • 제13권2호
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    • pp.160-168
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    • 2010
  • This paper examines a particular period in Japanese history. when clothing was systemically changed through government policy. It demonstrates the complex relationships between an Eastern nation and a Western clothing system. It also explores the complexity of roles which clothing plays in society, clothing which brands a nation as masculine, but which resists the discourses of modernity, which were found on native clothing. It demonstrates that native, Japanese clothing has always been developing to meet the needs of its wearers, according to technology, sumptuary laws and prevailing tastes, and therefore that fashion is not any more a product of Europe than it is of the East. It reveals the Japanese fashion system as a complex and multi-dimensional one, about surface design rather than change in shape, bur also being about inner and deep surfaces as well as outer surfaces for public presentation, and thus being a carrier for private as well as public discourses. This examination also demonstrates that whilst fashion may be intimately bound up with the forces of society and also politics, it is also a force which resists outside control, and develops because of the signification with which the embodied wearers endow it.

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Hard Disk Drive 검사 시스템의 고장 전단용 퍼지 전문가 시스템에 관한 연구 (A Study on Fuzzy Expert System for the Fault Diagnosis of Hard Disk Drive Test System)

  • 문운철;권현태;남창우
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 2003년도 학술회의 논문집 정보 및 제어부문 B
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    • pp.625-628
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    • 2003
  • This paper proposes a fuzzy expert system for the fault diagnosis of Hard Disk Drive(HDD) test systems. The purposes of this system are diagnosis of HDD test systems, detection of system faults using test history, and presentation of the way of repair. Proposed Expert system is designed with Fuzzy logic and Binary Logic to present the way of repair using HDD tort result, HDD test history. The proposed system is simulated with actual data from SAMSUNG HDD product line in KUMI, KOREA, and show effective results.

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