• 감성과학
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• 제19권3호
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• pp.15-26
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• 2016

본 연구는 미술작품의 선호가 개인의 성격요인과 관련되는지 알아보기 위해 수행되었다. 특정 시대를 대표하는 미술사조에 대한 선호와 성격요인과의 상관에 관한 연구들이 보고되어 왔으나, 감상자에게 예술작품은 사조보다는 그림 자체가 주는 인상과 느낌이 더 중요하게 다가온다. 본 연구에서는 긍정 정서, 부정 정서를 일으키는 그림과 특정 정서를 유발하지 않는 중립적인 그림이 성격요인과 어떤 관계를 가지는지 알아보고자 하였다. 또한 자극의 친숙성이 그림 선호에 미치는 영향을 검토하였다. 참가자는 성격 5요인 질문지에 응답한 후, 제시되는 그림을 보고 그 그림을 얼마나 선호하는지 평정하였다. 선호 평정이 끝난 후, 앞서 제시된 자극들을 다시 보고 그 그림을 알고 있었는지를 평정하였다. 결과, 성격 5요인 중 신경증 점수가 높을수록 부정적 정서를 유발하는 그림을 선호하는 것으로 나타났다. 이는 슬픔, 고통과 같은 부정적 정서를 유발하는 예술에 대한 선호라는 설명하기 어려운 현상에 대해, 신경증이라는 성격요인으로의 설명가능성을 시사한다. 또한 각 정서표현 그림의 친숙점수와 선호점수 간 정적 상관이 나타나 친숙한 그림이 더 선호될 것이라는 가설이 지지되었다. 예술작품에 대한 선호에 대해서는 개인마다 다르다는 주관성과 일반적으로 널리 받아들여지는 미의 객관성이 모두 존재한다. 본 연구는 예술 선호가 갖는 주관성을 성격이라는 개인차를 통해 설명하고, 기존 연구의 사조적 분류방식에서 탈피하여 예술작품을 심리학적 관점에서 연구하였다는 점에서 의미가 있다.

• 한국문헌정보학회지
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• 제17권
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• pp.105-159
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• 1989

The purpose of this study is (a) to identify physical and content elements of children's books that seem to interest second and fifth graders to read, and (b) to observe how the influence of those elements on children's reading interest shifts as children develop. For the purpose of this study, children's books are classified into two groups: 'books of low preference' and 'books of high preference' as determined by second graders, and fifth graders' library circulation record in the library chosen as the sample for the present study. The physical and content elements of the books belonging to these two groups are analyzed and compared. Main findings and conclusions made in this study are summarised as follows: (1) The physical elements of children's books which have significant relationship with second graders' reading preference are illustration quantity, size of types, space between lines, and size of the book. (2) The content elements of children's books which have significant relationship with second graders' reading preference are the readability level of sentences, and the sex of heroes. (3) The physical elements of children's books which have significant relationship with fifth graders' reading preference are illustration quantity, illustration styles, and size of the book. (4) The content elements of children's books which have significant relationship with fifth graders' reading preference are the readability level, the sex of heroes, subject matters, themes and the environmental settings as the background of stories. (5) Reading preference of the pupils at the second and fifth grades are influenced by the quantity of illustration. Second grade pupils prefer reading books which contain a larger quantity of illustrations, whereas 5th grade pupils prefer books which contain less quantity of illustrations. (6) The relationship between second graders' reading preference and the illustration style are rejected at the $10\%$ significance level. A strong relationship, however, appears to exist between 5th graders' reading preference and the illustration style. The 5th grade pupils prefer more realistic illustrations, while cartoons and semi-abstract drawings do not appeal to them. (7) The type size, and space between lines which have had great influence on the book preference of 2nd grade pupils influence little on the 5th grade pupils book preference. (8) Second grade pupils prefer the book of a small Size, whereas 5th grade pupils whose reading taste has developed at a primary stage prefer the book of a large size beyond a certain standard. (9) Second grade pupils prefer reading books which can be easily read, whreeas 5th grade pupils prefer reading books containing difficult sentences. (10) Second grade pupils and the 5th grade pupils both prefer books in accordance with the sex of there heroes. (11) Relationship between second graders' reading preference and the subject matters are rejected at the 10% significance level. A strong relationship, however, appears to exist between 5th graders' reading preference and the subject matter. Fifth grade pupils prefer reading books of which the themes are mystery, exploration and adventure. (12) The theme of books is not proved to relate with the book preference of the 2nd grade pupils, but it is closely related with the book preference of 5th grade pupils. Fifth grade pupils prefer reading books which contain exploratory stories. (13) Second grade pupils are not influenced by the environmental setting of the story, but 5th grade pupils prefer reading stories with the environmental setting in the air. (14) The quantity of illustrations is the element influencing most on .the book preference of the 2nd grade pupils, followed by the space between the lines, which influences least on the book preference of the 5th grade pupils. (15) The physical element influencing most on the book preference of the 2nd grade pupils is the quantity of the illustrations. The physical element which has the most strong influence on the book preference of the 5th graders is illustration styles. (16) The content elements which has much influence on the book preference of the 5th grade pupils are certain kinds of characteristics of heroes. In case of the 2nd grade pupils book preference, striking evidence of such characteristics of heroes is not traced.

• 복식
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• 제65권8호
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• pp.1-21
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• 2015

The purpose of this study is to investigate the self-image of men and the characteristics of their fashion styles, as they are fast becoming an influential consumer group. Men in the thirties and forties who had a higher-than-average interest in fashion were surveyed online and the results from this study are as follows. In terms of variations of self-image connected to situations, we found that there were strong relationships between the preference of the "charming & romantic" image to private meet-ups with acquaintances, "intelligent & classy" to official events, "rational & realistic" to everyday work in an official setting, and "modest & ordinary" to complex situations including family occasions and customary events. Those who aimed for "urban refinement - sensitive" appeal also preferred a "charming & romantic" self-image, while pursuing a "classic & modern" fashion style for official settings and a "gentle & charming" style in private settings. Those who aimed for "stable elegance - intelligent" youth" image preferred the "intelligent & classy" image, while pursuing a "stable & intelligent" fashion style in official settings, and an "intelligent yet active & young" style in private settings. Those who aimed for "rational practicality - comfortable activity" image preferred a "rational & realistic" self-image, while pursuing a "rational & practical" fashion style in official settings, and a "comfortable & active" style in private settings. Those who aimed for "ordinary modesty - plain simplicity"preferred a modest and ordinary self-image, while pursuing an ordinary fashion style, and a simple style in private settings. The various situational assessments used in this study to analyze the fashion-related circumstances for male consumers can be utilized in upcoming studies, and can be an effective indicator of situational consumer preferences in terms of men's fashion marketing and product planning strategies.

• 한국식품영양학회지
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• 제27권6호
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• pp.1156-1162
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• 2014

The study is part of the Chinese beverage selection attributes according to dietary style purchases based on the different dietary styles among different factors and consumer behavior analysis of consumer characteristics. The subjects of study were for the people living in Tianjin China objects directly in the local implementation of the questionnaire survey. A statistical analysis of 455 was conducted using SPSS 19. Using the general statistical analysis and cause analysis and reliability analysis, ANOVA test and cross analysis. Investigation object types related dietary style 20 projects, selection attributes 14 exploratory analysis of the causes, according to the results of dietary style in five factors, respectively of the health oriented, convenience oriented, economy oriented, gourmet oriented, food safety oriented convenient type named pursuit. Selection attributes is to consider three items of the preference factors, production and functional factors, information factors named. Food safety oriented showed a high percentage, Gourmet oriented compared to other types of higher proportion of singles. Food safety oriented production and functional factors to purchase consideration magazine and newspaper has obtained the information. Gourmet oriented production and functional factors to purchase consideration TV and radio were obtained by using the information. Health oriented green tea beverages have been preferred.

• International Journal of Costume and Fashion
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• 제3권
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• pp.1-11
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• 2003

This study aims to recognize the value of traditional culture and to create 'Korean style rest costume' i.e. in-door clothes for comfort's purpose designed for hotel or other tourist accommodations with its own image. In so doing, national pride and identity will be exalted for Koreans, while an opportunity of cultural expose will be provided for foreigners through the symbols of Korea, which will contribute to the international introduction and representation of Korea. First, this study investigates the external characteristics in forms and structures of Korean style rest costume. Second, questionnaires regarding consciousness of Korean style rest costume and preference in design are distributed to the hotel guest and staff-both domestic and international- to be fir out. Lastly, designed rest costume representing Korean image, based on the results of the survey. Upon investigation, users and employers both preferred two piece style which is separated to upper garment and lower garment. While employers preferred short sleeve, users preferred long sleeves. In colors, employers preferred blue while users preferred white. In garments, both of. the employers and users preferred cotton, towel and cotton flannel. In addition, when introducing rest costume, it will be efficient to distinct the strategy between natives and foreigners, and also distinguish where the rest costume will be used.

• 한국실내디자인학회논문집
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• 제17권6호
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• pp.207-215
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• 2008

Modern people come to have high standard and variety need for the oneself expression these days. This phenomenon also, appears in the house space clearly. There are design characteristics in an element expressing a lifestyle and personality in the house space and a living room is the space that is important at time to do a design characteristics plan. Therefore, this study is going to analyze the design characteristics of the apartment house which is a representative house type these days. Concretely, there are design characteristics that a color, an Image, a style. This study used questionary survey from June 10, 2008 to July 9. The color analyzed a color and tone through a color palette of PCIS and the living room image used SD(semantic differential method) method by a concrete analysis method. The result of the analysis were as follows; 1) Various colors and tone were prefer in a house future than the house where lived in. 2) It was done prefer to 'comfort' image for the future living room image in the future but 'provocative' image and 'splendid' were not done a choice 3) A 'modern style' was done prefer to of with a house living room style in the future.

• 국제학술발표논문집
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• The 3th International Conference on Construction Engineering and Project Management
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• pp.628-634
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• 2009

It is a common practice in Hong Kong for the main contractors of local building projects to sublet most of the work to subcontractors. Consequently their roles have gradually transformed from a constructor to a manager of subcontractors. The outcomes of a project therefore depend heavily on the subcontractors' performance. However, most of the subcontractors complain that they are unable to efficiently and effectively operate due to site coordination problems, such as inaccurate site reference lines, caused by main contractors. The site problems may consume significant amounts of resources if practical solutions cannot be agreed by the project participants early enough. Rahim Organizational Conflict Inventory-II (ROCI-II) model was developed by M.A. Rahim that measure five types of conflict management style including Integrating, Obliging, Dominating, Avoiding and Compromising. This paper presents the questionnaire survey based on the ROCI-II model to rank the preference on the conflict management style adopted by the project representatives of the subcontractors in handling the site coordination problems and its impact to the time used to agree the solutions to the different types of site coordination problems with main contractor. The survey results show that most of the subcontractors' project representatives preferred to adopt the Compromising style to tackle the site coordination problems and the time used to agree the solutions with main contractor was influenced by the conflict management style adopted.

• 한국조경학회지
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• 제35권3호
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• pp.50-61
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• 2007

The purpose of this study is to establish design guidelines for waterscape facilities of healing gardens in psychiatric hospitals. Data were collected through simulation and interview. The subjects included schizophrenic (n=42) and alcoholic (n=41) inpatients as well as medical staff personnel (n=40) at Maeumsarang Hospital. The results of this study are as follows: It was revealed that for all three groups the first preference was a natural flowing waterscape, and the second preference was a natural descending waterscape. The schizophrenic subjects had a greater preference for a static artificial waterscape and a descending artificial multistory waterscape than the other two groups. The alcoholic subjects preferred an ascending natural multistory waterscape. The analysis on the preference towards an ascending type and a descending type from the perspective of naturalness and complexity. Complexity had a greater influence than naturalness in the ascending waterscapes, and naturalness had more influence than complexity in the descending style waterscapes. Therefore, these factors need to be taken into consideration when designing either ascending or descending waterscape facilities. In general, the subjects preferred natural, dynamic and descending waterscapes to the artificial, static and ascending variety.

• 한국식생활문화학회지
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• 제14권5호
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• pp.447-454
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• 1999

The empirical research was conducted to investigate women's consumption pattern of Korean rice cakes and to analyze the preference of them by their demographic backgrounds. The results of this study provide useful informations for a systematic development of Korean rice cake. A self-completed questionnaire survey of 281 women in Seoul was undertaken and detailed information was collected from each. A questionnaire consisted of three parts including demographic backgrounds, consumption pattern and preference of Korean rice cakes, and the need assessment. Demographic variables of respondents included age, marital status, education, family style, monthly income etc. Most of them(82.6%) were married with the average age of $36.3{\pm}8.4$ year old. The results of eating frequency rate showed that about half of women(49.1%) had Korean rice cake once or twice a month followed by once a week(23.1%), once per two months(13.9%), once per six months(8.2%), and once per three months(3.9%). Average preference score of 14 Korean rice cakes was $3.08{\pm}1.49$ out of 5, indicating 'so-and-so'. Ingeolmi received the highest score of 4.02, whereas Duteopteok had the lowest score of 0.18. The preference score of Korean rice cake and the respondents' knowledge of them showed significantly strong positive correlation. The need-assessment score for improving the quality of Korean rice cake was $3.72{\pm}1.35$ out of 5, showing moderate willingness for improvement of Korean rice cake.

• 한국의상디자인학회지
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• 제16권2호
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• pp.55-70
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• 2014

The purpose of this study was to investigate purchasing behaviors of summer clothes using cooling textiles and clothing design preference in summer season. The subjects were 623 married women aged from 30s to 60s. The research method was a survey and the measuring instruments consisted of purchasing behaviors of summer clothes using cooling textiles, clothing design preference in summer season, and subjects' demographics attributions. The data were analyzed by frequency analysis, multiple response analysis, cross tabs analysis, and $x^2$ test, using SPSS statistical program. The results were as follows. First, important clothing selection criteria were design, price, and textiles. The main items using cooling textiles that female consumers purchased were T-shirts, pants, and outdoor & sportswear. Main information sources of summer clothes using cooling textiles were internet and store display, and purchasing places were fashion outlet, internet, brand store, and department store. Second, female consumers most preferred comfortable and casual style. They mainly preferred white and blue color, pastel and pale tone, plain pattern, and cotton and functional materials in summer season. Third, there were many important differences among 4 age groups on purchasing behaviors of summer clothes using cooling textiles and design preference in summer season.