• Journal of Intelligence and Information Systems
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• v.24 no.2
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• pp.37-57
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• 2018

With the spread of smart phones, interest in mobile media is on the increase as useful media recently. Mobile media is assessed as having differentiated advantages from existing media in that not only can they provide consumers with desired information anytime and anywhere but also real-time interaction is possible in them. So far, studies on mobile advertising were mostly researches analyzing satisfaction with, and acceptance of, mobile advertising based on survey, researches focusing on the factors affecting acceptance of mobile advertising messages and researches verifying the effect of mobile advertising on brand recall, advertising attitude and brand attitude through experiments. Most of the domestic mobile advertising studies related to advertisement effect and advertisement attitude have been conducted through experiments and surveys. The advertising effectiveness measure of the mobile ad used the attitude of the advertisement, purchase intention, etc. To date, there have been few studies on the effects of mobile advertising on actual advertising data to prove the characteristics of the advertising platform and to prove the relationship between the factors influencing the advertising effect and the factors. In order to explore advertising effect of mobile advertising platform currently commercialized, this study defined advertising characteristics and media characteristics from the perspective of advertiser, advertising platform and publisher and analyzed the influence of each characteristic on advertising effect. As the advertisement characteristics, we classified advertisement format classified by bar type and floating type, and advertisement material classified by image and text. We defined advertisement characteristics of advertisement platform as Hedonic and Utilitarian media characteristics. As a dependent variable, we use CTR, which is the ratio of response (click) to ad exposure. The theoretical background and the analysis of the mobile advertising business, the hypothesis that the advertisement effect is different according to the advertisement specification, the advertisement material, In the ad standard, bar ads are classified as static framing, Floating ads can be categorized as dynamic framing, and the hypothetical definition of floating advertisements, which are high-profile dynamic framing ads, is highly responsive. In advertising, images with high salience are defined to have higher ad response than text. In the media characteristics classified as practical / hedonic type, it is defined that the hedonic type media has a more relaxed tendency than the practical media, and there is a high possibility of receiving various information because there is no clear target. In addition, image material and hedonic media are defined to be highly effective in the interaction between advertisement specification and advertisement material, advertisement specifications and media characteristics, and advertisement material and media characteristics. As the result of regression analysis on each characteristic, material standard, which is a characteristic of mobile advertisement, and media characteristics separated into 'Hedonic' and 'Utilitarian' had significant influence on advertisement effect and mutual interaction effect was also confirmed. In the mobile advertising standard, the advertising effect of the floating advertisement is higher than that of the bar advertisement, Floating ads were more effective than text ads for image ads. In addition, it was confirmed that the advertising effect is higher in the practical media than the hedonic media. The research was carried out with the big data collected from the mobile advertising platform, and it was possible to grasp the advertising effect of the measure index standard which is used in the practical work which could not be grasped in the previous research. In other words, the study was conducted using the CTR, which is a measure of the effectiveness of the advertisement used in the online advertisement and the mobile advertisement, which are not dependent on the attitude of the ad, the attitude of the brand, and the purchase intention. This study suggests that CTR is used as a dependent variable of advertising effect based on actual data of mobile ad platform accumulated over a long period of time. The results of this study is expected to contribute to establishment of optimum advertisement strategy such as creation of advertising materials and planning of media which suit advertised products at the time of mobile advertisement.

• Asia pacific journal of information systems
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• v.20 no.2
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• pp.157-180
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• 2010

Rapid development of information technology has generated a new industry and market. In particular, network technology such as the Internet and other computer networks made transaction activities switched from traditional offline commerce to e-commerce. Among them, digital content is bit-based object which is created and distributed through electronic environment. In particular, many entertainment contents such as the music, the movies, and the computer game softwares are main products. Although digital content commerce has high potential demand, it lacks the consideration about the factor related to maintaining existing customer such as customer loyalty and switching costs. There has been a number of research on customer loyalty and other factors affecting it in the traditional electronic commerce environment, but there is a lack of research which examines the characteristics of digital content. The study about the effect of switching costs on customer loyalty in digital content commerce is necessary because the customers of digital content commerce market are from those of other e-commerce market or traditional offline commerce market. In addition, customer loyalty and switching costs are important factors because they may build up greater customer retention. For that reason, this study focused on examining the relationships among switching costs, antecedents for switching costs, and customer loyalty in online digital music service industry. The study has three major purposes: (1) to find antecedents of switching costs on digital content commerce and examine effect of antecedents for switching costs; (2) to identify effect of switching costs on customer loyalty in digital content commerce and examine moderating effects of alternative attractiveness; (3) to identify the differences of antecedents for switching costs by contents transmission type(streaming service and downloading service). And, the online digital music service industry is selected in this study since there are many users and transactions incurring. To accomplish these purposes, a survey questionnaire was developed and distributed to 256 informants. Survey instrument was developed based on previous research and pre-established survey items. Total of 206 surveys are collected and used in the data analysis. Among the respondents, 56.8% is male and 43.2% is female. Also, 86 responses were streaming service user group and 120 responses were download service user group. These data was analyzed using regression analysis. Major findings of empirical analysis can be summarized as follows. First, switching costs have positive effect on customer loyalty in digital content commerce environment. Second, the influence of switching costs on customer loyalty increases under conditions of high alternative attractiveness. Third, DRM convenience and breadth of use have positive effect on switching costs. The findings imply that the digital content provider should pay more attention to switching costs in addition to customer satisfaction in order to attract customers. Also, increasing the convenience of DRM use by securing the convenience of user interface and expanding the support device and increasing the service use scope by providing diverse value-added service helps to create a switching barrier. The result of the study can become a practical use in marketing strategy for maintaining existing customer. In particular, switching barrier is very important under conditions of high competition in the online music service market. This study can be used as a basis for further studies about customer retention in digital content commerce.

• The Korean Journal of Franchise Management
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• v.10 no.1
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• pp.43-52
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• 2019

Purpose - Many companies use the Internet to conduct their business to maintain and acquire their customers. SNS is used as a site where users can create profiles, build personal networks, and then share and exchange information with others. Not only do people use SNS for their self-promotion, but they also promote their services by creating SNS pages. SNS is recognized as a medium for implementing effective advertising strategies and is being used as an important means of promoting the company. Therefore, in this study, we investigate the effect of SNS marketing characteristics of restaurant franchise firms on utilitarian value and hedonic value and examine their effects on purchase intention. Research design, data, and methodology - The data were collected from 20s-60s respondents who have used SNS for restaurant visit using Google survey. A total of 159 responses were collected and used for final analysis. Smart PLS 3.0 was used for the hypothesis test. Results - As a result of an analysis, it was shown that the influence of the playfulness and affordability of information on the utilitarian value had a significant positive effect. Interaction and up-to-date did not have a positive effect on utilitarian value. Interaction, affordability, and up-to-date have no significant positive effects on hedonic value. The playfulness of information has a positive effect on the hedonic value. Both utilitarian value and hedonic value had positive effects on purchase intention. Conclusions - The findings of this study suggest that the SNS marketers of restaurant franchisors should focus on the playfulness, affordability, and up-to-date rather than the interactivity of SNS. In marketing through SNS, the act of presenting the basis of information and enhancing the provision of information through objective criteria makes it possible to experience the practical value of information. It is necessary to develop differentiated contents which cause customers interest and fun and to induce many customers' purchase intent by providing objective and realistic information. In order to increase the customers' repurchase intentions toward the food service business, customers should maximize the hedonic value and practical value felt through information. It should also focus on providing information that customers are receptive to, rather than providing prompt information.

• Journal of the Korea Convergence Society
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• v.13 no.4
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• pp.421-432
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• 2022

The purpose of this study was to analyze whether there are country differences in the intention to use Welfare Technology among older adults. Based on Technology Acceptance Model and Structural Equation Model, we surveyed total 334 older adults aged 65 and over living in Korea and the U.S. and analyzed the path differences between the perceived ease of use, perceived usefulness, attitude toward use, and intention to use of Welfare Technology between two countries. Results showed that the effect of 'perceived usefulness' on 'attitude toward use' was the highest in Korea at 0.74 (p<0.001), and 'Perceived ease of use' in 'Perceived Usefulness' in the United States at 0.75(p<0.001), with the differences being statistically significant. Findings indicate that 'Long-term Orientation' may explain the differences between the two countries. Practical and policy implications are presented in conclusion.

• Journal of Information Technology Applications and Management
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• v.29 no.6
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• pp.43-62
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• 2022

As the used trading market grows centered on online platforms, it is evolving from practical consumption to pursuing various forms of consumption value. Consumers purchase rare products, enjoy the transaction itself with consumers with the same preference, and investment or eco-friendly value consumption is also increasing. In this regard, the transaction of the second-hand transaction app service must have sincerity in order to respond to various consumption values. In addition, it is necessary to study what components the second-hand trading app service should aim for to secure authenticity and how the usefulness and ease of second-hand trading apps affect the relationship. The research used a questionnaire method to test hypotheses and surveyed 215 consumers in their 20s, 30s, and 40s who had purchased used clothing online within a year. Among them, 200 responses, excluding outliers, were statistically analyzed using SPSS 21.0 and AMOS 22.0 as confirmatory factor analysis and structural equation models. This study aims to determine the effect of the authenticity of the online used trading app service on the satisfaction of the used trading app service. To this end, based on the previous research results, the following research hypotheses were established and verified statistically. First, the authenticity of the online used trading app service will significantly impact the satisfaction of the used trading app service. Second, the usefulness of the used trading app service will have a moderating effect on the effect of the authenticity of the used trading app service on the satisfaction of the used trading app service. Third, the ease of the used trading app service will have a moderating effect on the authenticity of the used trading app service on the satisfaction of the used trading app service. As a result of the study, the authenticity of the used trading app service significantly affected the satisfaction of the used trading app service. Appeared to be The results of this study will help understand used transaction app services where consumption of used products occurs from the viewpoint of product circular use behavior and can be used as a strategic plan to promote the use of used transaction apps in the future.

• Asian Journal of Turfgrass Science
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• v.15 no.4
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• pp.157-168
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• 2001

This study was carried out to investigate the offsets of pyroligneous acid on the growth of ‘Penncross’Creeping Bentgrass (Agrostis palustris Huds.) and to propose the practical use for ecologically responsive management in Korean golf courses. In the plots affected by 300, 500, and 800 times diluted pyroligneous acid, the turfgrass growth increment and the visual quality were measured at fixed periods. The data were subjected to paired samples T-test. The results summarized are as follows； 1) In leaf growth increment, density, and root spread depth, turfgrass affected by 500 and 800 times diluted pyroligneous acid were superior to the control continually. It was reliable in the statistics. Especially, 500 times diluted solutions was superior to the others. 2) In color, texture, uniformity, and recuperative strength, the visual quality of turfgrass affected by 500 and 800 times diluted pyroligneous acid were superior to the control continually. It was reliable in the statistics except the recuperative strength. Espe-cially, 500 times diluted solutions tended to be superior to the others. 3) There was no symptom of a disease in all plots. The existing management was thought to be suitable in this golf course. 500 and 800 times diluted pyroligneous acid were not thought to trigger or promote a disease, 4) After investigating the effect of pyroligneous acid on turfgrass growth, the soils of all plots were analyzed. In all plots, the chemical properties of the soils were not changed obviously. 5) Considering the results mentioned above, the practical use of 500 and 800 times diluted solutions might decrease the amount of nutrients and agricultural chemicals used in golf courses as well as promote turfgrass growth in golf courses.

• Journal for History of Mathematics
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• v.21 no.2
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• pp.135-152
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• 2008

In this paper, we survey the thought of students for the reason of the study of mathematics, for mathematics, for the textbook of mathematics and the attitude appling mathematical knowledge in the real life and analyze that. We have a correct understanding how to study mathematics and that motivates study of mathematics to students. Student have a correct understanding how to use basic knowledge of mathematical theory in the real life and have for the study of mathematics. In this article, we investigate the reason for studying mathematics in the real life and analyze the way how to use basic knowledge of mathematical theories through actual examples. The reasons for studying math are divided into 3 categories: mathematics for obtaining common sense and wisdom, practical mathematics for application, and mathematics as a liberal art for promoting our characters and recreation. We investigate the reasons for studying mathematics in each category. By theses results, we make the effectual educational method for mathematics and investigate the effect.

• Journal of The Korean Association For Science Education
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• v.5 no.2
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• pp.81-88
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• 1985

The purpose of the study was to establish a new view of textbook which may contribute to the abolishment of the instruction mainly based on the only textbook and to the promotion of creativities of students. We first reviewed science textbooks and related teaching-learning materials of foreign countries with emphasis on the relationship among textbook and teaching-learning materials and practical use of them. In western countries the roles of traditional textbook has been changed. That is, various kinds of materials such as reading book, work-book, worksheet, experimental guidebook, filmstrips are used to raise effect of instruction besides of traditional type of textbook. Secondary, we identified the problems related to the science textbook-view of textbook, textbook contents, practical use of textbook-through opinion survey administered to principals akd teachers of elementary schools. The results of the survey are as follows; Concerning the view of textbook, most teachers did not recognize textbook as an absolute materials. They thought that textbook contents could be taught reorganized according to their judgements. On the contrary, teachers responded to the question of whether or not they follow contents of textbook as they are presented in it were approximately 30%. Further, more than 75% of them have seldom used instructional materials except textbooks. In order to revise the problems of our present textbook as stated above, a new view of textbook should be established. We, above all, established 4 basic premises for searching a new view of textbook. 1) Textbook should not be considered as the only material but as being at the center of various teaching -learning materials. 2) The importance of textbook should be illustrated Among Curriculum, textbook and related teaching-learning materials, instruction and evaluation. 3. Textbook contents should not be regarded as definitely fixed or absolute ones. 4. Human being can understand environment more fully by commanding his swnsory organ multilaterally. Under these premises we disscussed about curriculum and textbook, textbook, and instruction, akd evaluation method.

• The Journal of Korean Academic Society of Nursing Education
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• v.7 no.2
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• pp.349-359
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• 2001

The purpose of this study was to find the experiences to be cared of nursing students in the teaching-learning process of nursing education and provided the fundamental data of nursing education. For this study, the analytical theory of Benner's Interpretive Phenomenology was applied and the research question was 'How do the nursing students to be cared in the teaching-learning process of nursing education?' All 64 junior and senior nursing students who volunteered for this study were interviewed. The data was collected by open-ended audiotaped interview or written descriptions of situations they had experienced with a caring faculty member. All the contents of interview were recorded while interviewing with the each participants from the April 1998 to September 2000. The conclusions, obtained from the study on experiences to be cared of nursing students, were as follows ; 1. The nursing students considered the relationship with professor as very important matter. 2. The significant and important themes to nursing student be cared in the teaching-learning process of nursing education were Concern, Support, Information and Acceptance. 3. The result of this study explained the content and stage of nursing education applying 4 themes, therefore its practical use as material of nursing education was considered. Based on this study, the practical use of this results as nursing education data and the experimental study for measuring the effect of caring in the teaching-learning process of nursing education were suggested.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.3
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• pp.51-57
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• 2015

In this paper, we tried to broaden a width of practical use field for applications through combining to existing contents after constructing various contents for companion animals. For this, we designed and developed our new companion animal management system(PET-IN) by adding various contents such as information management, schedule management, health management, QR code, SNS, shopping, map service for companion animals to smartphone applications. By PET-IN accessibility and satisfactory level tests, we found out that new synergy effect have appeared through combining each contents, and connectivity is increased. So, practical use field is broaden. These tests show us that comprehensive content composition is necessary for companion animal applications, and this study can be used as important data when new companion animal application contents are constructed in the future.