• Title/Summary/Keyword: potential users

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The Cost-benefit Analysis of the Community Care Service Centers for the Elderly (재가노인복지사업의 비용편익 분석)

  • Won, Jong-Wook;Han, Hye-Kyung;Hwang, Sung-Chul;Kim, Jung-Hee
    • Korean Journal of Social Welfare
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    • v.43
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    • pp.270-298
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    • 2000
  • Government provides financial support to the 74 Home help service centers, 36 Day care service centers, and 18 Short stay service centers for the elderly. The number of service centers that receive financial support from the government is far less to meet the potential demand for the community care services. This paper applies cost-benefit analysis to evaluate the net social benefit of the services provided by the 3 types of the community care service centers sponsored by the government to justify the expansion of the government support. The benefit is calculated as community care services are provided privately in the market without financial support from the government. The potential market price is regarded as the benefit or value provided to the elderly. The price levels that potential users are willing to pay for these services are surveyed in the Census for the Elderly by the KIHASA, 1998. The market prices for the community services are generated by equating limited amount of service supply, as in number of users in one year in 3 types of community care service centers, and potential demand for the services. Market prices are multiplied to the number of users of 3 types of community centers to get the total benefit. Total operating cost of the community care service centers is regarded as cost. According to the cost-benefit analysis, Home-help service centers generated net social benefit of 137 billion Won, Day Care service centers generated 15 billion Won, and Short stay service centers generated 6 billion Won. Significant amount of net social benefit indicates that government should increase level of financial support to these service centers.

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An Application of Patent Citation Network Analysis for Technology Marketing: A Case of a Public Research Institute (특허 인용 네트워크 분석을 활용한 기술마케팅의 효과성 제고방안에 관한 연구: 다성분 나노구조 코팅재료 공정기술 사례)

  • Seok, Myung Seop;Jo, Byeonghwi;Ji, Ilyong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.5
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    • pp.3210-3219
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    • 2015
  • This study attempts to search for potential users of patents developed by public research institutes, emphasizing the importance of identifying potential users for successful technology marketing. On the basis of the theoretical argument that technological development show path-dependence, we analyzed patent citation network of a technology developed by a Korean public research institute to achieve the purpose of this research. The result shows that the potential users identified from our method are different from the institute's initial expectation. Therefore, we argue that the method using patent citation network is useful and effective for public research institutes' technology marketing. Lastly we suggest a new framework for technology marketing process in public research institutes.

Trust and Risk based Access Control and Access Control Constraints

  • Helil, Nurmamat;Kim, Mu-Cheol;Han, Sang-Yong
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.5 no.11
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    • pp.2254-2271
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    • 2011
  • Access control in dynamic environments needs the ability to provide more access opportunities of information to users, while also ensuring protection information from malicious users. Trust and risk are essential factors and can be combined together in access control decision-making to meet the above requirement. In this paper, we propose the combination of the trust and risk in access control to balance information accessibility and protection. Access control decision is made on the basis of trustworthiness of users and risk value of permissions. We use potential relations between users and relations between permissions in access control. Our approach not only provides more access opportunities for trustworthy users in accessing permissions, but also enforces traditional access control constraints such as Chinese Wall policy and Separation of Duty (SoD) of Role-Based Access Control (RBAC) model in an effective way.

An Empirical Study on the Factors Influencing User Resistance to ERP : Focused on the Vietnam Users (ERP에 대한 사용자 저항의 영향 요인에 관한 실증적 연구 : 베트남 사용자를 중심으로)

  • Kim, Hongkeun;Hwang, K.T.
    • Journal of Information Technology Applications and Management
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    • v.22 no.4
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    • pp.127-158
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    • 2015
  • This study analyzes the factors affecting user resistance to ERP in Vietnam, including the factors related to the cultural values of the users, which is rarely dealt in the previous ERP research. A research model is developed based on Klaus and Blanton [2010] and Hofstede [2011], consisting of the independent variables ('cultural value', 'system', 'organization', and 'process' related variables), a dependent variable ('user resistance to ERP') and a moderating variable ('self efficacy'). Major results of study include (1) users with high degree of uncertainty avoidance and femininity regard ERP as potential threat to their job and are likely to resist to ERP; (2) By training the users with high level of femininity to enhance their self efficacy, the degree of resistance to ERP can be reduced; (3) For ERP to be utilized successfully, systems should be developed in such a way in which working with ERP is not regarded as complex and difficult; and (4) communication and training play an important role in reducing the resistance of users.

Product Adoption Maximization Leveraging Social Influence and User Interest Mining

  • Ji, Ping;Huang, Hui;Liu, Xueliang;Hu, Xueyou
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.15 no.6
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    • pp.2069-2085
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    • 2021
  • A Social Networking Service (SNS) platform provides digital footprints to discover users' interests and track the social diffusion of product adoptions. How to identify a small set of seed users in a SNS who is potential to adopt a new promoting product with high probability, is a key question in social networks. Existing works approached this as a social influence maximization problem. However, these approaches relied heavily on text information for topic modeling and neglected the impact of seed users' relation in the model. To this end, in this paper, we first develop a general product adoption function integrating both users' interest and social influence, where the user interest model relies on historical user behavior and the seed users' evaluations without any text information. Accordingly, we formulate a product adoption maximization problem and prove NP-hardness of this problem. We then design an efficient algorithm to solve this problem. We further devise a method to automatically learn the parameter in the proposed adoption function from users' past behaviors. Finally, experimental results show the soundness of our proposed adoption decision function and the effectiveness of the proposed seed selection method for product adoption maximization.

A Research on the Propriety of Selection of Potential Airport Sites in JEONJU Area (전주권 신공항부지 선정의 타당성에 관한 조사연구)

  • Song, Byung-Heum;Kim, Kap-Soo
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.6 no.1
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    • pp.111-124
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    • 1998
  • In order to research the propriety of selection of 4 potential airport sites after a field investigation is made in JEONJU area, this paper analyzes those sites comparatively considering major factors required by FAA. There are at least 10 factors that should be considered when analyzing potential airport sites : convenience to users, availability of land and land costs, design and layout of the airport, airspace obstructions, engineering factors, social and environmental factors, availability of utilites, atmospheric conditions, hazards, coordination with other airports.

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Understanding the Adoption of T-Commerce in Telecommunications-Broadcasting Convergence Environment (통신 방송 융합 환경에서의 T-Commerce 수용 모델에 관한 연구)

  • Ahn, JoongHo;Kim, Eunjin;Park, Chulwoo
    • Knowledge Management Research
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    • v.10 no.2
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    • pp.15-33
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    • 2009
  • Telecommunications-broadcasting convergence in the domain of IT is a representative phenomenon that is expected to provide the saturated existing markets with a new source of profit. Especially, T-Commerce combines familiarity of TV and immediacy of the Internet which are expected to cover all the users familiar with each media and expand the existing commercial transactions. Telecommunications-broadcasting convergence in Korea, however, is focusing on technical and regulatory aspects so that research on the real users is not up to the mark yet. This is the most fundamental problem in hampering growth in the corresponding service and market. Thus, we are proposing an adoption model on T-Commerce to rapidly expand the convergence service through understanding the potential users. Perceived utilitarian and hedonic values, perceived interactivity, media substitution and personal innovativeness have been examined as the factors influencing the users' intention to adopt a new convergence service. As a result of empirical analysis, it is verified that perceived utilitarian and hedonic values and personal innovativeness directly influenced the users' intention to adopt whereas perceived interactivity had indirect affect on them. T-Commerce service providers should not only emphasize on the benefit that the older media could not provide the users with, but also provide them with more pleasure and entertaining experience during the course of satisfying the users' needs to distinguish T-Commerce from the other existing media.

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Measuring RFID Adoption Factors with Cognitive Styles : A Preliminary Examination of Consumers' Perceptions

  • Lim, Se-Hun;Kim, So-Hyung;Cho, Nam-Jae;Kim, Dae-Kil
    • Journal of Information Technology Applications and Management
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    • v.17 no.3
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    • pp.99-119
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    • 2010
  • The Radio Frequency IDentification (RFID), once used widely, is expected to provide improved convenience in our everyday life. Crude observations of RFID consumption show that there is a wide variation in the adoption of this technology across different individuals. One plausible explanation is that consumers with challenging mind who seek for new technologies and have a good grasp of the new RFID technology should have higher propensity to use the technology. A better understanding of such acceptance pattern of RFID is of high importance in establishing technology providers' marketing strategies. This study is aimed to explain differences in the level of RFID acceptance focusing on cognitive styles of potential RFID users. By presenting potential RFID users' discriminative propensity toward RFID technology, this study hopes to provide guidelines for the design of service strategies that facilitate consumers' acceptance of RFID.

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A Study for the Development of Value added and New-media Services (부가통신 및 뉴미디어 서비스의 개발 방향에 관한 연구)

  • 정인근;윤종욱
    • Korean Management Science Review
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    • v.14 no.1
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    • pp.107-129
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    • 1997
  • Demand for new information services is ever increasing as information technology advances in an unprecedented pace. Capabilities of information technology to overcome the time and space limitations enables efficient storage and processing of a large volume of data shared by many users in geographically dispersed areas. As the users ask for more useful information services, it is necessary to develop information services tp meet the needs of users. Enhancing information services is also necessary to cope actively with the pressures to open the information service is also necessary to cope actively with the pressures to open the information and telecommunications market as the level of Korean information services industry is still in its infancy. Value Added Network(VAN) services have a tremendous growth potential and its economic and social impact would be great as the information society matures. This study suggests a direction for the development of value added and new-media services based on the survey of individual and business users of information services.

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A Study for the Development of Value added and New-media Services (부가통신 및 뉴미디어 서비스의 개발 방향에 관한 연구)

  • 정인근;윤종욱
    • Journal of the Korean Operations Research and Management Science Society
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    • v.14 no.1
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    • pp.107-107
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    • 1989
  • Demand for new information services is ever increasing as information technology advances in an unprecedented pace. Capabilities of information technology to overcome the time and space limitations enables efficient storage and processing of a large volume of data shared by many users in geographically dispersed areas. As the users ask for more useful information services, it is necessary to develop information services tp meet the needs of users. Enhancing information services is also necessary to cope actively with the pressures to open the information service is also necessary to cope actively with the pressures to open the information and telecommunications market as the level of Korean information services industry is still in its infancy. Value Added Network(VAN) services have a tremendous growth potential and its economic and social impact would be great as the information society matures. This study suggests a direction for the development of value added and new-media services based on the survey of individual and business users of information services.