• Asia Marketing Journal
• /
• v.22 no.1
• /
• pp.41-60
• /
• 2020

The goal of the study is to understand the role of social norm in purchase decisions where demand is revealed in the form of multiple-discreteness. Consumers are socially engaged in various activities through the expectation from others in their community. Actions or decisions are likely to reflect this influence. This implicit or explicit social norm is revealed as the rules, regulations, and standards that are understood, shared, endorsed, and expected by group members. When consumers' decisions are in distance from the norm, they come to face discomfort such as shame, guilt, embarrassment, and anxiety. These pressure act as a constraint as opposed to utility in their decision making. In this study, the effect of social norms on consumer demand is captured via multiple constraint model where constraints are not only from budget equation but also from psychological burden induced by the deviation from the norm. The posterior distributions of model parameters were estimated via conjoint study allowing for heterogeneity via hierarchical Bayesian framework. Individual characteristics such as age, gender and work experience are also used as covariates for capturing the observed heterogeneity. The empirical results show the role of social norm as constraint in consumers' utility maximization. The proposed model accounting for social constraint outperforms the standard budget constraint-only model in terms of model fit. It is found that people with longer job experience tend to be more robust and resistant to the deviation from the norm. Incorporating social norm into the utility model allows for another means to disentangle the reason for no-purchase as 'not preferred' and 'not able to buy'.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2004.05a
• /
• pp.294-297
• /
• 2004

Mean squared error (MSE) is an effective criterion to combine the mean and the standard deviation responses in dual response surface optimization. The bias and variance components of MSE need to be weighted properly in the given problem situation. This paper proposes a systematic method to determine the relative weights of bias and variance in accordance with a decision maker's prior and posterior preference structure.

• The korean journal of orthodontics
• /
• v.15 no.1
• /
• pp.93-103
• /
• 1985

Since the fact was known that mouth breathing resulted from the adenoid hypertropy causes malocclusion, many investigators have studied nasopharynx and adenoid in order to clarify the role in relation to the effect on face and occlustion and the development of airway. The author analyzed 13 items in longitudinal cephalometric roentgenograms of 17 boys and 19 girls taken from the age of 7 to 12. The results were as follows. 1. The means and standard deviation for the measured items were obtained. 2. The continual growth of nasopharyngeal cavity was more affected by the height than the depth. 3. The size of adenoid was larger in males than in females, especially on R, $D-AD_2$. 4. Airway percentage was highest in boys at age 10 and girls at age 9. 5. The items showed significant differentiation between males and females were airway percentage, posterior height, $D-AD_1,\;D-AD_2$, and R.

• The korean journal of orthodontics
• /
• v.17 no.2
• /
• pp.165-183
• /
• 1987

The purpose of this study is to investigate the cephalo-facio-dental relationships in the craniofacial complex and their changes with age, and to use them for diagnostic and treatment purposes in the orthodontics The author studied on the changes of the cephalo-facio-dental relationships, using serial lateral cephalometric roentgenograms of 46 boys and 47 girls aged from 6 to 11 years of normal Korean children Following results were obtained 1 Means and Standard deviation of Korean children were obtained. 2 In the evaluation of the craniofacial vertical proportions, lower anterior face was larger than the upper, and upper posterior face was larger than the lower at all ages 3 The growth change was more prominent in the anterior craniofacial vertical proportion than in the posterior, and growth increment in the upper anterior facial height dimension was larger than m the lower anterior. 4 In the evaluation of the craniofacial horizontal proportion, ANS, Pog, Go and 6 were all situated posterior to their reference ares, and point B was always situated anterior to the arc passing by point A. 5. Anteroposterior growth change was the most prominent in the mandible, and there was no significant difference between the horizontal growth increment in the cranial base and that in the maxilla 6 Growth increment in the horizontal direction was larger in the mandibular apical base than in the maxillary apical base 7 The upper central incisor and the upper first molar were gradually anterior positioned against their reference ares with age increase 8 The length of mandibular corpus was larger than that of cranial base from the seven years old, and the difference was increased as the age increased 9 With age, there was slight difference in the angular relationships formed by craniofacial reference planes and axial inclinations of upper and lower permanent teeth.

• The korean journal of orthodontics
• /
• v.15 no.1
• /
• pp.141-148
• /
• 1985

It has been a long time since the cephalometrics was introduced to orthodontic field for diagnosis and treatment planning, but it's main concern was limited to hard, skeletodental tissue. It is well known that perioral and facial soft tissue determine the position of individual teeth and that the abnormality in size and shape of the soft tissue are able to cause malformed occlusion. Because of our lack of knowledge about resultant morphologic changes in the relationship between skeletal pattern and specific pattern of lingual and facial muscles, we can't help setting greater value on only abnormalities of teeth in the skeletal interrelationship. In a point of view that the orthodontist is dealing primarily with muscular structures around the dentition, the tongue, lips, and cheeks, therefore it may be desirable to estimate these structure and their potential influence on the dentition on developmental and time base. The author hit upon on idea of the aspect above, so studied on the intermaxillary space and tongue space and this study used the data from cephalometric films of 33 male and 40 female subject aged from 6 to 11 years of normal Korean children following results were obtained: 1. Means and standard deviation of Korean children were obtained. 2. Yearly increment of each variables were obtained. 3. There is the correlationship more than average among the variables except posterior intermaxillary height item. 4. There are differences between male children and female children in all variables except posterior intermaxillary space item. 5. All variables increased as the age increased except posterior intermaxillary height item of male children.

• The korean journal of orthodontics
• /
• v.46 no.3
• /
• pp.163-170
• /
• 2016

Objective: The aims of this study were to investigate a simple method for assessing anterior-posterior jaw relationships via cone-beam computed tomography (CBCT) images taken in the natural head position (NHP) relative to the nasion true vertical plane (NTVP), and measure normative data in Korean adults with normal profiles. Methods: Subjects were selected from patients presenting for third molar extraction and evaluated as having normal profiles by three examiners. The CBCT images of 80 subjects (39 males, 41 females) were taken in the NHP according to Solow and Tallgren's method. Linear measurements of the A-point, B-point, and Pog were calculated relative to the NTVP. Student's t -test was used to assess sexual differences in these measurements. Results: The mean linear measurements of the A-point, B-point, and Pog relative to the NTVP were 0.18 mm (standard deviation [SD], 4.77 mm), -4.00 mm (SD, 6.62 mm), and -2.49 mm (SD, 7.14 mm) respectively in Korean males, and 1.48 mm (SD, 4.21 mm), -4.07 mm (SD, 6.70 mm) and -2.91 mm (SD, 7.25 mm) in Korean females respectively. There were no statistically significant differences between Korean males and females (p < 0.05). Conclusions: Three-dimensional CBCT analysis using the NTVP is a simple and reliable method for assessing anterior-posterior skeletal relationships.

• Journal of Korea Water Resources Association
• /
• v.32 no.1
• /
• pp.3-13
• /
• 1999

In this study, an alternative spatial analysis method against conventional methods such as Thiessen method, Inverse Distance method, and Kriging method, named Spatial-Analysis Neural-Network (SANN) is presented. It is based on neural network modeling and provides a nonparametric mean estimator and also estimators of high order statistics such as standard deviation and skewness. In addition, it provides a decision-making tool including an estimator of posterior probability that a spatial variable at a given point will belong to various classes representing the severity of the problem of interest and a Bayesian classifier to define the boundaries of subregions belonging to the classes. In this paper, the SANN is implemented to be used for analyzing a mean annual precipitation filed and classifying the field into dry, normal, and wet subregions. For an example, the whole area of South Korea with 39 precipitation sites is applied. Then, several useful results related with the spatial variability of mean annual precipitation on South Korea were obtained such as interpolated field, standard deviation field, and probability maps. In addition, the whole South Korea was classified with dry, normal, and wet regions.

• Korean Journal of Human Ecology
• /
• v.4 no.1
• /
• pp.85-103
• /
• 1995

The purpose of this study was to get basic information about aspect of consumption, production, and hygiene of the brassiere, which should be mentioned. As the research methods, 2172 women who are living in Pusan, Korea were selected and were classified according to age, job, and marriage. In the data analysis, percentage, average, standard deviation, Chi square($x^2$)-test were used. The results of analyzing data in this study are followed; 1. The mean age of first time wearing of brassiere is 14.1 years and the mean number of having brassiere is five. 2. For the anterior shape of brassiere, the wire type is extremely weared. The type that does not to want to wear is plunging type and most favorable type of brassiere is support type. 3. For the posterior shape of brassiere, extremely weared types are standard and straight type. Round type II is that does not to want to wear. 4. It is all type that showed statistical significance for age, job and marrige.

• Journal of the Korean Home Economics Association
• /
• v.30 no.3
• /
• pp.63-77
• /
• 1992

The purpose of this study is to improve clothing construction by analyzing form variation of upper trunk & upper arms with the use of plaster cast. Experimental research was performed by plaster gypsum method. The subjects were males between age 21 and 25, classified Standard somatotype by their bust size and Rorher Index. Arm movements were consisted of 5 types(0$^{\circ}$, 45$^{\circ}$, 90$^{\circ}$, 135$^{\circ}$, 180$^{\circ}$) to each vertical motion in front. The statistical analyses used in this study were mean, standard deviation, repeated mesure design. The result obtained from this study were as follows; 1. As a result of investigating into the rate of the expantion and contraction of basic body-surfact-lines, the side seam length showed the maxium rate of expantion in 180$^{\circ}$ degrees, the shoulder length showed the maxium contraction in the same degrees. 2. The variation of the upper part of the body form by increasing the upper limb motions, shoulder point was moved to be the inside or upside. And the anterior armfit point, posterior armfit point and armfit point were moved to upside. The form of the armhole-line in Drafts of a body surface was differently changed by increasing the movements. 3. Increasing the upper limb motions, the height of sleeve cap decresed and width of the sleeve decreased but girths of the sleeve cap was not show consistant change.

• Journal of Oriental Medical Thermology
• /
• v.3 no.1
• /
• pp.15-19
• /
• 2004

Cold hypersensitivity means a condition feeling cold at a temperature when one should not feel so. Cold hypersensitivity has been diagnosed based on the patient's subjective complaints. But these days, cold hypersensitivity can be diagnosed by the help of D.I.T.I.(Digital Infrared Thermal Imaging) This study is designed to verify the validity of diagnosis of cold hypersensitivity by D.I.T.I. Thermographic findings of 100 outpatients who visited the Kangnam Korean Hospital, KyungHee University, Seoul, Korea, from June 2000 to November 2000 were analyzed. The experimental group consisted of 50 patients who complained cold hypersensitivity, and for the control group, 50 patients who did not complain cold hypersensitivity. For the diagnosis of cold hypersensitivity of the hands, thermographic measurements were performed on two pairs of areas(palm-upper arm and back of hand-upper arm). And for that of the feet, other two pairs of areas(anterior thigh-top of the feet and posterior thigh-heel). When the criterion for thermal deviation between the palm and the upper arm was appointed as higher than $0.3^{\circ}C$, the sensitivity was 94.0% and the specificity, 90.0%. And when the criterion for that between the anterior thigh and the top of feet was appointed higher than $2.0^{\circ}C$, the sensitivity was 94.0% and the specificity, 76.0%. Through this study, the diagnostic standard for cold hypersensitivity of hands and feet could be presented.