• Management & Information Systems Review
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• v.3
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• pp.257-285
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• 1999

Korea Postal Service(KPS) nowadays lies in competitive environment with alternative business such as door-to-door delivery service. Customers began to complain about postal service quality and ask the government to reform a public firm through management innovation. But, Korea Postal Service has not met the break-even point between it's revenue and expenditure because the service is under the government system and cannot independently make major decisions on products, pricing, services, personnel management, financial policies and etc. The objective of this study is to provide marketing planners and practitioners with some guidelines when they establish marketing strategies and to help marketers on theories and practical instructions about postal service marketing when they interact with customers. I. A field survey on both customer satisfaction and internal staff satisfaction was conducted to get some ideas for the marketing strategy planning. II. Practical guidelines and instructions were made for marketers to communicate with customers in various areas such as pricing, product, service demand, marketing channel, promotion, and etc. III. Some suggestions on marketing policies for planners and mangers in the marketing strategy were described including personnel resource as well as physical resource. IV. Special issues on small packet market and direct mail market were discussed and some alternative solutions were proposed. V. Database marketing strategy was emphasized to get new business opportunities such as direct mail, and to provide differential services to customers as much as their contribution into the profitability for KPS. VI. Cyber Post Office should be constructed on Internet to provide new services which are combined with physical material flow and information technologies.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2002.05a
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• pp.835-840
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• 2002

The information systems of the Korea Postal Service are developed not for integration based on strategic purposes but for improvement of low-level business processes within each functional unit. Hence. the as-is level of the information systems is very insufficient for information integrity, and also shows substantial gaps. when compared to recent advances in information envconment such as internet, electronic govemment and so on in this study we suggest the design of the integrated platform to achieve integrity of postal service and banking servive. After briefly addressing the issues on information systems of the Korea Postal Service. we provide the framework of the integrated platform and action plan. We believe when this framework is put into use. It can contribute to competitive performance by giving the integrity and consistency in implementing infomation systems of the Korea Postal Service.

• Proceedings of the Korea Information Processing Society Conference
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• 2006.05a
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• pp.597-600
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• 2006

인터넷 기술의 발전으로 우편물류시스템은 우편집중국을 중심의 허브-스포크 구조를 기반으로 자동화 우편소통 시설과 우편물류정보시스템 구축 등의 많은 변화와 발전을 해왔다. 현행 우편물류정보시스템은 바코드를 기반으로 정보의 교환 및 처리를 수행하며, 물류정보의 수집, 처리 및 활용에 있어서 실시간성과 동적인 운용 측면에서 진일보하기 위해서는 차세대 정보기술인 RFID를 지원하기 위한 연구가 필요하다. 따라서 이 논문에서는 우편물류의 운송용기를 중심으로 업무 및 시스템을 분석하며, 업무 효율성과 생산성 개선을 위해 RFID 기술을 적용하기 위한 정보처리시스템 모형을 설명한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2000.04a
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• pp.846-851
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• 2000

4-state 바코드의 정보는 우편번호, 배달순서코드, 고객 정보 등을 수록되며, 판독율 향상을 위한 오류정정 코드워드를 적용할 수 있다. 이 4-state 바코드는 우편물 자동구분처리의 효율화 및 우편물류의 정보표현, 전달, 처리를 효율적으로 지원되도록 개발하고 있다. 본 논문은 우편물 접수 및 처리과정에서 필요로 하는 4-state 고객 바코드 인쇄규격 검증 및 판독시스템 개발에 관한 것으로 4개의 높이로 구성된 바들의 특성과 바의 두께 및 공간 값이 균일한 간격으로 바가 인쇄되는 특징을 고려하여 Laser Diode 배열방법을 적용하였다. 또한, 우편물을 자동으로 이송시키고, 일정한 영역에 배열한 Laser Diode에 의하여 바의 두께, 공간, 높이 값을 정확하게 판독될 수 있도록 한 것이다.

• Proceedings of the Korea Information Processing Society Conference
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• 2012.04a
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• pp.1333-1334
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• 2012

개인화 및 N세대/스마트폰세대 중심 사회로 변화함에 따라 우편물 접수 수단도 다변화되고 있으며, 소 다량의 통상규격 우편물을 고객이 직접 접수할 수 있는 무인접수 서비스에 대한 필요성이 대두되고 있다. 본 논문에서는 소 다량 통상규격 우편물을 무인접수하기 위한 우편장비를 구현하기 위해 필요한 무인 접수 시스템의 개념 설계를 제시하며, 향후 무인 접수 시스템을 포함한 다양한 유형의 무인우편 접수 장비의 개발에 활용될 것을 기대한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2010.11a
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• pp.1365-1368
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• 2010

이 논문에서는 무분별한 홍보우편물의 발송 및 낭비의 최소화를 위해서 반응율이 가장 높은 고객만을 타겟팅 하기 위한 방법으로, 읍/면/동 보다 더 작은 단위인 소지역을 대상으로 인구 사회 경제학적 특성을 고려한 Geo-Lifestyle 군집화를 수행하였다. 서울지역 16,357개 소지역 중 마케팅에 의미 있는 15,986개 지역을 대상으로 최종 36개의 소지역단위 군집을 구성하였다.

• Proceedings of the KIEE Conference
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• 2001.11c
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• pp.450-452
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• 2001

In this paper, we proposed the automatic postal drop-off system based on the microprocessor board or PC. The weight of the small postal package is transmitted from the electronic scale and user-entered addresses and delivery rate are processed by the controller to calculate the fee. For 24 hour out-door operation and maintenance, non-cash payment methods such as credit card payment is used. The post stamp and receipt are printed by the thermal printer. For the electronic processing of the parcel, serial code is also printed on the stamp and receipts in bar code format. The parcel information obtained by the automatic postal drop-off system is transferred to remote central system by dial-up modem shared by the on site office. The proposed system and its control software are built for prototype model operation and the result met the design requirements. For real time processing, data reception through three serial ports is handled by interrupt routine. The proposed system is expected to be applied for commercial logistics system and pc automation system.

• The Transactions of the Korea Information Processing Society
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• v.6 no.4
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• pp.968-976
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• 1999

Currently, in the most mail automatic processing centers, after facing and canceling, envelope mail is passed through an Optical Character Recognition/Barcode Sorter(OCR/BS) to read the address and 3 of 5 fluorescent(luminescent) barcode is applied. Normally, 30%∼35% of this mail is rejected. The usual reasons for read failure are poor printing quality of address and barcode, script printing and failure to locate the address. This paper describes a verification system of the postal 3 of 5 customer barcode for solving this problem. The certification system of the 3 of 5 customer barcode consists of barcode verification system and postal address database. The purpose of certification system of the customer barcode verifies the postal 3 of 5 customer barcode and tests matching of mail piece postal address, and retrieves postal code.

• Proceedings of the KSRS Conference
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• 2004.10a
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• pp.276-279
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• 2004

The location-based service is one of the most powerful services in the mobile area. The location-based service provides information service for moving user's location information and information service using wire / wireless communication. In this paper, we propose a model for personalized recommendation system which includes location information and personalized recommendation system for location-based service. For this service system, we consider mobile clients that have a limited resource and low bandwidth. Because it is difficult to input the words at mobile device, we must deliberate it when we design the interface of system. We design and implement the personalized recommendation system for location-based services(advertisement, discount news, and event information) that support user's needs and location information. As a result, it can be used to design the other location-based service systems related to user's location information in mobile environment. In this case, we need to establish formal definition of moving objects and their temporal pattern.

• The Transactions of the Korea Information Processing Society
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• v.4 no.2
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• pp.491-498
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• 1997

Geographic Infprmation System(GIS)is being apply to extended from specified ppkication to general purpose deu to the omprovement of computing power.As one part of postal Integarated Information Servies, Postalroute Optimication system(PROS) is comprsed of the composed of the shortest pathe genrator for providing fast and shortest route of postal delivery, the ischronal area generator, the boudary relacation generator, GIS engine, road map, and rdelational database , etc.This paper is related to creation algorithm of the shortest path generation (SPAWD;Shortest Path Algorithm With Direction)from PEOS model.To differ from the exsting shortest path generating methods, this paper suggests SPAWD alforithm for searching destinations of fast time between start and destination points with dirdstion.It comapares and analyzes the new algorithm with existion algorithms, and suggests directions of future studies.