• 시큐리티연구
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• 제33호
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• pp.51-80
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• 2012

이 연구의 목적은 특정직 경호공무원의 전직 역량에 대한 특정직 경호공무원들의 보유수준 조사를 통한 전직지원방안을 제시하는데 있으며, 이를 위해 특정직 경호공무원 중 전직관련 대상자로서 40대 이상 5급 사무관 이상 전직 유경험자인 전직 성공자와 전직 실패자, 전직 희망자인 전직 예정자 600명을 대상으로 지식역량군의 전문지식, 전직관련 지식, 자기이해, 조직이해, 기술역량군의 직무기술역량, 직무수행기술, 문제해결기술, 혁신기술, 커뮤니케이션기술, 조직관리기술, 위기관리기술, 경력개발기술, 인적네트워크 활용기술, 태도 및 감정역량군의 긍정적 태도, 적극적 태도, 책임감, 직업정신, 헌신적 태도, 친화력, 자기조절능력, 가치 및 윤리역량군의 윤리의식, 도덕성 등 4개 역량군 22개 하위역량의 보유수준에 대한 설문조사를 실시하였다. 최종적으로 유효한 설문 응답자 153명의 4개 역량 군 22개 하위역량 항목에 대한 설문조사 분석결과, 현재 보유수준 값이 4.0이상인 전문지식, 긍정적 태도, 책임감, 윤리의식, 도덕성 역량 등에 있어서는 어느 정도 갖추었다고 생각하고 있으나, 그 외 역량에 대해서는 보통이하 점수로 다소 낮게 나타나, 이들 역량들에 대해서는 아직은 부족하다고 인식하고 있다. 따라서 이러한 역량 강화를 위한 특정직 경호공무원의 성공적인 전직지원방안으로서는 전직에 대한 인식과 개념을 재정립하고 현실을 직시할 수 있도록 눈높이를 낮추어야 하며, 전직에 필요한 역량으로서 다소 부족하다고 느끼고 있는 역량들에 대해서는 평소에 관심을 가지고 적극적인 개발 및 강화 노력이 요구된다. 제도적 차원에서 이러한 전직 역량을 갖출 수 있도록 퇴직 전 중 후 전직 교육훈련 강화 및 현 교육훈련체계 반영, 수요자 중심의 온-오프 상 교육훈련시스템 운영, 학습조직화 등 전직교육훈련 인프라를 구축할 필요성이 있다.

• 한국수학교육학회지시리즈A:수학교육
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• 제24권2호
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• pp.105-116
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• 1986

For any thought and knowledge, its growth and development has close relation with the society where it is developed and grow. As Feuerbach says, the birth of spirit needs an existence of two human beings, i. e. the social background, as well as the birth of body does. But, at the educational viewpoint, the spread and the growth of such a thought or knowledge that influence favorably the development of a society must be also considered. We would discuss the goal and the function of mathematics education in relation with the prosperity of a technological civilization. But, the goal and the function are not unrelated with the spiritual culture which is basis of the technological civilization. Most societies of today can be called open democratic societies or societies which are at least standing such. The concept of rationality in such societies is a methodological principle which completes the democratic society. At the same time, it is asserted as an educational value concept which explains comprehensively the standpoint and the attitude of one who is educated in such a society. Especially, we can considered the cultivation of a mathematical thinking or a logical thinking in the goal of mathematics education as a concept which is included in such an educational value concept. The use of the concept of rationality depends on various viewpoints and criterions. We can analyze the concept of rationality at two aspects, one is the aspect of human behavior and the other is that of human belief or knowledge. Generally speaking, the rationality in human behavior means a problem solving power or a reasoning power as an instrument, i. e. the human economical cast of mind. But, the conceptual condition like this cannot include value concept. On the other hand, the rationality in human knowledge is related with the problem of rationality in human belief. For any statement which represents a certain sort of knowledge, its universal validity cannot be assured. The statements of value judgment which represent the philosophical knowledge cannot but relate to the argument on the rationality in human belief, because their finality do not easily turn out to be true or false. The positive statements in science also relate to the argument on the rationality in human belief, because there are no necessary relations between the proposition which states the all-pervasive rule and the proposition which is induced from the results of observation. Especially, the logical statement in logic or mathematics resolves itself into a question of the rationality in human belief after all, because all the logical proposition have their logical propriety in a certain deductive system which must start from some axioms, and the selection and construction of an axiomatic system cannot but depend on the belief of a man himself. Thus, we can conclude that a question of the rationality in knowledge or belief is a question of the rationality both in the content of belief or knowledge and in the process where one holds his own belief. And the rationality of both the content and the process is namely an deal form of a human ability and attitude in one's rational behavior. Considering the advancement of mathematical knowledge, we can say that mathematics is a good example which reflects such a human rationality, i. e. the human ability and attitude. By this property of mathematics itself, mathematics is deeply rooted as a good. subject which as needed in moulding the ability and attitude of a rational person who contributes to the development of the open democratic society he belongs to. But, it is needed to analyze the practicing and pursuing the rationality especially in mathematics education. Mathematics teacher must aim the rationality of process where the mathematical belief is maintained. In fact, there is no problem in the rationality of content as long the mathematics teacher does not draw mathematical conclusions without bases. But, in the mathematical activities he presents in his class, mathematics teacher must be able to show hem together with what even his own belief on the efficiency and propriety of mathematical activites can be altered and advanced by a new thinking or new experiences.

• 한국조리학회지
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• 제18권2호
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• pp.134-148
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• 2012

본 연구는 경북지역 초등학교 6학년 학생들을 대상으로 가정과 학교에서의 조리활동 실태를 조사하기 위해 수행되었다. 대상 아동의 86.9%가 조리에 대해 보통 이상의 관심이 있었고, 성별로 보면 남학생은 45.6%, 여학생은 77.8%가 조리에 '매우 관심 있다'고 응답하여 유의한 차이가 있었다(p<0.01). 아동들의 70% 이상이 10세 이전에 조리를 해 본 경험이 있었으며, 전체 아동의 52.6%가 '혼자서 조리할 수 있다'고 응답하였고, 남녀 학생 간(남학생 35.3%, 여학생 66.7%)에 유의한 차이가 있었다(p<0.01). 아동들은 다지기(64.8%), 통썰기(62.3%), 깍둑썰기(62.3%), 채썰기(53.3%), 어슷썰기(45.1%), 반달썰기(34.4%), 나박썰기(22.1%) 등을 해 본 경험이 있으며, 모든 썰기 방법에 대해 여학생의 경험이 더 많았다(p<0.05). 아동의 93.4%가 가정에서 조리해 본 적 '있다'고 응답하였고, 대부분의 부모들(95.1%)이 가정에서의 조리 활동에 긍정적인 반응을 보인 것으로 조사되었다. 가정에서 조리하는 이유는 '조리하는 것이 좋아서' 55.3%, '배가 고파서' 17.5%, '내가 먹고 싶은 음식을 먹기 위해서' 14.0% 등의 응답이 있었다. 학교 조리활동 수업에 대해서는 10.7% 정도만이 '어렵다' 또는 '매우 어렵다'고 응답하여 대부분의 학생들이 어렵지 않게 생각하고 있었다. 학교에서 배운 것을 집에서 조리해 본 경험에 대해서는 전체 대상자 중의 62.3%가 '있다'고 응답하였고, 성별에 따른 응답에 유의한 차이를 보여 가정에서의 실천율은 남학생 보다 여학생이 더 높았다(p<0.05). 학교에서 조리해 보고 싶은 음식으로는 피자, 스파게티, 떡볶이, 햄버거 등이었으며, 음식 '양념하기'(34.4%)와 '조리 후 뒷정리하기'(21.5%)가 조리 시 가장 큰 어려움으로 조사되었다. 학교 조리활동 수업에 바라는 것은 조리활동 수업을 좀 더 '자주 했으면 좋겠다'(35.8%), '다양한 요리를 배우고 싶다'(29.7%), '조리기구 및 시설이 잘 갖추어졌으면 좋겠다'(14.8%) 등의 순서로 조사되었다. 초등학생들을 대상으로 하는 조리활동은 아동의 조리능력 및 조리기술, 요구도 등에 관한 본 연구결과들을 고려하여 계획될 필요가 있다.

• 한국산학기술학회논문지
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• 제18권1호
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• pp.325-335
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• 2017

본 연구는 어머니의 스마트폰 사용습관이 유아의 공격성과 정서지능에 어떤 영향을 미치는지 알아보고자 하였다. 이를 위해, 전북 소재, 만 3~5세 유아가 스마트폰 사용 경험이 있는 어머니 총 275부의 설문 자료를 활용하였으며, 연구결과는 다음과 같다. 첫째, 어머니의 스마트폰 사용습관과 유아의 공격성 및 정서지능의 일반적 경향을 분석한 결과, 어머니의 스마트폰 사용습관의 일반적 경향은 전반적으로 낮은 비율을 보였으며, 하위요인별로는 '내성 및 몰입'이 가장 높은 수치를 나타내었다. 유아 공격성의 일반적 경향에서는 전반적으로 낮은 비율을 보였고, 하위요인별로는 '지위획득 공격성'이 높은 수치를 나타내었다. 유아 정서지능의 일반적 경향에서는 대체로 보통수준의 비율을 나타내었으며, 하위요인별로는 '어머니와의 관계'가 가장 높은 수치를 보였다. 둘째, 어머니의 스마트폰 사용습관과 유아의 공격성 및 정서지능과의 관계를 분석한 결과, 어머니의 스마트폰 사용습관과 유아 공격성은 정적상관관계가 있었으며, 유아 정서지능과는 상관관계가 나타나지 않았다. 그러나 스마트폰 사용습관 하위요인 중 가상세계지향과 정서지능 하위요인 중 자기정서 인식 및 표현은 부적상관관계를 보였다. 셋째, 어머니의 스마트폰 사용습관이 유아의 공격성에 미치는 영향을 분석한 결과, 어머니의 스마트폰 사용습관 및 하위요인 모두에서 유아의 공격성에 부정적인 영향을 미치는 것으로 나타났다. 넷째, 어머니의 스마트폰 사용습관이 유아의 정서지능에 미치는 영향을 분석한 결과, 어머니의 스마트폰 사용습관 및 하위요인 모두에서 유아의 정서지능에 영향을 미치지 않는 것으로 나타났다.

• 대한간호학회지
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• 제7권2호
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• pp.11-21
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• 1977

Many in nursing look back on Nursing Research history and proudly point to the fact that emphasis in nursing research has changed from studying the nurse to studying nursing practice. In recent years, much emphasis has been placed on seeking a method of evaluating the quality of nursing care. In spite of these attempts, however, an instrument for evaluating the quality of nursing care that is actually applicable in the clinical area has not been found. The Purposes of this study are as follows: 1) To develop the instrument to be used in evaluating the quality of nursing care provided in the Neuro - Surgery Constant Care Unit of Severance Hospital 2) To evaluate the quality of nursing care in the clinical area. 3) To provide the necessary information for improvement of quality of nursing care. The instrument for evaluating the quality of nursing care, developed by the investigator, was composed of 7 nursing goals and divided into 65 standards of nursing performance. The 7 nursing goal are as follows : 1) Maintenance of airway 2) Maintenance of fluid at electrolyte balance 3) Maintenance of elimination 4) Personal hygiene 5) Optimum activity 6) Prevention of accidents 7) Emotional care The study population defined was composed of all the case (51) who were admitted in the Neuro- Surgery Constant Care Unit of Severance Hospital from May 7-13, 1976. The observation method was used and the data was subjected to the %, X²-test, T-test, F-test and Correlation. The results of tile study were as follows : 1. Levels of nursing performance regarding nursing goals. Seven different nursing care indices were constructed in terms of nursing goals. The index scores were grouped arbitrarily into ,j categories such as "excellent", "good", "moderate", "incomplete", and "poor"based upon the investigator′s personal judgement. a. The nursing index of maintaining airway showed that 78% of the patients fell within the "excellent" and 22% of the patients, fell within the "good" category. b. The nursing index of maintaining fluid & electrolyte balance showed that 95% of the patients fell within the "excellent" and 5 % of the patients fell within the "good" category. c. The nursing index of maintaining elimination showed that 100% of the patients fell within the "excellent" category. d. The nursing index of personal hygiene revealed that 49% of the patients fell within the "excellent" and 51% of the patients fell within the "good" category. e. The nursing index of optimum activity showed that 63% of the patients fell within the "excellent" and 32% of the patients fell within tile "good" and 5% of patients fell within the "moderate" category. f. The nursing index of prevention of accidents showed that 100% of the patients foil within the "excellent" category. g. The nursing index of emotional cart revealed that 27% of the patients fell within the "excellent", 24 % of the patients fell within tile "good", 29 % of the patients fell within the "incomplete" category. From these findings it is disclosed that the quality of nursing care provided in the Neuro- Surgery Constant Care Unit of Severance Hospital was excellent. h. There were statistically significant differences between the nursing index of physical care and emotional care. (t=8.73, D. F. =100. p<0.01) It is revealed that more physical care then emotional care was carried out by nurses. 2. Levels of nursing performance regarding general characteristics of the patients. No significant differences were observed statistically with the nursing indices of nursing goals according to the sex (t=0.084, D. F. =12, p>0.05). Age (F=0.1251, D. F. : 3.18. p 〉0.05), absence or presence of operating experiences (t=0.6032, D. F. =12, p〉0.05, levels of consciousness (F=0.31, D. F. :3. 18, p >0.05) 3. Relationship between the levels of consciousness and the nursing index of each nursing goal. There was negative correlation between the levels of consciousness and the nursing index of maintaining airway (r=-0. 5449, p<0.01) and personal hygiene (r= -0.4075, p<0.01) There was positive correlation between the levels of consciousness and the nursing index of optimum activity (r=0.3936, p <0.01) and emotional care (r=0.7819, p〈0.01). There was slight correlation between the levels of consciousness and the nursing index of maintaining fluid & electrolyte balance (r=-0.3418, 0.010.05) and preventing accidents (r=0.1441, p>0.05.

• 대한예방한의학회지
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• 제7권1호
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• pp.17-28
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• 2003

We met results like the followings through the literatures and questionnaires about the tasks and solutions about the insurance fee of packed medical herbs. 1) It's turned out that 74.8% of herb doctors agrees to the insurance fee of packed medical herbs. However, in comparison with the same survey of the herb doctor association the percentage of general approval went somewhat lower, and especially the percentage of 'positive approval' became notably lower$(43.7%{\rightarrow}26.5%)$ and the percentage of 'active objection' raised about 2 times$(6.8%{\rightarrow}12.9%)$. Inquiring into the approval reasons on the insurance fee application of packed medical herbs some heads such as 'development toward treatment medical science' and 'decrease of publics burden' were higher than the one of 'management income and expenditure.' 2) As a result of the research, 36.0% of the patients and 42.8% of the residents recognized that the pay range of Chinese herb health insurance is narrow. They recognized that less people have the experiences of Chinese medical hospital use and internal application of the packed medical herbs as they are older, men rather than women. 85.4% of the patients and 74.9% of the residents agreed on the insurance pay of packed medical herbs. It's shown that they agree on the Chinese medical hospital use more as the economic standard is lower, on the insurance pay as they have ever taken the packed medical herbs. In the aspect of increase of insurance fee, 66.7% of the patients and 44.3% of the residents agreed on the insurance pay of packed medical herbs, and 18.1% and 36.1% disagreed on the insurance pay of packed medical herbs. The main objective reason why they disagree on the insurance pay of packed medical herbs was 'because the insurance fee goes up higher,' which answered 95.2% of the patients and 78.8% of the residents. 7.22% of the patients and 1.80% of the residents answered that they can pay more insurance fee in case of the insurance pay of packed medical herbs. However, in the priority order of the insurance pay, it hold the 5th position between 2 target research groups which was less than medical examination, charges for hospital accommodation and taking MRI. 3) According to the result of analysis about the cost of packed medical herbs, current practice price is 115,000 won and the average prime cost of a packed medical herb is 73,000 to 106,000 won. It's examined that the herb doctors regard that 95,000 won will be reasonable when the packed medical herb is payed in insurance. However, it was found out that the public generally thinks that the price would be appropriate on the level of 30,000 to 40,000 won and the percentage of the answers of 20,000 won to 30,000 was fairly high. 4) the central system of a prescription should be change into the central system of demonstration and the sick and wounded. 5) To solve this problem, the government should regulate it to pass by the circulation gradation of [importer, $peasantry{\rightarrow}manufacturer{\rightarrow}wholesaler{\rightarrow}distributor$(Chinese medical hospital, pharmacy dispensary of Chinese medicine)]And it should intervene into the quality and the circulation steps of Chinese medicine through 'the office or organization which is in charge of certification of Chinese medicine' and 'the office or organization which is in charge of the circulation of Chinese medicine.' And some actions such as simple severance, lavation, drying should be included into the conception of manufacture and the boundary between food and medical supplies should be made at a manufactory. And the regulation of standardized goods at one's own house should be improved so that, the peasantry can sell the materials of Chinese medicine only to the manufacturer. 6) In company with the insurance pay of packed medical herbs, the study about the separation of dispensary from medical practice in the Chinese medicine should be accomplished.

• 동서간호학연구지
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• 제8권1호
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• pp.113-125
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• 2003

This study is a descriptive investigation into the image of nurses, and attempted to help to advance the profession of nursing and to provide basic data for developing strategies to improve the image of nurses. The Subject of this study was a group of 380 persons from a K Medical Centre in Seoul, including the hospital patients and their guardians, as well as the doctors, assistants and hospital administrative staff. The data have been collected from the 10th to the 30th of May, 2003. We have developed a research tool of 40 questions divided into three categories using a tool developed by Kim, H.J and KIm, H.O.(2001) verifying its construct validity. The reliability of the tool was Cronbache's ${\alpha}=.97$, and by categories, Cronbach's ${\alpha}=.86$ for service image, Cronbach's ${\alpha}=.96$ for professional image and Cronbache's ${\alpha}=.90$ for social image. The collected data have been analysed according to the purpose of this study using SPSS WIN 11.0 for real number, percentage, factors analysis, multiple regression analysis, ANOVA and $x^2$-test, and the results are as follows: 1) There was a significant difference in the image of nurses by job series of the subjects; from patients and guardians for 4.01 to doctors 3.62, assistants 3.54 and staff members 3.41 (F=36.14, p=.000). As well, there was a significant difference in service, professional and social image categories according to the position of the subjects ($F=20.36{\sim}42.35$, p=.000). 2) The main factors that affect on formation the nurse's imaging came by direct experiences with nurses at hospitals for 81.3%, by looking at the every life of the nurses that the subjects personally know for 15.5%, by mass media for 1.6% and by the accounts from the others for 1.6%. 3) 78.4% of the subjects considered that the image of nurses on mass media is described better than for real, 8.2% believed that the image is described worse than for real, and only 13.2% of the subjects perceived that the image of nurses on mass media corresponds the image of nurses in actual life. 4) 74.5% of the subjects said that they got a better image of nurses after their hospitalization while 2% got a worse one and 23.5% said to have had no changes, and the period of hospitalization had no relevance to the image of nurses (X2=5.04, P=.489). However, while 16.8% of the subjects who spent less than one week in hospital said that they got a better image of nurses, 27.5% of those who spent longer than four weeks got a better image of nurses. 5) There was a significant difference in the total image points of nurses by the patients and their guardians according to the period of hospitalization; 4.14 for 1 to 2 weeks, 4.07 for 2 to 4 weeks, 4.02 for 4 weeks and longer and 3.80 for less than a week (F=3.40, P=.019). Upon the results stated above, I should like to propose as below: 1) An investigative enquiry is needed to improve the image of nurses as though being a nurse is very hard and difficult. 2) A continuous monitoring in mass media is needed to create a positive image of nurses.

• 서비스연구
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• 제13권2호
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• pp.146-160
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• 2023

코로나 19로 인하여 비대면 서비스가 확산되면서 소비자의 구매행동에는 많은 변화가 일어나고, 여러 새로운 서비스도 주목받고 있다. 이렇게 갑작스레 변화된 환경으로 새로운 서비스를 경험하는 시도가 소비자의 기존 선택 행동의 형태를 변화시킬 수도 있을까? 특히 변화를 두려워하고 기존의 선택 경향을 고수하려는 소비자의 행동까지도 변화시킬 수 있다면 혁신 서비스 개발은 예상보다 더 많은 잠재 소비자를 획득할 수 있게 될 것이다. 이에 본 연구는 팬데믹 이후 나타난 언택트 서비스 중 하나인 무인 결제 서비스를 대상으로 혁신 서비스 이용 시도가 위험회피 성향을 가진 소비자의 기존 선택 행동에 변화, 즉 안전대안보다 위험대안을 선호할 가능성을 높이는지 살펴보고자 하였다. 탐색조사 결과에 따르면, 평소 위험회피 성향이 강할수록 혁신 서비스 사용에 대한 자기효능감은 낮아지는 부(-)의 관계가 나타났다. 이러한 조사 결과를 바탕으로 연구는 실험법을 사용하여 혁신 서비스 이용 여부와 소비자의 조절초점 간 상호작용과 심리적 기제를 함께 살펴보고자 하였다. 분석 결과에 따르면, 예방초점 소비자는 무인 결제 서비스 이용을 시도하는 조건에서 이용하지 않은 조건에 비하여 고위험 금융상품과 비유사 확장 브랜드에 대한 높은 선택가능성을 보였다. 이에 반하여 향상초점 소비자는 무인 결제 서비스 이용 시도 여부에 따른 차별된 선택 가능성을 보이지 않았다. 나아가 예방초점 소비자에게 나타난 이러한 선택 변화는 혁신 서비스에 대한 자기효능감이 심리적 기제로 작동하고 있음이 확인되었다. 본 연구는 새로운 행동을 시도하는데 주저함이 많다고 알려진 위험회피 성향의 소비자의 행동 변화 조건을 밝혀 혁신 서비스의 잠재적 소비자층을 발견하고, 관련 시장의 확장 가능성을 보여주었다는 점에서 실무 및 학문적 시사점을 제안하였다.

• 한국잡초학회지
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• 제13권4호
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• pp.210-233
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• 1993

The herbicide has become indispensable as much as nitrogen fertilizer in Korean agriculture from 1970 onwards. It is estimated that in 1991 more than 40 herbicides were registered for rice crop and treated to an area 1.41 times the rice acreage ; more than 30 herbicides were registered for field crops and treated to 89% of the crop area ; the treatment acreage of 3 non-selective foliar-applied herbicides reached 2,555 thousand hectares. During the last 25 years herbicides have benefited the Korean farmers substantially in labor, cost and time of farming. Any herbicide which causes crop injury in ordinary uses is not allowed to register in most country. Herbicides, however, can cause crop injury more or less when they are misused, abused or used under adverse environments. The herbicide use more than 100% of crop acreage means an increased probability of which herbicides are used wrong or under adverse situation. This is true as evidenced by that about 25% of farmers have experienced the herbicide caused crop injury more than once during last 10 years on authors' nationwide surveys in 1992 and 1993 ; one-half of the injury incidences were with crop yield loss greater than 10%. Crop injury caused by herbicide had not occurred to a serious extent in the 1960s when the herbicides fewer than 5 were used by farmers to the field less than 12% of total acreage. Farmers ascribed about 53% of the herbicidal injury incidences at their fields to their misuses such as overdose, careless or improper application, off-time application or wrong choice of the herbicide, etc. While 47% of the incidences were mainly due to adverse natural conditions. Such misuses can be reduced to a minimum through enhanced education/extension services for right uses and, although undesirable, increased farmers' experiences of phytotoxicity. The most difficult primary problem arises from lack of countermeasures for farmers to cope with various adverse environmental conditions. At present almost all the herbicides have"Do not use!" instructions on label to avoid crop injury under adverse environments. These "Do not use!" situations Include sandy, highly percolating, or infertile soils, cool water gushing paddy, poorly draining paddy, terraced paddy, too wet or dry soils, days of abnormally cool or high air temperature, etc. Meanwhile, the cultivated lands are under poor conditions : the average organic matter content ranges 2.5 to 2.8% in paddy soil and 2.0 to 2.6% in upland soil ; the canon exchange capacity ranges 8 to 12 m.e. ; approximately 43% of paddy and 56% of upland are of sandy to sandy gravel soil ; only 42% of paddy and 16% of upland fields are on flat land. The present situation would mean that about 40 to 50% of soil applied herbicides are used on the field where the label instructs "Do not use!". Yet no positive effort has been made for 25 years long by government or companies to develop countermeasures. It is a really sophisticated social problem. In the 1960s and 1970s a subside program to incoporate hillside red clayish soil into sandy paddy as well as campaign for increased application of compost to the field had been operating. Yet majority of the sandy soils remains sandy and the program and campaign had been stopped. With regard to this sandy soil problem the authors have developed a method of "split application of a herbicide onto sandy soil field". A model case study has been carried out with success and is introduced with key procedure in this paper. Climate is variable in its nature. Among the climatic components sudden fall or rise in temperature is hardly avoidable for a crop plant. Our spring air temperature fluctuates so much ; for example, the daily mean air temperature of Inchon city varied from 6.31 to $16.81^{\circ}C$ on April 20, early seeding time of crops, within${\times}$2Sd range of 30 year records. Seeding early in season means an increased liability to phytotoxicity, and this will be more evident in direct water-seeding of rice. About 20% of farmers depend on the cold underground-water pumped for rice irrigation. If the well is deep over 70m, the fresh water may be about $10^{\circ}C$ cold. The water should be warmed to about $20^{\circ}C$ before irrigation. This is not so practiced well by farmers. In addition to the forementioned adverse conditions there exist many other aspects to be amended. Among them the worst for liquid spray type herbicides is almost total lacking in proper knowledge of nozzle types and concern with even spray by the administrative, rural extension officers, company and farmers. Even not available in the market are the nozzles and sprayers appropriate for herbicides spray. Most people perceive all the pesticide sprayers same and concern much with the speed and easiness of spray, not with correct spray. There exist many points to be improved to minimize herbicidal phytotoxicity in Korea and many ways to achieve the goal. First of all it is suggested that 1) the present evaluation of a new herbicide at standard and double doses in registration trials is to be an evaluation for standard, double and triple doses to exploit the response slope in making decision for approval and recommendation of different dose for different situation on label, 2) the government is to recognize the facts and nature of the present problem to correct the present misperceptions and to develop an appropriate national program for improvement of soil conditions, spray equipment, extention manpower and services, 3) the researchers are to enhance researches on the countermeasures and 4) the herbicide makers/dealers are to correct their misperceptions and policy for sales, to develop database on the detailed use conditions of consumer one by one and to serve the consumers with direct counsel based on the database.

• 마케팅과학연구
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• 제20권3호
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• pp.239-248
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• 2010

本文阐述了产业和学术之间的合作项目. 这个合作项目关注美国东北部的一家大型地区连锁百货商店的两个自有品牌服装的营销和产品开发战略发展. 这个项目的目标是通过和学生的想法的合作来振兴产品线. 从而给学生提供真实产业环境中的实践经验. 这个项目中有很多关键者. 在美国东北部的一家私有连锁百货商店为已有的两个自有服装品牌寻求一个学术伙伴. 他们的目标客户是追求休闲, 适中价格的中年消费者. 这个公司想要改变包装和展示的方向, 甚至是产品的设计. 公司的品牌和产品开发部门联系东北一个州立大学的学术部门的教授. 有两位教授认为这个项目非常适合他们的课程-一个是初级的媒介品牌管理课程; 一个是高级的时装产品开发课程. 这些教授认为通过合作项目, 学生在安全的学术学习环境中能进入一个真实的工作场景中在一个多学科协作团队, 提供超出一个学生的能力, 经验和资源优势, 并增加了解决问题的过程中的 "智囊" (Lowman 2000). 这种提高学生的能力目标的方向让每班教师去组织品牌和产品开发类的跨学科团队. 此外, 许多大学都聘请科研和教学的产业伙伴关系, 协作的时间(学期)和环境(教室/实验室)的约束有助于提高学生的知识和对现实世界的经验. 在田纳西大学, 产业服务中心和UT-Knoxville's 工学院和一家公司合作来发展它们美国公司的的设计进步. 本研究中, 因为是和一个自有商标零售品牌, Wickett, Gaskill 和Damhorst's (1999) 指出产品开发和品牌管理团队使用的零售服装产品开发模型. 之所以选择这个框架是因为它从零售这个角度强调了服饰产品开发. 两个班级参与了这个项目: 一个初级品牌管理班级和一个高级时装产品开发班级. 7个团队包括四名学习品牌管理的学生和两名学习产品开发的学生. 这两个课程在同一个学期但是不同的时间. 在学期开始的时候, 每个班级都被介绍给了产业合作伙伴并接受了问题. 一半的团队指定为男士品牌, 另一半是女士品牌. 这些小组负责制定解决问题的方法, 制定自己的工作时间表, 在与业界代表保持接触, 并确保每个小组成员以积极的方式负责任. 这些小组的目标是通过用销售规划进程来计划, 发展和展示一条产品线(遵循Wickett, Gaskill和Damhorst 模型) 并为这条产品线发展新的品牌战略. 这些小组展示了趋势, 色彩, 面料和目标市场调查; 制定一个产品线的草图;编辑了草图, 介绍他们的执行计划书写说明书, 配上合适的模型并最终开发生产样品. 品牌班的学生完成了SWOT分析, 品牌测量研究报告, 品牌心智图和完整综合的营销报告. 这些报告在介绍新产品线时同时发表. 将来如果有更多这样的协作机会而且公司希望同时考虑品牌和产品开发战略, 那么课程应该定在相同的时间, 这样学生有更多的时间在一起讨论时间表和被分配的任务. 像上面的任务, 学生不得不每堂课之外的时间见面. 这使得团队工作变得具有挑战性(Pfaff和Huddleston, 2003). 虽然这项工作的后勤是费时设立和管理, 但教授认为对学生的好处是多种多样的. 根据两堂课的学生的回复, 最重要的好处是和产业专业人士一起工作的机会, 跟进他们的进程, 并看到公司里做决定级别的高层对他们作品的评估. 教员们都感激有一个 "真实的世界" 的案例. 制定的创意和战略扩大和加强了品牌和产品开发两个部门的联系. 通过和来自不同知识领域的学生一起工作并且和产业伙伴联系, 遵守产业活动的框架和时间表, 学生小组在新的环境中完成优秀创新的作品是具有挑战性的. 在产品开发和为 "现实生活" 品牌的品牌工作, 这些品牌都在努力给学生一个机会, 看看他们的课程是如何紧密的与现实世界联系, 以及公司运营中设计和商业方面如何需要创造性, 协作和灵活性. 行业人员对(a)学生的知识水平和深度以及执行力, (b)品牌的新思路的创造性产生了深刻的印象.