• Title/Summary/Keyword: positive and negative perception

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Application of the Stimulus-Organism-Response Model on Consumer's Continued Intention to Use Mobile Payment Services : Multiple Mediation Model (S-O-R 모델을 활용한 모바일 간편 결제 서비스 지속 사용 의도에 대한 연구 : 소비자 감정의 다중 매개 효과 분석)

  • Kim, Hyo Jung;Rha, Jong Youn
    • Journal of Families and Better Life
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    • v.34 no.4
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    • pp.139-156
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    • 2016
  • This study uses S-O-R framework to examine the relationships among consumers' perception of economic benefits, usefulness, privacy risks, switching cost, and emotions and continued intention usage. Results from an online survey of 324 qualified respondents were analyzed using the structural equation model. The results of the survey showed that first, perceived economic benefits and perceived usefulness has a positively effect on consumers' positive emotions. Second, perceived privacy risks have a negative effect on consumers' positive emotions. Third, perceived usefulness has a negative effect on consumers' negative emotions. Fourth, perceived switching cost has a positive effect on consumers' negative emotions. Fifth, consumers' positive and negative emotions have an effect on continuous usage intention. Sixth, consumers' positive and negative emotions have a mediating effect. The S-O-R model can explain consumer's continued intention to use mobile payment services. The study analyzed the emotional elements of mobile payment services. Emotional elements through mobile payment services can be applied to other financial services. Therefore, this study can guide emotional related practices with various future consumer electronic services.

Development of Atmospheric Environmental Sensitivity Index by Socio-Statistical Survey (사회통계조사에 의한 대기환경 체감지수의 개발)

  • Kim Hyun-Goo;Lee Yung-Seop;Koo Cha-Mun;Ko Yu-Na
    • Journal of Korean Society for Atmospheric Environment
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    • v.22 no.4
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    • pp.421-430
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    • 2006
  • This paper explores a new methodology of socio-statistical survey to classify environmental perception characteristics and to quantify atmospheric environmental sensitivity of neighboring people around a large industrial complex. In order to compensate intrinsic inclination against environmental problems, Atmospheric Environmental Sensitivity Index (AESI) is proposed as the weighted-summation of four representative questions asking the current status of the local air quality, which are chosen by the factor analysis of questionnaire. Atmospheric environmental perception is tried to be classified into interest/indifference characteristics and rational/emotional perception on environmental issues, positive/negative opinion on the solution of environmental problems. According to the chi-square cross-correlation and two-way layout analyses, it was clearly shown that environmental perception is categorized into two major groups, i.e., the positive-rational group having lower AESI and the negative-emotional group having higher AESI which means more seriously senses the status of local air quality.

The CSAT(College Scholastic Ability Test) Test-Takers' Favor of Entering Korean Medicine College and the Perception toward The Korean Medicine (대학수학능력시험 수험생들의 한의과대학 진학 동기 및 한의의료에 대한 인식 조사)

  • Kim, Hyun-Seok;Kim, Hwimun;Kim, Hyunho
    • Journal of Society of Preventive Korean Medicine
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    • v.23 no.2
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    • pp.53-65
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    • 2019
  • Objectives : The study was aimed to analyze the College Scholastic Ability Test (CSAT) test-takers' favor of entering Korean Medicine college and their perception toward the Korean Medicine. The study will present information that can be used for university administrator and in medical education field. Methods : A questionnaire was developed, comprising categories about the favor of entering Korean Medicine college, the experience and reason of receiving Korean Medicine healthcare treatment, and the perception toward the Korean Medicine. Face validity and content validity of the developed questionnaire were tested before survey. Then the questionnaires were distributed to 168 CSAT test-takers. Results : The most positive reason of entering Korean Medicine college is the characteristic of job, while the negative one is of the characteristic of the discipline. Respondents who answered as positive toward Korean Medicine are more than those who answered as negative. The most positive reason of receiving Korean Medicine healthcare treatment and perceiving Korean Medicine positively is because of its medical effectiveness. The most negative reason is responded as et cetera in both categories. Conclusions : The results of the survey may indicate that by promoting recent research progresses in Korean Medicine and benefits from choosing a career as medical professions, more CSAT test-takers will have positive attitude toward Korean Medicine college entrance. Also by promoting the medical effectiveness of Korean medicine to CSAT test-takers, more CSAT test-takers will receive or have positive attitude toward Korean Medicine healthcare service.

Study for Variational Characteristics of Brain According to Human Emotion -Human Emotion by Auditory Perception- (감성에 따른 뇌의 변화 특성에 대한 연구 -청각감각에 의한 감성-)

  • Whang, Min-Cheol;Sohn, Jin-Hun;Kim, Chul-Jung
    • Journal of Korean Institute of Industrial Engineers
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    • v.23 no.3
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    • pp.609-619
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    • 1997
  • The concept of human emotion is recently demanded to be imbedded in industrial product and environment for enhancing quality of life. Human emotion is attempted to be qualified and quantified by physiological measurements. EEG variation, one of the physiological measurement, is observed to characterize psychological response in this study. This study is to find function and process of brain according to emotion. Twenty university students participated in this study and experienced positive and negative emotion by auditory stimulus. Delta, theta, alpha and beta waves showed characteristic variation in normalized sense according to positive and negative emotion. Local area showing significant difference between positive and negative emotion decreases with stimulus duration. Delta, theta and beta waves increase with negative emotion while alpha wave does with positive emotion.

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A Research on the psychological risk recognition and Brand Attitude of Bakery Consumers on Negative Media Report (부정적 언론보도에 대한 베이커리 소비자의 심리적 위험지각과 브랜드태도 연구)

  • Jung, Soon Hwa;Han, kyung soo
    • Korean Journal of Human Ecology
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    • v.24 no.4
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    • pp.513-529
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    • 2015
  • This study performed corroborative analysis by establishing hypothesis so as to corroboratively define the effect on brand attitude of psychological risk recognition in the case where consumers reading negative media news related to bakery recognize crisis communication on the basis of which point. According to corroborative analysis, the role of psychological crisis perception as parameter is confirmed in the causal relation between crisis communication recognition and brand attitude. Such result of study confirms that the positive change in crisis communication recognition reduces psychological risk perception to bakery products and such psychological risk perception eventually become factor which affects brand attitude over products. Such result of study suggests that when reading negative media news on bakery, the influence on consumer's evaluation of news on the basis of certain point and the influence on the formation of causal relation between psychological risk perception and brand attitude has scientific ground. In the aspect, the main result of this study is to find the clue that when comparing precedent study between crisis communication recognition and brand attitude, psychological risk perception is realized with brand attitude as media by verifying the parameter role of psychological risk perception.

A latent profile analysis of perceptions about Mathematics teachers in school lessons (학교수업에서 수학교사에 대한 인식의 잠재프로파일 분석)

  • Ko, Dong Hyun;Jung, Hee Sun
    • The Mathematical Education
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    • v.57 no.2
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    • pp.75-92
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    • 2018
  • Based on Perceptions about Mathematics Teachers (PMT) perceived by high school students, measured by 2189 students from Seoul Educational Longitudinal Study 2014 (SELS 2014), latent profile analysis (LPA) identified five distinct types of student groups (positive, partial positive, middle, negative, extreme negative). These student of positive, middle, and negative groups are positive, moderate and negative perceptions about math teachers. Partial positive group generally had a positive perception about mathematics teachers, extremely negative group was very negative about mathematics teachers. Both of these groups had peculiarly inconsistent trends and several anomalies. The Multinomial logistic regression analyses also indicated that individual factors (gender, major, self-concept, resilience, self-assessment, career maturity), school factors (friendship, relationship with school teachers) and parental factors (academic-relationship, emotional-relationship) were significant predictors of PMT profile groups. The Analysis of variance also indicated that mathematics class (attitude, satisfaction and atmosphere), Mathematics achievement were significant predictors of PMT profile groups. The profiling of perceptions about mathematics teachers resulted in enhanced understanding of the complex range of processes students employed. During mathematics class, implementation of smooth interactions and communications between students and teachers added in the teaching and learning of mathematics.

Analysis of Perception of Climate Change Using Social Media (소셜미디어를 활용한 기후변화에 대한 인식변화 분석)

  • Seo, HyunJung;Yoon, Jungsub
    • The Journal of the Korea Contents Association
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    • v.22 no.9
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    • pp.29-45
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    • 2022
  • This study aims to analyze how the public perceive the climate change in South Korea. The climate change has been highlighted due to its social and environmental impact on future society during decades. In recent, the outbreak of COVID-19 alerted the causal relationship between diseases and the climate change and forced decision-makers to cope with possible future epidemics. Along with the social and political importance of the climate change, the perception and actions of the public also become significant. Thus, this study analyzes the trends in the public perception of climate change before and after the COVID-19, using social media big data from March 1, 2019 through February 28, 2022. The results show that the negative perception dominated the public's perception, but a little positive perception implies that numerous policies on the climate change may help the public convert their negative perception to the positive. This study may help the decision-makers develop future policies and strategies on the climate change and carbon neutrality by considering the demand-side perception, such as South Korean perception.

Comparison Study on Perception of Job Importance, Job Performance, and Job Difficulty in Clinical Dietitians at Small and Medium Hospitals in Busan (부산지역 중소병원 임상영양사의 직무 중요성 인식도, 수행도 및 난이도 조사)

  • Kang, Jin-Hoon;Jeong, Eun-Hee;Lee, Jeong-Sook
    • Journal of the Korean Dietetic Association
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    • v.22 no.1
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    • pp.26-40
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    • 2016
  • This study aimed to compare perception of job importance, job performance, and job difficulty between clinical dietitians working at small and medium hospitals in Busan. The survey was conducted from July 15 to August 31, 2014, and data were analyzed using the SPSS program. The mean scores for perception of job importance, job performance, and job difficulty of clinical dietitian's task elements were 3.88, 2.87, and 3.18 out of 5.0, respectively. Perception of job importance had a positive relationship with job performance. However, job performance showed a negative relationship with job difficulty. There were strong positive relationships among nutrition assessment, nutrition diagnosis, nutrition intervention, nutrition monitoring & evaluation, nutrition research in perception of job importance (P<0.05, P<0.01). Nutrition assessment, nutrition diagnosis, nutrition intervention, and nutrition research showed positive relationships with job performance (P<0.05, P<0.01). There was also a positive relationship among clinical dietitian's task with job difficulty (P<0.05, P<0.01). These results suggest that it would be effective to adopt training programs for appropriate nutrition service and to provide continuous education programs for professional development.

Perception of Nurses and Physicians in Neonatal Intensive Care Units on Kangaroo Care (신생아집중치료실 캥거루케어에 대한 간호사와 의사의 인식)

  • Bang, Kyung-Sook
    • Child Health Nursing Research
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    • v.17 no.4
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    • pp.230-237
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    • 2011
  • Purpose: To identify the perception and practices of kangaroo care in nurses and doctors working in neonatal intensive care units (NICU) in Korea. Methods: One hundred forty-nine nurses and nineteen doctors working in the NICU from six university hospitals completed a survey questionnaire. Results: Most agreed that Kangaroo care promoted attachment and parental confidence as well as physical health of the infant. However, nurses and doctors showed a negative perception in providing kangaroo care for premature infants under 1,000 grams or within several hours after birth. Major barriers for kangaroo care were worrying about extubation and safety problems of premature infants. Married or senior nurses showed a more positive perception than others. Also nurses who worked in hospitals where kangaroo care was provided had a lower barrier perception than other nurses. Conclusion: Nurses and doctors working in NICU worried about adverse effects of kangaroo care even though they perceived positive effects. Standard education programs and manuals should be developed before dissemination of kangaroo care in Korea.

The Role of Visitor's Positive Emotions on Satisfaction and Loyalty with the Perception of Perceived Restorative Environment of Healing Garden

  • Jang, Hye Sook;Jeong, Sun-Jin;Kim, Jae Soon;Yoo, Eunha
    • Journal of People, Plants, and Environment
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    • v.23 no.3
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    • pp.277-291
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    • 2020
  • Background and objective: The purpose of this study is to investigate the effects of visitors' positive emotions on satisfaction and loyalty with the perception of restorative environment of a healing garden created in an urban agriculture expo. Methods: The psychological indicators to the images of the healing garden were analyzed by the visitors' demographic variables and the three factors of plant cultivation activity level: plant cultivation experience, plant preference, and plant-related event. Results: Between age groups and occupational groups, significant differences were found statistically. The Perceived Restorativeness Scale(PRS) showed significantly differences between age groups in repose, fascination and legibility. The Positive Affect & Negative Affect Schedule(PANAS) showed statistically significant differences between age groups in positive emotions. In addition, we investigated the correlation between the PANAS and the three factors of plant cultivation experience level, the four factors of the PRS, satisfaction and loyalty. The three factors of plant cultivation experience level, the four factors of the PRS, satisfaction and loyalty showed a positive correlation with positive emotions and were inversely correlated with negative emotions significantly. Multiple regression analysis with dummy variables was conducted to examine the effects of plant cultivation activity level, attention restoration, and the PANAS on healing garden visitors' satisfaction and loyalty. As a result, among the four factors of the PRS, fascination and positive affectivity were significant variables that affect healing garden visitors' satisfaction and loyalty. Conclusion: The results indicated that the higher the attention restoration of visitors due to the fascination of the healing garden and the higher their positive affectivity and the more they have plant-related memories, the higher their impact on healing garden visitors' satisfaction and loyalty. Therefore, fascinating natural environments or greenery landscapes like healing gardens where people can contact plants would reduce negative emotions such as anger and sadness but to increase positive emotions such as pleasure, joy and satisfaction.