• 감성과학
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• 제23권4호
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• pp.3-20
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• 2020

본 연구의 목적은 노화에 따라 나타나는 시공간 주의배분능력과 정서지각 편향성의 변화에 대해 탐구하는 것이다. 본 연구에서는 시공간 주의배분능력을 측정하기 위해 useful field of view (UFOV) 과제와 정서지각 편향성을 측정하기 위해 정서지각과제(emotional perception task)를 사용하였다. 본 연구에는 노인 집단의 23명과 청년 집단의 25명의 총 48명의 실험참가자가 참여하였다. 실험 결과, UFOV 과제에서는 노인 집단이 청년 집단에 비해 느린 반응속도와 낮은 정답률을 보여 노인 집단이 청년 집단보다 저하된 시공간 주의배분능력을 가지고 있다는 것을 나타냈다. 또한, 정서지각과제에서는 노인 집단이 청년 집단에 비해 긍정적 정서지각 편향성과 부정적 정서지각 편향성 모두 크게 나타났다. 상관분석 결과에서는 정서지각과제의 정답률에 대한 부정적 정서지각 편향성이 UFOV 과제의 시야각 30° 조건의 반응속도와 유의미한 정적 상관관계가 나타났다(r=.289). 또한, 정서지각과제의 정답률에 대한 긍정적 정서지각 편향성은 UFOV 과제의 모든 시야각 조건들의 정답률과 유의미한 정적 상관관계가 나타났으며(r=.305, r=.322, r=.299), 반응속도와 유의미한 부적 상관관계가 나타났다(r=-.345, r=-.295, r=-.308). 이러한 결과는 노화가 저하된 시공간 주의배분능력 그리고 긍정적 정서지각 편향성과 부정적 정서지각 편향성의 증가와 관련있다는 것을 의미하고, 노화에 따라 나타나는 긍정적 및 부정적 정서지각 편향성은 저하된 시공간 주의배분능력과 관련성이 있는 것으로 여겨진다.

• The Journal of Asian Finance, Economics and Business
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• 제8권4호
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• pp.433-440
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• 2021

This study aims at testing word-of-mouth (WOM) by mediating positive and negative perceptions of purchase intention on low-cost carriers (LCC) flights in Indonesia. One of the communications mixes that airlines can carry out is WOM. WOM is a form of communication between passengers after using a flight. The formation of a positive perception of WOM is expected by airlines. If a positive perception of WOM has formed, a purchase intention will arise. The study population included LCC flight passengers in Indonesia, involving 387 respondents. For indicators and variables, validity and reliability tests were conducted using CFA, CR, and AVE tools. Sampling locations were Soekarno-Hatta and Kualanamu airports. Sample collection was obtained through purposive sampling, and the analytical tool used was structural equation modeling (SEM) with Lisrel. The results showed that WOM influenced purchase intention through positive and negative perceptions of WOM. It can be seen that a positive perception of WOM has a direct effect, while a negative perception of WOM has the opposite effect. In conclusion, the mediation of perceptions influences purchase intention, whether it in the same direction or the opposite ones. To conclude, WOM is an antecedent for it influences purchase intention.

• 한국의류학회지
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• 제26권8호
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• pp.1216-1227
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• 2002

The objective in the part H of this study was to investigate the effects of materials, sleeves, trimming, and perceivers gender on impression formation. Stimuli consisted of 13 color photographs of a female model wearing a wedding dress which were manipulated according to clothing cues. A semantic differential sale of 4 dimensions was used. These were attractiveness, neatness, femininity, and prettiness. Samples were 312 males and females. For the effect of sleeves, there were significant main effects in attractiveness, femininity, neatness, and prettiness. Three-quarters lace ruffled sleeves increased the perception of positive attractiveness, femininity, and prettiness. Flounced sleeves had a positive effect on the perception of neatness. Long-tight sleeves had a negative effect on the perception of attractiveness, femininity, and prettiness. Sleeveless dresses increased the perception of negative neatness. There was an interaction effect between sleeves and the perceivers gender on neatness. For the onぉ of material, there were significant main effects in neatness, femininity, and prettiness. Solid cloth had a positive effect on the perception of neatness and negatively on prettiness. The combination of lace and solid cloth increased the perception of positive femininity and prettiness. lace had a negative effect on the perception of neatness. Satin increased the perception of negative femininity. There was an interaction effect between material and perceivers gender on prettiness. The main effect of trimmings was its effect on prettiness. Ribbons increased the perception of positive prettiness. Not having any trimmings had a negative effect on the perception of prettiness. There was an interaction effect between timings and the perceivers gender on neatness. The results of this study confirm that image perception of wedding dresses becomes different according to the materials, details, and perceiver's gender.

• Asia Marketing Journal
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• 제18권2호
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• pp.25-44
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• 2016

This research was implemented by using TRAM model. An existing research (Ok 2011) which dealt with technology readiness and social commerce at once had only asked consumers' attitude on 'general technology'. This research, however, has specifically focused on Social Network Service and mobile social commerce. Research hypotheses and research model were developed and tested by using 610 consumer survey data. It was found that individual's positive/negative technology readiness has a direct influence positively/negatively on perceived ease of use and perceived trust respectively. Also their positive and negative technology readiness has an indirect influence positively/negatively on perceived usefulness. Thus someone's positive and negative attitude on SNS has a different direction towards the perception of mobile social commerce. Perception on mobile social commerce depends on their attitude (positive or negative) concerning SNS. Managerial implications and limitations of the study were also discussed.

• 대한가정학회지
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• 제41권1호
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• pp.77-91
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• 2003

The purpose of this study was to explore the effects of children's perception of communications with mothers and self-control on game addiction. The subjects were 739 children of 4th, 5th and 6th grade. The subjects rated themselves on questionnaires regarding communications with mothers, self-control and game addiction scale. The major findings of this study were as follows: 1) 6th grade children addicted more than 4th and 5th grade children. And boys addicted more than girls. 2) Sex had a direct and indirect effect through children's perception of problematic communications with mothers and self-control on game addiction and was the first contribution factor Children's self-control had a first direct negative effect on game addiction. 3) Children's perception of problematic communications with mothers had a direct positive effect and an indirect positive effect through self-control on game addiction. Grade had a direct positive effect and an indirect positive effect through children's perception of open and problematic communications with mothers and self-control on game addiction. Children's perception of open communications with mothers had a direct positive effect and an indirect negative effect through self-control on game addiction.

• International Journal of Human Ecology
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• 제10권1호
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• pp.75-86
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• 2009

The direct impacts of individual materialism on price perceptions and price perceptions on patronage behavior have been limited in previous research. This study examined the impact of materialism on consumer perceptions of clothing price and the influence that price perceptions have on store patronage by consumers. Using factor analysis and stepwise regression analysis, results indicated that materialistic values revealed four factors (pursuit of happiness, acquisition centrality, success, and practical-consuming). Materialistic four values influence consumer attitudes toward the positive and negative roles of price. In turn, patronage is predicted by positive and negative price-perception. Implications and future research directions are also discussed.

• 감성과학
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• 제11권3호
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• pp.397-418
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• 2008

본 연구는 주관적 안녕감이 긍정적인 사건을 인식하는 비율과 나아가 기억을 재구성하는 인지적 과정에 있어서 어떠한 영향을 미치는지 알아보기 위해 시행되었다. 199명의 학부생들이 일상적으로 일어날법한 긍정적인 사건과 부정적인 사건 40개를 기술한 문장들을 본 후 이에 대한 회상 과제와 재인 과제를 수행하였다. 먼저 사건을 기술한 문장을 본 후 긍정적인 사건과 부정적인 사건에 대한 비율을 응답하게 한 결과, 삶에 대한 만족도가 높은 참가자들이 긍정적인 문장의 비율이 월등히 높은 조건에서 긍정적인 사건의 비율을 실제보다 더 높게 보고하였으며, 또한 긍정적인 비율이 높은 조건에서 주관적 안녕감이 높은 참가자들은 긍정적인 문장을 더 많이 회상했다. 참가자들이 처음 보고한 긍정적인 사건의 비율과 실제 회상한 기억들 중 긍정적인 사건의 비율은 정적인 상관을 가졌다. 그러나 예상과는 달리 재인 과제에서는 참가자들은 주관적 안녕감 수준에 따라 유의미하게 차이나는 오류를 보이지 않았다. 마지막으로 이 연구의 이론적 함의와 후속 연구를 위한 제언이 논의되었다.

• 한국간호교육학회지
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• 제20권4호
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• pp.558-568
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• 2014

Purpose: This study examines the relationships among perceived stress, humor style, responding humor and depression among college students and the mediating effect of humor between perceived stress and depression. Method: During the period May 6-16, 2013, a convenience sample of 200 subjects was obtained from college K in city G. Data analysis was performed by Pearson's correlation coefficients and regression analysis. Results: The average BDI score was 7.7. There were 40 (20.0%), 16 (8.0%), 8 (4.0%), and 11 (9.0%) students with mild, moderate, and severe depression, respectively. The group with depressive symptoms constituted 3.5% of students. There was a significant positive correlation between negative stress perception and depression. Conversely, there was a significant negative correlation between adaptive humor style and negative stress perception. Ultimately, there were significant negative correlations between positive stress perception, adaptive humor style, maladaptive humor style, responding humor and depression. To test the mediating effect of adaptive humor style in the relationship between negative stress perception and depression, a Sobel test was performed and Z-score of 1.7736 (p=.076) obtained. Conclusion: Though the mediating effect of an adaptive humor style on the relationship between perceived stress and depression was not significant, considering the negative correlation with depression, strategies to increase an adaptive humor style and responding humor is recommended to prevent depression in college students.

• 아동학회지
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• 제33권1호
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• pp.63-80
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• 2012

The purpose of this study was to analyze the effects of stress perception and social support on subjective well-being according to differing levels of optimism. The participants in this study were 230 pre-service early childhood teachers, majoring in early childhood education at two universities located in Daegu, Gyeongbuk province. The results of this study could be summarized as follows. First, pre-service early childhood teachers were shown to be more optimistic, be more satisfied with life, and had higher positive emotion rates than average. They also showed lower stress perception and negative emotion rates than average. Second, the highly optimistic group showed higher levels than the less optimistic group in terms of both satisfaction with life and positive emotions. Third, the stress perception in both the highly optimistic group and the less optimistic group had an impact on their satisfaction with life, positive emotions, and negative emotions. The degree of peer support perceived by the highly optimistic group showed an impact on satisfaction with life and negative emotions, whereas the degree of parental support perceived by the less optimistic group showed an impact on their levels of satisfaction with life.

• 복식문화연구
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• 제24권1호
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• pp.13-26
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• 2016

The purpose of the present study is to investigate the effect of time remaining to use mileage in the notification message from retailers on consumer responses. A total of 577 consumers participated in experiments involving different notification messages of the time remaining to use mileage. Results showed: 1) a significant difference in mileage benefit perception, positive emotion, negative emotion, attitude toward retailers, and repurchase intention according to the remaining time to use mileages, 2) benefit perception positively affected positive emotion and negatively affected negative emotion; positive emotion positively affected and negative emotion negatively affected attitude toward retailers; and attitude positively affected repurchase intention on retailers, and 3) the remaining time to use mileages moderates the relationship between attitude and repurchase intention. Findings highlighted the importance of timing of the message to notify the consumer as to remaining time to use mileage. In the case of a message indicating long remaining time to use mileage, consumers showed more positive responses toward retailers than did consumers who had a message indicating short remaining time to use mileage. These results can be used as guidelines to select the optimal time to send notification messages of remaining time to use mileage in order to generate positive consumer responses.