• Journal of Information Technology Applications and Management
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• v.29 no.1
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• pp.71-82
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• 2022

Mukbang, which has established itself as a popular content, is now enjoying a sensational popularity not only in Korea but also around the world. This study investigated the effects of mukbang on consumers' vicarious satisfaction and desire increase in different emotional aspects. In addition, we analyzed how the positive and negative emotions of consumers affect the vicarious satisfaction and desire increase of mukbang. According to this purpose, 120 participants in their 20s and 30s who had experienced watching mukbang were encouraged to watch mukbang videos after inducing positive, negative, and neutral emotions, and the effects of vicarious satisfaction and increased desire depending on emotions were examined. As a result of the experiment, it was confirmed that vicarious satisfaction through mukbang was high in positive emotional states, and desire through mukbang was high in negative emotional states. This study has a theoretical contribution that empirically investigates the different effects of mukbang according to positive and negative emotions, and is expected to help derive marketing measures using consumer emotional states that have not been received enough attention in using mukbang as a marketing tool.

• Journal of Distribution Science
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• v.17 no.1
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• pp.95-103
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• 2019

Purpose - Recently, many theoretical researches suggested that arts-based marketing strategies provide many benefits for marketers to differentiate their brand or product from others. However, there has been little research focusing on consumers' response types from artwork (artifact-emotion appraisal; A-emotion vs. represented world-emotion appraisal; R-emotion). In order to deepen our understanding of arts-based marketing strategies, we addressed a research question related to how artwork-provoked consumers' emotional response can impact the perceived evaluation of art infused products. Research design, data, and methodology - To answer the research question, we conducted a pretest and one experimental study. The experimental study was 2(art-provoked response type: A-emotion vs. R-emotion) by 2(emotional valence: positive vs. negative) by 2(produce type: hedonic vs. utilitarian) mixed design. The art-provoked response type and emotional valence were between-subject design and product type was within subject design. For the experimental study, 108 undergraduate students and graduate students were randomly assigned to one of 4 conditions (A-emotion-positive, A-emotion-negative, R-emotion-positive, R-emotion-negative). Participants reported their evaluation of art-infused product and other items for a manipulation check. Results - The major results from the experimental study are as follow. First, participant's art-provoked response type influenced evaluation of art infused products differently. More specifically, the effect of emotional valence of artwork on product evaluation was not significant in A-emotion. However, in R-emotion, relative to the product with artwork provoked negative emotional valence, the product with artwork provoked positive emotional valence elicited significantly higher product evaluation. Second, product type also affected the art infusion effect significantly. Particularly, the differential effect of participant's art-provoked response type on product evaluation revealed when it is for a utilitarian product, but not for a hedonic product. Conclusions - Theoretically, the findings of this study expand academic research on art infusion. And the findings also can be extrapolated to generate lots of implication for marketers. In sum, when they plan art marketing strategies to build the favorable relationship with their customers, they need to consider customers' response type of an infused art and product type.

• Journal of Environmental Science International
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• v.33 no.4
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• pp.279-282
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• 2024

This study aimed to verify the results of emotional analysis with respect to canine behavior as reported in the existing animal behavior field based on the dog vestibular emotional reflex (VER) principle, and to evaluate humans and animals based on empathy gained through true communication rather than human-centered interpretation. A total of 200 canines were divided into non-daily and daily situation groups (n=100 each). To assess the psychological and emotional state of each group, these changes were applied to the principle of VER, and six measurement values were selected: positive emotion (balance and energy), negative emotion (tension/anxiety and stress), and body condition (inhibition and neuroticism). The results showed a statistically significant difference (p<0.05) in positive emotions, negative emotions, and body conditions between the two groups. In addition, balance, energy, tension/anxiety, inhibition, and neuroticism were higher in the non-daily situation group than in the daily situation group, with an exception for stress. Compared with the canine daily situation groups, canine in the non-daily situation groups instinctively observed their surroundings to cope with possible threats, had decreased concentration, and elevated vitals due to high-intensity anxiety. This can be perceived as a state of immediate reaction to possible situations/threats. In conclusion, it was confirmed through Vibra Image technology that canine instability mainly affects three factors: positive emotion, negative emotion, and physical condition.

• Science of Emotion and Sensibility
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• v.19 no.3
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• pp.89-102
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• 2016

This research was performed to confirm the four emotional eating types and examine the differences in BMI, ego resilience, and the level of college adaptation among those types. The total of 485 Korean college students (male 249, female 236) participated in this study. The main results were as follows, First, the emotional eating types were divided into four types based on positive emotional eating and negative emotional eating, and the type of more - eating with positive emotion and less? eating with negative emotion was the largest one among all the types. Second, there were no significant distinctions on frequency between emotional eating types and BMI. Third, individuals with less - eating for both positive and negative emotions showed the highest ego resilience level, whereas those with more - eating for both positive and negative emotions showed the lowest. Fourth, individuals with less - eating for both positive and negative emotions showed the highest score in the level of adaptation in college whereas those with more - eating for negative emotion and less - eating for positive emotion showed the lowest. Limitations of the present study and suggestions for future research were discussed.

• Korean Journal of Human Ecology
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• v.19 no.1
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• pp.1-13
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• 2010

The purpose of this study was to investigate the social distance of college students toward women immigrants by marriage and influencing factors. The considered factors were stereotypes, emotions and socioeconomic variables. The subjects were 324 college students and the data were collected during October 15-29, 2007. Findings of this study are as follows: the college students' scores of social distance toward women immigrants by marriage were less than midpoint (3.0), which means that the social distance of college students toward women immigrants by marriage was not that high. The college students' score of negative stereotype and positive stereotype were very similar. The score of sympathetic emotion was a little higher than negative emotion and positive emotion. To find the factors affecting social distances, regression analysis was executed. The social distances of students were influenced by negative emotions and positive emotions toward the women immigrants by marriage. Stereotypes toward women immigrants by marriage did not have a significant influence on social distances. These variables accounted for 44% of the variance of social distances.

• Journal of Sasang Constitutional Medicine
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• v.26 no.1
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• pp.75-81
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• 2014

Objectives The purpose of this study was to examine the effects of positive and negative emotion on the quality of life(QoL) in each Sasang contitution, using Positive Affect and Negative Affect Schedule(PANAS) and Short Form-12 Health Survey Questionnaire(SF-12) questionnaire. Methods A total of 1,123 participants completed the Korean version of the PANAS and SF-12 questionnaire. The participants were classified into one Sasang constitution by QSCC II. The effects of emotion on the QoL were compared between the each Sasang contitution using analysis of variance(ANOVA). Results We found significant differences between constitutions in Positive Affect(PA), PA-Joy, PA-Interest and PA-Activation of PANAS. And we found significant differences between constitutions in Mental Component Summary(MCS) of SF-12. Negative correlation of less -0.4 was shown in Negative Affect(NA), NA-Afraid, NA-Upset of PANAS and MCS of SF-12. Conclusions The Soyangin has significantly higher score than Soeumin in PA, PA-Joy, PA-Interest and PA-Activation of PANAS as previous studies. This study also shows the correlation between negative emotion and decline in the quality of mental status.

• Journal of the Korean Society of Food Culture
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• v.25 no.4
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• pp.456-465
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• 2010

The purpose of this study was to understand the interrelationships between customers' perception of service encounter elements, customers' emotional response and customer satisfaction in a family restaurant. Based on a total of 408 samples, this study reviewed the reliability and fitness of the research model and verified a total of 4 hypotheses using the Amos program. The hypothesized relationships of the model were tested simultaneously using a structural equation model (SEM). The proposed model provided an adequate fit to the data, ${\chi}^2$=821.151 (df=333), CMIN/df 2.466, GFI .878, NFI .927, IFI .955, TLI .949, CFI .955, RMSEA .060. The results showed that human factor ($\beta$=.426) and physical factor ($\beta$=.266) as service encounter elements in family restaurants were indicated to have a positive (+) influence on customers' positive emotion. For influence of customers' negative emotion, human factor ($\beta$=-.157) was surveyed to have a negative (-) influence. Also, customers' positive emotion ($\beta$=.716) and negative emotion ($\beta$=-.081) had significant effects on customer satisfaction. Limitations and future research directions are also discussed.

• Korean Journal of Human Ecology
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• v.23 no.6
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• pp.1141-1154
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• 2014

The purpose of this study examined the moderating effect of maternal emotion-related socialization behaviors on the relations between preschooler's effortful control and prosocial behavior. In this study, subjects were 153 preschoolers and their mothers. The major results were as follows; there was a moderating effect of maternal emotion-related socialization behaviors on the relationship between preschooler's effortful control and prosocial behavior. Specifically, maternal negative emotion expression and response to the preschooler's positive emotion moderated the effect preschooler's effortful control on prosocial behavior. In conclusion, the impact of effortful control on preschooler's prosocial behavior were significant. Also, maternal emotion-related socialization behaviors(i.e., negative emotion expression and response to the child's positive emotion) affected on preschooler's prosocial behavior. The findings of the study will contribute to help maternal emotional interaction with their preschool aged children.

• Korean Journal of Human Ecology
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• v.16 no.3
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• pp.455-463
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• 2007

The purpose of this study was to compare Korean mothers' and fathers' reactions to their children's negative emotions. The survey with questionnaire was performed with 179 mothers and 179 fathers of children aged three to five-years-old from three child care centers in Seoul and Kyoungki Province. Parental emotion-related practices regarding children's negative emotions were assessed with an adaptation of the CCNES-R(Cortes, 2002), and parental reactions were categorized as problem-focused, emotion-focused, expressive encouragement, emotion-teaching, punitive, parental distress and minimizing. The main results were as follows. First, Korean mothers and fathers, in general, used more positive reactions than negative reactions when their children showed negative emotions, in particular problem-focused reactions were mostly used. In addition, Korean mothers were significantly higher than fathers on problem-focused and emotion-teaching reactions. Second, Korean mothers' and fathers' reactions to their children's negative emotions were significantly different depending on the educational level of mothers, mothers' job and fathers' job. But there was no significant differences in parent's reactions according to children's sex and age. The findings in this study provide implication for an association between parent's reactions to children's negative emotions and parent's socioeconomic background.

• Korean Journal of Child Studies
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• v.27 no.6
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• pp.1-11
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• 2006

Analysis of the data concerning 525 middle and high school students showed that positive affect correlated positively with cognitive reappraisal strategy and with self-control but correlated negatively with expressive suppression strategy. Negative affect correlated positively with expressive suppression strategy and negatively with self-control. The group of higher positive and higher negative affect was higher than the group of lower positive and lower negative affect in cognitive reappraisal strategy. The group of higher positive and higher negative affect was higher than the group of higher positive and lower negative affect in expressive suppression strategy. The group of higher positive and lower negative affect was higher than the group of higher positive and higher negative affect in self-control.