• Korean Journal of Clinical Pharmacy
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• v.26 no.4
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• pp.324-329
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• 2016

Background: With the development of information and communication technology, there is a growing number of people looking for health information on the internet. This pilot study was performed to analyze the pattern of pharmacist consultation on the internet portal site. Methods: Questions and answers posted on the portal site "Naver Jisik-iN" from March 1st to 31th in 2016 were collected. Medications asked were categorized into prescription drugs, nonprescription drugs, sanitary aids, emergency drugs, functional health foods, and others. Medications were subcategorized into 14 according to the anatomical therapeutic chemical classification system. Questions were divided into 10 categories based on Hepler's drug-related problems. Results: Of the 955 cases, females accounted for 59.5% and inquirers from 11 to 40 years old, 89.4%. The number of prescription drugs, nonprescription drugs, sanitary aids, emergency drugs, functional health foods, and others were 428 (44.8%), 328 (34.3%), 31 (3.3%), 2 (0.2%), 122 (12.8%), and 44 (4.6%), respectively. Questions for drugs acting on alimentary tract and metabolism took up 27.4% followed by those on nervous system, 13.6% and anti-infectives for systemic use, 12.2%. Pharmacist consultation regarding drug information, drug interaction, and adverse reaction occupied 47.9%, 15.2%, and 12.3%, respectively. Conclusion: Health counseling through online is predicted to increase steadily, so pharmacists should broaden their boundaries beyond off-line pharmacies to meet social needs.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.509-514
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• 2007

Most of the IS continuance research has assumed that IS use is activated by an intention to use, which in turn is determined by the evaluation of IS usage. Perceived usefulness is one of the evaluation variables most widely used. Typically, the past studies adopt this perceived usefulness because it views continuance as an extension of acceptance behavior. However, the literature on interpersonal relationships suggests that individuals are motivated to maintain relationships either because they genuinely want to or they believe they have no other option. The former is referred to as dedication-based relationship maintenance and the latter as constraint-based relationship maintenance. The IS continuance can be considered as the relationship maintenance situation with the existing IS that the user is currently using. The belief constructs previously used in IS continuance researches fall into the category of dedication-based ones. Additional constraint-based belief constructs are needed to explain the IS continuance behavior. In this regard, switching cost represents an important avenue for better understanding and predicting customer retention in that it can be regarded as the constraint-based motivation for relationship maintenance or IS use continuance. For an empirical exploration, 275 samples were collected from the users of a web portal site. Data analysis using Structural Equation Modeling (SEM) shows that perceived usefulness shows a significant direct effect on continuance intention while perceived switching cost significantly affects continuance usage.

• International Journal of Advanced Culture Technology
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• v.4 no.2
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• pp.7-18
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• 2016

The first D2C-era web-real variety show in Korea was broadcast via tvN of CJ E&M. The web-real variety program 'SinSeoYuGi' accumulated 54 million views, along with 50 million views at the Chinese portal site QQ. This study carries out an analysis using text mining that extracts portal site blogs, twitter page views and associative terms. In addition, this study derives viewers' response by extracting key words with opinion mining techniques that divide positive words, neutral words and negative words through customer sentiment analysis. It is found that the success factors of the web-real variety were reduced in appearance fees and production cost, harmony between actual cast members and scenario characters, mobile TV programing, and pre-roll advertising. It is expected that web-real variety broadcasting will increase in value as web contents in the future, and be established as a new genre with the job of 'technical marketer' growing as well.

• The Journal of Information Technology
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• v.5 no.1
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• pp.143-156
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• 2002

Tourist Information Center has been played an important part of role in the promotion of tourism for both inbound and domestic market. The purpose of this paper is to examine the situation of our tourist information centers in context with information and personnel service. As a result we suggested some findings. According to studies, tourism information provided by TIC is critical and decisive for specific travel type and leisure travelers visit TIC more often than the other types of travelers. The specific aspects of tourism information is accuracy and currency which based on the characteristics of intangibility and perishability. According to this encouragement tourism information system should have to shifted to internet basis. This movement enabled tourism industry to make the atmosphere for portal or hub site for the effective operation of this system. The regionally networked system can make it possible to cope with some characteristics of tourism products. Reservations and information retrievals are major function of portal site. The data from suppliers (hotels, restaurants, event organizers, transportation, attractions etc) must be up-dated, controled by regional TIC and the connections should be extended among the regional TICs.

• Journal of Digital Contents Society
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• v.12 no.3
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• pp.309-318
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• 2011

The web trend has been flowed from portal site to user created contents site, recently. Therefore, many companies have suggested web program of producing contents for user's convenience. However, web applications that are operated in various web browsers and heterogeneous devices have many problems regarding distribution and management so far. Because of diverse one-source data formats. In this paper, we present an integrative displaying and distributing tool (IDD-Tool) for editing, distributing and managing multimedia contents and environment so that users can work. It is inspected that the tool is widely used in the fields of education, publication, corporations and etc. because a user can participates in contents producing easily in personal customized workplace with IDD-Tool and contents made by IDD-Tool are distributed.

• Nuclear Engineering and Technology
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• v.53 no.3
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• pp.1013-1019
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• 2021

This paper reviewed the temporal changes in the public opinions on nuclear energy in Korea with a big data analysis of nuclear energy-related articles and their comments posted on the portal site NAVER. All articles that included at least one of "nuclear energy," "nuclear power plant (NPP)," "nuclear power phase-out," or "anti-nuclear" in their titles or main text were extracted from those posted on NAVER in January 2010-December 2019. First, we performed annual word frequency analysis to identify what words had appeared most frequently in the articles. For that period, the most frequent words were "NPP," "nuclear energy," and "energy." In addition, "safety" has remained in the upper ranks since the Fukushima NPP accident. Then, we performed sentiment analysis of the pre-processed articles. The sentiment analysis showed that positive-tone articles have been reported more frequently than negativetone over the entire analysis period. Last, we performed sentiment analysis of the comments on the articles to examine the public's intention regarding nuclear issues. The analysis showed that the number of negative comments to articles each month-irrespective of positive or negative tone-was always larger than that of positive comments over the entire analysis period.

• The Korean Journal of Health Service Management
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• v.13 no.1
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• pp.55-65
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• 2019

Objectives: The purpose of this study is to analyze basic data on socio - demographic characteristics, occupational careers, and desire for employment of job seekers in their Fifties and Sixties using a portal site. Methods: For this research, secondary data were collected by the researcher from 704 job seekers and were statistically analyzed using the SPSS package. Results: The results of the analysis are as follows: Most job seekers want a job that suits their competence and career trajectory, but the reality is that as their age increases, jobs suitable for those in their fifties and sixties are hard to find; thus these job seekers accept simple labor or functional jobs. Conclusions: Differences were found in work conditions such as occupation level, job position, total career years, desired employment type, and expected salary depending on socio - demographic variables. Consequently, improvements should be made for various job searching paths for older adults as well as increasing the accessibility of job searching information.

• Nuclear Engineering and Technology
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• v.53 no.6
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• pp.2046-2055
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• 2021

This paper analyzed the primary concerns about radiation among the Korean public with a big data analysis of questions posted at the section of "Knowledge iN" on the portal site NAVER in Korea from January 2010 to August 2020. First, we extracted questions about radiation and categorized them into the three categories with TF-IDF analysis: "Medical," "Career Counseling," and "General Interest". The "Medical" category includes questions about radiation diagnosis or treatment. The "Career Counseling" category includes questions about entering college and the prospect of finding jobs in radiation-related fields. The "General Interest" category includes questions about terminology and the basic knowledge of radiation or radioisotopes. Second, we extracted common questions for each category. Finally, we analyzed the temporal change in the numbers of questions for each category to confirm whether there is any correlation between radiation-related events and the number of questions. The analysis results demonstrate that major radiation-related events have little relevance to the number of questions except during March 2011.

• Journal of Digital Convergence
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• v.10 no.8
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• pp.119-133
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• 2012

Recent rise of social media channel is changing social and economic paradigm and is being used as an effective communication in marketing. The following research analyzes the most employed social marketing tools such as portal advertisement, blogs, and SNS channels to effectively execute social media marketing from performance indicator and ICSI perspective, analyzes each channel's characteristics and results based on Korea distribution companies' case studies and suggests a framework to effectively use each channel. Portal site advertisements are the most effective channel to draw customers with new information and are thus linked to profit by corporations with excessive budget and workforce. Blogs target a specific range of customers providing quality information and knowledge thus improving a corporation's and its product's trustworthiness, spread the word by allowing customers to scrap the information, form social groups and synthesize ideas, events, new contents and social involvement with loyal customers. SNS channels allow customers to get involved in real time information and events, grow through network by the power of customers, react immediately to customers' needs, and execute real-time market and customer reports. Though national corporations currently rely heavily on portal site advertisements, insightful marketing professionals are showing financial results with blog and SNS. In the future, based on a precise understanding of each channel's benefits and expected results, and with a focus on flexibility, timeliness and integrated use of each channel, a portfolio of dynamic marketing as a maximizing strategy could be synthesized.

• International Commerce and Information Review
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• v.8 no.2
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• pp.59-78
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• 2006

Considering rapid development of Internet Portal Site Contents in Korea, it is an important issue to analyze consumers' satisfaction and e-loyalty. This research develops, and empirically test a model for explaining/predicting the satisfaction and e-loyalty with internet-based Electronic Trade Site. This paper describes a theoretical model for investigating the Satisfaction and e-Loyalty of the Electronic Trade Site. This study investigates the concept of the satisfaction, e-loyalty in Electronic Trade Site and its determinants, and tries to establish e-loyalty analyzing model. The model of the satisfaction, e-loyalty electronic trade site is tested here using data from 158 samples. Based on the research model, a comprehensive set of hypotheses is formulated and a methodology for testing them is outlined. some of the hypotheses are tested empirically to demonstrate the applicability of the theoretical model. In examining the relationships of the determinants factors, service quality satisfaction show in significantly by Reliability, Information Provided, Trustworthiness, Convenience, International of contents but that show in not significantly by Interaction. In addition, Electronic Trade site retention shows indirect effect between customer satisfaction and referral. Although our research can not show the determinants of e-loyalty in the electronic trade site the empirical result give both theoretical and managerial implication for managing the consumers' satisfaction and e-loyalty in electronic trade site.