• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.2
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• pp.294-306
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• 2015

This study investigated how the travel motivation of Korean overseas tourists influenced shopping behavior. We first identified factors of the travel motivation and then categorized types and attributes of shopping products and shopping stores. We then examined the relationship between the travel motivation and shopping products and shopping channels. A questionnaire method was applied for this survey, while factor analysis and regression analysis were used to analyze data. The results are listed below. First, nature & leisure, rest, family, pleasure, hobby & fitness, and discovery were identified as 6 factors of travel motivation. Second, shopping products of overseas tourists were categorized into three types: fashion & luxury, daily goods, and memento. There were four attributes of products, namely, design, utility, economy, and prestige. Major types of shopping stores were souvenir shops, fashion channels and local markets; the shopping store attributes identified were location & salesperson, assortment & atmosphere, and display. Third, overseas tourists' motivation was shown to influence the selection of product types and attributes. Those who traveled for rest, family, pleasure, hobby & fitness orientation were inclined to purchase fashion & luxury goods, and daily goods; however, those who traveled for rest and hobby & fitness orientation also tended to buy memento. The effect of the travel motivation was shown to be different according to product attributes. Fourth, tourists' motivation was shown to affect store type selection and attributes. Those whose traveled for rest, family, pleasure, hobby & fitness preferred souvenir shops while those seeking nature & leisure and pleasure tended to visit fashion channels and local markets more often. Travelers seeking nature & leisure and discovery cared for all three store attributes while family oriented and pleasure seeking tourists considered shopping store location, salesperson and display attributes as important.

• Human Ecology Research
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• v.56 no.1
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• pp.85-97
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• 2018

For a further understanding of the Chinese consumer, this study investigated 1) the effects of aesthetic consciousness on make-up attitude, and 2) the differences in the effect of aesthetics consciousness on make-up attitude among age groups. An online survey was conducted on female consumers belonging to the post-80s and 90s generations, living in Xian China. SPSS 24.0 and Amos 18.0 was used for data analysis. Confirmatory factor analysis for the research variables were performed and three factors of aesthetic consciousness (social relations consideration, internal consideration, and external consideration), and four factors of make-up attitude (psychological pleasure, self-satisfaction, consciousness of others, and tool of transformation) were identified. The results from the model test were : 1) aesthetics consciousness was found to vary depending on make-up attitude. Social relations consideration had a positive effects on psychological pleasure, self-satisfaction, and tool of transformation. Internal consideration had a positive effect on self-satisfaction and tool of transformation, and a negative effect on psychological pleasure. External consideration had positive effects on all four factors of make-up attitude. 2) In the post-80s participants, social relations consideration and external consideration had positive effects on all four factors of make-up attitude. Internal consideration s had a negative effect on consciousness of others and a positive effect on tool of transformation. In the post-90s participants, social relations consideration had positive effects on psychological pleasure, self-satisfaction, and tool of transformation. Internal consideration had positive effects on psychological pleasure and self-satisfaction.

• Journal of the Korea Convergence Society
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• v.10 no.5
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• pp.189-201
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• 2019

The aim of this study is to investigate the relationship between communication motive, fatigue and loneliness in mobile environment. According to previous research, the most important communication motive in mobile environment is pleasure. Therefore, pleasure was selected as a representative communication motive. To do this, we collected data for empirical analysis from mobile messenger users using questionnaire. We found that pleasure has a negative effect on loneliness. Second, pleasure has a negative effect on connection, function, and focus. On the other hand, pleasure has no effect on delivery and relationship fatigue. Finally, function and focus have a positive effect on loneliness. On the other hand, connection, delivery, and relationship fatigue have no effect on loneliness. As a result of the research, it is possible to reduce the function and focus fatigue due to the use of the mobile messenger by adding the functions that cause the enjoyment of using the messenger. In addition, the addition of fun-inducing features can also reduce loneliness caused by the use of mobile messenger. Future research will also need to identify factors that may reduce connection and relationship fatigue.

• Educational Technology International
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• v.16 no.2
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• pp.231-247
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• 2015

The purpose of this study was to identify the factors of ICT literacy in the primary school students in South Korea and to examine the gender and city size difference on the factor of ICT literacy. To accomplish this goal, we have analyzed the data of Korea Youth Competency Measurement and International Comparative Study I: ICCS 2016 which is nationally collected from the primary school students, currently on the 5 ~ 6th grades in South Korea. 1,188 samples were used in the study excluding missing samples. The participants were 584 5^th grad and 604 6^th grad students, 620 males (52.2%) and 568 females (47.8%). The mean age was 13.49 years (SD=.52). The result of the study reveals the four factors of ICT literacy through cross-validating exploratory factor analysis and confirmative factor analysis; pleasure of using ICT, perceived usefulness of using ICT, learning ability with using ICT, and operating ability of ICT. This study found that the leaner differ in gender on learning ability with using ICT and pleasure of using ICT. The female students were significantly larger than male students on learning ability with using ICT. However, the male students were significantly larger than male students on pleasure of using ICT. This study found that the leaner differ in city size on the factors of ICT literacy excluding pleasure of using ICT. The students living in the big size city were significantly larger than the students living in the middle and small. That is, over all, female students were more learning with ICT, male students were more interesting about ICT, and the students living in the big size city were more ICT use for learning. Based on the results, some strategies were suggested on the proper use of the factors of ICT in education.

• The Journal of the Convergence on Culture Technology
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• v.10 no.2
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• pp.11-16
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• 2024

Recently, the health-pleasure trend, which means enjoying health care through exercise or diet and certifying it on SNS is spreading to the MZ generation. This study examined the effect of personality traits on SNS upload behavior and subjective well-being related to health care. As a result, 1) parallel comparison and narcissism had a positive effect on the SNS upload attitude and intention, and the downward comparison had a negative effect on both SNS upload variable. Self-esteem had a positive effect only on the attitude of uploading SNS. Next, 2) self-esteem had a positive effect on both subjective well-being, while narcissism had a negative effect on stress, and parallel comparisons had a positive effect on life satisfaction. In other words, it was confirmed that comparisons with similar people had a positive effect on SNS upload behavior and their subjective well-being, while health care for self-show or recognition of others had a negative effect on their subjective well-being. The results of this study should be actively reflected not only for the marketing market but also for a media and cultural environment in which the MZ generation can lead a healthy life.

• Journal of the Korean Society of Costume
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• v.55 no.7 s.98
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• pp.38-50
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• 2005

The purpose of this study is first, to see through the aesthetic essence of the clothing as art, through theoretical consideration of cultural feature and body style in Postmodern Feminism. Also, this study will examine the aesthetic value in artistic meaning regarding a Deformational body image in visual an. Second, this study will analysis the formative character of Modern Art to wear which expressed unfixed body style, followed by the change of Postmodern Feminity, as a Deformation image. This character will be categorized by Expansion, Grotesque, Pleasure, and Virtuality. The following is the result of this study. Expansion expressed in modern Art to wear created intentional structure of the form, and intentionally presented refusal of body existence through disembodied. Grotesque expressed refusal and deviation of women's ideal body style, which is defined by mannish discourse, very grotesquely. Pleasure pleasantly presented free emotion through an intentional transformation like distortion or imbalance of the body By paradoxically reproducing women's virtual body as other unfixed female identity was expressed visually through virtuality to embody post-gender.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.94-99
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• 2007

In this study, we investigate the effect of social presence and affection on usage and participation in the UCC service. We have conducted a face-to-face survey along with an e-mail survey and obtained a total of 329 responses. The findings show that social presence has a significant impact on pleasure and arousal. Social presence and pleasure in turn show a positive impact on using the UCC service. However, arousal has no significant influence on the UCC service usage. Participation in the UCC service appears to be a different behavior than the UCC usage. Pleasure shows a negative effect on the UCC service participation, while arousal very strongly and positively affects the UCC service participation. The significance of this study can be found in that it empirically demonstrates the importance of social presence and affection in promoting the UCC service usage.

• Journal of Families and Better Life
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• v.31 no.1
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• pp.73-84
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• 2013

The purpose of this study is to examine the variables influencing marital satisfaction of newly married men and women who have been married for 5 years and do not have a child yet. Data were collected from 242 newly married men and women who were living in Busan. Major findings were as follows : First, newly married men were more satisfied with their marriage when they engage in frequent pleasure seeking activities, had high intimacy with parent of both families and had less communication behavior escalating marital conflict. Second, newly married women were more satisfied with their marriage when they engage in frequent pleasure seeking activities, had high intimacy with parent of both families, had mild depression, and had less communication behavior escalating marital conflict.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.3
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• pp.31-43
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• 2011

This study investigates the differences in the purchasing behavior of infant & children's wear with the features of children and consumers. This study conducted a survey on female buyers of infant & children's wear. 558 questionnaires were analyzed by using SPSS 18.0 statistic program with factor analysis, Cronbach's ${\alpha}$, cluster analysis, ANOVA, and paired t-test. The results are as follows: 1. The buyer's value was identified with 3 factors: mental achievement value, social achievement value, and pleasure value. Three types of group by values were identified: group seeking mental social achievement, group seeking social achievement, and group seeking pleasure. 2. Fashion and conformity, pleasure pursuit, and reasonable price pursuit orientations showed significant differences among the value groups. 3. A significant difference was found in the imitation of wearing role models according to sibling relationships.

• Fashion, Industry and Education
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• v.15 no.2
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• pp.11-24
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• 2017

The objectives of this empirical study were to examine the relationships between shopping motivations, Pine and Gilmore's four experience realms (4Es), the emotional components of pleasure and arousal, and patronage intention toward small apparel retailers. Data from 128 college students were collected through an online survey. Regression analysis results revealed the positive impact of shopping motivations on the hypothesized experiential realms and partial effects of the 4Es on pleasure and arousal. Pleasure and arousal were found to affect patronage intention. This research benefits small retailers by identifying the experiential marketing strategies that positively affect consumer emotional experiences, which are important to consequent patronage intention toward small apparel retailers.