• 산업융합연구
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• 제16권2호
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• pp.15-23
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• 2018

마크스앤스펜서가 중국 시장을 잃은 것은 우연이 아니다. 이 논문은 Marks & Spencer가 시장 환경, 전략, 시장 포지셔닝, 마케팅 전략 및 사이트 선택의 다섯 가지 측면에서 중국 시장을 확장하지 못한 이유를 분석하고자 한다. 이를 통해 문화, 전략, 포지셔닝, 마케팅 측면에서 이러한 전략이 기업에게 가져다주는 시사점에 대해 논의하고자 한다. 분석결과, 문화, 전략, 포지셔닝, 마케팅 차원에서의 전략이 기업의 경영전략 및 경쟁우위를 창출하는데 중요한 역할을 한다는 사실을 발견하였다. 본 연구결과는 실무적인 차원에서 매우 유요한 가이드라인으로 활용 가능할 것으로 보인다.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2022년도 춘계학술대회
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• pp.66-68
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• 2022

데이터 활용이 점점 중요해짐에 따라 민간 기업뿐만 아니라 공공기관에서도 데이터 활용 활성화를 위해 많은 노력을 기울이고 있다. 그 중에서도 데이터책임관 제도는 데이터 정책을 담당하는 조직의 각 부서의 기능을 조정하여 정책 목표를 달성해 나가는 추진체계인 데이터 거버넌스의 핵심 요소이다. 데이터기반행정 법이 시행됨에 따라 국방부를 포함한 모든 공공기관이 데이터책임관을 지정하였지만, 아직 도입 초기임에 따라 실질적인 역할을 하기에는 역부족이다. 본 연구에서는 현재 국방부에서 추진 중인 국방데이터책임관 제도 운영 현황을 점검해보고, 실질적인 역할을 하기 위한 발전방안을 제시한다.

• 기술혁신연구
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• 제12권1호
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• pp.241-269
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• 2004

Online game business has emerged as the most lucrative entertainment industry, with over 10 million players in South Korea. The popularity of online games can be attributed to the availability of broadband network and the presence of numerous PC Bangs and around the country, which have pushed online games into the mainstream entertainment culture. The age distribution of online game players is expanding and a variety of new games are under development to target certain age groups. While the interactive entertainment market continues to expand, with many new online game publishers entering the market, relatively little is known about which factors influence online game players' behavioral intentions to play continuously n this area. It appears that in this extremely attractive and growing services segment, academics, as well as practitioners, would benefit from investigating the relationships among the players' intentions to play, flow, and the impacts of several other key game-related constructs n consumer behavioral intentions. Several types of interaction in on-line games and their relationship with the flow construct are investigated, and the resulting conceptual model is proposed. Based on data collected from online questionnaire survey, the validity of the simultaneous equation model has been tested and interesting conclusions have been developed concerning the relationships between the players' behavioral intentions to play, flow, and interactions. Other interesting results concerning game development strategy are also provided.

• 대한교통학회:학술대회논문집
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• 대한교통학회 1996년도 제3회 한-중 국제학술회의
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• pp.131-137
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• 1996

This paper discusses the necessity, strategy and objectives of the rail transportation recently developed in Shanghai. The objective should not be regarded just as a term project, but should be taken as an urgent mission with the 21st century, Shanghai should possess a network of about 100km of rail transport lines. To this end, the following measures are suggested : grade separation of all lines on elevated structures ; developing the rail car industries ; full utilization of all available transportation facilities ; optimizing the use of the space resources of highways ; bringing into play the initiatives of all parties concerned. Recently, it has become a popular consensus that the development of high-speed, safe, punctual, comfortable, non-pollution rail transport with large capacity is the best and only solution to Shanghai urban transportation. In this respect, this dissertation deals with the development strategy for current Shanghai rail construction, together with the infractructure in Shanghai, positioning the developing target; meanwhile, some proposals and solutions to hit this target will be put forward for the reference of leaders and experts.

• Communications for Statistical Applications and Methods
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• 제9권3호
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• pp.683-691
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• 2002

In a game called red and black, you can stake any amount s in your possession. Suppose your goal is 1 and your current fortune is ｆ, with 0 < f < 1. You win back your stake and as much more with probability p and lose your stake with probability, q = 1- p. Ahn(2000) considered optimum strategy for this game with the value of p less than $\frac{1}{2}$ where the house has the advantage over the player. The optimum strategy at any f when p < $\frac{1}{2}$ is to play boldly, which is to bet as much as you can. In this paper we perform the simulation study to show that the Bold strategy is optimum.

• 통상정보연구
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• 제9권1호
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• pp.333-353
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• 2007

This paper is to explore that there are structural problems in the Korea-U.S. Free Trade Agrement negotiation by examining the Korean FTA policy and to introduce some alternatives to overcome them. The structural problem stems in part from the inefficient system in FTA policy making and its implementation. Most importantly, there is a lack of ex-ante consensus building among stake-holders. As an alternative to the current FTA policy, we suggest two things. First, we argue that an FTA negotiation strategy should correspond to Korea's overall industrial development strategy. Second, the National Assembly should play an important part for enforce of trade policies as a tool for advancing a comprehensive strategic measures.

• 동아시아경상학회지
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• 제10권4호
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• pp.1-18
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• 2022

Purpose - Through the analysis and research of different characteristics and related mechanisms of live commerce anchors, this paper aimed to help live commerce anchors to strengthen their characteristic advantages, beautify the live broadcast environment, improve resource allocation and enhance business performance, so as to help live commerce anchors to achieve better high-quality development. Research design, data, and methodology - This study was conducted by sample survey method on 361 live commercial anchors who have experience in using major online shopping malls for more than one year. Data analysis methods were frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and structural equation model analysis. Result - Hypothesis 1 through Hypothesis 5 were all supported. The results of this study suggest that professionalism and mutual entertainment of live commercial anchors have a significant impact on business performance, survival strategy, resource allocation and environment selection. The resource allocation and environment selection of live commercial anchors play a mediating role in the professionalism and mutual entertainment of live commercial anchors on business performance and survival strategy. Conclusion -The results implied that the professionalism and inter entertainment of live commercial anchors have a positive impact on business performance and survival strategy. In the new situation, live commercial anchors should further improve their professionalism and mutual entertainment, so as to achieve better development.

• 국제지역연구
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• 제16권3호
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• pp.209-237
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• 2012

국제경영분야에서 가장 큰 중심화두가 되는 다국적기업의 성공과 실패에 있어서 해외자회사의 지식창출과 이전에 관한 문제는 다국적기업의 성공과 실패에 영향을 주는 가장 중요한 결정요인이다. 이로 인해 다국적 기업의 경우 글로벌 네트워크에 속해 있는 해외자회사들의 차별적 역할과 역량에 따라 글로벌 경쟁역량이 좌우되기 때문에 새로운 지식을 창출하고 이를 기업 내에 확산하는데 있어서 해외자회사의 전략적 역할을 인식하지 못하거나, 초우량센터를 발굴하고 육성하지 못하는 기업은 글로벌 경쟁에서 성공할 수 없을 것이다. 이러한 관점에서 본 연구는 다음과 같은 두 가지 연구목적을 달성하고자 한다. 첫째는 해외자회사를 지식창출의 중심점으로 발전시키는데 있어서, 지식창출역량에 영향을 주는 핵심요인을 도출하는 것이고, 둘째는, 이들 핵심요인을 강화하는 전략과 성공요건을 제시하는 것이다. 기존 연구에 비해 본 연구는 해외자회사의 역할을 지식창출의 관점에서 본사와 다른 네트워크 주체와의 관계, 현지국의 환경, 자회사의 조직구조와 역량이라는 관점에서 해외자회사가 탁월성의 거점이 될 수 있는 전략적 관점을 통해 실무적 시사점을 제시할 수 있을 것으로 기대된다.

• 산업공학
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• 제25권1호
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• pp.1-12
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• 2012

The challenges facing manufacturing companies today span across the industry, independent of company size or product. Especially, big manufacturers must overcome these challenges, and information technology (IT) collaboration with small and medium enterprises (SMEs) will play a major role in this effort. In this research, the strategy and way to promote IT collaboration between SMEs and large firms in heavy industries are proposed. A pre-consultation was performed to derive the strategy and way for the collaboration, and an IT collaboration system was developed reflection the results of pre-consultation. The IT collaboration system consists of two parts. One is ERP based on BPM for SMEs to standardize and visualize the entire business process from order placement to release. This system also provides their parent company with visibility into the status of orders and user can easily access the system on the web at a low price through cloud computing service. The other is interface part for data changes between large firms and SMEs. Thus far, this paper demonstrates the importance of strategy for the collaboration, and the applicability of IT collaboration system to elevate the speed and efficiency of business.

• 경영과정보연구
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• 제17권
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• pp.135-160
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• 2005

In the 1990s, university environment is changing rapidly(especially, difficulty of student registration which are originated student's decrease and various deregulation) and university get ready for the new ways of management culture. This new ways are management innovation strategies. The purpose of this study is to suggest the direction of effective innovation(to search application possibility of management innovation strategy), solving the problems occurred by the enlargement and change in the environments of universities. From early in the 1990s, korean corporations perform actively many management innovation strategy including benchmarking, restructuring, downsizing, zero-based budgeting, BPR, learn organization and total quality management. But korean most universities performed hardware management innovation strategies such as corporate portfolio restructuring(including outsourcing, M&A, MBO etc.) and organization restructuring. Therefore korean universities have got to concerns about more software management innovation strategy such as total quality management and learn organization. Also we have seen another problems such as that universities try to merely duplicate certain management innovation strategies which are used by another university. rather than to make various effort to adequate their own organizations. In conclusion, korean universities are to play an important roles in the development of knowledge society. The management innovation and individual competence development in the university are required to overcome crisis of university.