• Title/Summary/Keyword: play strategy

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외식산업의 마케팅 운영방안에 관한 연구 -호텔 식음료를 중심으로-

  • 우성근
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.8
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    • pp.179-195
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    • 1997
  • Today's hotel cannot be defined merely as a place of providing food and lodgin. It must be a high level cultural ground serving as a place of rest for the people and as a place of art, culture and communication for the local community. Although each hotel has its own distinctiveness it must share a unified services and product sales strategies with one another in order to raise each other's sales values. The service is evaluated on the basis of the customer's own living standard and social class. There ought to be variety of personal and material services taking the sophistication and complexity of the customer's needs into onsideration. More effective marketing strategy is called for upon knowing such sales strategy and service marketing of the hotel management. Hotel's food marketing must take into consideration the product's simulaneous and vanishing qualities, its dependency upon ordering and its relationship to human services industries. Methods of increasing profit and customer satisfaction management need to be made. Especially the changes in the customer's tourist mind set and eat-out behavior play as important variabls, and the management needs to be reflexive enough to respond quickly to those changes.

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A Study on Establishing a Hub Port in Northeast Asia through the Reconsideration of the Maritime Network Management of Jang BoGo (장보고의 해양네트워크 경영의 재조명을 통한 동북아 허브항만 구축에 관한 연구)

  • Pak, Myong-Sop
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.27
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    • pp.69-95
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    • 2005
  • East Asia has played an important role in the economic and social development in the Asian pacific region and in the global arena. In the region the impact of companies centralizing their logistics activities around a few distribution centers has already led some leading ports such as Singapore, Hong Kong to transform and expand their functions and business activities to provide port users with value added logistics services. Other ports in the region also have an important part to play in the total logistics Chain. In these environments, the maritime activities of Jang BoGo, who was the maritime king of the commercial maritime empire in East Asia in the 9th century, give many implications to the international logistics network strategy that Korea has to take in order to become a power of International Logistics. Though the trading and economic environments at that time may be quite different from today, the super-national maritime management pattern that Jang Bo-go, founder of the Northeast Asian maritime trading kingdom devised, gives us many implications in the global trading and economic environments, in the respects of overseas direct investment and international logistics. Accordingly, the paper aims to examine the establishment of hub port in Northeast Asia, modelled after the maritime network management strategy of Jang BoGo.

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The Impact of Brand Diversification on Firm Performance: A Study Restaurant Firms (외식기업의 브랜드 다각화가 수익성에 미치는 영향에 관한 연구)

  • Min, Ha-Na;Kim, In-Jung;Choi, Kyu-Wan
    • Journal of the Korean Society of Food Culture
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    • v.29 no.6
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    • pp.593-598
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    • 2014
  • Brands play a critical role as a core asset and the primary driver for corporate growth because of their power of identity and influence on customers' perceptions in restaurant industry. However, in spite of diverse and dynamically changing recent brand portfolio strategies of restaurants, a study on the effect of brand diversification on financial performance has been rarely conducted in the restaurant industry context. Considering competing viewpoints regarding diversification's influence on financial performance, the purpose of this study is, therefore, to examine the effect of brand diversification on firm performance of restaurants. The results indicated that brand diversification is positive effect to profitability. Brand diversification seems to be attractive and might be a reasonable growth strategy to expand market power by satisfying diverse consumer needs. Therefore, restaurant managers should be consider in implementing brand diversification strategy especially in dynamically changing trend of brand diversification in the current restaurant industry.

Review of the Acceptance Criteria of Very Low Level Radioactive Waste for the Disposal of Decommissioning Waste (극저준위 해체폐기물 처분을 위한 방사성폐기물 인수기준 분석)

  • Kim, Beomin;Kim, Chang-Lak
    • Journal of Nuclear Fuel Cycle and Waste Technology(JNFCWT)
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    • v.12 no.2
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    • pp.165-169
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    • 2014
  • In order to use the nuclear energy as the sustainable energy source, the safe and efficient management of radioactive wastes generated from the nuclear fuel cycle including NPP decommissioning is one of the most important factors. The establishment of acceptance criteria for very low level radioactive wastes generated from decommissioning of nuclear power plant in a large quantity is seemed to play a key role for developing a radioactive wastes disposal strategy as well as NPP decommissioning strategy. In this thesis, we want to review the acceptance criteria of low-and-intermediate-level radioactive wastes in this country through the analysis of other country's acceptance criteria.

Review of Interstitial Cystitis and Need for Therapeutic Strategy Using Traditional Korean Medicine (간질성 방광염의 개괄과 한의학적 연구의 필요성)

  • Park, Sang-Woo;Kim, Chul-Jung;Cho, Chung-Sik
    • The Journal of Korean Medicine
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    • v.33 no.3
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    • pp.120-132
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    • 2012
  • Objectives: This study aimed to analyze the current status of treatments and patients with interstitial cystitis, and then map out a strategy for development of generalized-treatments for interstitial cystitis in Traditional Korean Medicine. Methods: We selected research paper from various databases such as PubMed, Google, KStudy, KoreanTK, OIM, and KOMS. Also, to understand current tendencies of medical cost related with interstitial cystitis, we requested Health Insurance Review and Assessment Service clinical data from 2007 to 2011. Results: It was reported that treatment of interstitial cystitis using Traditional Korean Medicine was effective. However, patients of this usually visit a Western medical center rather than seek Traditional Korean Medicine. To take charge of clinical fields related with interstitial cystitis by Traditional Korean Medicine, we need more research and experiments of interstitial cystitis using Traditional Korean Medicine, and we must make a standardized protocol. Conclusions: Various studies related with interstitial cystitis using Traditional Korean Medicine will have to be undertaken. We expect that Traditional Korean Medicine will play a role in treatment of interstitial cystitis.

A Study on the collaborative design management of Space Design - Focus on current extant of collaboration of Corporations with Designers - (공간디자인의 협업적 매니지먼트 활용에 관한 연구 - 기업과 디자이너의 협업(collaboration) 현황을 중심으로 -)

  • Lee, Byoung-Wook;Hur, Bum-Pall
    • Korean Institute of Interior Design Journal
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    • v.21 no.5
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    • pp.200-207
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    • 2012
  • This paper is analyzed the successful fundamentals of collaborative design management strategy from case of corporates such as, Louis Vuitton, H&M, MINI, Black Berry, Chanel, and Prada. Collaborative design management contributes creating cultural life and concurrently achieving corporate purpose through new vision and value creations which is a combination of rationality and originality as interacting design area and management area.In addition, collaborative design management has been emerged in order to create new business model in the rapidly changing modern society. It should be horizontal intercourse in order to increase social value and positive effects of each others to collaborative design management and play an important role in the new partner to build an effective business model. These case studies established the successful design strategy which is well structuring the systematic design network and efficiently managing the brand image from analyzing the user's needs and their life styles as an element of collaborative design management. This research is presented the mean of collaborative design management as a managing element to build a successful business model and proposed an appropriate application plan through the case studies.

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The influence of Servitization Decision Factors on the Performance of SMEs : Focused on the Mediating Effects of Servitization Competency (중소제조업의 서비스화 결정요인이 성과에 미치는 영향 : 서비스화 역량의 매개효과를 중심으로)

  • Suh, Jieyoun;Park, Kwangho
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.42 no.2
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    • pp.49-61
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    • 2019
  • As the technological gap amongst manufacturers decreases, the life cycle of products has shortened, and competition accelerates due to the development of technology, incumbent manufacturing companies face growth limitations. In order to overcome such business issues, manufacturing companies are increasingly interested in changes in business models and innovations, especially in the direction of providing services where they can maintain the competitive advantage of their products. In such context, this empirical study examines managerial leadership, differentiation strategies, and products and services pricing as 'servitization factors', which can be driving forces for moving into a new era of growth for Korean SMEs, focusing on the mediating effects of servitization competency. The results are as follows : First, it was confirmed that executive leadership, differentiation strategy, and information & communication technology capability have a direct effect on service sales. Second, the process competency, partnership competency, and ICT competency, which are presented as the service competence of SMEs, were found to play an important role in inducing service sales in managerial leadership, differentiation strategy, product and services pricing. It also emphasized the role of the public policy such as helping to foster SMEs as key partners in the expansion of social facilities and establishing platforms through ICT and data utilization for the convergence of manufacturing services.

The Role of Corporate Social Responsibility in the Investment Efficiency: Is It Important?

  • ERAWATI, Ni Made Adi;T, Sutrisno;HARIADI, Bambang;SARASWATI, Erwin
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.1
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    • pp.169-178
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    • 2021
  • This research aims to test, firstly, how the disclosure of corporate social responsibility (CSR) helps to moderate the effect of family ownership on investment efficiency; secondly, how CSR disclosures mediate the effect of corporate governance on investment efficiency. STATA was used to analyze archival data collected from a total sample of 210 manufacturing companies listed on the Indonesian Stock Exchange (IDX), which were in the family businesses category for the period of 2016-2018. The first finding is that CSR moderates the effect of family ownership on investment efficiency. This implies that family businesses are very careful about investing. They will avoid risky decisions that may increase the economic wealth, but reduce the socio-emotional wealth. To maintain socio-emotional wealth, they tend to choose an underinvestment strategy and are more concerned with the prestige and good reputation of their families and dynasties than with economic wealth. Thus, CSR disclosures can reduce the underinvestment strategy of family businesses listed on the IDX. The second finding is that CSR disclosures are able to mediate the effect of corporate governance on investment efficiency. CSR activities play a major role in decision-making, and through CSR disclosures, corporate governance has a greater effect on investment efficiency.

Uncertainty, Corporate Investment and the Role of Conservative Financial Reporting: Empirical Evidence from Pakistan

  • FATIMA, Huma;RANA, Sahar Latif;HAFEEZ, Abida
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.6
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    • pp.231-243
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    • 2022
  • The objective of this study is to analyze the impact of conservative financial reporting on investment during uncertainty. It was assumed that during uncertainty conservative financial reporting can play an important role to improve investment decision-making. For our analysis, data sets from 2005-2020 of nonfinancial companies are used. To measure the impact of conservative financial reporting in the non-financial sector of Pakistan, Khan and Watts' (2009) model is applied. "Prospector" and "Defender" Business strategy is applied for measuring firm-level uncertainty. Investment is measured by adding the change in fixed assets (property, plant, and equipment). To check the robustness of conservative financial reporting, Givoly and Hayn's (2000) Negative Accruals measure is applied. To measure the robustness of uncertainty, environmental scanning and alertness technique is applied. According to environmental scanning and alertness technique, companies are divided into two groups named 'inert' and 'alert'. 'Inert' are those firms that are not scanning their environment, and 'alert' are those firms who continuously analyze their environment. The empirical estimations support our hypothesis. The empirical findings provide the proof that in the wake of uncertainty conservative financial reporting may facilitate to take optimal investment decisions in the developing economy of Pakistan. Our results provide critical and practical implications for investors, researchers, and standard setters.

A Study on the Relationship Analysis between Online Self-regulated Learning (OSRL), Satisfaction, and Continuous Participation Intention of Online Courses in University

  • Hanho JEONG
    • Educational Technology International
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    • v.24 no.2
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    • pp.203-236
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    • 2023
  • The purpose of this study is to explore the structural relationship between COVID-19-induced sub-dimensions of Online Self-Regulated Learning (OSRL) and satisfaction in online courses conducted in the 'post-COVID-19 era,' as well as to investigate the moderating effects of situational variables such as 'course planning,' 'device type,' and 'course repetition.' To achieve this, the study constructs a measurement model with sub-dimensions of Environment Structuring, Learning Strategy, Help Seeking, and Self-Evaluation as components of OSRL. Participants in this study were selected from university students who enrolled in online courses offered by the Department of Education at University A in the metropolitan area. The research findings reveal several key insights. First, among the sub-dimensions of Online Self-Regulated Learning, Environment Structuring, Learning Strategy, and Self-Evaluation significantly influence satisfaction with online courses. Second, students' satisfaction with online courses significantly influences their intention to continue participating in such courses. Third, 'course planning' during online course hours and 'course repetition' play a moderating role in the relationship between sub-dimensions of Online Self-Regulated Learning and satisfaction. Based on the discussion of these research results, this study concludes by suggesting some future implications and challenges of online courses.