• 한국산학기술학회논문지
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• 제17권1호
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• pp.605-614
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• 2016

2012년부터 실무적인 교육 훈련을 촉진시키기 위해 정부로부터 많은 대학이 산학협력선도대학(LINC) 사업을 활발히 적용해왔으며, 주로 기술혁신형 프로그램과 현장밀착형 프로그램으로 구분된다. Fishbein과 Azjen에 의해 주장된 계획행동이론은 마케팅, 친환경구매, 기술 등과 같은 영역에서 행동의도를 예측하기 위해 연구되었으나 산학협력과 관련하여 이를 적용한 연구는 부족한 실정이다. 본 연구의 목적은 계획행동이론을 적용하여 기업 실무자의 산학협력 참여의도 및 행동을 실증적으로 검증하는 것이며, 총 32개의 설문문항을 바탕으로 132개의 데이터 중 115개를 연구에 활용하였다. 본 연구의 구체적인 결과는 다음과 같다. 태도, 주관적 규범, 지각된 행동통제는 LINC사업 참여의도에 유의한 예측변수로 나타났으며, LINC 사업 참여는 LINC 사업 참여 행동에 유의한 예측변수임을 실증적으로 확인하였다.

• 한국문헌정보학회지
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• 제52권1호
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• pp.401-423
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• 2018

본 연구의 목적은 Ajzen의 확장된 계획행동이론(ETPB)을 바탕으로 시민들의 공공도서관 이용 의도에 영향을 주는 요인을 검토하는 데에 있다. 이를 위해 ETPB의 요인인 태도, 주관적 규범, 지각된 행동통제에 추가하여 도서관 지식, 그리고 개인적 특성과 같은 요인들을 기반으로 설문지를 개발, 설문조사를 실시한 후, 공공도서관 이용 의도에 어떤 영향을 미치는지를 통계적으로 분석하였다. 그 결과, 공공도서관 이용 의도에 가장 큰 영향을 미치는 요인은 도서관 지식인 것으로 나타났고 태도도 높은 영향력을 보여주었다. 주관적 규범과 지각된 행동통제 역시 공공도서관 이용 의도에 정의 영향을 주며, 개인적 특성 중 연령대, 최종학력, 가계소득, 공공도서관 이용 경험이 공공도서관 이용 의도에 유의한 차이를 가져오는 변수임을 확인하였다. 이러한 결과를 바탕으로 공공도서관 이용자의 범위 확대를 위한 고려사항을 검토하였다.

• 한국의류산업학회지
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• 제23권4호
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• pp.458-468
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• 2021

In the context of Sustainable development, China, the world's second-largest apparel market, is also concerned about the environmental impact of fiber waste. Currently, there is a great interest in sustainable fashion in both supply and demand in China. Based on the theory of planned behavior(TPB), the determinants of sustainable fashion consumption(SFC) of Chinese consumers were evaluated in this study: man-nature orientation(MNO) and environmental knowledge(EK) as motivation and perceived online-store accessibility(POA) and perceived money availability(PMA) as barriers. Wenjuanxing, a Chinese professional survey collection agency, conducted an online survey of millennials in Shanghai, China. The final sample size for the survey was 215. Partial least squares structural equation modeling was employed to test the proposed hypotheses. The results indicated that attitudes, subjective norms, and perceived behavioral control significantly affected the purchase intention towards sustainable fashion products. MNO and EK influenced the attitude, whereas EK, POA, and PMA influenced perceived behavioral control. This study contributes to the TPB literature through the examination of four antecedents: MNO, EK, POA, and PMA. The findings provide valuable insights for retailers and markets based on the identification of the motivations and barriers that enhance the purchasing intention of Chinese millennials toward SFC.

• 한국체육학회지인문사회과학편
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• 제55권5호
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• pp.117-125
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• 2016

건강행동분석을 위한 대부분의 연구는 개인의 심리적 변인만을 고려한 연구가 대부분이었다. 따라서 본 연구의 목적은 계획된 행동이론과 사회생태학적 모델의 통합을 시도하여 개인의 운동의도에 대해 다각적으로 접근하고자 하였다. 50대 남성 252명이 본 연구의 최종분석에 이용되었다. 신뢰도분석, 확인적 요인분석, 상관관계분석, 구조방정식 모형분석이 이용되었다. 결과는 다음과 같이 나타났다. 물리적 환경은 주관적 규범에 긍정적인 영향을 미쳤다. 태도, 주관적 규범, 행동통제지각은 의도에 긍정적 영향을 미쳤다. 마지막으로, 사회적 환경은 태도에 긍정적 영향을 미쳤다. 본 연구의 결과를 통해 다양한 건강행동의 이론적 모델 통합이 이루어지는데 기여를 할 수 있을 것이라 판단되며, 신체활동 증진을 위한 중재방안에도 도움이 될 것이다.

• 임상간호연구
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• 제30권1호
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• pp.24-34
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• 2024

Purpose: This study aimed to identify factors influencing nurses' intention to care for COVID-19 patients based on the theory of planned behavior, and to test the moderating effect of perceived behavior control between attitude, subjective norms, and nurses' intention to care. Methods: The participants were 167 nurses working at two designated hospitals for infectious diseases located in J and C city, South Korea. Data were collected from October 10th to 25th, 2020, and analyzed using independent t-test, ANOVA, and Pearson correlation coefficient, and hierarchical multiple regression analysis. The moderating effect was analyzed using the Process Macro model 1 (95% confidence interval, 10,000 bootstrapping), and a simple slope analysis was performed to identify the moderating effect of perceived behavior control. Results: The factors affecting nurses' intention to care for patients with COVID-19 were attitude toward the behavior (β=.32, p<.001) and perceived behavior control (β=.37, p<.001) in model 1, attitude toward the behavior (β=.28, p<.001) and perceived behavior control (β=.36, p<.001), and perspective taking (β=.26, p<.001) in model 2. The explanation power of this model was 65.0% (F=18.41, p<.001). The moderating effect of perceived behavioral control was statistically significant in the relationship between subjective norms and intention to care for patients with COVID-19 (F=16.37, p<.001). In the simple slope analysis, the reinforcement effect was greatest when the level of perceived behavioral control was at the mean (95% CI=0.46~0.67) and high (95% CI=0.70~1.08). Conclusion: Developing and applying a training program that enhances confidence and improves empathy is necessary to increase nurses' intention to care for COVID-19 patients.

• 디지털산업정보학회논문지
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• 제15권4호
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• pp.173-187
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• 2019

Based on the theory of planning behavior, the purpose of this study was to validate the path to consumers organic bakery product purchasing process, and moderating effect of price sensitivity. The improvement of national income and changes in diet due to economic growth began to increase consumption of organic and eco-friendly farm products, and thus products using organic materials began to be released in bakeries. Thus, it was necessary to understand consumer awareness and purchasing processes for organic bakery products. Specifically, the study examined the structural relations among purchase reasons, purchase motives, and purchase behavioral intention of organic bakery products. A survey was conducted in May 2019 from adults who had experience purchasing organic bakery products in Seoul metropolitan area, and 327 responses were used for data analysis. The findings of the study showed that consumers' interests in health, food safety, and environment had positive effects on their attitudes, subjective norm, and perceived behavioral control toward organic bakery products, while their interests in organic products did not have an effect on perceived behavioral control. There were significant differences in the purchasing process of organic bakery products according to their price sensitivity. The study suggests that the correct delivery of information on organic ingredients and the price policies available to many consumers will contribute to the revitalization of organic bakery products.

• 한국학교보건학회지
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• 제11권2호
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• pp.217-228
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• 1998

This study was conducted to investigate determinants of intention of smoking cessation behavior. We sampled 204 university student smokers using questionaires and analyzed the data using the t-test, ANOVA, Pearson product-moment correlation, and multiple regression. The results are as follows: 1. The attitudes concerning smoking cessation behavior are related to a student's course of study, religion and is further related to whether or not they tried to stop smoking. The subjective norm is related to smoking cessation recommendations. Perceived behavioral control is related to a growth criterion, the smoking amount and whether or not they have tried to stop smoking. The intention of smoking cessation behavior is related to smoking amount and whether or not they nare tried to stop smoking. 2. Total symptom number is related to smoking amount and smoking period. 3. Total symptom number is related to behavioral belief, attitude, and the intention to stop smoking. In conclusion, it was found that university students smoke far too much, however the intention to stop smoking is very low. Therefore, an intention promoting program of smoking cessation behavior is needed to reduce the smoking rate and relaxation therapy is necessary for in changing health promoting habits.

• 여성건강간호학회지
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• 제22권4호
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• pp.210-220
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• 2016

Purpose: The purpose of this study was to construct and test a structural equation modeling on the reproductive health behavior of single women with sexual experiences. This study employed Ajzen's Theory of Planned Behavior (TPB). Methods: The data were collected after receipt of consent from 250 single women with sexual experiences, and analyzed using SPSS 18.0 and AMOS 18.0. Results: Model fit indices for the hypothetical model were suitable for the recommended level: $x^2=362.407$, RMR=0.065, RMSEA=0.070, GFI=0.867. TLI=0.927, CFI=0.938, IFI=0.939, and $x^2/dF=2.237$. Intention showed direct effect with the biggest effect being on reproductive health behavior. Attitude, subjective norm and perceived behavioral control were found to have a direct effect on intention. Among them, perceived behavioral control revealed the largest influence. Conclusion: This study suggests that the TPB is a suitable model in explaining the reproductive health behavior of single women with sexual experience. Strategic plans for educational and intervention programs should be aimed to encourage single women to engage in reproductive health behavior.

• 농업과학연구
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• 제44권2호
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• pp.296-307
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• 2017

Globally, consumers' enormous and increasing appetite for meat is one of the biggest causes of climate change because livestock industry emits more greenhouse gas than transportation. The purpose of this study is to analyze consumer awareness about the impact of meat consumption on sustainability in response to climate change. Based on the theory of planned behavior, the attitudes, subjective norms, perceived behavioral control, prior knowledge, and risk perception variables were analyzed to evaluate the impact of climate change awareness over consumer behavior on meat consumption. Major findings are as follows: consumers were aware of climate change but has made few changes to their meat consumption. In addition, changes in meat consumption were found to be caused by health safety concerns, such as disease outbreaks. Significant variables related to meat consumption patterns associated to climate change impacts were household income, age, attitude, subjective norm, perceived behavioral control, and prior knowledge. These results suggest some implications for policy. There is a need for public relations and education to make the public aware of and better understanding of link between climate change and diet. Also, government should make efforts to raise awareness of mitigation of climate change such as comprehensive food labels which are identifying lesser impacts on climate and better dietary guideline instructions which would include coping with climate change.

• 성인간호학회지
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• 제17권2호
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• pp.268-275
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• 2005

Purpose: The purpose of this study was to determine handwashing-related factors in nurses. Specific purposes of this study were to examine 1) the applicability of the hypothetical model constructed for this study, on the basis of Theory of Planned Behavior(TPB), and 2) relationships between handwashing practice and other variables such as age, career, level of education, and level of recognition about handwashing. Method: Data were collected from 187 nurses in one university hospital in Kyung-Ki province. Result: The hypothetical model based on TPB was revealed applicable, but the degree of the variance explaining handwashing practice was small(26%). Perceived behavioral control(PBC) was the most strong variable explaining handwashing practice, and intention didn't have a significant effect on handwashing practice. Norm and PBC had significant effects on intention, but attitude was not a significant factor of intention. Age, career, and the level of awareness of handwashing practice were significantly related to handwashing practice. Conclusion: The result of this study suggests that we should focus on perceived behavioral control, awareness of handwashing practice and subjective norm about handwashing practice to increase the level of nurses' handwashing practice.