• Title/Summary/Keyword: place of business

Search Result 954, Processing Time 0.024 seconds

The Effect of Location of Waiting Place on Consumers' Perceived Waiting Time in a Family Restaurant (레스토랑의 대기 장소의 위치가 고객의 대기시간 지각에 미치는 영향)

  • PARK, Eun-Young
    • Journal of Distribution Science
    • /
    • v.17 no.6
    • /
    • pp.77-84
    • /
    • 2019
  • Purpose - Although an extensive body of research in psychology and marketing focuses on perceived waiting time, no research has examined the effect of the location of the waiting place on perceived waiting time. In particular, this study suggests that customers who are waiting in a restaurant may have different perceived waiting time depending on whether they are in close proximity to the service area (e.g., dining area) or farther from it. In particular, the author examines how and why the location of the waiting place affects the perceived waiting time of the consumer and reveals the mental simulation as its psychological mechanism. Research design, data, and methodology - This study conducted field surveys with customers waiting in real restaurants. Eighty-eight people participated under two conditions: a restaurant with a waiting place near the dining area and a restaurant with a waiting place far from the dining area. Participants responded to questions about perceived waiting time (the dependent variable), mental simulation (the mediator), and demographic variables. To verify the hypothesis, ANOVA and bootstrapping analysis were performed. Results - The major results from the field study are as follows. First, participants perceived wait time differently depending on the location of the restaurant's waiting place: participants in the restaurant with a waiting place close to the dining area perceived significantly shorter waiting times. Second, the effect of the location of the waiting place on the perceived waiting time was mediated by mental simulation: the closer the wait location is to the dining area, the more imagination the customer exercises about the meal, which in turn distracts attention from time flow and shortens the perceived wait time. Conclusion - This study has a theoretical implication in that it extends research on perceived waiting time as the first study of how and why the location of a waiting place affects a customer's perceived waiting time. It has a practical implication that can be used as a marketing tactics to improve the image of the service provider by changing the location of the waiting place.

The Effect of Virtual Tour Experience on Actual Travel Intention -Focusing on the Moderating Effect of Happiness (가상관광체험이 현장여행의도에 미치는 영향 -행복의 조절효과를 중심으로)

  • Weijia Li;Yuejun Wang;Ziyang Liu
    • Journal of Intelligence and Information Systems
    • /
    • v.29 no.1
    • /
    • pp.65-78
    • /
    • 2023
  • This study is based on place attachment theory, explores how to transform tourists' virtual experience into on-site tourism willingness through virtual attachment, And explores the moderating role of happiness in it. A real travel intention model is constructed for people who work in tourism or have the ability to travel alone. Analyzed through analysis tools such as SPSS and AMOS, We hope to explore if the virtual experience can be transformed into a willingness to travel on the ground, and how happiness moderates virtual attachment to virtual tourism experiences. The result shows, the relationship between Virtual Travel Experience and Virtual Attachment is moderated by Happiness, Virtual Attachment is positively related to Place Attachment (Place dependence & Place identity), Place Attachment is positively related to Real Travel Intention. The relationship between tourists and tourist destinations is explored in depth through this study to provide references and suggestions for tourism development.

A Study on the Revitalization of Traditional Liquor Distribution: Focus on Social Enterprises

  • Choi, In-Sik;Lee, Sang-Youn
    • Journal of Distribution Science
    • /
    • v.11 no.2
    • /
    • pp.11-21
    • /
    • 2013
  • Purpose - The purpose of the study is to promote the adoption of traditional liquor product contents in order to revitalize the market and to increase consumer awareness of traditional liquor. Research design, data, methodology - In this study, the 4P relationship model was evaluated that included the self-supporting business of traditional liquor, continuous business, diversification of the types of the liquor, and discovery of preliminary social enterprises for the distribution of the liquor. Results - The study suggested a 4P relationship model that consisted of traditional liquor as the product, traditional market as the place, promotion within traditional market, and payment of labor costs. In other words, selection of the traditional liquor product, place, rental supports, distribution and delivery strategies, operations, public relations and training, foundation of social enterprises, and discussion between departments. Conclusions - The central government, local governments, and merchants (the market association) should actively cooperate with each other to revitalize the market for traditional liquor. Social enterprises that rely on a non-profit business model are likely to revitalize the traditional liquor market.

  • PDF

The Impact of Place Attractiveness and Social Supports on Internal Return Migration

  • NGUYEN, Thuy Thu
    • The Journal of Asian Finance, Economics and Business
    • /
    • v.7 no.5
    • /
    • pp.305-314
    • /
    • 2020
  • The paper explores the return migration choice of graduates, which takes place during the transition from higher education to the labor market. Graduate students, after a short time in temporary migration to cities for studying, have to make a decision of returning back home or staying in migration in urban areas for working. Drawing on the mechanism identified in the literature on internal migration, this empirical research tests the effects of two factors: place attractiveness and social supports factors on graduates' decision to return migration to hometown. A binary logit regression analysis was conducted with data from 502 surveyed graduates in Hanoi, Vietnam. The analysis of the motives reported by graduates indicates that return migration decisions cannot be reduced to a single dimension. Perceived attractiveness of a region such as quality of living environment, job opportunities, and social context of individuals positively impact on student' decision to return migration after graduation. The research results imply that, in a collectivistic country like Vietnam, students' choice of future career is strongly influenced by their social context, and choosing a place to work is not simply a matter of earning a higher salary or enjoying better working conditions, but is also related to family issues.

Implications for the CISG's Applicability concerning U.S. Court's Cases (미국법원의 판례를 통한 CISG 적용상의 함의)

  • Han, Na-hee;Ha, Choong-lyong
    • International Commerce and Information Review
    • /
    • v.18 no.4
    • /
    • pp.195-217
    • /
    • 2016
  • The Convention on Contracts for the International Sale of Goods(CISG) endeavors to increase international trade through the creation of a uniform law of international sales. The CISG applies to contracts of sale of goods between parties whose places of business are in different States. If a party has more than one place of business, the place of business if that which has the closest relationship to the contract and its performance. Despite the importance of a definition for 'place of business,' the CISG does not provide one. Lack of a definition of 'place of business' may cause problems for parties trying to determine whether the CISG applies to their contract. Also Contracting parties can opt out of the CISG. But the CISG does not state whether the parties must expressly exclude the CISG's application to a transaction or whether they might do so by implication. we need to consider how effectively opt out of the CISG. Under U.S. law, the CISG is considered to be a self-executing treaty. So the CISG's provisions apply directly as substantive sales law to contracts for the international sale of goods. Despite the CISG's political and economic significance to U.S., U.S. Courts have overlooked the terms of the CISG. This article considered how to the CISG was recognized, interpreted and applied by the U.S. Courts in related cases.

  • PDF

Study on the Place of Local Tax Payment: Focusing on the Local Income Tax (지방세 납세지 개편에 관한 연구: 지방소득세를 중심으로)

  • Won, Yunhi
    • Korean Journal of Legislative Studies
    • /
    • v.27 no.1
    • /
    • pp.157-185
    • /
    • 2021
  • The place of local tax payment has a realistic meaning in determining the jurisdiction of local taxation. In deciding where to pay tax, the benefit principle, beyond the convenience of tax payment and the efficiency of tax collection, should be considered as the core criteria. The benefit principle seems to be well reflected in the payment place of most local taxes. However, in the case of the Local Income Tax that shares the tax base with the Income Tax, the payment places for business income and capital gains of real estate need to be changed from the place of residence to of business and real estate. Since the benefits of local governments' public services contribute to generating income through various activities such as working or conducting business, it is necessary to ensure that taxation is carried out in the benefit areas where such income activities are conducted. This reform seems to alleviate the tax imbalance among local governments to some extent, and certain positive effects are expected in the areas of tax payment and collection.

A Study of Marketing Strategy of Social Welfare Labor Business (사회복지 근로사업장의 마케팅 전략에 관한 연구)

  • Ham, Jae Bong;Yoon, Bok Man;Park, Keun
    • Journal of Korea Society of Industrial Information Systems
    • /
    • v.23 no.6
    • /
    • pp.153-165
    • /
    • 2018
  • The study elaborates on the impact of marketing on social welfare labor business's sponsor outcome. These are the consequences. First, looking through research subjects' general marketing conditions, actions about goods, price, promotion and maintaining existing sponsors were above the average whereas actions regarding business place's internal fund-raising environment and distributions were in a low level. Second, sponsor business's outcome comparison followed by marketing generally shows significant difference due to marketing actions about goods, price, promotion and maintaining existing sponsors. Third, marketing factors which influence sponsor outcome are promotion in sponsors number. Promotion and price are the main factor of sponsoring money and sponsor ratio compared to revenue. Therefore, at the social welfare business place, marketing strategy for sponsor development should be contrived to develop various promotion which enables institution to concentrate on and enhance price negotiation ability.

Economic Analysis of pay-Fishing Construction Business (유료 낚시터 조성사업의 경제성 분석)

  • SONG, Jung-Hun;KIM, Do-Hoon
    • Journal of Fisheries and Marine Sciences Education
    • /
    • v.27 no.4
    • /
    • pp.1092-1098
    • /
    • 2015
  • Fishing population has been increasing with national income improvement and the five-day workweek in Korea. Recently commercial fishing facilities like pay fishing pond are emerging as demand of saltwater fishing increases, unlike the past when inland fishing was prominent. In order to do businesses, economic analysis should be done in advance. This study aimed to make an Economic analysis of Uljin pay-fishing place by estimating the cost and benefit, and calculating the rate of economic return. The results show the Uljin pay-fishing place's net present value of 3.5 billion won, internal rate of return of 14%, and benefit cost ratio of 1.16 at 5.5% social discount rate.

A Broker Based Synchronous Transaction Algorithm For Virtual Market Place (마켓 시스템에서 거래를 위한 브로커 기반 동기화 거래 알고리즘)

  • 강남오;한상용
    • The Journal of Society for e-Business Studies
    • /
    • v.4 no.3
    • /
    • pp.63-76
    • /
    • 1999
  • Internet-based electronic trade has been growing fast. But most users are not yet familiar with the system and find it very difficult to purchase and sell the products in the cyber market place. To handle these problems, agent-based virtual market place system has been proposed where agents instead of individuals participate in trading of goods. Most of the proposed models have been in the two general categories. The first is the direct transaction among sellers and buyers, and the second is the agent-based transaction. However, the transaction is not fair and the best deal can't be guaranteed for both models. In this paper, we propose a new broker based synchronous transaction algorithm which is fair to both parties and guarantees the best deal. Our algorithm is implemented using Visual C++ and the experimental results show that our method is better than the two traditional transaction models in every performance metrics, Number of transactions are increased up to 21% and price adjustment is up to 280% better for some transactions.

  • PDF