• 한국생활과학회지
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• 제19권1호
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• pp.91-102
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• 2010

This study conducted a survey with 300 male respondents in their 20s to 50s, in order to examine the influence of personal variables, identity of gender roles, self-esteem and social-cultural attitude towards appearance on metro-sexual consumption. The findings are as follows: First, the majority of respondents experienced metro-sexual consumption in passive ways, such as purchasing cosmetics or perfume. Second, self-esteem differed by classification of identity of gender roles and the self-esteem was the most highly rated in non-classified, followed by in femininity, masculinity and androgyny. On the other hand, the non-classified group appeared to have the most highly social and cultural attitude toward appearance. Lastly, when examining the effect of personal variables, identity of gender roles, self- esteem and social-cultural attitude toward appearance on metro-sexual consumption, the results showed that the younger respondents who spend the highest monthly expenses on appearance, belong to the androgynous group and have the social-cultural attitude, are more likely to have a greater tendency towards metro-sexual consumption.

• 복식문화연구
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• 제18권3호
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• pp.514-525
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• 2010

In the rapidly changed 21st century when the flow speed of information is so fast and the quantity of information is too much increasing, personal appearance and characteristic image-formation is highly evaluated. Nowadays personal appearance is very essential to competition and may be considered the non-linguistic expression of self-image. The beauty action of the youth is shown to follow the object which youth want to rely on or long for and it is affected by the influence of the sociocultural elements. The purpose of this study is to identify the corelation between appearance and beauty action according to the sociocultural elements of the juveniles concerning appearance and to make an inquiry into how they pursue beauty in the restrictive bound compared with the adults. As their restrictive beauty action, the practical reflection percentage of hair-style, management of face, hand and nail control will be investigated and analyzed. Furthermore this basic material of this survey was used for the development of beauty article, cosmetics and education program. With the findings of the beauty articles in which the growing generation have a deep interest, this study provided the basic materials to the customer analysis and also the reference materials to the beauty marketing.

• 패션비즈니스
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• 제9권2호
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• pp.20-27
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• 2005

To find suitable color for an individual is very important in personal image-making. In recent years, the importance and role of personal image is also more emphasized. This study deals with the necessity d personal color system and the proposal of color which looks nice on a person as a result d personal color system. It also includes the method of making personal image by balancing between and using both favorite color and unfavorite color. Besides, I study how does the color image affect the personal appearance image in this paper. From clinical experiments, I concluded as follow. First, Each person has his suitable color. When the color is used, the color, pimples, flows and so on are covered and defects of his face are made up for. Second, By changing the factors of his own original color-group and decision factors - color d skin, hair, eye, etc -, I can change personal color-group. Third, The image of color affects the personal appearance image, when it used in make-up and hair-color. Considering above results, If one uses one's suitable color, one will complement defects done's face and improve merits of one's. Besides, One will be more confident and active by using one's suitable color.

• 한국의류산업학회지
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• 제13권1호
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• pp.91-99
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• 2011

The purpose of this study was to examine the appearance management motives and body image perception according to males' appearance management behavior. A set of questionnaire was administered to 398 male consumers. Data were analyzed by utilizing frequency, factor analysis, ANONA, cluster analysis, and crosstabs. Factor analysis of body image perception extracted four factors such as appearance concern, appearance satisfaction, exercise ability, and weight control. Four groups of the appearance management behavior were classified into such as health oriented, active figure management, indifference to personal appearance, and fashion/skin care by cluster analysis. All groups pursued sociality in appearance management motives. The active figure management group showed highest concern about in all the appearance management motives and body image perception.

• 한국치위생학회지
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• 제14권1호
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• pp.75-84
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• 2014

Objectives : The purpose of this study was to investigate the influence of the appearance satisfaction and ego-resilience of dental hygiene students on their employment stress. Methods : A self-reported questionnaire was filled out by 403 female dental hygiene students in five colleges in Chungbuk-do, Gyeongnam-do, and Daejeon. Results : 1. The college students got a mean of $2.78{\pm}0.42$, $3.27{\pm}0.41$ and $2.28{\pm}0.52$ in appearance satisfaction, ego-resilience and job-seeking stress, respectively. 2. Employment stress revealed higher score in poorer financial conditions(p<0.001) and less major satisfaction(p<0.001). 3. Employment stress had a negative correlation to a physical attraction and somatic condition which were the sub-factors of appearance satisfaction. Stress also had a negative correlation to personal relationship and emotional control which were the sub-factors of ego-resilience. 4. Household economy(p=0.023) was identified as a variable that affected job-seeking stress, physical attraction(p=0.048) and somatic condition(p=0.039). Personal relationship(p=0.040) and emotional control(p=0.034) were the influential variables and had 33.2% of explanation power for employment stress. Conclusions : Appearance satisfaction and ego-resilience were the factors affecting job-seeking stress. Therefore counseling and educational programs should be provided for dental hygiene students to look at their own appearance and bodies in a more positive way, to foster their ego-resilience, to relieve and properly cope with employment stress and ultimately to promote their mental health.

• 한국의상디자인학회지
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• 제8권2호
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• pp.73-83
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• 2006

This study aims to focus on clothing design's practical uses of the superior esthetic elements that can be found among the East's representations, in particular the characteristic Korean elements found in the latter part of the Chosun Era's women's Gauche and decorative personal ornamentation's moulded features. This has been the foundation for the creation of all eight pieces, and the conclusion is as follows: First of all, the Chosun Dynasty women's Gauche and ornamentation are in close relation to the general flow of society at the time. Gauche and personal ornamentation was not just a matter of beauty consciousness, but is permeated with then-mainstream society's culture, the results of an attempt to display a Korean appearance. Secondly, the desirability of the Chosun women's hair was expressed through Gauche, and through the exceptional brilliance of a diversity of embroidered color tones, braided as though creating Dare. Using this technique in clothing, a new image was created. Thirdly, the outstanding beauty of personal ornamentation's mouldings was used while creating new clothing compositions. The beauty felt through the Chosun women's personal ornamentation can also be felt through today's clothing. More than merely practical, this beauty also brings one closer to Korea and Korean past.

• 한국생활과학회지
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• 제20권3호
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• pp.625-636
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• 2011

The purpose of this study was to investigate the effects of mass media and personal factors on attitudes towards plastic surgery and plastic surgery behavior. For this study the personal factors included concern for appearance, self-esteem, and body satisfaction. Subjects were 472 college students in Ulsan. The results showed that favorable attitudes towards plastic surgery were a little higher than the median, meaning that the respondents had a slightly positive attitude towards plastic surgery, and only 20% of the respondents had had an experience with plastic surgery. A multiple regression analysis was computed and indicated that a more positive attitudes towards plastic surgery was related to high levels of concern for appearance, more time watching TV, a higher household income, and being a female student, in terms of gender. The results of logit analysis indicated that a more positive attitude towards plastic surgery and being a female student related to a higher probability of having had plastic surgery.

• 복식문화연구
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• 제21권5호
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• pp.639-654
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• 2013

Understanding consumers' being well and stylishly dressed is a key for marketers' success in ever changing fashion industry. The purpose of this study is to identify the antecedents of dressing style. As antecedents, personal values and clothing-related variables were considered: this study included physical appearance, materialism, and individualism as personal values and quality conscious, price conscious, and brand conscious as clothing related variables. It was hypothesized that personal values influence dressing style both directly and indirectly through clothing related variables. Data were gathered by surveying university students in Seoul, using convenience sampling. Three hundred eleven questionnaires were used in the statistical analysis, exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using structural equation modeling. The results showed that all the fit statistics for the variable measures were quite acceptable. In addition, the overall fits of the model suggest that the model fits the data well. The hypothesized relationship test also showed that individualism among personal values directly influences dressing style and that only price consciousness among clothing-related variables influences dressing style. With respect to the relative importance, individualism showed the largest standardized regression weight. The results suggest effective product, price, and promotion strategies for marketers whose target market is style conscious consumers.

• 한국산학기술학회논문지
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• 제17권2호
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• pp.489-500
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• 2016

본 논문은 한국 간호대학생의 외모 만족도와 대인관계 성향 및 우울간의 관계를 확인하고 우울에 미치는 영향요인을 확인하고자 한다. 연구 대상자의 연령은 17세-27세 범위이며 총 247명이 편의 추출에 의해 선정되었다. 연구는 2012년 11월 1일부터 2013년 3월 30일까지 시행하였다. 우울에 유의한 변수는 형제서열순위, 종교, 학교성적, 경제적 상태, 거주상태, 스트레스 해소방법이었다. 우울과 외모만족도, 대인관계 경향은 양의 상관관계를 가지는 것으로 나타났다. 우울에 가장 큰 영향을 미치는 것은 외형, 경제적 수준이었고, 다음으로 동정-수용적, 반항-불신적, 체형과 거주상태 순으로 모형의 수정된 결정계수(R2)는 .268 이었다. 본 연구결과는 한국 간호대학생의 우울을 이해하고 개인간 상호관계와 우울 프로그램을 개발하는데 유용한 연구가 될 것이다.

• 한국의류산업학회지
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• 제12권4호
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• pp.459-466
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• 2010

The purpose of this study was to examine the appearance management behavior and its motives according to male consumers' age. A set of questionnaire was administered to 398 male consumers. Data were analyzed by utilizing frequency, factor analysis, ANONA, and Crosstabs. The results showed that factors of the appearance management behavior were classified into such as fashion oriented, figure management, figure improvement, skin care, cosmetic surgery, hair care, and health oriented. The male consumers age in the 20s, were more conscious of the appearance management. The male consumers aged over 40s were more aware of figure management and hair care for better health oriented. Appearance management behavior motives were classified into individuality, sociality, and interest arousal. Most of the male consumers showed higher interests in sociality among appearance management motives for better personal relations at workplace and increasing competitive edge.