• 무역상무연구
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• 제25권
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• pp.123-163
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• 2005

The strategic alignment between internet marketing's strategic orientation and EC system's strategic orientation is an important concept in Electronic Commerce. This study measured internet marketing's strategic orientation, EC system's strategic orientation, strategic alignment, and strategic EC performance based on previous studies. Analysis of data gathered in mail survey of korea firms in KOSPI and KOSDAQ. The findings suggest that companies with high strategic alignment are better performing EC strategically, and internet marketing and EC system's strategic orientation are positive related to strategic alignment and performance of EC. This study supports that the level of the EC executive's participation in internet marketing planning influences strategic alignment of the EC plan with the internet marketing plan. Further, high levels of that alignment are associated with increased use of EC for strategic performance.

• The Journal of Asian Finance, Economics and Business
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• 제7권6호
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• pp.327-338
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• 2020

This study wants to test the nexus among resource orientation, market orientation, social network, and knowledge sharing toward organizational innovation, and the nexus between organizational innovation and MSMEs performance. Questionnaires and interviews are conducted with some MSMEs actors in Central Java Province, Indonesia, in Klaten Regency and Pekalongan City. These two areas have creative MSMEs, especially Batik MSMEs that have been very large and known worldwide. The sampling technique is done purposively with certain criteria for the respondents. The data analysis technique is done using Partial Least Square. This study provides recommendations about strategic practice and policy (resource and market), social network, and knowledge sharing in increasing organizational innovation, and the impact of organizational innovation toward MSMEs performance. It also offers a comprehensive model of the determinant factor of organizational innovation by considering the aspect of strategic orientation, social network, and knowledge sharing. Other unique aspects that are also important to consider are social network and the importance of knowledge sharing in improving MSMEs Performance. The respondents are still limited in two areas, namely, Pekalongan and Klaten, so it still cannot represent the whole population. These areas also have different orientation of production process approach, namely, synthetic and natural dyes.

• 품질경영학회지
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• 제37권3호
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• pp.102-122
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• 2009

In this study, we will conduct an empirical study to see how the 3PL firm's logistics service quality and relationship orientation affects the supply chain performance. To examine the research model and hypotheses, we have used an empirical method based on the field survey in which most of measurements used and verified in previous studies are selected as measurements. The results of our empirical study can be summarized as follows: First, it can be shown that higher level of logistics service quality not only affects satisfaction and relationship orientation positively, but also improves supply chain performance. Second, it can be also shown that satisfaction for logistics service quality affects relationship orientation between shipper and 3PL firm positively. Finally, it can be shown that relationship orientation affects supply chain performance positively. This paper presents much implications both theoretical and practical side.

• 한국조리학회지
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• 제23권8호
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• pp.67-82
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• 2017

The recent increase in the percentage of services industries has dominated in the entire industry. Emotional feeling of service workers is consequently indispensable in service industries in order to facilitate the progression of the service delivery process. In most circumstances, the emotional labor of service in service industries has been increasingly recognized. Although many studies related to emotional labor have been conducted, a precedent study will be needed to find positive factors such as customer orientation and business performance of restaurant employees accompanying emotional labor. This study attempted to practical meaning to food service companies by inquiring into such as positive effects of employee's emotional labor on the customer orientation and business performance. For this purpose, this study established hypotheses and deduced results using literature research and empirical analyses, and found implications to the service companies. The results of this study showed that the higher the emotional labor of the restaurant employees gets, the lower customer-orientation becomes, and the higher the customer-orientation of restaurant employees gets, the higher the performance of the company becomes.

• 한국의류학회지
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• 제32권3호
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• pp.408-417
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• 2008

The purposes of this study were to investigate the degree of market orientation of textile firms and to explore the effect of market orientation on business performance and job satisfaction. The data were collected from 167 subjects who work at textile firms located in the Daegu and Kyungbuk province through survey. The collected data were analyzed by descriptive statistics, t-tests, correlation, regression, and structural equation modeling using AMOS 6.0. Market orientation has a significant and positive impact on the business performance as well as job satisfaction of employees in textile firms. In other words, the greater the market intelligence creation, the market intelligence dissemination and responsiveness of the organization, the greater the business performance. The greater these three factors of textile firms, the greater job satisfaction of employees. In addition, the relationships between company characteristics and market orientation were investigated.

• 동아시아식생활학회지
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• 제20권5호
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• pp.776-784
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• 2010

This study investigated causal relationships between goal orientation, sales and performance towards increasing the effectiveness of up-selling in internal promotion methods in family restaurants and provided implications about the hiring and training of sales people. The subjects were 232 sales people in family restaurants. The data were collected by self-administered questionnaires and analyzed by exploratory factor analysis, reliability analysis, comparative analysis of the average, and regression analysis. Results, showed that variations in goal orientation, sales, and performance depended on the age and experience of salespeople and that goal orientation makes adaptive selling more effective. It turned out that effort selling affects up-selling result than adaptive selling. Long-term workers were better than short-term workers in goal orientation, selling, and up-selling results, so human resource management needs to implement a long-term plan to enhance these effects. And, because effort selling is more effective than adaptive selling in up-selling results in family restaurants, effort selling requires training.

• 융합경영연구
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• 제8권1호
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• pp.36-49
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• 2020

Purpose - This study investigates factors that affected the utilization of trade support policies and further analyzed how the utilization of trade support policies affected export performance. Research design, data, and methodology - With a sample of 223 small and medium-sized export firms from South Korea, this study examines the determinants of the utilization level of trade support system such as export market orientation, learning orientation, network capability and environmental uncertainty by regression analysis. Results - Export market orientation have a positive effect on the utilization of the trade support system and there is positive relationship between learning orientation and the utilization of trade support system. And network capabilities have had a positive impact on the utilization of the trade support system but there is no relationship between environmental uncertainty and the utilization of trade support system. The utilization of the trade support system had a positive effect on export performance. Conclusions - The internal and external factors of the organization have affected small and medium-sized export firms use of trade support systems. The utilization of trade support system can enhance positive export performance by providing valuable information and resource to external knowledge and also to complementary resources from the external partners.

• 유통과학연구
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• 제19권8호
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• pp.69-80
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• 2021

Purpose: This study's purpose is to explore the relationship between entrepreneurial marketing orientation on new product development performance via marketing and innovation capabilities. Research design, data, and methodology: This research has applied a survey method which involved 159 respondents from food retailers among Michelin Guide Restaurants in Thailand. The literature's existing measurement scales were used to operationalize the constructs proposed in this study. The analyses were conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to test the hypotheses. Results: The results have shown that new product development performance received positive and direct impacts from entrepreneurial marketing orientation, particularly in three dimensions: customer value orientation, opportunity-driven initiatives, and leveraged resources. Likewise, new product development performance received a positive, indirect impact from opportunity-driven initiatives, risk management, customer value orientation, and innovation that is focused on marketing and innovation capabilities. Conclusions: The results are useful for Thai food retailers as to strategy formulation in order to attract tourists from all over the world to tourist destinations in Thailand. Therefore, this empirical study is extremely important for domestic economic development and the international economy. These findings provide theoretical and managerial contributions for developing competitive strategies which will lead to sustainable business practices, as well as for providing future research directions.

• 한국콘텐츠학회논문지
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• 제12권10호
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• pp.439-452
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• 2012

본 연구는 우리나라의 중소기업을 대상으로 경영자의 기업가 정신(혁신 진취성, 위험감수성), 조직구성원의 집단목표지향성(학습목표지향성, 성과목표지향성), 조직효능감의 최적구조모형을 규명할 목적으로 수행되었다. 최적구조모형의 검증결과를 요약하면 다음과 같다. 첫째, 경영자의 기업가의 혁신 진취성은 조직구성원의 집단학습목표지향성과 집단성과목표지향성에 정(+)의 영향을 미치고, 위험감수성은 영향을 미치지 않고 있다. 둘째, 조직구성원의 집단학습목표지향성과 집단성과목표지향성은 조직효능감에 정(+)의 영향을 미치고 있다. 셋째, 경영자의 혁신 진취성은 조직구성원의 집단목표지향성(학습목표, 성과목표지향성)을 매개로 조직효능감에 정(+)의 영향을 미치고 있다. 연구표본은 서울/경기/제주 소재의 중소기업 경영자 162명과 종업원 486명을 대상으로 하였으며, 종업원 응답의 처리는 각각의 기업별로 3개 부서에서 측정한 평균값을 162개 기업에 적용하였다. 연구방법은 설문지법을 활용하였으며, 연구모형의 검증을 위해 공분산구조분석을 실시하였다. 연구결과에 따른 시사점은 다음과 같다. 첫째, 리더십 범주에 머물렀던 목표지향성의 선행변수를 기업가 정신으로 확장하여 실무적용 가능성을 높였다. 둘째, 그동안 개인목표지향성과 조직효능감에 머물렀던 연구 범주를 집단목표지향성으로 확대하였다. 셋째, 기업가정신과 조직효능감 사이에 또 다른 심리적 메커니즘의 작용 가능성을 제시하였다.

• 벤처창업연구
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• 제13권1호
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• pp.73-87
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• 2018

창의성, 기업가정신, 기술혁신 지향성향 등은 기술혁신을 실현하기 위한 핵심적인 요인이다. 기업의 기술혁신을 주도하는 주체는 경영자이다. 햄브릭 교수의 고위층 이론(Upper Echelons Theory)에 따라 경영자 개인수준의 창의성이 조직의 기술혁신체계 내에 다양한 양상으로 투입될 것이고, 조직의 기술혁신체계가 경영자의 창의성에 긍정적인 영향을 받아 기업가지향성과 기술혁신지향성을 발현함으로써 혁신성과를 높일 것이다. 본 연구에서는 국내 반도체분야 기업 중 연구조직을 보유한 132개 기업의 경영자의 개인창의성이 연구조직의 기업가지향성, 기술혁신지향성을 매개로 기업의 혁신성과에 영향을 주는지 살펴보기 위하여 구조방정식으로 분석하였다. 이를 위해, 선행 연구 문헌에서 확인한 개인창의성, 기업가지향성, 기술혁신지향성 등을 측정 요소로 적용하였다. 구조방정식 분석 결과, 경영자의 개인 창의성이 연구조직의 기업가지향성과 기술혁신지향성을 매개로 할 때 기업의 혁신성과에 매우 유의미한 양(+)의 관계를 보였고, 경영자 창의성의 혁신성과와 직접적인 효과는 통계적으로 유의하지 않은 것으로 나타났다. 결국, 기술혁신을 주도하는 경영자의 개인창의성과 연구조직의 기업가 지향성과 기술혁신지향성은 기업의 성공적 혁신성과 창출을 위해 매우 중요한 요인임을 말해주고 있다.