• Title/Summary/Keyword: pereptual map

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Positioning of Recreation Forests Using Multidimensional Scaling (다차원척도법(多次元尺度法)을 이용(利用)한 자연휴양림(自然休養林) 포지셔닝)

  • Kang, Mi-Hee;Kim, Seong-Il;Hong, Sung-Kwon;Lee, Tae-Hee
    • Journal of Korean Society of Forest Science
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    • v.88 no.2
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    • pp.133-141
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    • 1999
  • The purposes of this study were to evaluate the present management policy of recreation forest under competitive environment with similar types of recreation areas like national parks and to suggest the effective management strategies, using a multidimensional scaling technique. Data were collected from 1200 residents of Seoul, Pusan, Taegu, Kwangju, and Taejon sampled by two stage cluster sampling method. There were some different perceptions between Seoul residents and the others, but most of the respondents perceived recreation forests as uncrowded natural areas with reasonable use fees. The results suggested the need for developing effective marketing strategies to have distinguishing images from national parks that have competitive.

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