• 제목/요약/키워드: perceptive feeling

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의류광고 관여와 소구 유형에 따른 광고효과 -20-30대 직장여성을 중심으로- (Advertising Effect by Clothing Advertising Involvement and Types of Advertising Appeal)

  • 홍병숙
    • 한국의류학회지
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    • 제23권7호
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    • pp.1040-1051
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    • 1999
  • The objective of this study was to search out the motive and it's degree of the advertising involvement and to verify how the consumer's reaction have influenced on the effect of the advertising. In this study the questionaries used and objects were 236 working women form 20 to 39 years old. The dates were analyzed by reliability mean standard deviation percentage Duncan test t-test factor analysis correlation ANOVA and regression. The outcome of the analysis can be as follows : 1. Consumer's advertising involvement in the clothing goods was standing on 'Emotional' 'Expressional' or 'Economical' position. Among the factors affecting the consumer'sbehaviors. 'Usefulness' 'Like or Dislike' or 'Uniqueness' are the major 3 bases for perceptive evaluation 'Activity' 'Uncomfortableness' and 'Tranquility' are the 3 factors extracted from consumer's emotional reaction. 2 There was little difference in the size of advertising effect among the cluster types classified by each difference motive of the clothing advertising involvement. 3. Perceptive evaluation of the types of advertising appeal the non-sex-appeal advertising was inclined to "Usefulenss' or 'likes' while the sex-appeal advertising depending rather highy on 'Uniqueness' In respect of emotional reaction "Tranquility' was on non-sex-appeal advertising while more 'Activity' or 'Uncomfortable' feeling were on sex-appeal advertising. 4. In the light of 'advertising style' 'brand image' or 'purchase stimulation' the non-sex-appeal advertising was rather favorable received by the consumer's than the sex-appealing one. 5. All those surrounding factors excluding the 'uniqueness' are closely co-related to purchase stimulation.

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Analysis of Thermal Sensation and Wearing Comfort before and after Bikram Yoga Activity

  • Lee, Hyojeong;Jin, Heejae;Lee, Yejin
    • 한국의류학회지
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    • 제44권5호
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    • pp.810-823
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    • 2020
  • This study evaluated the effect of functional characteristics of the fabric for Bikram yoga clothing and fit measured in clothing pressure on the wearer's physiological response and perceptive sensation before and after exercise in hot conditions and during a resting period in standard conditions. The test garment consisted of two tops (T1, T2) and two pants (P1, P2) each with different functional characteristics of fabric. Using various combinations of the test garments, assessment of the thermal sensation and comfort was performed before/after yoga and after resting. This study revealed that thermal sensation and wearing comfort significantly changed based on the functionality of the fabric of top garment before the exercise period. In addition, the results showed that based on clothing pressure, the feeling of comfort was different between before yoga and after resting. The appropriate choice of fabric material was important when constructing Bikram yoga clothing worn in hot conditions; however, level of clothing pressure was also found to be an essential design factor for comfort during rest after exercise.

인간의 감성적 행복감에 관한 연구 (A Study on the Emotional Happiness of Human)

  • 정철영
    • 한국엔터테인먼트산업학회논문지
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    • 제13권6호
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    • pp.211-220
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    • 2019
  • 인간의 감성은 인간관계 속에서 발현되는 선험적으로 주체하지 못하는 감정의 오류를 현명하게 절제할 수 있도록 도와주며, 합리적인 선택을 할 수 있도록 감정에 명령하기 때문에 나와 타인의 행복(幸福)에 기여하게 된다. Abraham은 하나밖에 없는 아들, 그것도 백 세가다되어 얻은 아들을 제물로 바치라는 신의 명령에 고민에 빠졌을 것이다. 이때 그의 이성은 과연 합리적이었을까? 이성적 사유로는 자신의 아들을 바치는 행위가 적합한 행위라고 사유할 수 있겠지만, 인간의 마음으로는 그것이 과연 가능할 것인가? 또한 Aristoteles는 인간을 위한 선(善)에 있어서 인간적인 덕에 대해 정신의 덕이라고 하였다. 행복(幸福)도 정신의 활동이기 때문에 우리는 정신에 대해 어느 정도 알아야 한다고 말하였다. 이 ψυχή(psyche, 영혼) 정신(精神)은 비이성적인 요소로 눈에 보이지 않지만 이성적 원리에 개입하는 어떤 작용이다. 또한 C. G. Jung은 모든 인간은 눈에 드러나지는 않지만 역동적인 네 가지 심리기능을 가지고 있으며, 마음이 움직이는 것은 이러한 4가지 기능적 차원에 의한다는 것이다. 이것은 감각(S, Sensing), 직관(N, Intuition), 사고(T, Thinking), 감정(F, Feeling)의 요소가 복합적으로 작용하고 있다는 것이다. 또한 David Hume은 도덕은 이성에서 유래될 수 없다고 단정하면서 공감의 원리를 역설하였으며, Max Ferdinand Scheler는 어떤 사람의 시각적 특징을 파악하기 전에 이미 그 사람에 대한 전체적인 느낌을 마음속에 포착해 대응 태세를 취하게 되며, 이 느낌 속에 주어지는 것이 바로 가치이며, 이러한 과정을 통하여 가치가 부여됨으로써 인식 대상으로 고양되고, 가치를 파악하는 감정의 작용은 언제나 이성보다 선행하여 일어난다고 하였다. Emmanuel Levinas는 지극히 감정적인 사랑의 감정은 이성에 앞서며, 감성이 인간의 이성적 사유와 합리성에 앞선다는 것은 감정의 통제 불능에서 우리는 통제가능성과 절제의 요구로서 이성적 사유와 합리적이고 현명한 실천이성을 요구하게 되기 때문이라고 언급하였다. 인간의 감성적인 교육의 일환으로 도덕윤리과 교육과정에서는 Bloom의 인지적 정의적 행동적영역의 통합적인 사고를 갖춘 존재로서 도덕적 실천행위를 하는 존재를 이상형으로 지향하고 있다. 어떻게 하면 덕스러운 행위에 대한 감정의 지향성을 따르는 행위를 할 수 있으며, 또 어떻게 하면 부덕한 행위에 대한 감정의 지양성을 함양할 수 있을 것인가에 초점이 맞춰져 있다. 이러한 문제해결의 방향성은 바로 '덕감(德感) 강화'의 원리와 '부덕감(不德感)제거'의 원리로 우리는 인간의 감성(感性)과 행복감(幸福感) 함양에 대한 가능성과 방향성을 설계할 수 있다.

항공관제 전문성 수준에 따른 시각정보 판독과 미래정보 예측 차이 (Expert-Novice Differences in Reading and Predicting Visual Information in Air Traffic Control)

  • 권혁진
    • 한국항공운항학회지
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    • 제23권3호
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    • pp.18-27
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    • 2015
  • Many studies have shown that having perception of spatial information is important for air traffic control officer (ATCO) since it helps them understand the current situation and predict the situation it leads to. However, little or no research has been done to investigate if there is any difference at the levels of expertise in perceiving spatial information and predicting a prospective situation. This study investigates the difference between expert and novice ATCO groups in how accurately each group of ATCO perceive spatial information such as position, altitude, speed, and flying direction, and predicting such information they will encounter shortly. In completing a task to watch the movement of airplanes displayed on the computer monitor as a blip, the participants were asked to predict the position, speed, and the altitude of the aircraft in a minute by marking on the sector map. The results show that the expert group performed better in accuracy and had tendency to overestimate on position and altitude; however, no significant difference was found between the two groups in terms of reading a flying direction. Therefore reading a flying direction may not be a reliable indicator to judge expertise of ATCO. But the expert group shows better predicting performance by perceiving spatial information such as airplane's position and altitude with feeling on time. The study suggests that it is important to enhance perceptive skills in ATCO training in improving their expertise in predicting accuracy traffic situation, preventing from air collision, and improving productivity for more efficient air traffic flow. A further study on the relationship between the perception of spatial information and the sense of time in predicting future information and effectiveness as an independent factor would contribute to providing more insights into expertise of ATCOs.

MBTI를 활용한 일 병원 간호사의 성격특성과 직무만족도와의 관계연구 (Descriptive Correlational Study on Personality Type using MBTI and lob Satisfaction)

  • 한애경;원종순;김옥수;박미경;장정미
    • 기본간호학회지
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    • 제12권3호
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    • pp.404-412
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    • 2005
  • Purpose: This study was done to examine the correlations between personality type and job satisfaction of nurses. Methods: Subjects included three hundred twelve nurses ages from 21 to 55. The Myers-Briggs Type Indicator(MBTI) was administered to determine the personality types of the nurses(n=312). A job satisfaction survey including a demographic and career questionnaire was also used. Data were analyzed using ANOVA. Results: The mean score fur job satisfaction was 113.68 out of 205. The result showed that there was no statistically significant correlation between job satisfaction and information gathering functions, S: Sensing, N: Intuition (t=.667, p=.499), T; Thinking, F; Feeling (t=.822, p=.412). The results, however, indicated that style for gaining energy(I: Introversion, E: Extroversion)(t=2.008, p=.046) and life dealing style(J : Judgement, P : Perception)(t=2.290, p=.023) were significantly correlated with job satisfaction. The extrovert focuses on the outside and get energy through interacting with people and doing things. Judgement type is described as organized, decisive, and orderly. Conclusion: Nurses in the extrovert and judgement types were more satisfied with their Jobs than those in the introvert and perceptive type. Other results support that educational level, marital status, job characteristics, clinical experiences, motivation for nursing, and night duty were correlated with job satisfaction.

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