• 한국의류학회지
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• 제27권2호
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• pp.261-269
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• 2003

This study examined the effects of store density levels on consumers'crowding perception and the effects of perceived retail crowding on consumer emotions and in turn shopping behavior. In addition, the study investigated the effects of perceived price value and store type on the segmented dimensions of perceived retail crowding. Results of an experimental test with 3 density levels and 2 store types confirmed the effects of density on social crowding and spatial crowding. While social crowding positively affected arousal, spatial crowding negatively did pleasure which in turn affected approach-avoidance behavior. Though two store types showed the same pattern in such relationships, the effect of perceived price value on retail crowding was different by store type.

• International Journal of Internet, Broadcasting and Communication
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• 제15권2호
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• pp.202-209
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• 2023

This study aims to analyze the correlation between semiconductor innovation and market dominance in the mobility electric vehicle industry. To this end, the study presentsstrategiesthat provide low-price competitiveness along with high-value creation in the electric vehicle and semiconductor markets. The first change in the era of high interest rates is to overcome the crisis of survival for value. Furthermore, the study acknowledges the ongoing second wave of change as the digital technology's value continues to rise, and companies experience decreased productivity due to rising ESG labor costs. The study analyzed price competitiveness in the context of the increased adoption of electric vehicles and the integration of semiconductor prices, proving that Tesla and Samsung Semiconductor have developed technology to dominate the market, with appropriate low-cost strategies applied as the value of innovation declines.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2004년도 추계학술대회 논문집
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• pp.41-41
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• 2004

• 한국식품조리과학회지
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• 제26권5호
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• pp.511-520
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• 2010

The purpose of this article was to study how the 7Ps influence consumers' risk perception of eating at family restaurants in Seoul. In this study, frequency analysis, reliability analysis, factor analysis and path analysis (SEM) of the data were performed. First, reliability analysis confirmed that the 7Ps performance and risk data could be used in this investigation. Path analysis showed that the 7Ps significantly influenced customers' risk perception of eating at restaurants in Seoul. According to the results, product negatively influenced performance risk (p<0.05) and financial risk (p<0.001); price negatively influenced performance risk (p<0.001), financial risk (p<0.001), and time risk (p<0.01); place negatively influenced performance risk (p<0.01) and time risk (p<0.001); promotion negatively influenced financial risk (p<0.05) and time risk (p<0.001); process negatively influenced performance risk (p<0.001) and time risk (p<0.001); physical evidence negatively influenced performance risk (p<0.05) and financial risk (p<0.001); and people negatively influenced performance risk (p<0.05), financial risk (p<0.001), and time risk (p<0.001). As a result, we confirmed that 7Ps were an effective marketing tactic for reducing consumers' risk perception of eating at restaurants. Therefore, family restaurant companies are recommended to administer the 7Ps without additional cost.

• 한국식품조리과학회지
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• 제21권5호
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• pp.637-646
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• 2005

The objectives of this study were, 1) to investigate the perception and preference for Japanese chain restaurants due to demographics and consumption behaviors, and 2) to research improvements for Japanese chain restaurants according to the customers' dissatisfaction. Frequency analysis and one-way ANOVA were used to analyze the data. Three hundred questionnaires were distributed and 254 were returned(84.66%). The customers' perception and preference about Japanese chain restaurants were significantly related with each other. The differences of perception and preference due to demographics and consumption behaviors were significant. The most dissatisfied selection attributes were price, number of Korean dishes, number of branch offices, and advertisements, in order. From examining the progressive circmnstances of Korean food-service industry and the social trends toward a preference for healthy, special ethnic food and dishes for diet control and high protein-low fat, it is apparent that food-service businesses related to Japanese food have the potential for success. The results of this study should provide valuable information for administrators and managers in the hospitality industry.

• 아태비즈니스연구
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• 제9권1호
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• pp.39-55
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• 2018

Exports play an important role in Korea's economy and industry. Korea's share in world trade is also increasing. Governments and trade organizations are making great efforts to promote exports. However, since SMEs lack resources of enterprises, SMEs have a lot of difficulties in increasing exports compared to large enterprises. For this reason, in this study, we analyzed the difference of perception of export difficulties according to characteristics of small and medium export companies. As a result, four factors such as overseas market information, price and cost, competitiveness and regulation of importing country were derived. In addition, we investigated the differences in recognition of export difficulties by the stage of growth of company, period of export, products exported, export department, size of company. There was a significant difference in recognition. Especially, The companies which are the early stages of growth, short export period, finished product, the smaller the size of exports companies are more difficult in export difficulties.

• 한국의류학회지
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• 제20권3호
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• pp.493-501
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• 1996

An understanding of consumers' evaluative processes and the consumer variables that influence cross-cultural evaluations of foreign products is essential to effectively penetrate international markets. This study compared consumers in two developing countries, Korea and Mexico, regarding their product evaluations and purchase intentions for US Levi's jeans. Both Korean and Mexican consumers are generally quality and price conscious. Korean consumers appeared to be more value-conscious than Mexican consumers. Mexican consumers exhibited high level of brand and prestige conscious behavior. Findings in this study support that culture bound consumer characteristics vary from country to country resulting in differences in perception of quality, value and purchase intentions for a particular product. The perception of product quality differs from perception of value and subsequent willingness to buy. For a comprehensive understanding of consumer purchase behavior, the impact of value-conscious attitude on percetion of quality and on purchase intentions should be examined.

• 유통과학연구
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• 제17권7호
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• pp.77-86
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• 2019

Purpose - This paper examines customers' perception on intra-industry and inter-industry alliance, then compares customer purchasing attitude towards alliance product according to whether it is from high-tech or low-tech industry. Research design, data, and methodology - We used qualitative research methodology of in-depth interviews and focus group interviews. Results - Customers expect products from inter-industry alliance to be highly innovative but also to be inferior in technology. In high-tech industries, since technology is more important than differentiation, inter-industry alliance was negatively evaluated whereas intra-industry alliance elicited positive customer purchasing attitude. Conversely, in low-tech industry where novelty outweighs technology, inter-industry alliance earned positive evaluation. However, for intra-industry alliance, customers' evaluation varied depending on whether both partners share similar prestige and price range. When partners were not similar to each other, customers' perception were positive for less prestigious and pricey brand, but in the reverse case, perception were negative. Conclusions - This research focused on customers' perception and attitude by adopting qualitative methodology while other alliance studies are mostly based on quantitative research. This study provides managers with partner selecting guidelines considering the type of industry, and whether the goal is to enhance novelty or technology.

• 제어로봇시스템학회논문지
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• 제17권5호
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• pp.451-459
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• 2011

Fundamentally, there are 5 systems are needed for autonomous navigation of unmanned ground vehicle: Localization, environment perception, path planning, motion planning and vehicle control. Path planning and motion planning are accomplished based on result of the environment perception process. Thus, high reliability of localization and the environment perception will be a criterion that makes a judgment overall autonomous navigation. In this paper, via map matching using vehicle dynamic model and LIDAR sensors, replace high price localization system to new one, and have researched an algorithm that lead to robust autonomous navigation. Finally, all results are verified via actual unmanned ground vehicle tests.

• 한국유기농업학회지
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• 제28권4호
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• pp.555-577
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• 2020

This study analyzes the management performance and productivity of environmentfriendly farms compared to conventional farms and the trend of changes in price premium rates of environment-friendly agricultural products. And environmentfriendly farms in Jeollanam-do are surveyed for difficulties in management, proper premium rate of environment-friendly agricultural products (WTA), and tasks for promoting sales. According to the analysis results, the management performance and productivity of are low in many items, and the number of items that are on the decline or stagnant in the environment-friendly premium is making it difficult for farmers to manage. According to a farm survey, the most important task is to promote school meals for boosting sales of environment-friendly agricultural products. And 65.5% of the respondents having contract cultivation, nearly half or 41.1% of the respondents said they do not need contract cultivation or want contract cultivation for less than one year, which means that the current contract does not meet the needs of farmers. Finally, the environment-friendly premium rate based on consumer prices is generally lower than the premium rate (WTA) that farmers perceive as appropriate, so it is important to resolve the gap between the actual premium rate and the WTA.