• Asia pacific journal of information systems
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• 제30권3호
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• pp.614-635
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• 2020

This study aims at understanding gender difference in trust and the related factors affecting the intention to purchase voice speakers VS. VS are one of the innovations that are emerging at a fast pace in the market. Although it seems to be widely embraced by both genders, people do not intend to use them in some cases due to a lack of trust and the rumors circling these types of technologies. Nevertheless, there are particular barriers to the acceptance of VS technology between females and males due to unfamiliarity with the effective components of such technologies. Therefore, assuming that increasing the knowledge-based familiarity with an effective technique is essential for accepting it. So far, only little is known about VS and its concepts to increase the familiarity and, as a consequence, the acceptance of effective technology. Technology adoption in gender has been studied for many years, and there are many general models in the literature describing it. However, having more customized models for emerging technologies upon their features seems necessary. This study is based on Theory of Reasoned Action and trust-based acceptance which provides a background for understanding the relationships between beliefs, attitude, intentions, and subject norms and how it's affecting gender trust in VS. The statistical analysis results indicate that perceived system quality and perceived interaction quality have stronger influences on trust for males, while privacy concern and emotional trust have stronger influences on trust for females with the intention of purchase for both genders. Our study can be beneficial for future research in the areas of Perceived risk and Perceived utility and behavioral intention to use and human-technology interaction and psychology.

• 융합정보논문지
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• 제11권10호
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• pp.258-269
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• 2021

본 연구는 최근 데이트폭력의 심각성이 부각되고 있는 추세에 부합하여 대학생의 데이트폭력 인식을 포함한 다양한 영향 요인과 전문적 도움추구 태도와의 관계를 통합적으로 탐색하고 그 상대적 설명력의 크기를 살펴보는 것을 목적으로 하였다. 충청권 소재 1개 대학교의 508명의 대학생이 자기보고식 질문지에 응답하였고 수집된 자료는 SPSS 22.0을 사용하여 상관관계 및 회귀분석을 하였다. 연구 결과를 요약하면 다음과 같다. 심리적 불편감 노출 및 상담에 대한 유용성기대는 전문적 도움추구 태도와 정적 상관관계를 보였고, 연인 간의 비합리적 폭력인식과 지각된 사회적지지, 상담에 대한 위험기대, 및 도움 요청 장애 요인은 전문적 도움추구 태도와 부적 관계로 나타났다. 위 변인들의 총 설명량은 46.1% 으로 상담에 대한 유용성기대가 가장 큰 설명력을 지니고 위험기대와 도움요청 장애요인이 그 다음으로 큰 설명력을 가지는 것으로 나타났다. 본 연구는 데이트폭력 연구 주제의 확장 및 대학생의 전문적 도움 서비스 활용 활성화를 위한 방향성 제시를 했다는 의의를 지닌다.

• Asian Pacific Journal of Cancer Prevention
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• 제15권19호
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• pp.8503-8508
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• 2014

Background: After the WHO recommended HPV vaccination of the general population in 2009, government support of HPV vaccination programs was increased in many countries. However, this policy was not implemented in Korea due to perceived low cost-effectiveness. Thus, the aim of this study was to analyze the cost-utility of HPV vaccination programs targeted to high risk populations as compared to vaccination programs for the general population. Materials and Methods: Each study population was set to 100,000 people in a simulation study to determine the incremental cost-utility ratio (ICUR), then standard prevalence rates, cost, vaccination rates, vaccine efficacy, and the Quality-Adjusted Life-Years (QALYs) were applied to the analysis. In addition, sensitivity analysis was performed by assuming discounted vaccination cost. Results: In the socially vulnerable population, QALYs gained through HPV vaccination were higher than that of the general population (General population: 1,019, Socially vulnerable population: 5,582). The results of ICUR showed that the cost of HPV vaccination was higher for the general population than the socially vulnerable population. (General population: 52,279,255 KRW, Socially vulnerable population: 9,547,347 KRW). Compared with 24 million KRW/QALYs as the social threshold, vaccination of the general population was not cost-effective. In contrast, vaccination of the socially vulnerable population was strongly cost-effective. Conclusions: The results suggest the importance and necessity of government support of HPV vaccination programs targeted to socially vulnerable populations because a targeted approach is much more cost-effective. The implementation of government support for such vaccination programs is a critical strategy for decreasing the burden of HPV infection in Korea.

• 대한가정학회지
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• 제43권7호
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• pp.117-128
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• 2005

The purposes of this study were 1) to examine the conceptual structure of shopping value, fashion shopping mall attributes and emotions related to internet shopping, 2) to compare between hedonic consumers and utility consumers of fashion shopping mall attributes, emotions and purchasing intention and 3) to investigate the effects of shopping value, fashion shopping mall attributes, emotions and purchasing intention on purchasing behavior in internet fashion shopping malls. Data were obtained from 423 internet fashion shopping mall consumers who have bought products or visited an internet fashion shopping mall. The data were analyzed by using factor analysis, Cronbach's alpha, t-test and discriminant analysis. The results showed that shopping values perceived by internet fashion shopping mall consumers consisted of two factors: Hedonic value and Utility value. Internet fashion shopping mall attributes were composed of Visual information, Loading speed, Space composition, Product assortment, Checkout service and Help desk. Emotions were composed of Excitement Confidence, Displeasure and Uneasiness. There results demonstrated that hedonic consumers were more likely to perceive the factors of fashion shopping mail attributes, to experience various, emotions and to have more purchasing intention than utility consumers. Additionally, the findings suggest that shopping value is important in predicting the purchasing behavior of consumers' at internet fashion shopping malls. They gave insights into the promotion development of internet fashion shopping malls. Implications are drawn for the information useful to consumer behavior researchers and retailers of internet fashion shopping malls.

• 농촌계획
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• 제8권1호
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• pp.105-113
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• 2002

This investigation aims to provide basic data for rural village planning and rehabilitation planning. Public infrastructures of forty selected villages have been surveyed. Provision of facilities, user satisfaction, perceived problems, and conditions of maintenance have been surveyed for three classified types of infrastructures; 1) public utility spaces such as community hall, and parking lots, 2) public production infrastructures such as warehouses, and irrigation facilities, and 3) public infrastructures for living environments such as roads, water supply, and sewage system. All twenty smaller villages (ki-cho-ma-ul) had problems of poor conditions and insufficient spaces with community halls. Most of the smaller villages suffered from lack of public production infrastructures, or had problems of insufficient spaces and poor maintenance conditions. They also lacked good access roads with adequate right of ways. Only three villages were provided with sewage systems. In the twenty larger villages (myun-bo-ma-ul), though public utility spaces were provided for most of them (as an example, sixteen villages had welfare centers), they were not large enough and they were maintained in poor condition too. On the one hand twelve of the larger villages had farm machine service centers, only a few villages were equipped with warehouses. Many more public infrastructures for living environments were found in larger villages. However, only a few villages had pollution control facilities. Multidimensional scaling revealed groups of distinctive characteristics, in terms of public infrastructures, among smaller villages. It did not show any noticeable distinctions among larger villages.

• 한국문헌정보학회지
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• 제33권2호
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• pp.69-88
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• 1999

지난 100여년 동안 미국 대부분의 주에서는 공공도서관의 계획과 평가를 위한 도구로 도서관기준을 개발 보급해 왔다. 본 연구는 이러한 주(州)공공도서관기준의 유용성을 도서관의 계획과 평가에 중심적인 역할을 하는 공공도서관 관장들의 인식조사를 통하여 알아보았다. 주도서관기준이 개별 도서관의 계획과 평가활동에 유용한지, 유용하다면 기준 항목의 어느 영역이, 그리고 구체적으로 어떤 활동에 유용한지를 파악하였다 공공도서관 관장의 인식에 영향을 미칠 수 있는 요인들도 검토되었다. 연구결과 공공도서관장들이 도서관기준의 유용성을 도서관과 지역의 환경을 고려하여 이해하고 확인되었다. 그러므로 도서관기준의 개정시 지역사회를 기반으로 한 도서관의 계획과 봉사가 강조되어야 할 것이다.

• 한국정보통신학회논문지
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• 제26권8호
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• pp.1238-1247
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• 2022

코로나19로 비대면 쇼핑 수요가 증가하면서 전자상거래 시장이 더욱 빠르게 성장하고 있다. 이러한 변화는 소비자에게는 다양한 기회확대로 연결되지만, 기업은 시장에서 경쟁력을 갖출 수 있도록 소비자의 특성을 이해하고 이를 판매 전략에 반영하는 것이 요구된다. 본 연구는 기술수용모델(TAM)에 따라 소비자의 지각된 용이성과 효용성이 플랫폼 이용의도에 어떠한 영향을 미치는지를 살펴보았다. 그 결과 플랫폼의 가격경쟁력과 인지도, 이용용이성이 효용성에 유의한 영향을 미치고 있음을 확인하였다. 또한 이용용이성이 플랫폼 이용의도에 미치는 영향에 이용자 특성의 조절효과는 보이지 않는 것으로 확인되었다. 이러한 결과는 기업의 판매전략에 중요한 시사점을 제시하게 되며, 향후 연구에서는 보다 다양한 변수를 고려하여 연구를 확장할 필요가 있다.

• 성인간호학회지
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• 제13권1호
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• pp.29-39
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• 2001

The purpose of this study was to identify factors influencing patient satisfaction and to evaluate the utility of patient satisfaction as an outcome indicator. The study was conducted by mailed questionnaire. The subjects were 900 patients discharged from adult nursing units in a tertiary teaching hospital. On the discharge date, questionnaires were distributed by two trained research assistants. The questionnaire developed by the researchers was based on Larson(1996)'s study, and consisted of 71 items with the following components: overall satisfaction, domain-specific satisfaction(administration process, hospital facility and environment, nurses, and doctors), patients' loyalty(intention to use the health care service of the hospital in the future), recommendation to others, health benefits, and demographic characteristics. Each item was rated using a five point Likert scale ranging from '1=strongly disagree' to '5= strongly agree'. The response rate was 43%(387/900). The satisfaction level with the health care service was generally high. Perceived health status was the only significant factor influencing satisfaction level. Satisfaction with doctors contributed the most to explaining overall satisfaction. Overall satisfaction was significantly correlated with patient loyalty, recommendation, to other and perceived health benefit. It was found that the score of satisfaction was positively correlated with the score of loyalty, recommendation, and health benefit. Therefore, patient satisfaction seems to be a good outcome indicator.

• 복식문화연구
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• 제26권2호
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• pp.157-171
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• 2018

As the next generation of smartphone and tablet computers, wearable devices are currently being developed and available in market in various forms. Smart clothing is a wearable device that holds the greatest potential for future development but low in market penetration. This study was designed to identify factors that influence adoption and diffusion of smart clothing. In-depth interviews with potential consumers who were knowledgeable about and interested in smart clothing were conducted. A semantic network analysis method was used. The results showed that consumers perceived smart clothing as a garment rather than as a type of wearable device and had a positive perception of smart apparel as more convenient and advanced than functional apparel. At the same time, however, consumers had a negative perception of smart clothing as unnecessary, ugly, and injurious to health. Consumers also worried that wearing smart apparel over long periods of time would negatively impact their health. Factors affecting resistance to smart apparel included low utility, perceived risk, and lack of aesthetic completeness. Usefulness and convenience were factors that affected the acceptance of smart clothing. The innovativeness of the product was more influential than consumer innovativeness in the process of adoption and diffusion of smart clothing.

• Asia pacific journal of information systems
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• 제33권3호
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• pp.624-651
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• 2023

The study makes several contributions to not only the adoption literature by examining the influence of Emotional Intelligence (EI) and Big-Five traits on adoption of Augmented Reality (AR) but also given its utility in both industry and research, it contributes to the interesting inter-disciplinary domain of psychology, information systems, and human behaviour. A quantitative based approach using a sample of 275 respondents was undertaken. It is found that emotional intelligence influence both perceived ease-of-use and perceived usefulness. They in turn influence intention to use. Another important observation is that personality traits (openness and agreeableness) have a significant moderating effect on the relation between attitude and intention to use AR. This research will help academicians and executives working on the adoption of AR in various sectors ranging from retail industry to the education sector. The originality of this study is that it explores the impact of EI on the acceptance of AR and helps in extending the literature in interdisciplinary research.