• 한국콘텐츠학회논문지
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• 제13권4호
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• pp.361-375
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• 2013

최근 모바일 애플리케이션 시장이 지속적인 성장을 하고 있는 반면 유료 모바일 애플리케이션의 수익성은 저하되고 있다. 심화된 경쟁으로 인하여 유료 모바일 애플리케이션의 가격은 지속적으로 하락하는 추세이며 사용자의 유료 모바일 애플리케이션 구입이 줄어들고 있는 추세이다. 그러나 기존 연구는 모바일 애플리케이션의 수용에만 초점을 맞추고 있어 유료 모바일 애플리케이션의 수용 저항과 같은 현상을 제대로 설명하고 있지 못한 상황이다. 이에 본 연구에서는 유료 모바일 애플리케이션에 대해 사용자의 수용 저항 요인을 분석하고자 한다. 이를 위해, 본 연구에서는 Stimulus-Organism-Response 모델을 기초로 유료 모바일 애플리케이션의 특성과 사회적 영향(Stimulus)이 사용자에게 지각된 손실과 지각된 혜택(Organism)으로 인지되어 애플리케이션 수용저항(Response)에 어떻게 영향을 미치는지를 검증하였다. 그 결과 유료 모바일 애플리케이션이 확산되지 못하고 소멸되는 현상이 지각된 손실 때문임을 설명하고 이러한 지각된 손실을 낮추기 위해 모바일 애플리케이션 개발시 초기 가격을 낮추고 부정적인 리뷰에 대해 적극적으로 대응해야 한다는 방향성을 제시하였다. 또한 개인적인 특성을 통제변수로 연구모형에 포함하여 자기효능감이 앱 수용저항을 낮출수 있다는 점을 검증하였다.

• 통상정보연구
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• 제6권1호
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• pp.25-50
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• 2004

This study attempts to find out what kind of service quality is considered important by customers in using the Internet shopping mall and suggests the way to activate the customer relationship. The findings based on empirical analysis are shown here. First, empirical analysis of the contextual factors such as gender, education, and experience levels, shows that what customers perceive as most important in the product purchase is security in terms of the payment and personal information service. The second important service quality factor perceived by customers is responsiveness, particularly the rapidity and accuracy of response to their needs and wants. The customers also considered price, quality and diversity of the product as being important. Furthermore, there is no big difference among other service quality factors. Second, in the different gender context, there is no significant difference between the genders. However, the male group shows an even distribution of factors valued in the service quality, whereas female respondents placed stronger emphases on particular aspects of service, such as security, response, reliability and product quality. Third, in the context of different education level, the payment method between graduates and non-graduates has a significant difference. That is, the non-graduates prefer the credit card and saving through ATM, while the graduates use dual payment method using credit card and another payment method together. Therefore, the various payment methods should be considered according to the customer type, namely graduates or non-graduates. Fourth, in the context of different experience level, the result of the empirical analysis of the factors of the service quality shows no great difference between experienced and inexperienced customers. Both types of customer perceive security as the most important. To sum up, the service quality perceived by the customers of Internet shopping malls is empirically analyzed in different contexts such as gender, education, and experience. Then, the device for the customer relationship activation is suggested. It can be utilized as a guideline for the continuing diffusion of the Internet shopping mall, giving it a competitive advantage against other companies.

• Journal of Preventive Medicine and Public Health
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• 제54권6호
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• pp.431-440
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• 2021

Objectives: The aim of this study was to predict rabies protective behaviors (RPB) based on protection motivation theory (PMT) among fourth-grade students at schools in Chonburi Province, Thailand. Methods: This cross-sectional study was conducted from December 2020 to February 2021. A multistage sampling technique was used for sample selection. The questionnaire was divided into socio-demographic data and questions related to PMT and RPB. Descriptive statistical analysis was conducted using the EpiData program and inferential statistics, and the results were tested using the partial least squares model with a significance level of less than 5%. Results: In total, 287 subjects were included, of whom 62.4% were girls and 40.4% reported that YouTube was their favorite media platform. Most participants had good perceived vulnerability, response efficacy, and self efficacy levels related to rabies (43.9, 68.6, and 73.2%, respectively). However, 54.5% had only fair perceived severity levels related to rabies. Significant positive correlations were found between RPB and the PMT constructs related to rabies (β, 0.298; p<0.001), and the school variable (S4) was also a predictor of RPB (β, -0.228; p<0.001). Among the PMT constructs, self efficacy was the strongest predictor of RPB (β, 0.741; p<0.001). Conclusions: PMT is a useful framework for predicting RPB. Future RPB or prevention/protection intervention studies based on PMT should focus on improving self efficacy and response efficacy, with a particular focus on teaching students not to intervene with fighting animals. The most influential PMT constructs can be used for designing tools and implementing and evaluating future educational interventions to prevent rabies in children.

• 무역학회지
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• 제48권3호
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• pp.151-176
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• 2023

본 연구는 지역 유통업자의 역할 성과를 자극-유기체-반응(SOR) 모델을 활용하여 비판적으로 검토하며, 시장 경쟁이 유기체(O) 및 반응(R) 요소에 미치는 조절적 영향을 고려한다. 종합적인 접근을 채택한 SOR 모델은 분배, 절차 및 상호 작용 불공정성을 포함한 외부 자극이 지각된 불공정성과 같은 내부 심리적 과정과 상호작용하여 수입업체의 장기 지향성을 형성하는 방식을 분석하는 포괄적인 프레임워크를 제시한다. 연구 수행을 위해 선행연구 검토를 바탕으로 설문지를 구성하였으며 한국 수출입기업을 대상으로 설문을 배포해 총 121부의 유효 표본을 획득하였다. 획득된 표본은 smart pls 3.0을 사용하여 가설을 검정하였다. 분석 결과, 경쟁적인 시장 역동성이 불공정성 인식과 유통업자의 장기 지향성 사이의 관계를 조절하는 것이 나타남으로써 시장 경쟁의 중추적인 역할을 확인하였다. 본 연구는 SOR 모형을 적용함으로써 수출입과 연계된 유통물류 분야의 이론적 지평을 넓혔으며, 외부 자극, 내부 심리적 과정 및 시장 경쟁 간의 상호작용에 대한 종합적인 이해를 제공했다는 점에서 의의를 지닌다.

• 동서간호학연구지
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• 제29권2호
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• pp.161-171
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• 2023

Purpose: The purpose of this study is to verify the effectiveness of the Environmental Hazards Exposure Prevention Program for Mothers with Young Child (EHEPP-MYC) and to provide basic data for environmental health projects in the community. Methods: EHEPP-MYC was developed based on the protection motivation theory. A quasi-experimental design was applied to evaluate the effectiveness of the program. The number of study participants was 30 in the experimental group and 31 in the control group. The intervention applied to the experimental group consisted of lectures as the main method, current affairs programs, discussions, booklets, animations, and practical training. The program was held twice a week for a total of 4 sessions of 60 minutes each. The effect of applying the program was measured three times through surveys (before, immediately after, and two weeks after the intervention) and analyzed through repeated measures ANOVA. Results: The EHEPP-MYC had significant effects on preventive behavior, perceived severity, perceived vulnerability, self-efficacy, response efficacy, and response costs at three time points. Conclusion: EHEPP-MYC has been shown to be effective in promoting environmental hazards prevention behaviors among mothers of young child. EHEPP-MYC can be used as baseline data for projects developing programs to prevent exposure to environmental hazards and improve the environmental health of communities.

• 정신신체의학
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• 제7권1호
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• pp.26-41
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• 1999

본 연구의 목적은 4가지 스트레스반응 즉 감정적 신체적, 인지적, 행동적 반응들을 측정할 수 있는 스트레스반응지각 척도를 개발하고자 하는데 있다. 일차로 성인 193명(정신과외래 내원환자 84명, 정상인 109명)을 대상으로 스트레스반응지각 척도 예비설문을 시행하여 109문항을 추출하였다. 2차로 이 문항들이 포함된 설문을 환자군 242명(불안장애 71명, 우울장애 73명, 신체형장애 47명, 정신신체장애 51명)과 정상대조군 215명을 대상으로 실시하였다. 이 자료들을 감정, 신체, 인지, 행동 4가지 영역에서 요인 분석한 결과 8개의 하위요인 즉 부정적 감정, 일반적 신체증상, 특정 신체증상, 인지기능저하 및 일반적 부정적 사고, 자기비하적 사고, 충동공격적 사고, 수동반응적 및 부주의 행동, 충동공격적 행동이 추출되었다. 상기 척도의 신뢰도는 130명(환자군 68명, 정상대조군 62명)에게 2주 간격으로 검사 재검사를 시행, 분석한 결과 8개 하위척도 점수와 척도 전체 점수 간의 상관계수가 .83~.93으로 모두 유의한 상관성을 보였다. 한편 내적 일치도는 8개 하위척도의 Cronbach' s alpha가 .79~.96. 척도 전체의 Cronbach's alpha가 .98이었다. 공존타당도는 global assessment of recent stress(GARS) scale, perceived stress questionnaire(PSQ). symptom checklist-9D-R(SCL-9D-R)의 전체지표 각각의 총점과 본 척도의 8개 하위척도의 점수 및 척도 전체점수 간의 상관성을 각각 비교한 결과 모두 유의하게 높은 것으로 나타났다. 변별타당도는 환자군과 정상군 간에 척도의 총점과 8개 하위척도 점수를 비교한 결과 충동공격적 행동을 제외한 7개 하위척도 점수와 총점에서 각각 유의한 차이를 보였다. 이상의 결과들은 스트레스반응지각 척도가 신뢰도 및 타당도가 모두 유의한 수준으로 정신신체의학을 비롯한 스트레스에 관련된 분야의 연구에 효과적으로 이용될 수 있는 도구임을 시사해 준다.

• 한국의류산업학회지
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• 제23권2호
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• pp.212-225
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• 2021

With the recognition of YouTube as an information search tool, YouTube creators have subsequently become sources of information to consumers. Accordingly, this study aims to analyze the consumers' response of famous fashion YouTubers in Korea, and to identify differences in consumer response based on the gender and generation of YouTubers. During the period from the opening of fashion creators' YouTube channels, we collected postings on blogs and Internet cafes using textom. As a result of preliminary investigation, six fashion YouTubers were selected. First, all the selected fashion YouTubers were well recognized by consumers as fashion informants. However, Milanonna has been shown to act as a life advisor and as an informant for luxury brands at the same time. Second, female fashion YouTubers were perceived with themes related to daily life, beauty, emotions, and mood rather than fashion itself; whereas, male fashion YouTubers appeared to be more interested in fashion accessories, especially with respect to the basic style. Third, Generation Z fashion YouTubers used the most non-fashion keywords, and their Millennial counterparts used keywords related to fashion items and product purchase properties. However, consumer response to OPAL fashion YouTubers have emerged with items such as life experiences, wisdom, and advice. Moreover, OPAL fashion YouTubers showed a variety of consumer assessments and the YouTuber's personal background. This study's analysis of the differences in the consumer response to fashion YouTubers based on gender and age enables the establishment of an appropriate strategy to attract target consumers and identify their appeal points.

• 한국응용과학기술학회지
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• 제35권3호
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• pp.695-701
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• 2018

The purpose of this study was to verify prprioception perception and compare between collegiate golfers and non-golfers using tilting platform. Thirty golfers and twenty-eight non-golfers were participated. All participants were performed perception test on the tilting platform. Frequency analysis was performed using SPSS(ver. 24.0) to determine the perception response according to the grade, and performed using independent t-test. Most participants were perceived from $1^{\circ}$ to $2^{\circ}$ of slopes and perceived left-right slope than forward-backward slope. Repeated practice such as walking on the uneven ground or standing on sloped ground might help to improve proprioception perception. Future research using a tilting platform will be to develop the training program.

• 산경연구논집
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• 제7권2호
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• pp.13-20
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• 2016

Purpose - The purpose of this research is to discover whether the presence of the product average rating introduces biases or change the way people perceive information. We posit that review's overall rating has a predisposition effect on consumers' perception towards detailed review information. Research design, data, and methodology - To test these hypotheses, we conducted an empirical study on a real-world setting of online shopping platform. We choose the Amazon website to test our results. The data we use were collected by the Stanford Network Analysis Project1 (McAuley et al., 2013). Results - With a dataset containing reviews of seven product categories from amazon.com., our findings could possess more generalizability as they are produced on the typical and influential online market. Second, as our research provides alternative views of consumers' shopping behavior, it is better to test our hypotheses by data from the same source. Conclusions - Our study reveals the impact of the collective rating presence on consumers' diagnosticity perception and sheds light upon some of the conflictive results in prior studies. Our research generates implications to both theories and business practices, and suggests future directions for the research question.

• 유통과학연구
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• 제17권11호
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• pp.63-72
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• 2019

Purpose: Black Friday is a globally used as a promotion event. A lot of South Korean retailers also have used it as their promotion concepts. But South Korean Consumers' response to Black Friday has never been investigated academically. This study examined Black Friday shopping of South Korean consumers, including experiences, perceptions, motives and shopping mechanism. Research design, data and methodology: To verify the purposes of this research, a survey was conducted with 462 participants. This study analyzed descriptive features of experiences, perceptions and motives and developed and tested the model of shopping mechanism. Results: South Korean consumers perceive Black Friday as one of the credible marketing tactics offering a big price discount. They have generally positive perceptions and shopping experiences toward Black Friday. The key motive of Black Friday shopping is for saving cost. In addition, for South Korean consumers, perceived deal value, perceived innovativeness, saving cost motive and fun motive are important antecedents of shopping on Black Friday, and attitude toward Black Friday plays a mediating role between antecedents and shopping behavior. Conclusions: The findings of this study provide practical and theoretical insight to understand the impact of Black Friday in South Korea.